Ad Campaigns and the graphics that accompany them have moved culture forward created movements that brought real change to the world. The campaigns have had the ability to change the world through the use of art and product placement. Thought the idea of ads have been around since the early 15th century the use of technology has greatly improved them. In one form or another, print ads have been around since the 15th century. Everything from the graphic to the distribution of the ad has changed drastically in the last 20 to 30 years.Companies have gone from selling a product to selling idea this is most apparent with Big Tobacco. Coca Cola’s advertising graphics have changed the way we imagine Santa and many other things. We are overly influenced by campaign advertising and the graphics they use in the way we think and how we purchase.
19th & 20th Century Ads
The ability to use and manipulate pictures have added a much needed new dimension to ad’s. You are able to see the transformation of Ad campaigns from the 19th and 20th century to today. Ads in the late 1800’s and yearly 1900’s did not rely on graphics much at all, they contained heavy text.The ad’s would have an image of the product or a small scene of their product in use. While advertising campaigns were text heavy and more information based there were some images that to this today are iconic. The decade did manage to produce some iconic images such as the ‘I Want You’ ad for the US Army. This Ad campaign was so effective that the man pictured in the ad has become “Uncle Sam” the personification of America.
Advertising in the 1920’s
Advertising campaigns in the 1920’s brought more reliance on pictures and graphics over text, but remained text heavy. There was no real significant change in the 30’s with advertising Keeping the text-heavy ideas of the previous decades. The continued effort to advance Ad campaign came to a halt to the financial crisis of the 1930’s.
This is a 1920’s print Ad for a beauty company L’Oreal. The Ad follows the layout of the time with a picture and a load of text no real story-telling with the graphic alone. The Ad dependent on facts and figures less on a pretty picture that drew the consumer in. In the 1940’s and 1950’s companies started using larger Graphic as the main focus in Ad campaigns. Companies begin to start trying to tell a story through the use of pictures and graphics instead of heavy text.
60’s and beyond
“Advertisements such as Volkswagen’s, “Think Small” ad were the first of what would later be called the ‘Creative Revolution’ of the 1960s and 1970s.”(DesignCrowd). The 60’s and 70’s are considered a ‘creative revolution’ because companies start breaking the mode of the previous decades. In this era you see ad campaigns that have the product in a setting without much wording and unnecessary filler text. The Ads utilize more color and balance between the text and graphics; they start to resemble ad campaigns of today.
80’s & 90’s
Chanel’s ad campaigns in the 1980’s included lipstick in the 1980’s. The 80’s brought an era of simplicity that had been slowing occurring since the late 60’s. In the Ad is a product front and center with a hand that has red nail polish on them. They are selling both the lipstick in the mainframe and the nail polish. This is a smart technique to focus on the main product but the things around be things you sell as while.
“In the 21st century, simplicity and minimalism are key. Advertisements these days are often extremely image based with a reliance on digital manipulation. There is commonly an absence of, or very little, copy, and an employment of neat, simple ideas.” (DesignCrowd) The idea of “less is more” becomes the wisdom of the 90’s and 2000’s Ad campaigns become focus on the product.
Ad campaigns from Chevy for the 1995 Camaro Z/28 below could be the perfect example of times is simplicity to the extreme. This format of Ad’s having become a normal product in the mainframe, the slogan of the Ad campaign as the headline and the logo somewhere on the bottom.
Advertising campaigns are broken down into five rules as seen by Carrie Cousins. The five rules are as follows:
- Write a killer high line
- Establish a visual story
- Show the unexpected
- Create an immersive experience
- Leave users wanting more
As pertaining to the first point she make s about a killer high line she goes on to say. “Strong headlines will make or break a connection between your ad design and users. The best headlines are short, simple and lead users to complete some type of action.”(Carrie Cousins) This idea for an Ad campaign is powerful on especially in the current age of click bait with online ads. Most Advertising is connected to the headline at the end and the more effective the headline, the more effective the ad.
The next part of the ad campaign that is important is the graphic used in the Ad. “The visual story should include a consistent color and typography palette throughout the ad campaign as well as visual treatment of images, video or illustrations. Think of an ad campaign as a design project with multiple parts that are all pieces of the same puzzle.”(Carrie Cousins) The more the company is able to convey a complete message with the graphic the more engaged the possible consumer will be. When an Ad has an attractive graphics the more eyes are drawn to it and the more effective the advertising campaign is.
Keeping the viewer of the advertising campaign on their feet and not knowing what to expect is the next rule.“The best ads do something that users don’t expect to see. It can be in the form of an interesting or surprising visual, text or text treatment or combination of elements.” (Carrie Cousins) Cousins makes a great point in this rule the more the Ad in an advertising campaign stands out, the more views the ad gets.
