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Google Ranking Algorithms

Google Ranking Algorithms and understanding key areas that help SERP results.

What are Google Ranking Algorithms

Googling has become a norm in finding websites, services and products. Hence as a small business,  understanding Googles ranking algorithms are an important part of knowing how to be good at SEO (Search Engine Optimization).  Being able to understand the “inner working” of Google’s ranking algorithms will allow you to optimize your website to get a higher spot on their search engine. It should be known that Google’s search ranking algorithm is not made available to the public, and this also includes online marketers. Hence, the best approach to effective online marketing is to meet the guidelines Google sets. After all, following set rules will assist in your website ranking and drawing traffic to your website and help your business flourish.

Why care about Google’s ranking system?

As you know, the more exposure you have and the more people that know about you, the easier it is to either sell or influence people. So, in order to get more people to visit your business website, choosing the right online marketing firm will determine the ROI.

As of right now, there are over 644 million websites out there. Why would you want to be a drop in the bucket, and get buried under your competition? In fact, you want to be the one that can reach your customers. But, to do so, you need to learn what the search engines guidelines and rules are. Of course, this will allow you to be able to compete more effectively.

How Google prioritizes search results

Google has an iron grip on the intricacies of their algorithms. Even though they keep it under wraps and are very vague in their wording when they release updates on their search engine. Marketers and web developers are able to reverse engineer some of the details by looking at data and seeing what works. By doing this, we are able to see the overlaying, general rules that they abide by to better give you the results that are most relevant to you. For example, Googles uses a complex algorithm of over 200 ranking factors. Of which, one of these factors is known as Page Rank. Page Rank is how many references a certain page has by the number of times it was referred to by another web page. By doing this, Google is able to figure out what web page is used as an authority within the subject that is being searched for.

A great resource when it comes to how Search Algorithms work is:

Page Rank

Page Rank is one of the key algorithms Google uses to prioritize web pages to give a more relevant result to the user. It was thought up by the Larry Page and Sergey Brin while they were working on obtaining their Ph.D.’s at Stanford University. The idea came about during their research papers. The idea is that research papers that had multiple mentions to it had more authority, due to the fact that the referring papers had enough trust in the paper that they used it as an authoritative point to prove their own idea. This is a very powerful idea and a very clever way to sort through a lot of the irrelevant web pages on the World Wide Web.

Compelling, engaging websites get more traffic

Google algorithm takes into consideration how compelling and engaging your website is to users. But how do you make a website that is more compelling and engaging? Well, to answer that, we should look at what experience has told us. In order to make a website more compelling for a user, you must write content that will make your traffic consist of users that have already been to your website. You should not fill up your website with useless information and things that only “fluff” it up, even stuff it with keywords. Users are there to get straight to the point and want your website to answer their question(s). After all, they have other more important things to do than browse your website and get frustrated. They aren’t there to be bored to death by irrelevant facts. You should focus on your benefits instead of your features.

Content structure

Another factor is called “Session duration”, this is the amount of time someone has spent looking at the content that you have provided with a good content structure. To achieve a higher session duration, you cannot just give them the answer that they are looking for anymore. A good content structure is comprised of headers and subheaders that break apart your writing. Hence the reader is able to read the content more clearly, and the transition from one section to the next with ease. It also consists of clearly cited research, numbered lists, bullet points, and supporting images. All of this allows the user to stay on your website longer because they are so much more engaged. It also increases how much a reader can take away, and be educated with new facts and not just any old mundane information they may already be familiar with. Hence, having a clear structure to your content as well as quality content will increase the likelihood of them coming back or sharing your web pages.

