Social Media for Small Business: 10 Essential Tips
Social Media for Small Businesses is an essential part of marketing.
Managing Social Media for Small Businesses
Social media is valuable for any kind of business or industry. Finding and connecting with customers on social media has a direct impact on sales, services and your bottom line. In fact, social media marketing can be a low-cost service that gives you a direct line to a current and future customers.
Managing social media is all about connecting with your current and potential customers. To start any social media for small businesses requires that you know your audience. For example, distinguishing individuals by age, gender, interests, region, culture, profession, etc. After identifying your audience, create your website and find out which social network they prefer, and which one is easy to access. All social media are different, each one has its primary audience and focus.
Your website is your brand identity. Hence, coordinating with your social media properly will ensure that you push the audience to your website. Also, your networks should work together to help you achieve your goals. Keep your social media icons prominently on your website, so that visitors can easily access them and follow. Integrate live social media feeds, and live video of your recent activities.
There are many social media tools available and each provides dashboards that offer scheduling, monitoring, and analytic services. Creating your daily action plan and making shortlist of activities, posts, and advertisements are necessary. Joining different social media groups and communities to target specific demographics, and personalizing your brand by welcoming new followers, members can lead to more business.
Looking for Social media or web design services?
Request a Quote Now:
How to Use Social Media for Small Business: 10 essential tips
1. Start with a Masterplan:
Every great business strategy starts with a great plan. Marketing for a small business on social media is no different. Fortunately, it’s so easy that you can get started with a few simple posts. Dive in, and just get started right away. But without a clear plan, you have no idea what you’re trying to achieve with your posts on social media. Hence, taking time, and research to create a social media plan upfront will ensure that all your social efforts help a specific business plan.
Here is an outline who guide us to create social media marketing plan:
- Social media goals: create goals and objectives that should be specific, measurable, relevant, attainable, and timely. Goals must have a real impact on your business. Like rising your brand, conversation, and acquiring customers rather racking up likes.
- Analyzing the competition: what is your competition and who is your competitor on social media? Learning from what others have done before you are a great way to increase your knowledge. Some social listening strategies and competitive analysis can give you knowledge of what is working and what is not working for a business like yours.
- Perform a social media audit: if you’re already using social media, it is time to step back and evaluate what are you doing. Apart from your audit, measure your activities and feedback’s.
- Look for inspiration: take inspiration from other successful business in all industries. Look at what your competitors are doing with social media and online tools.
- Create calendar for social media: for posting the right content to the right social media channels at the right time. It must include your plans for content and promotions. You should use 80-20 rules: 80 percent of your content must focus on inform, educate, and entertainment of the audience and remaining 20 percent for promoting your brand.
2. Decide the right platform of social media:
Don’t make assumptions about where your audience spends their time online. If you are targeting Millennials, you may think that you should skip Facebook and focus on Snapchat or Instagram. But research show that Facebook is the leading social media and 82 percent of Millennials are still using Facebook. Look for demographic information about major social media networks, and their users, it will help you where your audience spends their time online.
You can choose different social channels to reach a different audience, or even meet different business goals. You must know how and where to find your specific audiences.
3. Know your audience:
Managing social media for small business gives you the opportunity to micro-target your audience. But First, you need to find out who your audience is. By digging deeper into social media, you can develop a clear image of who are your customers, and who is interacting with you online.
For example, Jimmy Beans Wool company first started in The United States and Canada, they had limited access to this huge social groups. They had an email subscription list with not a large audience to grow the company. When Jimmy Beans launched their first subscription services for supply kits, they used the Facebook audience to reach people. Their ads brought 1,000 subscribers in 36 hours. It was a massive response. It is clear that company understood their audience and created an offer to speak to their needs and wants directly.
4. Build Relationships:
The advantage of social media marketing compared to other channel is that it allows you to talk directly to customers. You can listen to customer’s needs, and their feedback’s. You can build relationships by communicating over time, rather than asking for the sale right away.
When people engage with your organic content, you can jump in and offer multiple products to build trust and offer options. It helps you create customer relationships from the early stages.
Creating groups on social media such as Facebook and what’s up is another great way to build community and establish relationships and brand loyalty.
5. Expand your audience:
Once you have dominated your original local market, you can expand your business by using social media to reach out to new audiences nationally and internationally. For example, rideshare company Uber started as a small business in San Francisco. Its original audience was people who needed a safe ride. To grow the business, Uber expanded with that key message.
