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SEO vs PPC – A Beginner’s Guide to Search Engine Marketing

Search Engine Optimization vs Pay Per Click

SEO and PPC play a huge role in what you see on Search Engine Results Pages (SERP), and this all depends on the keywords punched in during the search process. After all, search engines function is to organize and look for relevant content on the web, marketers want to be found on search results for specific content, and the users just do what they do – browse and search the web for whatever they want to find.

Generally, we use a browser such as Google to search for content on the web. In fact, Google help gets you thousands of results. In one day, Google may get over 63, 000 searches every second on average, that converts to 2 trillion searches every year, 3,800,000,000 searches every minute, 228,000,000,000 every hour, and 5,600,000,000 per day. With that said, a viewer will most likely pick anything from the first two pages of the search results, if they don’t get what they are looking for will try a different keyword hoping you get something relevant.

How Organic Results compare to PPC


For example, if you search for “Seattle website design small business” on Google. The results will bring the first four being adverts and followed by listings known as organic (natural hierarchy that is determined by search engine algorithms) results, and scrolling down, you will see an additional three more PPC adverts.

Top and bottom SERP for the keyword “seattle website design small business

PPC vs Organic Listings - SEO vs PPC - A Beginner's Guide to Search Engine Marketing
Organic Listings vsPPC - SEO vs PPC - A Beginner's Guide to Search Engine Marketing

Organic SEO or PPC?

With PPC you get an advertisement for your product and or service to appear at the top of a search engine’s page, ahead of the organic listings, but each click will cost you and does not always mean its a direct sale.

Organic Search Engine Optimization is “free” and is one of the best SEO marketing strategies to opt for. But, takes time and patience to figure out the content that’s relevant to search engines and your potential customers. However, two things rule over the SEO vs PPC battle; keywords and Return on Investment (ROI).

Organic SEO vs PPC

Organic SEO

Search engines try their best to make sure their users get relevant results and high value and quality. In fact, search engines have algorithms that determine the hierarchy of sites depending on how relevant and user-friendly websites are; if the content is relevant, easy to read and navigate, it will most likely appear on top.

Search engine optimization involves making some changes to any website content and design to make it look good and legit for search engines and a chance to get it displayed ahead of millions of other results. Some key elements that help improve your page one ranking via organic SEO include:


Some Organic SEO Tips

  • Regularly refreshing your content will make your product or service more marketable. Most recent post usually appear at the top.
  • Create your content around keywords and phrases that a search engine user might type. The words should be related to your business or service.
  • Relevant content tends to be more engaging and effective so visitors will spend more time browsing and eventually making purchases or leaving feedback.
  • Benefits of Blogging are high on the list and could increase your websites ranking. A content-heavy blog can get a browser to push your blog ahead.
  • Optimizing your webpage by making sure the keywords you want to be found by using the correct H1 tags, images should halve alt attribute, and Meta descriptions with your keywords in it. By optimizing your page, keywords become notable when a search engine crawls your website.


Pay per click refers to an advertisement that appears during search results, but pay only when the viewer clicks on it.. 

Two types of PPC adverts


  • Search network Pay per Click adverts

They depend on keywords that trigger the advertisement to show up when users search for the keyword. A Search Network advert will an show H1 element, Landing page link, a description, and extensions.

  • Display Pay per Click advertisements

Say you visit a shoe website A and go to website B with a banner about website B that you recently visited, the banner is a PPC type of advert. Display advert banners are targeted at potential customers that have viewed your site but left without purchasing anything. 

Keyword Research & Time

SEO and PPC are both influenced by keywords. If you want to put a product or service on the web, you need to look at from a searchers perspective by doing keyword research – what consumers might type when they are looking for your product. Google AdWords keyword planner is the best way to get started. The picture below is  a screenshot from Good AdWords showing the process of keyword research and some of the features you will see when you use the program.

Look up the ranking of your potential keyword for your product. If competition is high, then a lot of companies are trying to compete with those keywords. Whether its organic SEO or PPC it takes time patience and data analysis to stay ahead of competition.

Take Away on SEO vs PPC

SEO takes time; you have to do keyword research, optimizing, writing blogs, and on-page as well as off-page SEO. Given time and patience your site will start to rank higher. 