When companies veer from the common use of graphics or ads consumers often react to that creating more buzz about the product.
Interactive advertising has become an opinion for more companies in the technological era we are in. This is a component Cousins sees as crucial to having an efficacious ad campaign “Give users something to do. Show them that lots of other people are doing it. Make your experience something that people feel like they must be a part of.”(Carrie Cousins) This kind of advertising is usually used for travel advertising or outdoor activities. They normally have a GoPro camera and a person doing the activity that they are advertising. These ads tend to be effective especially when targeted toward the right group of people.
Cousins last point is one that seems to be common in marketing which makes the consumer want the product. “A good ad leaves users wanting to know more or feel the need to act. The action can be in the form of making a purchase or supporting a cause or even visiting your website.”(Carrie Cousins) This last rule is the most important because once you have the consumer engage you should leave them needing your product.
How Graphic Design Is Evolving
One of Cousins main points is that you need a graphic to pull the consumer into the ad and get their attention. “How Graphic Design Is Evolving” by Natalie Norcross brings up the ideas of how graphic design is changing how Ad campaigns are applied. “Technology now plays a major role in the creation of digital work available in many fields. Portfolio design, presentations, signage, logos, websites, animations and even architectural production have all traveled far since the dawn of the digital revolution.”(Natalie Norcross) Norcross brings up a great point of how everything in the advertising campaigns has been dramatically shifted from the original principles and ideas. Technology has given companies abundant opportunities to reach the consumer but also give them ways of producing ads.
“Ikea launched a virtual-reality kitchen experience that brings you a life-size virtual IKEA kitchen. The pilot program is aimed at gathering feedback and suggestions from users.”(Natalie Norcross) The idea of having an ad campaign using virtual-reality was not even thought of five years ago. With the advance in virtual- reality, the idea of ads having to adjust to it is just a put of the job. This also gives the advertiser even more ability to reach the consumer.
“Along with the improvement of digital graphics technology, careers in this field have also evolved.”(Natalie Norcross) Norcross has another great point of not only have the ad evolved but the people who make them. Graphic designers have lots of tools to work with when producing ad campaigns and providing a message.
“It goes without saying that technology and creativity never take on a steady form, so it is inevitable for graphic design to change as we move forward.”(Natalie Norcross) This is a principle that is held true in many different areas of work. With so many improvements in technology, Graphic designers are always having to improve their approach.
Coca-cola has always been known for their advertising campaigns since their conception. Creating the idea the what most Americans see as Santa.“From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes.”(Conversations Staff)
Some of the most effective advertising has been put forward by big tobacco they invested large amounts of money into their advertising. “Cigarette advertisements are often evocative and playoff these challenges in addition to being positioned to appeal to specific groups defined by social class and ethnic identity.”(Lynch BS, Bonnie RJ) Big tobacco would be so specific with an ad campaign to have the most effect.
They would put forward ideas that many companies had tried and they perfected.”Retail value-added promotions and specialty items. Dramatically on the rise are retail value-added promotions such as multiple packs (buy one, get one free), cents-off coupons, and a free keychain or lighter blister-packed to a cigarette pack. Value-added promotions and coupons constituted the largest marketing expenditure (40% of total marketing expenditures) by the tobacco industry in 1991.”(Lynch BS, Bonnie RJ). The way Big Tobacco targeted their clientele way so precise it was perfect. “ In addition, advertisements are often combined with interactive promotional items that appeal to children and youths. For example, many magazine advertisements feature a giveaway, non-cigarette utility items (calendars, lighters, T-shirts, and “action products”) associated with “cash coupon”catalog offers.”(Lynch BS, Bonnie RJ)
Influencing Consumer behavior
“Advertising may influence consumer behavior in two broad ways—either cognitively or effectively. A cognitive influence convinces an individual that there are benefits to be derived from purchasing (or consuming) a particular product.”(Lynch BS, Bonnie RJ)
“In his exhaustive 1976 review of the literature, Fishbein noted: “there can be little question that cigarette ads attempt to create a positive image of the ‘smoker.”‘ He concluded that “our review suggests that cigarette advertising does affect cigarette consumption.”(Lynch BS, Bonnie RJ)
“The analysis revealed gender-specific relationships with the tobacco advertising campaigns that targeted women and were launched in 1967. Specifically, in girls under 18, smoking initiation increased abruptly around 1967 and peaked around 1973, at about the same time that sales of such brands as Virginia Slims peaked. The increase was especially marked among girls who never attended college (1.7-fold higher). The trend did not apply to women 18-20 years old, nor to men.”(Lynch BS, Bonnie RJ)
No matter if it is big tobacco or Coca-cola the use of ad campaigns to have an effect on how we buy, what we see as okay and what we want to be associated with.
