Web Words entice and attract customers
Web words should be identified and used to entice and attract online visitors. Through engaging words, enticing visuals and personalized content your website or web page will prove to be more effective.
Enticing words/ persuasive language:
Whether your looking at the benefits of blogging, developing a website, one of the most crucial aspects is the language and how it is conveyed. Hence the reason why web words are so crucial because such words that can entice or lure away visitors. The success of any website will need to be enforced with engaging content, and words are part of this. We call these words enticing as they catch the readers and keep them engaged as well as “glued” onto the web page. The way these words are found to be enticing is how they get associated with certain emotions. Marketers, have been using such command of language to their benefit for as long as print has been around.
Why are enticing web words important?
The difficulty of using website to obtain your target audience and to keep them engaged is due to the wide range of competitors. There are many competitors that more or less trying to sell a similar service or product. Hence, the one key reason why enticing words and persuasive language is used to stand out and stay ahead of competitors. This is used by associating your services or products with positive emotions. By using words that spark emotions can create a solid foundation of visitors or views to continue to engage and convert into customers.
persuasive language for Target audience
In order to use enticing language effectively you must first know your target audience. Once the audience has been identified, you will then know what they desire. For example, words such as a specific discount would catch your customers faster as they will feel that they’re getting more bang for their buck. On the flip side, a discount to visitors that understand quality may not continue due to the idea, that the product could be cheap for a reason? Alternatively, using words such as 100% leather or anything associated with luxurious products would be as effective.
Persuasive language for websites
Persuasive language involves using a format with clear texts, nothing overbearing or overwhelming as well as a way for these words to stand out. This can be done by making these words bold and more prominent. For example, the only words visible on the website, or catchy.
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Justifying Persuasive Language
Although logical explanations of your project may not be as effective as enticing words, the use of evidence to back up your product is still very persuasive. Using impressive stats as a way to introduce your product is a very effective way to entice your target audience into choosing your product. For example, presenting solid data with credibility and testimonials will generate a conversion.
Another way that persuasive language is used for the benefit of sales is personal language. When the language feels personal to the viewer, their skepticism is shown to go down fairly rapidly. This is due to the viewer believing that the products being portrayed are needed and necessary for them at that given time. The approach is very effective, when done correctly, for example using your first name directly.
When it comes to the web, a lot of data is collected based on the search history, and products are suggested and portrayed as being relevant.
Case study 1 : Colgate
Colgate takes advantage of the fact that they are aware that they are the number one tooth care brand. For example, to justify a lot of their advertisements, all models and individuals in Colgate advertisements have exceptionally white teeth. Although they do not directly state that their products will get you to that shade of white teeth, they use persuasive language in the sense that their products have the ability to get you exceptionally white teeth so that they aren’t necessarily held accountable when there is no improvement in the shade of teeth.
In the example below, Colgate states that their toothpaste can get your teeth whiter. Thus, making the audience feel that if they consistently use their product the end goal will be similar to the model in the advertisement. Images conveying results can prove to be effective, and coupled with enticing words can drive results.
Case study 2: Amazon – Persuasive Language
Amazon is the single largest online store in the world. The way it was able to obtain this ranking is partially due to the enticing language that it uses on the website. For example, Amazon is very effective in making the viewer feel special and valued. One example is how they greet you by stating hi, followed by your first name.
The website is structured in such a way that content is tailored to display on what you would most likely purchase. One tactic that we can learn from the language used by Amazon is the power of gaining trust. Amazon has taught us that if we can persuade our target audience and we want what’s best for them, they will be more prone to taking your suggestions when suggesting the purchase made of products. Thus, allowing you to market your audience more effectively, and increasing overall sales and success.
Enticing fonts and formats:
Another form of Advertising is via the visual appeal of words and making them stand out. This can be done by using the right colors and fonts. The result of using the right format of the text that’s visually appealing will result in higher engagement. This is ideal when your product may not have much to differentiate itself from its competition. This is seen most commonly in products such as toys or other cheap products that do not need too much research or investment.
Case study 3: Five Gum
Five gum is a bubblegum brand that uses this tactic quite notoriously. There advert such as the one on the left gives almost no information about their products and is not informative at all. So to compensate for that, the words that they use to advertise their product that is shown in a very thrilling font. The eye-catchy 5 and background show a sense of thrilling experience even though there is no logical reasoning why anyone would buy it.
Five gum is an example of a brand of gum which is successful despite not being cheap compared to its competitors as well as not being as health-conscious.
Using engaging graphics, colors and the right font can create an everlasting impression of the viewer’s interest.
Of course there are specific words which will prove to be beneficial to any online campaign or website. For example: “Act now and purchase your website at a discounted price”. In this example, act now and discounted price are words that would be inclining for visitors to take action. Other examples of words include:
- Real Results
- 10% money back guarantee
- No obligation
Yes, words can trigger a sales action and inspire someone to act. With that said many engaging words can also create an urgency for visitors to act immediately, for example words such as:
- Running Out
- Last Chance
- Never again
- Final Sale
- Closing Down
- Forever gone
- Ends Today
The 20 most influential words
Take away on attracting and keeping readers engaged through Web Words
There are a number of proven methods that can entice and engage people online. For example, enticing words, engaging visuals, and persuasive language is a way for your target audience to emotionally connect. When designing an online promotion or website, one should pay close attention to their target audience and priorities they have. Such practices and methods are an effective way to build a bond with your audience and gain their trust, and eventually convert into customers.
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