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History of SEO (From 1945…)

History of SEO from 1945 onwards.

So where and when did the history of SEO start?

The history of search engine optimization is difficult to dissect as it does not really have a particular emergence as its birth is very vague. But, there is a general consensus that the birth of search engine optimization started in the early to mid-90s. As the Internet evolved, developers inspired greater insight into the need to organize and find data as well as to create ways to search for information. Over the years, search engine optimization has evolved to create valuable and relevant relationships through engaging content.

History of SEO from Seattle SEO Company 1024x538 - History of SEOThe History of SEO dates back to 1945

The original idea for all of the world’s data to be put into a common archive was created in 1945. In July of that year, Dr. Vannevar Bush who was at the time the director of the Office of Scientific Research and Development had published a proposal for “the collection of data and observations, the extraction of material… and the final insertion of new material into a common area.” This excerpt being almost relative to what Google’s mission is.

In early 1997 SEO was a new concept. But around 1998 most companies started to use this concept search engine optimization. In fact, behind almost every online destination whether it is a website, blog, social network, or app there is a search engine. Search engines have become the means of connecting readers to the “appropriate” information. As a local Seattle SEO company, we have had our share of adapting and changing our practices based on historical search engine updates. Following is a timeline on what we recall:

Yahoo Launches

Yahoo is launched by Stanford University students Jerry Wang and David Filo. Though Yahoo was originally an Internet bookmark list and directory of interesting sites. Webmasters had to manually submit their page to the Yahoo directory for indexing so that it would be there for Yahoo to find especially when someone performed a search. At about the same time, others such as AltaVista, Excite, and Lycos also launched.



Another two Stanford University students, built and tested Backrub, a new search engine that ranked sites based on inbound link relevancy and popularity. Backrub would ultimately become Google. At this time HotBot, powered by Inktomi also launched.

Webmasters Guide to Search Engines

A Webmasters Guide to Search Engines was launched by Danny Sullivan. In fact, it was a website dedicated to providing news about the search industry, tips on searching the web, and information about how to rank websites better. Ten years later, Sullivan founded another popular search publication, Search Engine Land. Ask Jeeves also debuted and was registered.



Yahoo’s BIG Mistake

The new millennium had come and as a web design and SEO company, we were learning a lot!  Yahoo pulled off the worst strategic move in the history of search and partnered with Google and let Google power their organic results instead of Inktomi. Before that Google was a little known search engine. But thereafter, every Yahoo search result said, “Powered by Google” and they ended up introducing their largest competitor to the world and Google became a household name. Of course, later in 2009 Yahoo went ahead and partnered with Bing.

Google Marches Forward

Google acquired and launched AdSense, which serves contextually targeted Google AdWords ads on publisher sites. The mix of AdSense and lead to a surge in and the blogging revolution was born. While Google probably didn’t realize it at the time, they were creating problems they would have to fix down the road. For example, AdSense gave rise to spammy tactics with thin/poor/stolen content that existed solely to rank well, get clicks, and make money.



Local Searches

Google and other top search engines started improving results for queries that had a geographic intent. The history of SEO changed big time for local businesses. For example, local searches based on services like a restaurant or plumbers. Also, Google rolled out a Maps Plus Box which is a powerful and flexible tool for managing and editing all of our data.

YouTube is now part of Google

Google acquired a video-sharing network YouTube for $1.65 billion, which ultimately became the second most used search property in the world. Today, YouTube has more than a billion users. Due to its highest popularity, video SEO has become crucial. In fact, as a Seattle SEO company, we know that YouTube is the perfect solution in gaining more traffic as well as for video announcements. 



Live Search rebrands as Bing

Microsoft Live Search became Bing. Then, in an attempt to challenge Google’s nearly 70 percent grip of the U.S. search market, Yahoo and Microsoft joined forces to partner on a 10-year search deal though it ended up being reworked five years later. While it made Bing the clear Number 2 search engine, either have ultimately failed to break Google’s massive grip on search in the U.S. and globally.

Another phenomenon was emerging which was social media. Google made its big bet on YouTube (although it would try again with Google+). But other networks like Facebook, Twitter, and LinkedIn all emerged as major players. In addition, with many more to come and go in the following years like Instagram, Telegram, etc.

Along with the rise of social media came speculation that social signals could impact search rankings. And no doubt social media can help SEO, but indirectly just as other forms of marketing can help drive more traffic to your website and increase brand awareness.


Severe Scrutiny

Google found its search results facing severe scrutiny because so-called “content farms” (websites that produced high volumes of low-quality content) were dominating the search results. Googles SERPs were also cluttered with websites featuring unoriginal and auto-generated content and even, in some instances, scraper sites were outranking content originators. As a result, these sites were making tons of advertising revenue.