With the evolution of the modern world, we could only expect advertising campaigns to be more social media involved. The quality of graphics is growing exponentially and the best is yet to come. 4k is the best we have so far but there is already rumors of 8k graphics. Future ad campaigns will be customized based on what consumers like. Facebook already does this by categorizing people by age, location, page likes, app use, and the websites they browse. This kind of advertising is very effective because they are advertising things that the consumer is already interested in. Companies like Epsilon, Datalogix, Acxiom, and BlueKai are data collection companies who save information about you. This saved information consists of things like store loyalty cards, mailing lists, and browser cookies. This information makes customizing ads easy.
Ad campaigns and graphics are essential to for advertising because they can be used to create memories and elicit an emotional response from an audience. Successful ads and graphics induce emotions like happiness and sadness which can lead to good business for companies. Some of the worst ad campaigns create anger and controversy which can lead to bad business, but not all controversy is bad. In many cases, controversy can be used to start a conversation and grow a brand. The future of advertising includes more aggressive campaigns and more intuitive graphics. Companies like Epsilon continue to change the way companies advertise by making the marketing process customizable and direct. Game campaigns and game graphics will also only improve as time goes on. Companies these days must not only compete to create a better product; they must also compete to generate the most attention from their desired audience.
References for Ad Campaigns
- Gladman, J. (n.d.). The 100 Year Evolution of Print Ads. Retrieved November 27, 2017, from htps://blog.designcrowd.com/article/269/the-100-year-evolution-of-print-ads#
- Cousins, C. (2017, March 27). 5 Rules for Designing an Effective Ad Campaign. Retrieved November 27, 2017, from https://designshack.net/articles/business-articles/5-rules-for-designing-an-effective-ad-campaign/
- Norcross, N. (2017, October 09). How Graphic Design Is Evolving. Retrieved November 28, 2017, from https://www.forbes.com/sites/forbesagencycouncil/2017/10/09/how-graphic-design-is-evolving/#52ec3e4e1ff3
- The True History of the Modern Day Santa Claus. (2012, January 01). Retrieved November 28, 2017, from http://www.coca-colacompany.com/stories/coke-lore-santa-claus
- Institute of Medicine (US) Committee on Preventing Nicotine Addiction in Children and Youths. (1994, January 01). TOBACCO ADVERTISING AND PROMOTION. Retrieved November 28, 2017, from https://www.ncbi.nlm.nih.gov/books/NBK236761/
Delivering the best Web Design & SEO Services
Local Web Design Services
If you're looking for web design, website development, a new website or wanting to revamp to an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC we understand business owners and the website benefits your business needs. In addition, we understand that being a website owner you will want to see immediate results. Furthermore, we can help your website reach an international, national or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!
We Deliver the Best Web Services
Our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to deliver clear and concise solutions. As a matter of fact, we will keep you in the loop during the whole web development process. Immediately after the launch of your website, we will work with you in improving your online presence. For example, our SEO specialists will help drive traffic to your website. With this in mind. Visualwebz LLC is the ideal firm to hire for your next project. In fact, we will also take care of your web security - remember you will need to secure your website from hackers. Similarly, other website design services offered include website maintenance, support, and website testing.
Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.
Resources & Links
Our Blog covers a range of services, practices, and trends in the areas of web design and SEO.
Marketing & SEO
- YouTube Marketing.
- Alternatives to Craigslist advertising.
- Ad Campaigns.
- SEO Trends 2014.
- Slow websites and ranking.
- Social Media Content.
- Essential Website Tools.
- Try our SEO Multiple Page Generator for WordPress.
Web Design & Website Development
- Website Redesign
- Local Website Developers
- Web Technologies
- Seattle WordPress Website Design
- Professional Web Design
- E-Commerce Platform
- Website Questions
- Serving USA Cities | Website Areas
- Website Services
- Left vs. Right Brain
- Looking for good hosting?
Web Design & SEO Services for Small Businesses
At Visualwebz LLC we provide a range of WordPress (WP) web design, website development and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company or an e-Commerce website for business starting up, we will deliver it. Each web developer at Visualwebz LLC will work with you to complete your online success. Also, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.
Healthcare Web Design Services
We offer a range of medical web design services for healthcare practices. In fact, our medical website solutions branch out to all areas of the healthcare industry. For example, our effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, Specialized Dental Practices, Orthodontists, Dentistry, and Dental Practices.
