Customer Reviews: In a Nutshell
Let us start off by covering the basics of online customer reviews. An online customer review is an opinion by a customer that is posted to a public forum on the internet. It’s mostly intended to inform others, including the company they’re posting about. They usually either like, dislike, or find something about the product/service that could be improved. I’m sure everyone’s written a review once in their lives? I’ve given more than a few words myself to Amazon and so have friends; which is an interesting story about online reviews. I’ll get to that later.
Regardless if you have a small business website or not, reviews can be rich in information. In fact, they can aid in the shopping decision of others and steer people away from sites. Which is why huge emphasis should be placed on delivering exceptional service whenever possible. Because at the end of the day, what it comes down to is that customer experience and what they could write online about your business, product and/or services.
- Importance of online reviews
- How people use reviews
- Attracting customers
- Reviews that hurt businesses
- Responding to reviews
- Identifying fake reviews
- What is ReviewMeta?
- What part Google My Business plays
- Building trust through positive reviews
Reading Positive Reviews
Reading reviews nowadays have become a part of customers buying or not and whether they a trusted company or not. Research has shown that over 50% of customers select a business if it has positive ratings/reviews online. Although, some companies pay to get fake reviews. There are a few reviewing websites that help customers to find out if the rating is fake or original. Fakespot.com and reviewMeta.com are great resources in locating legitimate reviews. They also help to determine how many ratings or reviews have been removed regarding the listed products. There are also reputable rating systems that only place reviews after interviewing the reviewer. A good example is Clutch.
Businesses Benefit in having Reviews & Importance of Online Reviews
Just how important are online reviews? A recent study from Statista showed that over 60% of online shoppers have posted an online review. The number is even higher when you look at the group from 50 to 64 years old (It’s almost 80%!). What does this tell us? It tells us that a large number of people are turning to the internet to leave a review. Why? Because of its presence and ubiquity in today’s society.
It’s everywhere! This internet. What better audience do you have to praise great service and a good product. Or on the other hand, terrible craftsmanship and unwelcoming service. Reviews have been known to bring great success and make a company thrive. Caution is to be taken though; I’ve seen many small businesses go under due to poor reviews. It really doesn’t take too many to start getting impacted. Traffic will start to dwindle, and you’ll be left with no customers. We should consider how much power/influence we truly have, being behind a keyboard.
A key web design tip is to have a page with attention grabbing website titles and clear customer reviews. In fact, having solid and credible online reviews from satisfied clients has many benefits for small business website. Whether it’s Google, Yelp or any other platform, it’s a no brainer when it comes to visitors gaining more trust in the service or the products. Also, since Google is displaying those tiny stars in search engine results pages (SERPs), it’s having an impact on searches being more prominent than others.
Nowadays businesses owners should ask themselves if they have any supporting reviews and ratings? For example, how many reviews are online for that business, products, services and so on? What are customers saying about the business, is it positive or negative? What is my average rating on online rating websites like Yelp and Google? In fact, checking these ratings and reading the numerous online reviews make it easier for customers to rapidly compare others and get a sense of whether this business can be trusted and if their goods or services are bad, worst, good, great or tremendous.
How People Use Reviews
People can use online reviews in various ways. The information that they provide about a product or service is valuable. They give you the grounds to trust a business with your money and time. And since we all work hard for our money we’d like to know we’re getting good products. With all of the benefits that come with customer reviews. They are but essentially a way for us to ask without much physical effort. And reading a bad review can deter people from visiting your website.
Since not all buying decisions are made on the spot, research must be done. A large part of this research, especially with an online presence, is looking for reviews. And even though a product may be more expensive a recent study found that people could be enticed to buy. Podium found that people are willing to pay up to 15% more for a product if they have customer reassurance. There’s a strong invisible connection we all share through these collective reviews.
Customers Look To Others In Aiding Their Decisions
We look at each other when making a lot of decisions online. Whether we’re going to go to that new restaurant or visit a new website, we like to share our opinions. The ability to share all of this information at the tip of our fingers can be pretty cool, and this is exactly what potential customers do!
In fact, buying something that you’ve never bought before can be stressful. Putting your trust in a new website can as well. Data taken from Statista shows that with bigger purchases, people are more inclined to read reviews. Everyday items had low importance compared to items such as computers and home appliances. As I mentioned, the unfamiliarity of an item is a big trigger to check the reviews for a lot of people. The unfamiliarity of a website itself should prompt you to do some research as well. We move on to find if there’s a certain balance to reviews and how that can impact traffic.
A Perfect Balance?
Is there truly a good balance of reviews that will get you more internet traffic? Can an abundance of reviews be a good thing? According to an article from reputationstacker.com, no. In today’s internet climate people are looking at more than just a massive amount of reviews. A lot of people today know that reviews can be easily purchased so proper filtering is a must. Meaning that instead of reading a bunch of reviews, people will usually limit themselves to 10 on average.
