How to Acquire Awesome Customer Reviews For Your Website
Be honest: when you arrive on a website from a brand you don’t recognize, what’s the first thing you look for? Is it quality styling, compelling content, or pricing information… or is it a review of some variety? I can only speak for myself, but I always look for social proof to vet an unfamiliar site. If there’s strong evidence that previous customers have had good experiences, it’ll majorly enhance my initial impression of the site.
If you run a website, then, you need to make social proof a top priority. The more positive and comprehensive reviews you can source, the better your brand will look, and the less likely visitors will be to cut their visits short. So how do you get more awesome customer reviews? Let’s take a look at some useful tips:
Make the review process incredibly easy
Note the modifier of “incredibly” here, because I can’t place too much emphasis on how easy the review process needs to be. Consider the proven potency of the HappyOrNot review model, which invites each brick-and-mortar store visitor to press one button as they leave to express their level of satisfaction with their visit. The less effort it takes to offer feedback, the more likely it is that customers will do it.
In particular, this means keeping data entry to a minimum. If you ask each reviewer to fill in several fields before writing their review, they’ll quite reasonably wonder why they should bother. Everything should autofill based on the logged-in account — and if you prompt a review through an email, it should have all the details ready to go.
Focus on strong customer service
This is by far the most important step, because the post-purchase experience is absolutely vital to shaping a customer’s overall experience. Even if you invite someone to review a specific product, that isn’t exactly what they’ll do: instead, they’ll review the buying process from start to finish. Read through Amazon reviews and you’ll see this time and time again. “Did everything I expected, but customer service wasn’t helpful. 3 stars.”
So make a concerted commitment to keeping your customers happy. Offer a clear return policy, provide multiple means of communication (email, phone, live chat, etc.), provide as much relevant information as you can, and take action to resolve any issues that arise (the online world is full of negativity, but you can deal with it). Imagine that any given customer is going to keep buying from you for years, and treat them accordingly.
Encourage the inclusion of media
I already mentioned Amazon, but now it’s worth considering for a different reason: the strength of its review formatting. Note that the top reviews for products generally have multiple images, or even videos, of the reviewers (or their friends or family members) unboxing and using those products. The impact of this type of media can be very significant indeed.
This is because there’s a trust gap innate to online product listings: because the shopper can’t physically inspect anything, they must take it on faith that a product is what it’s said to be. When they can look at a video of a product in use (particularly one taken by an unbiased customer), it can really sway their opinion.
As such, allow reviewers to upload media (you’ll need to curate it, of course), and encourage it — this will significantly boost the quality of your reviews. If (as is very common) you’re using WordPress extended through WooCommerce, then you can pick up the Product Reviews Pro plugin for $79 — it offers plentiful configuration options and allows photos and videos.
If you’re running a hosted solution instead (i.e. you used a website builder), then your system might have native functionality — if not, you can certainly find a viable plugin (for instance, Loox comes highly-rated for the Shopify ecomm CMS). However you do it, just ensure that your customers know the options available to them.
Offer simple post-purchase incentives
As nice as it would be for customers to feel like providing reviews as a matter of courtesy, the reality is entirely different. People don’t typically like leaving reviews because it’s a hassle, even if it’s a mild one, so giving them something in return always works well — and you don’t even need to offer much. You can, for instance, give out a small discount to anyone who leaves a review, or even entry into some kind of prize draw.
Be careful with this, though. You’ll need to restrict the reward system to confirmed customers, because the alternative would likely lead to a lot of false reviews left purely to take advantage of the incentives. And let people know that you want honest reviews, because a believable review that’s narrowly positive is far better than a suspicious review that’s a glowing endorsement.
You can also provide a much more abstract incentive through social media. Engage with your customers in a friendly manner, and ask them politely to leave reviews to help you out. This will make the reviewing process feel like a favor for a friend — and don’t we all enjoy helping out our friends from time to time?
Whether your business is a start-up or one that has a long history behind it. . Great customer reviews are honest, believable, and laden with rich media, and you need as many as you can get. Start by making your brand as impressive as possible, then offer a simple and incentivized review process. It’s a long process, but fairly simple.
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An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:
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- Benefit of Keywords ensures that websites are targeted at the right customer. Hence, why we take the time to understand each business and the best web words to use during online marketing and the web design process.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Unique Content Matters and should be carefully created, and aimed at the right demographics.
- Digital Marketing and SEO should always entail on-page, off-page SEO and social media.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs Yelp.
- Voice Search is already here and every business should be aware of the impact it will have on getting future customers.
- Website Color Choices can be a make or break when it comes to attracting customers.
- Web design trends from 2000 to 2019 have come a long way when it comes to businesses being able to get online. Our web design agency understands the complexity of websites. Whether its a KISS web design, or a complex e-commerce platform. Even, if its a website built using website builders or one that's custom designed through hard-coding. We always use current web technologies and deliver attention grabbing websites. For example, using video headers, minimalistic web design approaches, and overall websites that provide great user experiences and functionalities.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should be hired.
- Having the greatest website also means that its protected from malicious attacks. We help keep websites functioning and out of trouble.
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Yes there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect.