Slow Websites and Ranking
Slow websites and the effect they can have on ranking and traffic can be detrimental to a business.
Impact of Slow Websites
If you’ve ever wondered, top websites always load fast! The time it takes for your website to load to your visitors is crucial.
According to a survey, almost 50% of visitors expect a website to load in 2 seconds or less, and 40% of visitors abandon a website that takes more than 3 seconds to load.
The problem can be significant; no matter if it’s a WordPress website or a custom website, its speed counts. Also, Google places greater emphasis on filtering out fast and slow websites.
Think about it, who wants to sit and wait for a slow website to load? Let’s face it.
A slow website can turn off potential customers and harm its popularity and credibility. In today’s world, anyone visiting a website is looking for something in particular, be it information, products, or services, and more significantly wants access to the content quickly.
The leading search engine places greater emphasis on slow and fast websites. It’s a well-known fact that faster websites (and other SEO factors) are ranked higher than slow ones.
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So, what can be done to increase the speed of a website, or better yet, fix such a simple website problem? Website Developers, Website Designers, and online marketers follow some fundamental rules and web design steps;
Avoid too many graphics and too many colors.
A significant factor why websites can be slow is using large or too many images that have not been optimized. Using the same image over and over again can reduce the download time, as a graphic image is only downloaded once and stored in the computer’s cache and doesn’t have to be downloaded again.
Secondly, reduce the number of colors used in the graphics. Using fewer colors will significantly bring down the size of the pictures and allow you to save images as GIFs instead of jpg formats(GIF or JPEG image by 40% to 50% without losing any significant definition or sharpness).
Using HTML for text and hyperlinks will decrease your page size, thus reducing the download speeds.
Make sure your web developer is using appropriate graphic optimization and compression techniques.
Always include Height and Width Tags.
Though images should be optimized for the web, they should also include height and width tags for each web page’s graphics. This will allow the browser to pre-allocate the graphics’ space, allowing the page to load quickly. Without Height & Width Tag <IMG SRC=”Seattle-web-developerr.gif” ALT=”Seattle Web designer”> With Height & Width Tag <IMG SRC=”Seattle-web-developerr.gif” WIDTH=105 HEIGHT=97 ALT=”Seattle Web designer”>
Reduce and avoid excessive Java Script & No Flash
Yes, Flash animation does provide the best of presentation, but it is no longer supported and viable for web browsers, especially on Safari. Avoiding excessive use of JavaScript will most likely speed up your website.
CSS is here to stay
It is best to ensure that web pages and websites are built using CSS (Cascading Style Sheets). Usage of CSS, as opposed to tables, can usually reduce the size of web pages.
Use Relative Uniform Resource Locators (URL)
File size can also be reduced when using relative URLs instead of absolute URLs, provided the web pages are on the same server. An excellent place for you to test your website speed is via Google’s PageSpeed Insights.
Fixing Slow Websites Summary
Whether you are a web developer or not, you should focus on having a website that loads fast. Many factors such as hosting, code, images, and website content can fail in user experience and retention. Having a slow website will result in customers loss and worsen the business standing and its online ranking.
Visualwebz disclaimer: The views and opinions expressed in this article are those of Visualwebz LLC
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Web Design, Current Trends, and Online Marketing Blog Posts:
A Top Digital Marketing Agency in Seattle that provides various digital marketing services.
We have summarized some areas small businesses should know when having an effective online presence.
Digital Marketing Tips and Insights
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Search Engine Marketing may include:
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Web Design Tips
Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:
- Website Color Choices can be a make or break when attracting customers.
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More Blog Posts on Web Design, Online Marketing, SEO, and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising Websites | Business Ranking in Seattle | Smart Homes | Web Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query Language.
Many cheaper options are available, but you should know the pros and cons of more reasonable website costs. Also, a BIG question is why affordable websites do not consistently deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they allowed us to work for them. Call us at (425)-336-0069.