Having too little reviews can mean that you aren’t getting a lot of business, but not always. In various cases, you get the adage quality over quantity. People will look for certain aspects of reviews that will have the most impact on their decisions. Then act accordingly. There’s a wide range of what can be said through this forum so there should be some care into how you deliver your product. Otherwise, you risk doing damage to the customers you do attract. And in turn your reputation.
Positive Reviews Attract Customers
A survey completed for a national selling chain, customers who were asked for a commendation at the start of a gratification survey completed 9% more transactions and spent 8% more with the company over the next year than consumers who attended the same review without the demand for praise. Also, a study at a B2B software firm showed that manipulators of trial software who were requested at the start of a survey to define the features they liked were found to spend 32% more over the next year than trial operators. In fact, in both studies, the consumers who were encouraged to give compliments also recorded higher on traditional fulfillment measures.
Negative Reviews will Hurt any Business
Do you know that there are more positive reviews online than there are negative ones? Also, we think of negative ratings/reviews as gaps in what might go wrong. For example, is this camera’s memory card going to go wreck my wedding photos? Are these socks itchy? After all, we want to feel protected and feel in the comfort zone with reviews that endorse services and products. Also, we use negative reviews to appreciate our risk and decrease our losses. There are many reviewing websites and apps that help customers to look for the best places, things, businesses and so on. In fact, such websites help them choose between what is worth it and what is not.
Responding to Reviews
Should we respond to reviews? And how does responding impact your business? Consumers want to know that they’re being heard. Over half of customers want to hear back from companies after submitting a negative review. However, just about the same number of customers have reported not hearing back. Reviews of any nature can impact your traffic. So not responding to a review is probably the worst thing you can do.
Consumers are likely to check the review section for responses from the business. Responding back to individual clients shows you’re committed to their satisfaction. Showing your commitment can lead to better sales and increased website traffic.
Ratings are used by many people during the filtering phase to look for businesses. According to ReviewTrackers, 70 percent of people use rating filters. What if your business is below the minimum rating people look for? There’s a chance you will be missed. Negative reviews can cause your rating to fall low and might make your business seem unprofessional and not able to deliver what the client wants.
Indications of a website’s rating can normally be seen in many search engines. Negative or positive reviews will contribute to the overall star rating. A lot of people today might not even consider a business if they’re under 3 stars. Of course, it’s always best to strive for the best rating possible. But consider the leeway people give; no one’s perfect.
Fakespot Reviewing Website
Fakespot examines both reviews and reviewers, observing for doubtful spelling and grammar, the number of reviews, buying outlines, unjust dates and other telltale signs of doubtful review action. For example, a reviewer who’s new to Amazon, has posted only one feedback and uses many words like good and “wonderful? Those reviews are almost surely going to be pointed untrustworthy. After the examinations are done, Fakespot runs a letter rating constructed on the total sum of reviews and how many were untrustworthy. In fact, this where things can get a little unclear. For example, if you’re looking for a phone and it earns an “F” because 67% of the reviews were pointed as untrustworthy, you may be less likely to buy that device.
Google My Business
Google is the number one ranked in terms of looking for business, services and product reviews. Overall, businesses use Google my business to generate and manage their Google listings. Features included in Google Business include maps, services details, reviews, and other related information. Also, it assists the business to entice new customers and share info regarding what makes them special. Businesses with guidelines that are complete with communication information, photos and reviews have a better chance of connecting with customers. Google research recommends that customers are 50% more probable to buy from businesses with a complete listing. Hence, helpful reviews, appropriate photos and offers are significant pieces of information that assist in customer conversions. Although it can be a challenge to gain good reviews from customers, we cannot emphasize enough that the rewards are positive in the long run.
ReviewMeta Reviewing Website
This website takes a very different tactic which requires pasting in an Amazon URL or use one of the browser extensions. ReviewMeta only decreases the weight of certain reviews, then leaves you with a fixed rating. In other words, instead of the letter score, which could be confusing, ReviewMeta clears out the “clutter” on what the Amazon usual rating would be if the uncertain reviews didn’t exist. It’s a very handy website if someone wants to make sure that the product they are looking into is reviewed positive or negative. Also, if the product is missing any reviews that illustrate that it has been removed by the business owner. Frequently, Fakespot and ReviewMeta get very different assumptions regarding a product’s reviews.
Customer Reviews on a Website
Both positive and negative reviews can help you expand your business. The truth is a high percentage of customers check online reviews before visiting a business. Also, 88% of customers believe in online reviews as much as their own references. For example, if you have negative reviews on your website, take a look at what the customer or reviewers have stated in the review. Is there a general problem with a product or service. The increasing number of online reviews and review sites protect more businesses and services. In fact, they deliver huge advantages to both customers and the businesses that fully hold reputation marketing.
