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SEO vs. PPC – A Beginner’s Guide to Search Engine Marketing

Search Engine Optimization vs. Pay Per Click

SEO and PPC play a massive role in what you see on Search Engine Results Pages (SERP), and this all depends on the keywords punched during the search process. After all, search engines function is to organize and look for relevant content on the web, marketers want to be found on search results for specific content, and the users do what they do – browse and search the web for whatever they want to see.

Generally, we use a browser such as Google to search for content on the web. Google help gets you thousands of results. One day, Google may reach over 63 000 searches every second, which converts to 2 trillion searches every year, 3,800,000,000 searches every minute, 228,000,000,000 every hour. With that said, a viewer will most likely pick anything from the first two pages of the search results. If they don’t get what they are looking for will try a different keyword hoping you get something relevant.

How Organic Results compare to PPC


For example, if you search for “Seattle website design small business” on Google. The results will bring the first four being adverts and followed by listings are known as organic (natural hierarchy determined by search engine algorithms) results and scrolling down. You will see an additional three more PPC adverts.

Top and bottom SERP for the keyword “seattle website design small business.”

Organic SEO or PPC?

With PPC, you get an advertisement for your product and or service to appear at the top of a search engine’s page, ahead of the organic listings, but each click will cost you and does not always mean it’s a direct sale.

Organic Search Engine Optimization is “free” and is one of the best SEO marketing strategies to opt for. But, it takes time and patience to figure out the content relevant to search engines and your potential customers. However, two things rule over the SEO vs. PPC battle; keywords and Return on Investment (ROI).

Organic SEO vs PPC

Organic SEO

Search engines try their best to make sure their users get relevant results and high value and quality. In fact, search engines have algorithms that determine the hierarchy of sites depending on how relevant and user-friendly websites are; if the content is relevant, easy to read and navigate, it will most likely appear on top.

Search engine optimization involves making some changes to any website content and design to make it look good and legit for search engines and a chance to get it displayed ahead of millions of other results. Some key elements that help improve your page one ranking via organic SEO include:


Some Organic SEO Tips

  • Regularly refreshing your content will make your product or service more marketable. Most recent post usually appear at the top.
  • Create your content around keywords and phrases that a search engine user might type. The words should be related to your business or service.
  • Relevant content tends to be more engaging and effective so visitors will spend more time browsing and eventually making purchases or leaving feedback.
  • Benefits of Blogging are high on the list and could increase your websites ranking. A content-heavy blog can get a browser to push your blog ahead.
  • Optimizing your webpage by making sure the keywords you want to be found by using the correct H1 tags, images should halve alt attribute, and Meta descriptions with your keywords in it. By optimizing your page, keywords become notable when a search engine crawls your website.


Pay per click refers to an advertisement that appears during search results but pays only when the viewer clicks on it. 

Two types of PPC adverts


  • Search network Pay per Click adverts

They depend on keywords that trigger the advertisement to show up when users search for the keyword. A Search Network advert will show the H1 element, Landing page link, a description, and extensions.

  • Display Pay per Click advertisements

Say you visit a shoe website A and go to website B with a banner about website B you recently visited. The banner is a PPC type of advert. Display advert banners are targeted at potential customers that have viewed your site but left without purchasing anything. 

Keyword Research & Time

SEO and PPC are both influenced by keywords. If you want to put a product or service on the web, you need to look at it from a searcher’s perspective by doing keyword research – what consumers might type when they are looking for your product. Google AdWords keyword planner is the best way to get started. The picture below is a screenshot from Good AdWords showing the process of keyword research and some of the features you will see when you use the program.

Look up the ranking of your potential keyword for your product. If competition is high, then a lot of companies are trying to compete with those keywords. Whether it’s organic SEO or PPC, it takes time, patience, and data analysis to stay ahead of the competition.

Take Away on SEO vs. PPC

SEO takes time; you have to do keyword research, optimizing, writing blogs, and on-page and off-page SEO. Given time and patience, your site will start to rank higher. 

PPC takes money. If you have the budget for such a PPC campaign, your advert will show immediately and over time, and refinement would appear at the top of the stack. Of course, the conversion rate should be considered when it comes to the return on investment.

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.


Healthcare Web Design Services

We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. For example, effective dental web design services offered by our dental web designers serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client where we have helped the site gain an online presence.

We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices, and other healthcare-related practices. Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. Connect with one of our web designers today.


Services Sector

Professional web solutions for the services sector

Our website builder and SEO services assist all types of businesses. Some of which include:




Web Design & SEO for Professionals



Web services for other industries

Web design services that benefit nonprofits such as religious centers and churches have always been part of our portfolio. For example, a project for a local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit website. Other non-profits we are working with include

We give back!