Also, we don't end there with our website services but branch to other healthcare services like Chiropractors, Doctors, Specialist Doctors, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices and other healthcare related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.
Professional web solutions for the services sector
Our website builder and SEO services assist all types of businesses. Some of which are:
- Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises.
- Mechanics, Car repair, and auto garages.
- Contractors, developers, and home construction companies.
- Cleaning businesses like dry cleaning web design and carpet cleaning.
- Car dealerships and auto repairs centers.
- Hairdressers, Hairstylists, spas a, and salons.
- All types of small businesses and startups.
- Elderly care and Senior living web design services are also available.
- Schools such as daycares, home daycare, early learning schools, Montessori, and training centers.
- Food industry such as distributors, restaurants. Restaurant Chains, etc.
Web Design & SEO for Professionals
- Be it a small CPA or an established CPA, Accountants, Tax Services, or Tax Preparation Office, we can help. In fact, our services for accounting or finance-related firms are affordable and specific to each business. Also, other areas in finance include investment firms, financial advisors, financial consultants, and investment firms.
- and investment consultants.
- We also help attorneys and law firms. We provide the best law firm web design and SEO for any legal, attorney or law practice. After all, our law firm website designs are aimed at law firms that are looking for growth or law firms needing more online visibility.
- Our web services also branch out to small businesses, start-ups and into the real estate sector,
Web services for other industries
We also offer web design services that benefit nonprofits such as religious centers and churches. For example a project for a local Seattle Christianity website helped this cause gain the online visibility it needed.
We give back!
As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. In fact, we may even do it for free! Be it in Federal Way, Bellevue or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.
Website Design - Call (425).336.0069
Online Marketing & Ad Campaigns for Small Businesses
If your looking for website developers near you, you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
Professional Website Development & Ad Campaigns
Seattle Web development includes numerous online services including SEO and online marketing. As a result, some local areas we serve include:Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.
Notably, Visualwebz.com serves numerous businesses around Seattle. For example, Ballard – Small business in the Ballard area will no doubt benefit from our website’s services. For example, the first-page ranking will allow your website to rank well in Google. In addition, other areas in Seattle include: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
Ad Campaigns & SEO services nationally
Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where Ad Campaigns Services are available :
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
Visualwebz has been providing individualized web design and ad campaigns services since 2008.
Cities where we provide Web Design for small businesses:
A Web Design Agency that offers custom web solutions with quality in mind
We offer the best website design services and web support available to small businesses in Washington and other states. Yes, our website builder services are available to all businesses at affordable and cheap prices. After all, hiring competent web developers, website designers, WordPress Designers, and web builders will get you the results your business needs to be successful. Whether you're looking for a web agency in Seattle or a website developer? We can help. Call us at (425)-336-0069.
Every business deserves a professionally designed website
Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website in WordPress or any other type of website, we will deliver and do exactly what you expect! Our professional web designing and online marketing experience prove to be inexpensive, effective for small businesses and professionals alike.
Our local web design services are not only available locally in Seattle, Washington,but nationally. For example local cities where we offer services in Washington include Auburn, WA | Seattle, WA | Covington | Kent | Kent, WA | Federal Way | Tacoma | Olympia | Issaquah | New Castle| Lakewood | Gig Harbor | Everett | Monroe | Mill Creek | Milton | Puyallup | Redmond | Renton | Tacoma | White Center | Vancouver | Bellingham | Seattle.
If you need a new website or just looking for some website support, reach out to us, and let us help.
Hire the best Web Design Services from Washington
With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? After all, our full stack development experience and online marketing will pave the path for your business success. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!
Web Developers - We're not just a Web Design Agency
Our specialties are not only in web design, but also web development and online marketing. Yes, we are the full blown agency with a one stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California and NY!
Web Agency with perfect solutions & great reviews
Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!
Online Marketing , SEO services available to small businesses in:
Washington SEO, SEM & Marketing Agency available in:
Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue | Federal Way | Fife | Kent | Kirkland | Issaquah | Lakewood | Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver
Our SEO packages and Online Marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carries it out to succeed. Whether you are close to home in Seattle, or elsewhere.
Our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.
Digital Marketing Services
Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.
Internet Marketing Services
Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out!
Organic SEO is the Perfect Solution
Yes, SEO is the right way to get your website and visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work on guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Bellevue or other areas. But reach further beyond into other states!
Online Marketing Services
Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally. Go ahead and contact one of the top digital marketing agencies near you. Though there are many SEO Companies to choose from we ask you to check our reviews and decide why our customers prefer and chose us.
Visualwebz is not just a top web design agency, but also recognized as a top advertising and marketing firm in Washington state.