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Animation & Video Effects

Animation and Video Effects.

What is website animation? The Google definition defines animation as “the technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the movie is shown as a sequence.” The animation is a series of drawings that create movement. On websites, this ‘technique’ is used to create movement and transitions to make the website come to life. Animation can be used in various ways to enhance a website and provide users with a pleasurable and memorable experience.

Helping Online Content Standout Via Animation

We specialize in many marketing via animation services. Our team offers high-level solutions, website services, and proficiency in the most powerful graphical and animation software used in the industry. We can deliver numerous website design services and visual and written content that will hold up in any resolution beyond the standard definition.  Whatever the parameters of your project, from classic web-based animation to high-end video animation. At our agency, we can take your vision to the next level. Animating graphics is another asset we can proudly boast about and emphasize in, from a wide variety of printed materials, including logos, package design, brochures, advertisements, annual reports, catalogs, direct mail campaigns, and posters. Also, we can re-touch photos that require a new breath of life.

A summary of our website development and graphical services are, but is not limited to:

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Animation & Graphics

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Animation & Graphics

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Bring life to your website through Animation! Be it an animating logo or something far more complex.

We can create animating logo’s, 3D designs as well as video production.

Thinking of introducing some visual presence on your website ?

Should Websites have Animation?

One reason why someone might use Animation on their website is that website animation can add visual interest. When thinking about what makes a website appealing, numerous techniques can make the website attractive. Depending on the context, Animation can make the website fun and exciting, easier to use, or both. From loading screens to videos and ads on the website’s sidebars, Animation can be used to create these features.

With Animation, loading screens can be made to be bearable. They can seem like they can take forever if the website doesn’t provide anything to pass the time for loading screens. A simple form of interactivity, such as playing a game; or a colorful, mesmerizing loading screen, can make the wait time tolerable. This can also show off the creative aspects of a website.

Advertise through Website Animation

For the sides of the screen, websites can feature small videos and ads that include Animation. Suppose a company wanted to advertise its business on a popular website. In that case, it could create an animation that could be advertised on the side of the screen to capture the user’s attention. Though, it’s arguable that websites that feature videos and ads on the side can be distracting. I’m guilty of closing ads and muting videos when I’m trying to focus on a website’s content. However, if the videos and ads advertised are fun, helpful, and small, they can be pleasurable.Website Animation

Responsive Animation

Another reason why someone might use Animation on their website is that website animation is responsive. If you’re going to include Animation on your website, it should be responsive. For example, if a website contains buttons, the buttons should be functional.

Many websites provide buttons that will play videos, sounds, or even do something surprising. Buttons can also help navigate a website. For example, suppose the website is designed for articles. Controls that allow users to hover over it, click it. In that case, controls can go to the following article, previous articles, or skip through the articles, saving the user time and effort.

Demonstration via Website Animation

A third reason why someone might use website animation is that Animation can be used for demonstration. If your website revolves around a product or instructions on doing something, descriptions are more work than necessary. Suppose the new iPhone is coming out, or you want to know how to bake a cake. Reading about the iPhone or reading instructions on how to bake a cake can be tedious and time-consuming. A user might want to see what the new iPhone has to offer and see how this cake is made, rather than just reading pages and pages about it. This is where Animation comes in.

Animation can show off the new iPhone’s features and how it works, or it can show you how to bake a cake. An animation can guide you through this process and be a great visual aid for users. For visual learners, animations that demonstrate products or instructions are an excellent way to understand the given situation fully. They are also entertaining to watch. However, it’s essential to keep in mind that a set of written notes about the product or written instructions should also be provided; since some users like to read the information rather than watch a video.

Reasons why Website Animation should be a No, No

Though there are many advantages to using website animation, there are a few reasons not to have website animations. Generally, websites should not have Animation unless done right with plenty of time and effort put into the website’s design. When website animation is done right, there can be many benefits, but it can ruin the entire website if it is done wrong. It can either show off the detailed designing skills put into the Animation or show the lack of designing skills.


One disadvantage of using Animation on a website is that Animation can slow it down. Flash is the ideal software for making animations for websites because it keeps files small. Small files will create a website faster in exchange for large files—the less that a website has to execute, the better. Animation can also complicate websites that are also used for mobile devices. Some animation features on a website will not transfer over correctly, which can pose a big problem. Animation needs to be universal for all electronic devices. For example, most web users have Flash downloaded on their computers, but Apple’s mobile devices do not support Flash at all. Different software would be needed for animations to work on iPads, iPods, or iPhones.

The distraction of having Website Animation

Additionally, too much Animation on a website or webpage can also be distracting. If a website has a message it’s trying to convey, side animations, especially advertisements, will distract from the main point. If the website is supposed to be for a business or look professional, animations might not be the best choice. Small animations such as buttons would be suitable for a professional website because it shows interactivity. The use of buttons can make the website easier because they indicate where a user can click to a different part of the website.


Another disadvantage of using Animation on a website is that animations can make a website look cluttered if too much of it. Cluttered animations make a website look unprofessional and can also be distracting from the website’s primary purpose. If your website’s main objective is to try and sell something, having too many animations about the product can be overwhelming for the user and make the website look disorganized. Instead, animations should be used sparingly and be harmonious with all of the animations used within a website.

Website Animation can be Costly.

Another downside to using website animations is that quality website animation can be costly to design and create. Since high-quality Animation that is executed well and blends in with the website is ideal, a professional animator should be hired to achieve this goal. Educated decisions are needed when creating a good website. It is also expensive to maintain and keep a website up to date. The industry moves so fast, and new software is developed constantly. Consistently updating the website to keep up with the rest of the sector is needed to have a successful website, and this requirement of keeping the animations up to date can prove to be too much to handle for some.

SEO & Website Animation

Animation limits how much a search engine can find the website. Search engines will not find the text content in Animation. It is a different medium than what search engines are meant for. This can limit the number of visits that a website gets. This downside to Animation is essential to any business that has a website and wants visitors. Companies want people to easily find their website and be able to use their website effortlessly.


There are many reasons why one might add Animation to their website. As previously mentioned, Animation can be an excellent way to add visual interest, responsiveness, and demonstrations. Though there are still many reasons why one might not want to add Animation to their website, such as slowness, the user might become distracted. It could reduce the sense of professionalism, look cluttered, be expensive, non-versatile, and have other limitations. It’s essential to consider these factors when deciding if Animation should be used on a website.

Before making this decision, one should carefully evaluate their website to see if it even requires Animation and ask themselves why they feel the need to use it if they choose to do so. This will not only help them assess what message they are trying to get across, but it will also benefit their website.

We understand that there are many website choices available. To speed up the process, you can get a quick website design quote. If you’re unsure how the whole process works from start to finish, we will guide you and help you understand this. We have posted some additional details on the website development process. You may also want to view our website portfolio by industry., check what our customers are saying on our testimonial page and prospective clients we deal with. Contact us. We’re more than happy to assist.

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