SEO Trends for 2019
SEO Trends and what you need to do to stay ahead.
Current SEO Trends for 2019
SEO Trends for 2019 will no doubt include far more intelligent technology than previous years. Everyone is looking for the next best thing when it comes to pulling in as many eyes as they can over to their websites as possible. Typically with the common intention of driving up conversions in the form of leads or actual sales. In consideration of that elusive solution in “search engine optimization” or SEO as it’s more commonly known, we will be performing a bit of a deep dive into the top search engine optimization trends for 2019.
1. Voice Search and Digital Assistants
According to search giant Google, 1 out of 5 searches already come from voice queries! The most obvious medium for searches is performed via the digital assistants on our smartphones such as Apple (Siri), Microsoft (Cortana), Google and Amazon (Alexa).
Voice Search is becoming the norm
Earlier this year, it was reported that over half of U.S. teens and 41% of U.S. adults use voice search on a daily basis. One of the key differences in how voice search will morph is the fact that up to now, search results have been based primarily on keywords. The next phase will be much more specific and cater to longer queries that are more attuned to voice search terms. Therefore, the more intelligent these digital assistants are means the more responsive they can be with the search results provided to their customers. As a result, this will help companies acquire even more market share which is exactly what you want as well! The image above from Google shows us when a voice search is most in use.
However, voice search won’t exactly cut it with keywords alone as consumers will be looking for greater contextualization and personalization in their search results. This will include the capabilities of AI and machine learning, which we will discuss later in this blog.
2. Link Building
Link building is the practice of acquiring hyperlinks from other websites. This is essentially all about gaining referral traffic to redirect back to your site, thus resulting in increased search rankings. Although the practice has been around for some time, there is a renewed emphasis on utilizing this practice to generate even more local traffic. Local links are based on the idea of “real-world” relationships within the local community. Therefore, the quality of the link doesn’t matter as much and often times can be entirely unrelated to your business’s core goals. Because they are locally based, there are several ways to garner such relationships including acquiring local sponsorships, getting involved within your local community, sharing useful information, or even engaging in a bit of ingenuity. Thus resulting in the hope of random mention.
3. User Experience
Good user experience will typically create a stickier experience when it comes to acquiring new customers. How many websites did you leave just because it wasn’t engaging or perhaps it simply felt clunky? Amazon is a great example of how to develop an engaging customer experience. More specifically, staying power can be attributed to such factors as the “site’s speed, its readability, and its navigation structure to examine how these can be improved through the right changes”. This SEO trend will continue to be a big factor moving forward! Therefore, the better the user experience, the longer people will spend on the site. Thus resulting in higher conversion rate and audience loyalty.
4. Featured Snippets and Quick Answers
Snippets and quick answers are key to ensuring that companies appear in the first position in the search engine results page (SERP). Like voice search, snippets and quick answers go to provide context-specific responses to the user within the search results, rather than just being based on simple keywords. Moving forward, the focus will be on supporting longer keywords and natural language such as a more conversational type of search query. This is because more than half of queries will be voice search by 2020 hence will require a new look and experience into how voice search applies to snippets. This updated approach will be expected to not only result in greater context but also greater depth, followed up by related content and drilling down and lateral to the original search query.
5. Mobile–First Index
A recent study by BrightEdge found that “57% of web traffic comes from mobile and tablet devices”. Hence why SEO experts can’t afford to wait around for a mobile-first index. In fact that many companies are using the desktop as a frame of reference as their default, and doing so increasingly short-sighted given the widening gap between desktop and mobile rankings. Search results rankings are also very different between desktop and mobile.
SEO Trends with a High Significance
- Identify and differentiate mobile versus desktop demand.
- Design and optimize websites for speed and mobile-friendliness.
- Utilize responsive web designs.
- Understand different online consumer intent signals across desktop and mobile devices.
- Separate mobile and desktop content that resonates on multiple device types.
- Focus on optimizing mobile content and mobile pages to improve conversions.
- Compare and report mobile and desktop share of traffic.
- Measure and optimize page load speed.
- Analyze organic search rank for mobile and desktop separately.
6. Visual Search
Microsofts Visual Search
Microsoft’s Bing as well had its own visual search product but retired in 2012. Microsoft now has a new visual search platform relegated to desktop only but soon to be supported on mobile devices. As the visual search continues to mature, load time becomes an enormous factor for user experience. This will require greater image optimization by compressing their file sizes, and/or optimizing the delivery method by using content-delivery networks or CDN for short like Cloudflare or Amazon CloudFront.
7. AI and Machine learning
intelligence and machine learning are about personalization of the user experience through the use of deep learning algorithms. AI works different from just the typical keywords but instead relies on the culmination of user experience (content, links behavior), big data (trust, citations) and machine learning (patterns) to arrive at results that are more specific to the user’s needs. The information gleaned from a given search feeds into the algorithm’s learning capability, and it is that learning that will drive search in the future. In short, it is AI that will make traditional SEO methods obsolete because it leverages natural language processing.
8. Unique Content
Now ask yourself, whenever you visit websites you’re looking for specific content. In fact, content that will keep you engaged and from what you can learn. The headline should be enticing enough for you to continue reading, the content should be structured and keep you wanting to read. Also, information should be structured with ease and presentable. Research shows that any visitor has around 5 seconds to decide to continue or dump the website and move on to others. Hence the initial fold, as well as headlines, should create that initial connection. Without saying more, content should be delivered for the right audience, and be unique in that its new knowledge for the reader
9. Speed & 5-G
The time it takes for a website to load and immediately provide content to its visitors is a must. This, in particular, implies to mobile devices. In fact, people are just too busy to be waiting around, they want immediate results. Hence, optimizing images and content are an aspect web designers and SEO experts have on their list. But in saying this, the browsing experience on mobile devices will change especially with 5-G coming on board. In fact, 5-G will remove the burden of having to wait for rich heavy content websites to load. 5-G will provide up to a staggering 100 gigabits per second! That’s 100 times faster than the 4-G we currently have.
10. Black Hat SEO
There are no quick tricks to get a web page or website ranked. In fact, such practices will result in a temporary hike followed by a major slump. Just by following search engine guidelines and focussing on the user experience and content are a great start at increasing online exposure. Of course, other factors such as site structure, structured data, and social media also play a key role. At Visualwebz LLC we never exploit or utilize such practices. In fact, our SEO approach is done by the book!
It pays to be strategic about what content is accessible on a mobile device and what is not. Similar to voice search, snippets and quick answers go to provide context-specific responses to the user, rather than being based on simple keywords. Moving forward, the focus will be on “supporting longer keywords and natural language. Such as a more conversational type of search query. As more and more queries become voice-based it will require a new look into how voice search applies to content and websites
AI Evolving even faster!
If the content is optimized, easy to comprehend, applicable and matches the user’s intent then there will follow success. In fact, AI is now evolving at a rate of 10 times a year over year in terms of “capabilities to read and understand natural language written for humans. Until we get to the point where AI is far more capable, the current game plan should be to rely on a user’s intent when performing a search. Intent includes four types of queries include:
- Navigational – where one is searching for specific content
- Informational – focused primarily on a specific goal
- Commercial – with the intent to purchase
- Transactional queries – paying a utility bill etc.
Together, these queries work to anticipate what the user’s next move may be and subsequent results are catered to that input.
Dramatic Growth in SEO
It looks like a very exciting 2019 for SEO as many of these features mature and newer ones come on board. Especially AI as it really starts to grow out of its infancy. It is fair to expect dramatic growth as we witness a shift from static keywords to algorithmic learning structures and pattern utilization. AI stands to become the overwhelming standard for the future of SEO due to its capabilities to learn, identify trends in user behavior, and act autonomously. SEO Consultants and SEO companies will see a shift in practices and will have to adopt new technologies and practices as they scramble to attract customers for the websites they manage.
At Visualwebz LLC we are aware of these shifting changes and continually stay abreast of SEO and digital marketing trends. Whether you’re looking for SEO Attorney’s services, dentist or an established, we deliver. In fact, we have continually proven our services and ask you to check our SEO case studies. For example, Seattle SEO Mitsubishi and Seattle SEO case study on local blind cleaners present positive results when it comes to higher ranking and traffic. Also, we help clients all over, from LA, Seattle to New York!
Call Visualwebz today, and let us work our magic in getting your website ranked higher. Call now at (425)-336-0069
References 2019 SEO Trends
- Bentahar, A. (2017, January 3). 2017 Will Be The Year Of Voice Search. Retrieved from Forbes.
- SEO Trends – Boyd, C. (28, September 2017). Pinterest, Google or Bing: Who has the best visual search engine? Retrieved from Search.
- Google. (2014, October 14). OMG! Mobile voice survey reveals teens love to talk. Retrieved from Google Official Blog.
- SEO Trends- Kim, L. (2017, February 22). Has machine learning created a new model for SEO ranking? Retrieved from Search Engine.
- Knauff, J. (2017, February 16). I, Search: How AI Will Transform the Landscape of SEO. Retrieved from Search Engine.
- SEO Trends – Litsa, T. (2017, October 13). Seven SEO trends to watch in 2018. Retrieved from Search Engine Watch.
- Moogan, P. (2014). The Beginner’s Guide to Link Building. Retrieved from Moz.
- Moore, J. (2017, September 4). How to optimize featured snippets for voice search. Retrieved from Search Engine Watch.
- Penn, C. (2017, January 27). 7 Marketing Trends in 2017, Part 7: The Death of Old SEO. Retrieved from Awaken Your Superhero.
- SEO Trends – Sentance, R. (2017, September 20). How to create a kickass link-building strategy for local SEO. Retrieved from Search Engine Watch.
- Sentance, R. (2017, August 23). Why SEOs can’t afford to wait around for a mobile-first index. Retrieved from Search Engine Watch.
2019 SEO Trends article was also based on:
SEO Trends – Landing Pages – Visualwebz | PPC Management Plans | Seattle Web Design | Website Designed for Visitors – Visualwebz | Seattle Website Design | Essential Website Tools | Online Marketing | SEO Kent | Renton SEO | Kent SEO
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