Social Media for Small Business: 10 Essential Tips
Social Media for Small Businesses is an essential part of marketing.
Managing Social Media for Small Businesses
Popular social media platforms are valuable for any kind of business or industry. Finding and connecting with customers on social media has a direct impact on sales, services, and your bottom line. In fact, social media marketing can be a low-cost service that gives you a direct line to current and future customers.
Managing social media is all about connecting with your current and potential customers. To start any social media for small businesses requires that you know your audience. For example, distinguishing individuals by age, gender, interests, region, culture, profession, etc. After identifying your audience, create your website and find out which social network they prefer, and which one is easy to access. All social media are different, each one has its primary audience and focus.
Your website is your brand identity. Hence, coordinating with your social media properly will ensure that you push the audience to your website. Also, your networks should work together to help you achieve your goals. Keep your social media icons prominently on your website, so that visitors can easily access them and follow. Integrate live social media feeds, and live video of your recent activities.
There are many social media tools available and each provides dashboards that offer scheduling, monitoring, and analytic services. Creating your daily action plan and making shortlist of activities, posts, and advertisements are necessary. Joining different social media groups and communities to target specific demographics, and personalizing your brand by welcoming new followers, members can lead to more business.
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How to Use Social Media for Small Business: 10 essential tips
1. Start with a Masterplan:
Every great business strategy starts with a great plan. Marketing for a small business on social media is no different. Fortunately, it’s so easy that you can get started with a few simple posts. Dive in, and just get started right away. But without a clear plan, you have no idea what you’re trying to achieve with your posts on social media. Hence, taking time, and research to create a social media plan upfront will ensure that all your social efforts help a specific business plan.
Here is an outline who guide us to create a social media marketing plan:
- Social media goals: create goals and objectives that should be specific, measurable, relevant, attainable, and timely. Goals must have a real impact on your business. Like rising your brand, conversation, and acquiring customers rather than racking up likes.
- Analyzing the competition: what is your competition and who is your competitor on social media? Learning from what others have done before you are a great way to increase your knowledge. Some social listening strategies and competitive analysis can give you knowledge of what is working and what is not working for a business like yours.
- Perform a social media audit: if you’re already using social media, it is time to step back and evaluate what are you doing. Apart from your audit, measure your activities and feedback.
- Look for inspiration: take inspiration from other successful businesses in all industries. Look at what your competitors are doing with social media and online tools.
- Create a calendar for social media: for posting the right content to the right social media channels at the right time. It must include your plans for content and promotions. You should use 80-20 rules: 80 percent of your content must focus on inform, educate, and entertainment of the audience and the remaining 20 percent for promoting your brand.
2. Decide the right platform of social media:
Don’t make assumptions about where your audience spends their time online. If you are targeting Millennials, you may think that you should skip Facebook and focus on Snapchat or Instagram. But research shows that Facebook is the leading social media and 82 percent of Millennials are still using Facebook. Look for demographic information about major social media networks, and their users, it will help you where your audience spends their time online.
You can choose different social channels to reach a different audience, or even meet different business goals. You must know how and where to find your specific audiences.
3. Know your audience:
Managing social media for small business gives you the opportunity to micro-target your audience. But First, you need to find out who your audience is. By digging deeper into social media, you can develop a clear image of who are your customers, and who is interacting with you online.
For example, Jimmy Beans Wool company first started in The United States and Canada, they had limited access to this huge social groups. They had an email subscription list with not a large audience to grow the company. When Jimmy Beans launched their first subscription services for supply kits, they used the Facebook audience to reach people. Their ads brought 1,000 subscribers in 36 hours. It was a massive response. It is clear that the company understood its audience and created an offer to speak to their needs and wants directly.
4. Build Relationships:
The advantage of social media marketing compared to other channels is that it allows you to talk directly to customers. You can listen to customer’s needs and their feedback. You can build relationships by communicating over time, rather than asking for the sale right away.
When people engage with your organic content, you can jump in and offer multiple products to build trust and offer options. It helps you create customer relationships from the early stages.
Creating groups on social media such as Facebook and what’s up is another great way to build community and establish relationships and brand loyalty.
5. Expand your audience:
Once you have dominated your original local market, you can expand your business by using social media to reach out to new audiences nationally and internationally. For example, rideshare company Uber started as a small business in San Francisco. Its original audience was people who needed a safe ride. To grow the business, Uber expanded with that key message.
6. Share compelling Visuals:
The expectation of a visual component on social media is high among people. For example, Twitter shows people are three times more likely to engage with tweets that have visual elements such as video, photo, and Infographic. Social media images drive real-world actions. More than half of millennials have made a decision about travel plans, visiting a restaurant, or attending sports events based on an image, videos friends, or other people’s share in social media.
Instagram, Snapchat, Facebook Live, and google maps are the most famous visual social media platforms right now with millions of followers around the world and with millions of posts each day across different activates around the globe.
7. Focus on quality over quantity:
Focus on the number of social media marketing ads and options for small businesses is overwhelming. You don’t need to do it all at the beginning. But content marketing should be at the top of your list. It is much more important to create quality content on key social channels where you can really connect with your audience than presence on every single social media network. Make sure your social posts offer value. For example, use the right words that entice the viewer. Be human, honest, and creative. After all unique content matters! Because social marketing is all about motivation and building relationships.
8. Listen to customers first and then promote:
As a business owner, you know that reviews matter. Hence, why social media should also be considered to know what customers’ needs and wants are as well as experiences. Social media programs are built around communication and listening to customers is paramount. Most businesses see social media as a source of inspiration for content. Many businesses creating social media surveys to get feedback and correct the issues before they get worse. Also, you can listen to the competitor’s customers as well. Tools like Twitter, Facebook, Google planner, and YouTube are the great places to find out what is wrong in your industry and how you can fix or prevent them in your business.
9. Success follows passion:
Success in social media for small businesses is a long process, it can take a minimum of six to ten months of hard work to get a desirable result. Social media for business is all about success which comes from passion which helps generate truly great and memorable content. As a business owner, you have to be committed and passionate about managing your brand.
10. Create an account on “The Big 6” social channels:
Social media marketing is necessary for small businesses. The top six network channels are Facebook, Twitter, Pinterest, Google My Business (Not Google Plus), LinkedIn, and Instagram. These six social media networks basically cover all social media users. But the future landscape of social media platforms will no doubt continue to change as society adapts and requests such social interactions. Hence its always best to be on the lookout on which social media platforms are trending so that you can continue to leverage your online presence.
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