Have a secured website

Google Ranking Algorithms will boost your website if it’s HTTPS/SSL. Google looks at whether your website is secure and trustworthy. After all, an unsafe website for visitors will result in the likely hood of their information being compromised and put them at risk. If you look at the web address and see a pad-lock, followed by “https”, chances are that the website is safer. HTTPS stands for Hypertext Transfer Protocol Secured and is obtained by a domain to secure the link between a user’s browser and the web server with the technology of encryption. SSL stands for Secure Sockets Layer and will safeguard the sensitive data between the two systems that are sharing data. It will prevent hackers and thieves from being able to look at what is being transferred and will protect your passwords, usernames and any other data that you would rather not have untrustworthy people look at.

Topic authority

If Google sees you as an authority of the topic, they will give your website a higher ranking than websites that they do not see as an authority. To be seen as an authority, your website needs to have a vision and a point. To do this, you need to produce multiple forms of content on the same topic. Hence, over time each piece of content that you deliver will ensure that Google Ranking Algorithms fish out and identify authority. The more authoritative Google sees your website for that particular topic the better it will rank on Google’s SERP (Search Engine Result Pages). For example, our website services include online marketing, SEO and web design. Hence all of our content is related to these topics. Thus allowing our articles and content to be more prominent in their ranking. Overall, content should be well thought of for better authority and not just randomly thrown into the mix.

Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi page generator that helps create multiple landing pages.

Yes there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect.


Stuffing keywords are not going to help out your search results as much as they used to be. But Google Ranking Algorithms still uses this factor to determine your website’s rank. Keywords were very important before Google started becoming more “intelligent” as to how they looked at them. Before, they would look for the number of times that keyword would show up. But now, they look at misspellings, plurals, paraphrasing, implied words, and different word order. So, for example, if I were to search Google for “Seattle Handyman”, the higher ranked results will show me handyman in Seattle and related services. It will show me specific results, or sites that show evidence of Seattle Handyman. Also, if you have your cookies activated, it will take into consideration your location to find the closest spots near you that you can find a handyman, especially if you just type “handyman” as your search query. Overall, quality content writing and keywords in the right context will give you better results. 

Meta tags

Meta tags aren’t something that is seen on web pages. In fact, they are hidden in the code, right at the start of each web page. The primary function of Meta Tags for Google Ranking Algorithms is to provide metadata (data about data) on that document. The information provided, such as title, and page descriptions are picked up by search engines. In addition, other data can also be made available to Google such as last modification, keywords, and the author of the document.

An important Meta tag is the description Meta tag, which is used to describe the web page as well as the website. This description may be picked up by Google Ranking Algorithms and displayed as descriptions during a SERP.  This description will provide potential visitors a snapshot picture on what the page or website is about. Therefore, enough thought should be placed in the right verbiage that represents your website or web page. If you choose not to write a description to your site, Google and Bing will write it for you. It’s always a good idea to give your own description, rather than having an algorithm write it for you.

Page Speed

Page speed can have a drastic effect on your search results and is part of the Google Ranking Algorithms process. Especially on devices where the internet bandwidth is limited. For example mobile devices. Hence, websites should be optimized for visitors to get access to your content immediately. Slower websites and web pages that take a longer time to download will result in loss of potential clients and an increase in the bounce rate. Google strongly suggests that you keep your page loading speed under 3 seconds. It can be even more drastic if you are running an eCommerce website, where it is recommended to keep it under 2 seconds.



There are a few things that affect the speed of your web page. A small thing that weighs down the speed is font size, funnily enough. Although, the biggest thing that weighs down a website is media. Media that you do not compress and optimize will result in users waiting for it to load. Subsequently, them giving up and leaving your site.

Overall, Googles ranking algorithm is very complex with numerous factors and criteria it takes into account when it comes to ranking. But, the more you know about it the better you will do to help your website become more prominent and available to your market. In doing so, you will be able to increase your ranking on Google so that you can continue to maintain, increase your sales and influence.  Also, Google and the likes of other Search engine technologies will only become more intelligent. For example,  Amazon Alexa and Google Home will be more than likely the next search engine frontier with Voice recognition.

If you’re looking for an experienced Search Engine Optimization service, contact us at Visualwebz LLC, we’d be more than happy to assist. 


Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi page generator that helps create multiple landing pages.

Yes there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect.

Delivering the best Web Design & SEO Services

Local Web Design Services

If you're looking for web designwebsite development, a new website or just need to revamp an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC we understand business owners and the website benefits your business needs. In addition, we understand that being a website owner you will want to see immediate results. Furthermore, we can help your website reach an international, national or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

We Deliver the Best Web Services

Our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to deliver clear and concise solutions. Whether it's a simple website or one that's complex, or one that is built on PHP or ASP, we will always keep you in the loop during the whole web development process.

Immediately after the launch of your website, we will work with you in improving your online presence. For example, our SEO specialists will help drive traffic to your website. With this in mind. Visualwebz LLC is the ideal firm to hire for your next project. In fact, we will also take care of your web security - remember you will need to secure your website from hackers. Similarly, other website design services offered include website maintenance, support, and website testing.

Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.






Confused with Googles Ranking Algorithms and not sure where to start?

Contact Visualwebz and we will provide you quality SEO Help. 

Call us at (425)-336-0069

Web Design & SEO Services for Small Businesses

At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company or an e-Commerce website for business starting up, we will deliver it. Each web developer at Visualwebz LLC will work with you to complete your online success. Also, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.



Healthcare Web Design Services

We offer a range of medical web design services for healthcare practices. In fact, our medical website solutions branch out to all areas of the healthcare industry. For example, our effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, Specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care.

Also, we don't end there with our website services but branch to other healthcare services like ChiropractorsDoctors, Specialist DoctorsPsychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.



Services Sector

Professional web solutions for the services sector

Our website builder and SEO services assist all types of businesses. Some of which are:








Web Design & SEO for Professionals







Web services for other industries 

We also offer web design services that benefit nonprofits such as religious centers and churches. For example a project for a local Seattle Christianity website helped this cause gain the online visibility it needed.

We give back!

As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. In fact, we may even do it for free! Be it in Federal Way, Bellevue or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.

Government Agencies and political parties.





Cities where we provide Web Design for small businesses:

A Seattle Web Design Agency that offers custom web solutions

We offer the best website design services, web maintenance and web support to small businesses in Seattle, Washington, and other areas in the USA. Yes, our website builder services are available to all businesses at affordable and cheap prices. After all, hiring competent and affordable web developers, website designers, WordPress Designers, and web builders will get you the results without breaking your bank! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.

Every business deserves a professionally designed website

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.

In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.

Local Areas we serve in Washington

Local cities where we offer services in Washington include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle.

If you need a new website or just looking for some website support, reach out to us, and let us help.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in a solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California and globally.

Hire the best Web Design Services from Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!

Web Developers - We're not just a Web Design Agency

Our specialties are not only in web design but also in web development and online marketing. Yes, we are the full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California, NY, London, Birmingham, UK and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

A Top Web Design Agency with solid Web Development and Online Marketing credentials.


Online Marketing, SEO services available to small businesses in:

Top Seattle Marketing Agency & SEO Consultant

Following is a list of cities where we are available to help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions.

Washington SEO, SEMMarketing Agency available in:

Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver

Our SEO packages and Online Marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

Our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, SEO is the best way to get your website visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work within guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue or other areas. In fact, our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.

Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

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Website Design - Call (425).336.0069

Google Ranking Algorithms and Guidelines allow us to provide Results

Professional Website Development coupled with Google Ranking Algorithms & Guidelines

Website Builder & SEO Services offered nationally

Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today at (425)-336-0069.

Other states where we offer SEO services with an insight into Google Ranking Algorithms

Outsource your website project to us

Whether its SEO or an AMP website, hire our Seattle Web Page Design services. After all, were always inline with Google Ranking Algorithms and Guidelines. Our results always deliver better ranking through effective online marketing. Whether your an attorney or a school, we will deliver.

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