Google’s Hummingbird

Googles launched the next generation of search in the form of Hummingbird, a new algorithm designed to better address natural language queries and conversational search. With the rise of mobile and voice search, Google needed to completely rebuild how its algorithm worked to meet the needs of modern searchers. Hummingbird was considered to be the biggest change to Google’s core algorithm since 2001. Clearly, Google wanted to deliver faster and more relevant results, especially to mobile users.


Panda Release

2014 paved the path for the Panda release as well as HTTPS/SSL update. This would give a clear pathway and preference to websites that were secure. Also, came the Page Layout #3 which penalized websites with too many ads at the top of the pages. Over the years as a Seattle SEO company service provider, we have converted many websites to HTTPS/SSL.



SEO history changed for the better during 2015. Rank Brain was introduced and was a big shift for online marketers. Google’s way of making search engines more intelligent and utilization of AI and machine learning. Also, during this year Mobilegeddon was introduced where mobile ranking would differ for mobile-friendly websites. The Quality Update algorithm was also released, and as the name suggests ranking was based on the quality of the content.


Google Penguin Release

Penguin was released by Google which devalued bad links rather than having a website penalized. Basically, bad links would reduce the web page or website ranking rather than fully eliminating it form searches. We’ve no doubt had our share of work, and as a Seattle SEO service provider we have cleaned up numerous websites that fell to this practice. 


Faster is better

Mobile Speed Update made sure that pages that loaded faster had a better website ranking factor on mobile searches. Also, SERPS showed more video carousels, hence why as Seattle SEO specialists we encourage every business to have some form of a video channel. SEO history will no doubt change as quickly as searching will. For example, searches will only become more instantaneous, especially as technologies such as  5G are introduced. 


A few words about SEO…

2019 may have had many website trends. In fact, googling  “Google Algorithm Change History” would give you a more in-depth summary of search engine updates than previously. Without doubt search engines still had a fair bit to go and would be reflected through advanced algorithms and better technologies.

As a Seattle SEO company, we’ve seen SEO history show us that it has only become more natural for search engines to collect and index information. Besides keeping track of SEO history, and learning from it, our strategies and guidelines are always based on search engine providers. One reason why our SEO practices, technologies, continue to adapt. Thus ensuring that our customer’s online presence and websites stay ahead of their competition.


What to expect…

SEO history has shown many changes, and 2020 will be no different. Google will switch to mobile-first indexing. Though Google has had two separate results based on the device used. Desktop-first indexing strictly for searches on desktops and mobile-first indexing for smaller devices. The decision seems valid as the prominent usage of mobile devices has exceeded the old “clunky” desktops.

So what should be done as a business owner or online marketer?  Gooogle’s latest guidance on mobile indexing you’d probably not have to do much. Especially,  if your website is responsive or otherwise identical in its desktop and mobile versions.


Fast Forward to VOICE or no “VOICE” >>>

The History of SEO has shown many changes. In fact, search engines and SEO professionals will continue to adapt and morph based on what searchers like and want. With that said, key areas to set your self to be ahead of the competition will be to continue with great content, steer more towards responsive devices, and recognize that voice is here to stay. More importantly, SEO trends and web designing approaches will continue to change as long as search algorithms and website visitors expect them.

Finally, there may eventually be a day when no voice exists and we just think about what we want. In fact, MIT’s Media Lab have developed a technology that connects the human brain to the internet!

History of SEO Summary

Seattle SEO and other marketers alike have developed highly valued and shareable content which primarily focuses on readers, but what about audio? Especially with the likes of Alexa and similar services becoming the norm.

Search Engine Optimization in the Modern Day and Future

Our Seattle SEO services have determined that one direction search engine optimization is going is to improve the way search engines are used on mobile devices. Mobile usage is at a percentage above 50% versus desktop computers. Another clear trend is that search engine optimization is evolving through voice searches. Currently, 20% of Google searches and 25% of Bing searches are done by voice. For example, companies like Amazon and Google have invested heavily in personal voice-activated assistants. Thus, resulting in more consumers utilizing such technologies in searching and finding online content.

Delivering Effective Web Design & Online Marketing Services

Local Web Design Services

If you're looking for web designwebsite development, a new website, or just need to revamp an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC we understand business owners and the website benefits your business needs. In addition, we understand that being a website owner you will want to see immediate results. Furthermore, we can help your website reach an international, national, or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

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Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.

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Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle | Yakima | Woodinville.

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Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

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Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and all the way to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.

Web Agency with perfect solutions & great reviews

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Top Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. In fact, ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event we have proven through many SEO case studies that we get it done!

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Our web related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

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Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. We at Visualwebz work within guidelines set by search engines and understand terms like LSIGraph and how to incorporate structured data into websites! In fact, our digital marketing strategies coupled with web design get positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue, or other areas. In fact, our reach is beyond Washington and the USA!

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Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.

Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency in Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of complex ranking formula fundamentals, SEO practices, and be able to explain SEO tasks and terminology to its customers. In fact, as a professional SEO person, they should never leave the clients in the dark! All professional SEO teams, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.

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