As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can also fix a broken website and get your charitable cause or church back on track.

Other industries we serve when it comes to web design and online marketing include Home Owners Associations websites, Government Agencies, and political parties.



Online Marketing, SEO services available to small businesses in:

Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done!

If you want to succeed online and help your business’s current online standing, then internet marketing is necessary. More importantly, we can help pave the right path in making your website successful. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential.

An SEO agency with innovative ideas, strategies, and solutions allows businesses to take the lead in their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help companies effectively compete. We can help your Seattle business reach that desired ranking on search results.

Following is a small list of cities where our outstanding and best Seattle SEO services are available. We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales.

Washington SEO, SEMMarketing Agency available in:

Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver.

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, companies in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but instead carry it out to succeed whether you are close to home in Seattle or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. At Visualwebz, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies coupled with web design get positive results for our customers. As an established SEO consultant services we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services they offer will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

Visualwebz is a top Seattle web design agency and recognized as a leading advertising and marketing firm in Washington.

SEO Marketing & Website Design - Call (425).336.0069

SEO vs. PPC Strategies for Small Businesses

Still not sure with regards to SEO, PPC, or social media? Not to worry, we can help you decide on the right option. Whether you are looking for professional online marketing or just website developers near you, email marketing services, or an eCommerce developer, you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, MiltonSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, OlympiaFife, WA, Maple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.

Website Development with a clear understanding of SEO vs. PPC Strategies

As any small business owner, you should know how SEO vs. PPC compare. Our Online Marketing and Seattle Web development includes consultation, and we can help you decide whether SEO or PPC, or both are needed. Other online services we offer include SEO and online marketing. As a result, some local areas we serve include Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac.

Visualwebz, LLC is a  Seattle Web Page Design Agency that helps small businesses in and around Seattle. In addition, other areas in Seattle include Belltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown SeattleNorthgate.

Best SEO vs. PPC offered to all businesses.

Besides providing Seattle Website Design Services, SEO vs. PPC consultation, Minimalism Web Design, and online marketing to local businesses, we also provide other related services to small businesses in other states. For example, local cities include Seattle, Tacoma, Federal Way, Puget SoundIssaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today and let us explain the difference between SEO vs. PPC – Call (425)-336-0069.

Other cities and states where SEO Marketing Strategies are available :

Visualwebz provides Search Engine Optimization and Pay Per Click to small businesses. Whether it’s a CPA website redesign with a new user interface, Home Daycare, or any other small business? Visualwebz Web Design Services we can help. We specialize in all web services, including website builders and PPC. Yes, we totally know the ins and outs of SEO vs. PPC. Connect with us and let us strategize the right approach for your business. 


Cities where we provide Web Design for small businesses:

Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services after that. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. Some of these include global and local presence, open 24/7, and outpace your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere?

Every business deserves a professionally designed website.

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Trust our professional web designing and online marketing experience as proven, inexpensive, and practical for small businesses and professionals alike.

Our local web design services are available locally in Seattle, Washington, and all over the USA. An agency that offers various web services from custom web designs, SEO, and supporting Seattle businesses with our WordPress maintenance.

Local Areas we serve in Washington.

Local cities where we offer web design services include Auburn, WA, Seattle, WA, Covington, Kent, WA, Federal Way, Tacoma, OlympiaIssaquah, New CastleLakewood, Gig HarborEverettMonroe, Mill CreekMilton,  Northbend, PuyallupRedmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and  Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web design as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites to make the business stand out from its competition. A custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as SeattleBellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

Web Developers - We're not just a Web Design Agency.

Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company that assists many businesses in and around the Puget Sound area. We do not finish there; we've also helped companies in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

Top Web Design & Digital Marketing AgencyWeb Development and Online Marketing Experience.



Web Design, Current Trends, and Online Marketing Blog Posts:

A Top Digital Marketing Agency in Seattle that provides a range of digital marketing services.

We have summarized some areas small businesses should be aware of when having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always understand complex ranking formula fundamentals, SEO practices and explain SEO tasks and terminology to its customers. In fact, as professional SEO experts, they should never leave the clients in the dark! All professional SEO teams know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

Web developers are digital professionals that may work as a team or may work independently. Some areas that they may focus on includes:

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart HomesWeb Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of more reasonable website costs. Also, why do affordable websites not consistently deliver what you expect? Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they allowed us to work for them. Call us at (425)-336-0069.

Seattle Web Design Agency