Small Business Website Benefits
Small Business Website Benefits with a Goal. Digital Marketing since 2008.
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You Should Have a Website – Small Business Website Benefits
Small Business website benefits always outweigh the business website costs. This is a proven fact for well-maintained websites with an excellent online presence. Ask yourself, would you benefit from having a website? The quick answer is yes. In summary, this post will cover the benefits of having a small business website. In addition, you may also want to read an article on how to be successful with web skills.
Having a website for your small business is like online dating. You can look at a person’s profile to get to know them before meeting in person. You want to be thorough and vet the person you will meet. That is how customers want to shop. Customers want to shop around for the best prices, best products, and best products, as well as customer service.
Credibility & Trust
Having a website developed can give any small business more credibility. Whether it’s one built using WordPress, PHP, ASP, or any other platform. It will only help your business. For example, having a Facebook attachment on your online dating profile makes you more real to potentially interested parties.
According to the Ecotone Digital Solutions article 18 Benefits of a website for small businesses, recent studies show,
“…50% of all small businesses don’t have websites”.
This seems very high considering the world’s technological advancements and the web. But then again, catfishing is still a thing as new identities are created online, and individuals’ data is exploited.
According to The Small Business Authority article “How Much Is Online Presence Helping Small Business?” on the Forbes site, a study called Benefits and Barriers of Bringing a Small Business Online: Perspectives From Global Small Businesses. The study says, “Those small businesses, most of which don’t have IT, people, on staff, think that using a social medium to host a Web presence is easier than doing it themselves.”
Value of Domain
Using a secondary site is easier. “Primarily, these sites offer a simple template that needs to be populated. Also, you may not need a website developer. Among those involved in e-commerce (selling things over the Internet), sites like Amazon.com, Etsy, Shopify, or eBay seemed to be as good a place to set up shop online.” … “The domain’s value for a small business is far more significant than many realize. It provides the foundation for one’s home page and can also be used to point to one’s Facebook or other social media sites. It may even be used for branded email – a hallmark for “real” businesses.”
Having an online identity is a vital part of branding your business. You want to tell your customers and clients who you are, why you’re here, and, more importantly, why they have come to your business to fulfill their needs. Small business website benefits do weigh on a good domain name.
List of benefits a small business owner could gain when having a website:
Discoverability
Making your business discoverable is vital to a business’s success.
If no one knows your business exists, how will they become your customers? Research shows that 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. You’d be surprised, but over 1/3 of small businesses do not have a website! Understanding the data on consumer online habits makes it hard to believe that many small businesses don’t have websites.
Ensuring your site is discovered and visible will benefit any small business website and increase revenue and traffic.
More Customers
A website opens up significant possibilities for new customers to learn more about your business. Whether from seeing an advertisement, reading something on social media, or simply typing what they are looking for into Google. When customers can find your business online and order products, your company makes new customers in places you can’t reach because of distance or convenience.
Gaining new customers will help your business grow and thrive to reach its goals. On social media, popularity is a big deal. Everyone wants to have as many friends as possible. They want to be popular. Businesses wish to do the same thing to have as many customers as possible. Having a website is an excellent start to making that a possibility.
Gain Customers
Advertising
Online Exposure
Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to check your site first. Also, placing your website on all your promotions and social media will attract new customers for your small business and help inform your current customers of your products and promotions.
Solid Return
Advertising has various forms of print, media, radio, and television. Also, such forms of advertising are costly, but Investing in advertising is necessary and required. More importantly, having a website will make promoting your company less expensive. Many versions of online advertising available on the internet are sometimes free. For instance, Facebook posts cost virtually nothing. You can advertise sales and new products there. You can also send emails containing promotions to potential customers once you’ve set up the site.
Cost Effective
Tracking
Monitor
One of the most significant benefits of having a website for a small business is keeping track of its performance in real time through analytics. Analytics is a way of studying data and adjusting strategies. Analytics will provide valuable data on how your business has moved within a period. One critical analysis that the article talks about is the number of unique visitors to your website. This would allow you to identify how many different people visit your site. Also, this information is as important as this. You could tell whether it’s new or returning customers and what future strategies to adopt.
Bounce Rate
Another fundamental analysis the article pointed out is the term bounce rate. “Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.” This is essential data to a website proprietor because it allows them to see what products customers care about or don’t. It will also help them know if they need to highlight specific products over others. Or change the website layout to make it more appealing to users.
Having all of this information at your fingertips is extremely valuable! Because getting to know your target market is the best thing you can do for your customers. The more you know and understand your customers, the better you can serve them.
Search Engine Optimization
The benefits of a website are closely tied to effective SEO (search engine optimization). This determines where your business appears when a search engine looks upon something you sell or your business itself. A good SEO service provider can boost the ranking of your website, which quickly results in increased sales. This is an essential aspect of creating a better website presence. If you aren’t among the first search results, the likelihood of potential visitors drops dramatically.
Organic SEO
Reviews
It’s paramount to get your website connected to the likes of numerous reviews such as Angie’s List, Google + page, Facebook Page, Yelp, TripAdvisor, etc., to capture reviews and gain trust. Overall, this paints a better picture of other customers’ experiences when dealing with your business or product.
Well Thought Reviews
It’s helpful in a world of different products to know which ones are worth the consumer’s time and money. When customers leave well-thought-out reviews, it’s useful because it gives your product more reliability, credibility, and trustworthiness. If customers leave a negative review, knowing what issues you need to fix would also be beneficial. Essentially, this would tell the business owner what people like and dislike about the product or service.
Customers liking you is Positive.
Knowing what your customers like is a unique tool. As a business owner, this allows you to be ahead of the curve and react to the market. Knowing what your customers don’t like about your products gives you vital insight. This allows a business to stop re-ordering or producing that product again. This will enable you to save potential losses.
Building Your Business
Before broadband technology became widespread in 2004, websites were used primarily for digital marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and intention behind the content. Now, your website is your brand. You need to engage your customers through this to form a relationship and customer base.
Sharing Your Business, Product & Services
A website is a great way to share your story; tell your audience why you started the business or startup, your goals, and what you hope to accomplish by having your services and products available to the public. Write your content for the customer.
Sharing your values will bring in customers who share those values as well. Having values your customers can relate to will ensure that they return.
We provide quality, result-oriented services that are affordable to all small businesses.
A Web Design Agency that helps deliver small business website benefits
Small Business Website Benefits
Improvements Needed for Advancements
Many improvements can help advance your business by just having your website. Such small business website benefits will help your business grow more prominent. After all, being the best and most competitive is always the goal for any company. Just like online dating, you want to find your best partner. Following are some areas you could address:
1. Improved Customer Service
Small business websites benefit from an active online presence. A website will be more accessible to customers. Also, a business owner can answer questions day or night at the customer’s convenience. This will help with customer service.
2. Set up Email Addresses
You can set up personalized email addresses for your company, yourself, and your employees. When you first enter the site, you could have a pop-up asking your customers for their email. This can generate a stored list of emails for you to “email updates, notices, sales, and holiday store hours to your customers.” A great example of how having an email list would come in handy is that if you expand your business to new locations, you can update your website and email your customers to let them know. In the same way, you can send emails to let them know about sales.
3. Build Your Reputation.
Small business website benefit key area is reputation. Building your reputation is excellent for expanding your clientele and taking your business from small to big. An online reputation will make the customer’s choice between you and the competition more manageable. Why would customers go with someone they aren’t sure about when they could easily use a reputable site? The article says you should generally be blogging –
Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.” Doing this will demonstrate that you are the expert they need.
Small business website benefits indeed result in better customer services and revenue. You will make your business more successful by launching a small business website. Finally, starting a website project is not as scary as it may sound. We can get you started today – contact this website design company now. Chat with our website developers at (425)-336-0069.
Affordable Web Designing for Small Business
Visualwebz, a Seattle web design agency, provides affordable web design for small businesses. Be it SEO or online marketing for a dental practice or a brand new website for an industrial manufacturing base. We will build it and deliver it! Regarding SEO, check out this Seattle SEO case study, where we have proved that our strategies work. Contact us at (425)-336-0069
Top 5 US States for Small Businesses
Small Business Website Benefits is one factor when establishing a business. In addition, there is a multitude of things to consider. One of the most important steps is choosing the correct location. As a new entrepreneur, you will need to consider some of the following: Business Cost (how much it costs to conduct business),
Growth Prospects (the probability of your business succeeding), and Quality of Life (the well-being of the society within the state). These three seem to be the most influential in the success or failure of a small business. The table below lists the top five states for starting a small business.
More details on Web Design
Small Business Website Benefits
If you’re looking for a new website or seeing how our small business website benefits will help your business, you’ve come to the right place. At Visualwebz, we understand business owners and the website benefits you want. In addition, we know that being a website owner. You will want to see immediate results.
Furthermore, we can help your website reach an international, national, or local customer base. Besides, we know how to get your customers to you. Of course, small business websites have been our specialty since 2008!
In particular, our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to provide clear and concise solutions that benefit small business websites. We will keep you in the loop during the whole web development process.
Visualwebz is the ideal firm to hire for your next project. Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. We will also ensure your web security. Remember, you must protect your website from hackers. Similarly, other web design services we offer include website maintenance, support, and website testing.
Resources & Links
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