On-Page SEO Checklist
On-page SEO has always been one key area that SEO experts focus on, especially when a website or web page needs to be pushed higher for specific keyword searches. In addition, on-page SEO is paramount for higher website and web page ranking.
10 on-page SEO Items You Should Cover:
- Use Short URLs with Keywords.
- Meta Descriptions
- Front-Load Your Keyword In Your Title Tag.
- Include Keywords in H1, H2, or H3 Tags.
- Use Your Keyword Once In The First 150 Words.
- Mix Content With Synonyms and LSI Keywords.
- Optimize Images.
- Be Creative When It Comes To Content.
- Crosslink to related content.
- Speed Matters For On-Page SEO.
1. Use Short URLs with Keywords.
Business owners who manage their websites tend to create pages without considering the URL (uniform resource locator). For example, making a web page for Seattle SEO could be https://visualwebz.com/seo or, as we have it, https://visualwebz.com/washington/seattle-seo-company/, as you can see, all the keywords are used in the URL. The benefit of this is to increase the leverage so that Google will understand the content and index it accordingly when loading your web page. Hence, having a web page with the correct URL will be a solid start in emphasizing the keyword.
2. Meta Tag Descriptions Help On-Page SEO.
Meta Tag Descriptions have always played a crucial part in indexing and SEO. The meta description tag is in HTML and a snippet summarizing a web page’s content. Search engines may use these snippets in search results. Though there are many plugins like Yoast.com available that help in creating meta descriptions, the standard code in HTML looks like this:
<meta name=” description” content=” A page’s description, usually one or two sentences.”/>
For example, the meta description for the following search snippet is:
<meta name=”description” content=” Seattle SEO Company that deliver higher ranking results through the state of the art organic search engine…”/>
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3. Front-Load Your Keyword In Your Title Tag.
Yes, it may sound awkward, but it’s best to be consistent, utilize keywords, and include them as a web page title. This has become the standard practice for on-page SEO creation. SEO experts have tried and tested this method, and it works! For example, if “Seattle Web Design” is our keyword, we would make sure that the following tags and content are included:
<h1>Seattle Small Business Website Design</h1>
<p>Our Seattle web design agency has been helping business owners make their mark on the web since 2008… </p>
4. Use Your Keyword in H1, H2, or H3 Tags.
Be consistent when using your keywords and the related language in your sub-headings. Remember, creating a blog for readers online differs from writing a paper aimed at academia! Shorter content blocks make it easier for visitors to skim and find content relevant to them. Hence, subheadings with <h2>, <h3>, or <h4> should include your keywords in some form or another. For example, our keyword “Seattle SEO” can contain other words. Also, “Our Seattle SEO Agency Credentials Are” or “Why Our Seattle SEO Agency?” would be encapsulated in one of the sub-heading tags.
5. Help On-Page SEO By Using Your Keyword Once In The First 150 Words.
Using keywords throughout your web page will benefit you significantly when the ratio is adequate and balanced. More importantly, SEO strategies implemented with keywords in the first block of a web page content, particularly the first 150 words, always do better when indexing and have a higher ranking than those web pages that exclude keywords.
6. Mix Content With Synonyms and LSI Keyword
We remember when keyword stuffing did the job, and web pages would rank high. But over time, as the history of web design and search engines has evolved, this is no longer viable and does not work for on-page SEO! Using synonyms and LSI (Latent Semantic Indexing) keywords is the best option. With Search Engines utilizing complex algorithms, LSI makes it easy for search engines to figure out how natural a piece of content is.
For example, with our primary keyword, “Seattle SEO,” we utilize alternatives such as “SEO Company, Seattle Organic SEO, SEO Agency, etc. ” Though these may seem challenging to generate, the tools available can help. A great tool to use when researching related keywords is LSIgraph.com. For example, using such a tool for a “local dentist” generates synonyms such as “dentists for kids,” “dental hygienists,” etc.
7. Improve On-Page SEO via Optimized Images.
Google and other search engines are not quite there to identify the content of images, which is why they should be optimized. Images should be optimized with alt tags and the filenames named as the primary keyword. This helps the likes of Google better understand the image and its relation to the content on the web page.
Example: A Seattle Attorney could have an image of their office on the contact page. If the keyword is “Seattle Attorney,” the image should be named “Seattle-attorney-office.jpg.”
The attributes used for images:
<img src=“image.jpg” alt=“image description” title=“image tooltip”>
The HTML tag for the Seattle Attorney image would look like this:
<img src= “Seattle-attorney-office.jpg” alt= “Seattle Attorney Office, Seattle WA Attorney” title= “Office of Seattle Attorney”>
8. Be Creative When It Comes To Content.
Content is King, so the saying goes, which is very accurate, especially if you can generate unique, quality content for your reader. It’s always good to research your competition, but more importantly, you’re the expert in your area. Everyone has a story to tell, whether you’re a plumber or a CPA. However, a level different from the norm and engaging will help your on-page SEO. Best of all, pushing out quality stories and content will help your website and web pages rank higher and maintain their standings.
Areas to consider when writing for on-page SEO:
- Cover your topic in-depth
- Write more than 1000 words for your cornerstone articles.
- Create small blocks of content with subheadings.
If you are not a writer, you may wonder how you could improve your on-page SEO. You can adopt many tools and start writing; Google “writing tools.” With time and practice, you will see that the content development and digital marketing process improves!
9. On-Page SEO SHOULD Include Crosslinking To Related Content.
When linking to other web pages, ensure that you use keyword-rich anchor text for your links. Remember, Google follows links and takes into account related content. As your website grows with related content, you will get to the point where you can start linking to other pages. Don’t forget to link to external links too! Hence, internal and external links will only help your website’s authority.
A good example is the “Visualwebz are experts in SEO” link to https://visualwebz.com/seattle-seo-expert/. As you can see, the keywords in the text are significantly related to the URL.
10. Speed Matters For On-Page SEO.
You may have the fastest internet connection and not worry about the time it takes to download a webpage. But, millions of potential visitors may not have the luxury of high-speed internet or 5G, which is one reason why Google considers web page speed. Head over to PageSpeed Insights, where you can test individual web pages. The recommendations provided by this online tool will allow you to optimize the web page and improve your on-page SEO.
Another significant factor in page speed is that potential visitors will only wait around 3 seconds before leaving your responsive website; hence, if your website takes longer than 3 seconds, you lose customers!
On-Page SEO TakeAway
Strategies like website structure, on-page SEO, and off-page SEO, such as social media, increase page ranking and website traffic. When done correctly, on-page SEO benefits anyone with a website! Whether you’re a novice just starting to optimize your website or a full-fledged SEO expert, these are some of the many SEO practices used to improve website rankings.
Small Steps, Big Results
On-page SEO is a game changer for small businesses. By focusing on elements you can control—like high-quality content, optimized meta tags, and mobile-friendly design—you can improve your website’s visibility, engage more visitors, and outpace competitors in search results.
Implementing these strategies might initially seem daunting, but the results can transform your business. Start small, and as you see progress, build on your efforts.
Need help optimizing your site for search engines? Sign up for a free consultation with our SEO experts today and take the first step toward a more substantial online presence.
Visualwebz LLC is a local Seattle web design agency providing web design, online marketing, and SEO services, such as on-page SEO, since 2008. If you are a small business looking for solid results and ROI, check out our SEO case studies. If you have questions about SEO, visit Visualwebz.com or call (425)-336–0069.
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Organic SEO is the Perfect Solution
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There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.
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Website Design & SEO - Call (425).336.0069
The Ultimate Guide to On-Page SEO for Small Business Success
If you’re running a small business, having a solid online presence is no longer optional—it’s essential. And while there are many pieces to the digital marketing puzzle, one of the most critical pieces is on-page SEO. Why? Mastering on-page SEO ensures that your website is visible to potential customers and provides them with an exceptional user experience.
You’ve come to the right place if you need On-Page SEO or a website developer! We provide inexpensive web services, SEO, and website-building solutions. Our services include social media and interactive web page development. They are available in Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac.
What is On-Page SEO and Why is It Important for Small Businesses?
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It focuses on elements you can control on your website, such as content, HTML tags, and site architecture. For small businesses, the stakes are higher—on-page SEO is your key to competing with larger companies online without breaking the bank.
A well-executed on-page SEO strategy can:
- Increase your website’s visibility in search engine results.
- Drive organic traffic to your business without paying for ads.
- Improve your website’s user experience, keeping visitors engaged and encouraging conversions.
- Now that you understand its importance let’s dive into actionable steps.
Small Business On-Page SEO
Seattle Web development includes numerous online services, including SEO, On-Page SEO, and Social Media for Small Businesses. As a result, some local areas we serve include Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Renton.
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Seattle Web Designing & On-Page SEO Services
Besides helping with On-Page SEO, we also provide individualized web page design, the latest user interface designs, and building websites with trending web design elements since 2008. Whether it’s a minimalist website design, a new website for a Seattle organization, a hairdresser, an accountant, or local SEO for a dentist? Check our small business website work and our reviews, and call us at (425)-336-0069. We always deliver.
Cities where we provide Web Design for small businesses:
Seattle Web Design Agency that offers custom web solutions.
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Web Design, SEO and Online Marketing Blog Posts:
A Top Digital Marketing Agency in Seattle that provides various digital marketing services.
We have summarized some areas small businesses should know when having an effective online presence.
Digital Marketing Tips and Insights
Professional SEO experts should never leave clients in the dark! They will always understand complex ranking formula fundamentals and SEO practices and explain SEO tasks and terminology to customers. All professional SEO teams know the type of marketing that best suits any business, such as organic SEO, PPC, local SEO, and Social Media strategies.
Search Engine Marketing may include:
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Web Design Tips
Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:
- Website Color Choices can be a make or break when attracting customers.
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More Blog Posts on Web Design, Online Marketing, SEO, and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising Websites | Business Ranking in Seattle | Smart Homes | Web Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query Language.
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