6. Share compelling Visuals:
The expectation of a visual component on social media is high among people. For example, Twitter shows people are three times more likely to engage with tweets that have visual elements such as video, photo and Infographic. Social media images drive real-world actions. More than half of millennials have made a decision about travel plans, visiting a restaurant, or attending in sports events based on an image, videos friends or other people’s share in social media.
Instagram, Snapchat, Facebook live and google maps are the most famous visual social media platforms right know with millions of followers around the world and with millions of posts each day across different activates around the globe.
7. Focus on quality over quantity:
Focus on number of social media marketing ads and options for small businesses is overwhelming. You don’t need to do it all at the beginning. But content marketing should be at the top of your list. It is much more important to create quality content on key social channels where you can really connect with your audience than presence on every single social media network. Make sure your social posts offer value. For example use the right words that entice the viewer. Be human, honest and creative. After all unique content matters! Because social marketing is all about motivation and building relationships.
8. Listen to customers first and then promote:
As a business owner you know that reviews matter. Hence, why social media should also be consider to know what customers needs and wants are as well as experiences. Social media programs are built around communication and listening to customers is paramount. Most of business see social media as a source of inspiration for content. Many business creating social media surveys to get feedback and correct the issues before they get worse. Also, you can listen to the competitor’s customers as well. Tools like Twitter, Facebook, Google planner and YouTube are the great places to find out what is wrong in your industry and how you can fix or prevent them in your business.
9. Success follows passion:
Success in social media for small business is a long process, it can take a minimum six to ten months of hard work to get a desirable result. Social media for business is all about success which comes from passion which helps generate truly great and memorable content. As a business owner you have to be commitment and passionate about managing your brand.
10. Create an account on “The Big 6” social channels:
Social media marketing is necessary for small business. The top six network channels are Facebook, Twitter, Pinterest, Google My Business (Not Google Plus), LinkedIn and Instagram. These six social media networks basically cover all social media users. But the future landscape of social media platforms will no doubt continue to change as society adapts and requests such social interactions. Hence its always best to be on the look out on which social media platforms are trending so that you can continue to leverage your online presence.
Online Marketing, SEO services available to small businesses in:
Following is a list of cities we serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many businesses gain the online exposure needed for them to attract traffic and generate sales.
Washington SEO, SEM & Marketing Agency available in:
Our web related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients are include: Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue | Federal Way | Fife | Kent | Renton | Kirkland | Issaquah | Lakewood | Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver
Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.
Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.
Digital Marketing Services
Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.
Internet Marketing Services
Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.
Organic SEO is the Perfect Solution
Yes, SEO is the best way to get your website visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work within guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue or other areas. In fact, our reach is beyond Washington and the USA!
Online Marketing Services
Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.
Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.
Website Design - Call (425).336.0069
If your looking for website developers near you, you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
Social Media for Small Business
Seattle Web development includes numerous online services including SEO and Social Media for Small Business. As a result, some local areas we serve include:Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.
Our web design services help businesses in and around Seattle: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
Social Media for Small Business & SEO services offered nationally
Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where Social Media for Small Business Services are available :
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
Visualwebz has been providing individualized web design and Social Media for Small Business services since 2008. Whether its a new website for a Seattle organization, hairdresser, accountant or local SEO for a dentist? We always deliver. Call us at (425)-336-0069.
Cities where we provide Web Design for small businesses:
A Seattle Web Design Agency that offers custom web solutions
We offer the best website design services, web maintenance and web support to small businesses in Seattle, Washington, and all over USA. Yes, our website builder services are available to all businesses at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress Designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.
Every business deserves a professionally designed website
Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.
In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.
Local Areas we serve in Washington
Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | Kent | Kent, WA | Federal Way | Tacoma | Olympia | Issaquah | New Castle| Lakewood | Gig Harbor | Everett | Monroe | Mill Creek | Milton | Puyallup | Redmond | Renton | Tacoma | White Center | Vancouver | Bellingham | Seattle.
If you need a new website or just looking for some website support, reach out to us, and let us help.
Custom Web Design Solutions
How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in a solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California and globally.
Hire the best Web Design Services in Seattle, Washington
With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!
Web Developers - We're not just a Web Design Agency
Our specialties are not only in web design but also in web development and online marketing. Yes, we are the full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California, NY, London, Birmingham, UK and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.
Web Agency with perfect solutions & great reviews
Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle, WA web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!