PPC takes money. If you have the budget for such a PPC campaign, your advert will show immediately and over time and refinement would appear at the top of the stack. Of course, the conversion rate should be considered when it comes to the return on investment.

Web Design & SEO Services for Small Businesses

At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick and mortar small business, we will deliver it. In fact, our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.




Healthcare Web Design Services

We offer a range of medical web design services for the healthcare industry. In fact, our medical website solutions branch out to all areas of the healthcare field. For example, effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client where we have helped the site gain an online presence. 

Also, we don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, and Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.


Services Sector

Professional web solutions for the services sector

Our website builder and SEO services assist all types of businesses. Some of which include:






Web Design & SEO for Professionals



Web services for other industries

Web design services that benefit nonprofits such as religious centers and churches have always been part of our portfolio. For example a project for a local Seattle Christianity website. Another example is redesigning a Seattle based nonprofit website. Other non-profits we are working with include

We give back!

As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. We may even do it for free! Be it in Federal Way, Bellevue, or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.

Other industries we serve when it comes to web design and online marketing include Home Owners Associations websites, Government Agencies, and political parties.



Online Marketing, SEO services available to small businesses in:

Top Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. In fact, ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event we have proven through many SEO case studies that we get it done!

If you want to succeed online and help your business’s current online standing then internet marketing is a necessity.  More importantly, we can help pave the right path in making your website successful. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights, and reach its maximum potential.

Also, our SEO agency’s innovative ideas, strategies, and solutions allow businesses to take the lead in their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help businesses effectively compete. We can help your Seattle business reach that desired ranking on search results.

Following is a small list of cities where our renowned and best Seattle SEO services are available. We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many businesses gain the online exposure needed for them to attract traffic and generate sales.

Washington SEO, SEMMarketing Agency available in:

Our web related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. We at Visualwebz work within guidelines set by search engines and understand terms like LSIGraph and how to incorporate structured data into websites! In fact, our digital marketing strategies coupled with web design get positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue, or other areas. In fact, our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.

Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

SEO Marketing & Website Design - Call (425).336.0069

SEO vs PPC Strategies for Small Businesses

Still not sure with regards to SEO, PPC or social media? Not to worry, we can help you decide on the right option. Whether your looking for professional online marketing or just website developers near you, email marketing services, or an eCommerce developer you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, MiltonSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, OlympiaFife, WA, Maple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.

Website Development with a clear understanding on SEO vs PPC Strategies

As any small business owner you should know how SEO vs PPC compare. Our Online Marketing and Seattle Web development includes consultation and we can help you decide whether SEO or PPC or both are needed. Other online services we offer include SEO and online marketing. As a result, some local areas we serve include:Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac. serves numerous businesses in and around Seattle. In addition, other areas in Seattle include: Belltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design

Best SEO vs PPC offered to all businesses

Besides providing SEO vs PPC consultation, Minimalism Web Design and online marketing to local businesses we also provide other related services to small businesses in other states. For example, local cities include Seattle, Tacoma, Federal Way, Puget SoundIssaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today and let us explaing the difference between SEO vs PPC – Call (425)-336-0069.

Other cities and states where SEO Marketing Strategies are available :

Visualwebz provides Search Engine Optimization and Pay Per Click to small businesses. Whether its a CPA website redesign with a new user interface, Home Daycare or any other small business? Visualwebz Web Design Services we can help. We specialize in all  web services including website builders and PPC. Yes, we totall know the ins and outs of SEO vs PPC. Connect with us and let us strategize the right approach for your business. 


Cities where we provide Web Design for small businesses:

A Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! Every business no matter how small or big needs a website and more importantly online marketing services thereafter. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why web design should be built. In fact, we've summarized 12 reasons why a business should take web design seriously. Some of these include,  global and local presence, open 24/7, and outpace your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builder services are available to all businesses at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress Designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.

Every business deserves a professionally designed website

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.

In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO, and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.

Local Areas we serve in Washington

Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle | Yakima | Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help. Our agency has been recognized as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

Web Developers - We're not just a Web Design Agency

Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and all the way to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle, WA web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

A Top Web Design Agency with solid Web Development and Online Marketing credentials.


Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency in Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of complex ranking formula fundamentals, SEO practices, and be able to explain SEO tasks and terminology to its customers. In fact, as a professional SEO person, they should never leave the clients in the dark! All professional SEO teams, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.

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