Slow Websites and Ranking
Slow websites and the effect they can have on ranking and traffic can be detrimental to a business.
The time it takes for your website to load to your visitors is very important. In fact, according to a survey, almost 50% of visitors expect a website to load in 2 seconds or less, and 40% of visitors abandon a website that takes more than 3 seconds to load. Another area why speed of a website loading counts is that Google places greater emphasis on filtering out fast and slow websites. Think about it, who wants to sit and wait for a slow website to load? Let’s face it. A slow website can turn off potential customers and harm its popularity and credibility. In today’s world, anyone visiting a website is looking for something in particular, be it information, products or services, and more significantly want access to the content quickly.
Google, the leading search engine, will be placing greater emphasis on slow and fast websites, thus resulting in faster websites (along with other SEO factors) being ranked better than slow websites.
So, what can be done to increase the speed of a website? Website Developers, Website Designers should follow some key rules;
Avoid too many graphics and too many colors
– A major factor why websites can be slow is the use of large, or too many images that have not been optimized.Using the same image over and over again can reduce the download time, as a graphic image is only downloaded once, and stored in the computer’s cache and doesn’t have to be downloaded again.
– Secondly, reduce the number of colors used in the graphics. Using fewer colors will bring down the size of the graphics significantly, and will allow you to save images as gif’s as opposed to jpg formats(GIF or JPEG image by 40% to 50% without losing any significant definition or sharpness).
– Using HTML for text and hyperlinks will decrease your page size, thus reducing the download speeds.
– Make sure your web developer is using appropriate graphic optimization and compression techniques
Always include Height and Width Tags
Include height and width tags are included for each of the web page graphics. This will allow the browser to pre-allocate the space needed for the graphics, allowing the page to load quickly.
Without Height & Width Tag
<IMG SRC=”seattle-web-developerr.gif” ALT=”Seattle Web designer”>
With Height & Width Tag
<IMG SRC=”seattle-web-developerr.gif” WIDTH=105 HEIGHT=97 ALT=”Seattle Web designer”>
Reduce and avoid excessive Java Script & No Flash
CSS is here to stay
It is best to ensure that web pages, as well as websites are built using CSS (Cascading Style Sheets). Usage of CSS as opposed to tables can usually reduce the size of web pages.
Use Relative uniform Resource Locators (URL’s)
File size can also be reduced when using relative URLs instead of absolute URLs provided the web pages are on the same server.
A great place for you to test your website speed is via Google’s PageSpeed Insights
Visualwebz disclaimer: The views and opinions expressed in this article are those of Visualwebz llc
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Web Design, Current Trends, and Online Marketing Blog Posts:
Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.
We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.
Digital Marketing Tips and Insights
An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:
- Content Marketing through effective email marketing will keep your business connected with your customers.
- Benefit of Keywords ensures that websites are targeted at the right customer. Hence, why we take the time to understand each business and the best web words to use during online marketing and the web design process.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Unique Content Matters and should be carefully created, and aimed at the right demographics.
- Digital Marketing and SEO should always entail on-page, off-page SEO and social media.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs Yelp.
- Voice Search is already here and every business should be aware of the impact it will have on getting future customers.
- Website Color Choices can be a make or break when it comes to attracting customers.
- Web design trends from 2000 to 2019 have come a long way when it comes to businesses being able to get online. Our web design agency understands the complexity of websites. Whether its a KISS web design, or a complex e-commerce platform. Even, if its a website built using website builders or one that's custom designed through hard-coding. We always use current web technologies and deliver attention grabbing websites. For example, using video headers, minimalistic web design approaches, and overall websites that provide great user experiences and functionalities.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should be hired.
- Having the greatest website also means that its protected from malicious attacks. We help keep websites functioning and out of trouble.
More Blog Posts on Web Design, Online Marketing, SEO and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle | Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi page generator that helps create multiple landing pages.
Yes there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect.