Best SEO Marketing Strategies
Best SEO Marketing Strategies delivered for small businesses.
What is Search Engine Optimization?
SEO (Search Engine Optimization) makes your site more discoverable, improves search rankings and targets the right audience. In order for your SEO market strategy to be successful, it is important to consider a number of things. First, the technical set up, or website, hosting, and domain. Without a strong foundation, your business will fail. Second, an understanding of your target audience and what they are searching for. This will help you identify keywords to attract customers to your site. Third, the actual site page content and whether it is relevant, informative and easy to navigate. And finally, how to attract links back to your page from outside sources, also known as back-linking. If you master these things, you’re well on your way to a successful website.
One of the most important aspects of SEO marketing is choosing the right hosting provider. This is the foundation for your site and can make or break your business. A good host will have high performance with fast speeds that won’t slow down your page loading. Customers faced with having to wait will get frustrated and leave your site. Reliable availability is another high priority in choosing a host. If your site can’t be reached, you probably just lost a customer. Finally, top security is imperative in gaining and keeping the trust of your audience. Having a secure site gives your customer peace of mind when doing business with you.
You have a strong foundation, but now you need to drive traffic to your site. Having an SEO friendly URL is another important aspect of your SEO market strategy. Making your site visible to search engines helps differentiate you from your competition and leads potential customers to your site rather than theirs. Consider the following suggestions when setting up your URL:
- Shorter URLs around 50-60 words have higher rankings
- Make your keyword the first word in your domain
- Use a top level domain (i.e. .com)
- HTTPS rather than HTTP
- Use lowercase letters
- Separation of keywords by a hyphens (-) rather than underscores (_)
By optimizing your URL, you have taken the first step in helping customers find you. Now you need to make sure they can find you from anywhere, anytime.
Optimized SEO for Mobile Search
In today’s world, the vast majority of internet users are using mobile phones and tablets. If your SEO isn’t optimized for mobile devices, you will miss out on a lot of potential customers. The first step in making sure you’re optimized for mobile devices is to use responsive web design in your initial set up. This ensures that your site can be read across all devices. In addition, the following suggestions will help engage mobile users in the short time they are on your site:
- Use short, strong headlines
- Incorporate great images and GIFs
- Infographics are quick and informative
- Include voice search
- Make your site interactive
- Utilize apps to further market your business
Understanding the importance of designing for mobile users and proactively creating user friendly sites is the first step to understanding your target audience. In today’s world, you need to engage people who are constantly on the go and expect a high level of information at their fingertips.
Know Your Audience
The first step in targeting your audience is understanding who they actually are. By taking the time to research and define who your customer is, you will better be able to provide what they are looking for and attract the right audience. Buyer personas are a great way to focus and define your audience. This is a description of who your ideal customer is based on market research or if you already have a site, Google analytics to understand the demographics of customers looking for what you offer. Your buyer persona might include the following:
- Age range
- Single or partnered
- Children or not
- Gender identification
- Employment industry
- Urban or suburban living environment
- Goals and challenges
- Shopping style (in person or online)
Defining your audience helps focus your business and keeps you on track in your product development and marketing. The more you know your customer, the better you can serve them.
Understanding the reason behind your audience’s search is key to the SEO market strategy. Are they looking for a specific brand? Do they want to purchase something? What topic are they researching? Are they looking for product reviews before purchasing? Knowing the intent behind their search will help you define keywords to draw people to your site. Keywords such as buy, sale and discount will appeal to shoppers. DIY and how are good for people looking for information. Compare and vs. work well for people looking for advice. Knowing the reason your customers are looking for you will help define the keywords that will work the best for your site.
Now that you know who your customer is and understand what they are looking for, it’s time to do your research. Start by listing 5-10 topics that summarize the information you provide on your site. Next, come up with a list of keywords that you feel represent these topics. Feeling stuck? Try searching your keyword and see what related searches come up. Check out your competitors and see what keywords they’re using. Once you have a pretty good list, you can use a keyword analyzer such as Moz Keyword Explorer or Google Trends to help narrow your results.
On page SEO
You have a great website, you know your customer and you’ve come up with a list of keywords which you have already used in your URL. Now what? SEO optimization does not stop there. The search engines will dig deeper and look at what is on your site to help lead customers to the best resources. It is important to continue to help them by providing keywords within the page itself. Consider placing keywords or alternate synonyms in the following locations:
- META description tags
- First paragraph
- H1 and H2 tags
- Internal links (make sure different pages use different keywords to keep things clear)
Don’t overdo it. Keywords should appear natural and tie in with your content seamlessly. When used correctly, keywords will melt into your page and let your content shine.
While SEO optimization will drive customers to your site, it is the content that will convert them. You’ve done your research, found your audience and brought them to your site based on their search. Did they find what they were looking for? Is the information easy to read at a glance? Is it well researched and informative? Keep your paragraphs short and to the point. Have headings and subheadings that will direct the eye to the content quickly and clearly. Overall, keep your content to 2000-2500 words. Less will not engage the customer and more will overwhelm them. Make sure your page is easy to navigate, appealing to the eye, and, above all, truly informative. Finally, be sure you update your content often to keep it relevant and fresh in terms of search engines.
Images are a great way to capture an audience. They grab the eye and draw the customer into the site. Make sure the images are relevant, attractive and will load quickly. No one wants to wait. As mentioned above, images are particularly helpful in the fast paced world of mobile devices. People can see at a glance if the topic appeals to them. Infographics are a fast way to disperse information and engage your audience. Take it a step further and be sure to use keywords in the following locations for SEO optimization as you set up your site:
- Image alt text
- File names
- Image title tags
In addition to static images, multimedia is another way to engage your audience. Search engines factor in how much time your customer spends on your site and how much they engage, so be sure you have something for them to interact with.
SEO link building
Build a community
To become a highly respected resource, you have to become an active part of the community you serve. Reach out to others in your niche, comment on their posts and offer to write guest posts for them on relevant topics. Always include a link back to your page. If relevant, link to other high-authority websites and reputable retailers. If your business serves the local community, be sure to link to other local businesses and organizations and have your link added to their local resource page.
E-mail marketing is another way SEO optimization can help. You’ve done all the research, created your content and found keywords that work. Now share that with your audience. Remember buyer intent? Use keywords to appeal to what they’re looking for in their inbox. Mentioning a sale, seasonal content or a new review will capture their attention and, providing you have included a link, will send them back to your site. As a bonus, they may forward your e-mail to a friend or colleague who might benefit from finding your site.
Don’t underestimate the power of social media and how you can use SEO optimization to drive people to your site. Those same keywords you used in your e-mail will capture the attention of your followers on social media. Voice your opinion on Twitter, highlight your latest content on Instagram and provide a DIY pin on Pinterest. Provide a link back to your site and you have a whole new set of new and returning customers, hopefully sharing your posts on their social media. And so it continues to grow.
Web Design & SEO Services for Small Businesses
At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup or an e-Commerce website for a brick and mortar small business, we will deliver it. In fact, our web developers have a strong understanding of small businesses. Further more, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.
Healthcare Web Design Services
We offer a range of medical web design services for healthcare practices. In fact, our medical website solutions branch out to all areas of the healthcare industry. For example, our effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, Specialized Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care.
Also, we don't end there with our website services but branch to other healthcare services like Chiropractors, Doctors, Specialist Doctors, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.
Professional web solutions for the services sector
Our website builder and SEO services assist all types of businesses. Some of which are:
- Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises. Also, Consignment businesses like one in Tacoma, WA.
- Manufacturing companies like Urban Accessories.
- Mechanics, Car repair, and auto garages.
- Contractors, developers, and home construction companies.
- Cleaning businesses like dry cleaning web design and carpet cleaning.
- Car dealerships and auto repairs centers.
- Hairdressers, Hairstylists, spas a, and salons.
- All types of small businesses and startups.
- Elderly care and Senior living web design services are also available.
- Schools such as daycares, home daycare, early learning schools, Montessori, and training centers.
- Food industry such as distributors, restaurants. Restaurant Chains, etc.
Web Design & SEO for Professionals
- Be it a small CPA or an established CPA, Accountants, Tax Services, or Tax Preparation Office, we can help. In fact, our services for accounting or finance-related firms are affordable and specific to each business. Also, other areas in finance include investment firms, financial advisors, financial consultants, and investment firms.
- and investment consultants.
- We also help attorneys and law firms. We provide the best law firm web design and SEO for any legal, attorney or law practice. After all, our law firm website designs are aimed at law firms that are looking for growth or law firms needing more online visibility. A good example is NY Defense Attorney web design, where we took an old outdated website and freshened it up.
- Our web services also branch out to small businesses, start-ups and into the real estate sector,
Web services for other industries
We also offer web design services that benefit nonprofits such as religious centers and churches. For example a project for a local Seattle Christianity website helped this cause gain the online visibility it needed. Another example is redesigning a Seattle based none profit VillageFamilyProject.com website.
We give back!
As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. In fact, we may even do it for free! Be it in Federal Way, Bellevue or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.
Online Marketing, SEO services available to small businesses in:
Following is a list of cities we serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many businesses gain the online exposure needed for them to attract traffic and generate sales.
Washington SEO, SEM & Marketing Agency available in:
Our web related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients are include: Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue | Federal Way | Fife | Kent | Renton | Kirkland | Issaquah | Lakewood | Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver
Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.
Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.
Digital Marketing Services
Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.
Internet Marketing Services
Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.
Organic SEO is the Perfect Solution
Yes, SEO is the best way to get your website visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work within guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue or other areas. In fact, our reach is beyond Washington and the USA!
Online Marketing Services
Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.
Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.
Minimalism Website Design - Call (425).336.0069
Best SEO Marketing Strategies for Small Businesses
If your looking for website developers near you, email marketing services, or an eCommerce developer you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
Website Development & Best SEO Marketing Strategies
Seattle Web development includes numerous online services including SEO and online marketing. As a result, some local areas we serve include:Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.
Notably, Visualwebz.com serves numerous businesses around Seattle. For example, Ballard – Small business in the Ballard area will no doubt benefit from our website’s services. For example, the first-page ranking will allow your website to rank well in Google. In addition, other areas in Seattle include: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
Best SEO Marketing Strategies offered to all businesses
Besides providing Minimalism Web Design and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Puget Sound, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where SEO Marketing Strategies are available :
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
Visualwebz provides SEO mrketing with state of the art web development software and animation software. Whether its a CPA website, Home Daycare or any other small business? Visualwebz Web Design Services we can help. We specialize in all platforms including website builders and PPC.
Cities where we provide Web Design for small businesses:
A Seattle Web Design Agency that offers custom web solutions
We offer the best website design services, web maintenance and web support to small businesses in Seattle, Washington, and all over USA. Yes, our website builder services are available to all businesses at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress Designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.
Every business deserves a professionally designed website
Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.
In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.
Local Areas we serve in Washington
Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | Kent | Kent, WA | Federal Way | Tacoma | Olympia | Issaquah | New Castle| Lakewood | Gig Harbor | Everett | Monroe | Mill Creek | Milton | Puyallup | Redmond | Renton | Tacoma | White Center | Vancouver | Bellingham | Seattle.
If you need a new website or just looking for some website support, reach out to us, and let us help.
Custom Web Design Solutions
How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in a solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California and globally.
Hire the best Web Design Services in Seattle, Washington
With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!
Web Developers - We're not just a Web Design Agency
Our specialties are not only in web design but also in web development and online marketing. Yes, we are the full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California, NY, London, Birmingham, UK and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.
Web Agency with perfect solutions & great reviews
Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle, WA web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!
Web Design, Current Trends, and Online Marketing Blog Posts:
Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.
We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.
Digital Marketing Tips and Insights
An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies. Other areas, online marketing include are:
- Content Marketing through effective email marketing will keep your business connected with your customers.
- The benefit of Keywords ensures that websites are targeted at the right customer. Hence, why we take the time to understand each business and the best web words to use during online marketing and the web design process.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Unique Content Matters and should be carefully created and aimed at the right demographics.
- Digital Marketing and SEO should always entail on-page, off-page SEO and social media.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs Yelp.
- Voice Search is already here and every business should be aware of the impact it will have on getting future customers.
- Website Color Choices can be a make or break when it comes to attracting customers.
- Web design trends since 2000 have come a long way when it comes to businesses being able to get online. Numerous web design elements have come and gone. But, our web design agency continues to understand the complexity of websites. Whether its a KISS web design, or a complex e-commerce platform. Even, if its a website built using website builders or one that's custom-designed through hard-coding. We always use current web technologies and deliver attention-grabbing websites. For example, using video headers, minimalistic web design approaches, and overall websites that provide great user experiences and functionalities.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should be hired.
- Having the greatest website also means that it's protected from malicious attacks. We help keep websites functioning and out of trouble.
More Blog Posts on Web Design, Online Marketing, SEO and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle | Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query Language.
Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.