Building Trust by Positive Reviews
Nearly 9 out of 10 customers regulate whether or not they can believe a business after reading 10 reviews. Receiving online reviews must be an unending process for your business and should be made into your marketing and follow-up sales procedures. Ask your client for feedback when they are pleased with what you offered. In fact, suggest taking a photo of them in front of their new product or just a picture of them and immediately post online. It’s highly recommended that this is done virtually after the customer has had some time with the product or service. More importantly, this should be one of many priorities after web development of any business.
Final thoughts on Customer Reviews
Customer reviews have a direct and lasting impact on internet traffic through various means. It’s important to note how consumers use these reviews to influence their decisions. Positive reviews have the power to increase traffic and revenue. While negative reviews can go the opposite way. Showing a business for what it truly is – and making it have a more human-like will help it grow. Also, responding to individual reviews is one of the best things a business’s can do, after all, communication is king and can be used to dictate a businesses rating.
When doing business on the web, the absolute best thing to do is just commit to your customers. At Visualwebz, we do exactly this!
Web Design & SEO Services for Small Businesses
At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company or an e-Commerce website for business starting up, we will deliver it. Each web developer at Visualwebz LLC will work with you to complete your online success. Also, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.
Healthcare Web Design Services
We offer a range of medical web design services for healthcare practices. In fact, our medical website solutions branch out to all areas of the healthcare industry. For example, our effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, Specialized Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care.
Also, we don't end there with our website services but branch to other healthcare services like Chiropractors, Doctors, Specialist Doctors, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.
Professional web solutions for the services sector
Our website builder and SEO services assist all types of businesses. Some of which are:
- Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises. Also, Consignment businesses like one in Tacoma, WA.
- Manufacturing companies like Urban Accessories.
- Mechanics, Car repair, and auto garages.
- Contractors, developers, and home construction companies.
- Cleaning businesses like dry cleaning web design and carpet cleaning.
- Car dealerships and auto repairs centers.
- Hairdressers, Hairstylists, spas a, and salons.
- All types of small businesses and startups.
- Elderly care and Senior living web design services are also available.
- Schools such as daycares, home daycare, early learning schools, Montessori, and training centers.
- Food industry such as distributors, restaurants. Restaurant Chains, etc.
Web Design & SEO for Professionals
- Be it a small CPA or an established CPA, Accountants, Tax Services, or Tax Preparation Office, we can help. In fact, our services for accounting or finance-related firms are affordable and specific to each business. Also, other areas in finance include investment firms, financial advisors, financial consultants, and investment firms.
- and investment consultants.
- We also help attorneys and law firms. We provide the best law firm web design and SEO for any legal, attorney or law practice. After all, our law firm website designs are aimed at law firms that are looking for growth or law firms needing more online visibility. A good example is NY Defense Attorney web design, where we took an old outdated website and freshened it up.
- Our web services also branch out to small businesses, start-ups and into the real estate sector,
Web services for other industries
We also offer web design services that benefit nonprofits such as religious centers and churches. For example a project for a local Seattle Christianity website helped this cause gain the online visibility it needed.
We give back!
As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. In fact, we may even do it for free! Be it in Federal Way, Bellevue or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.
Positive Reviews Will Help Your Business Credibility
Website Design - Call (425).336.0069
Reviews Matter when it comes to Online Marketing for Small Businesses
If your looking for website developers near you, email marketing services, or an eCommerce developer you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
Professional Website Development & Online Marketing
Seattle Web development includes numerous online services including SEO and online marketing. As a result, some local areas we serve include:Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac.
Notably, Visualwebz.com serves numerous businesses around Seattle. For example, Ballard – Small business in the Ballard area will no doubt benefit from our website’s services. For example, the first-page ranking will allow your website to rank well in Google. In addition, other areas in Seattle include: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
Online Marketing & SEO services nationally
Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Puget Sound, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where Web Design Services are available :
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
Visualwebz has been providing individualized web design and online marketing services with state of the art web development software since 2008. Whether its a CPA website, Home Daycare or any other small business, we can help. We specialize in all platforms including website builders.
Online Marketing, SEO services available to small businesses in:
Washington SEO, SEM & Marketing Agency available in:
Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue | Federal Way | Fife | Kent | Renton | Kirkland | Issaquah | Lakewood | Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver
Our SEO packages and Online Marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.
Our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.
Digital Marketing Services
Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.
Internet Marketing Services
Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.
Organic SEO is the Perfect Solution
Yes, SEO is the best way to get your website visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work within guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue or other areas. In fact, our reach is beyond Washington and the USA!
Online Marketing Services
Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.
Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.
Cities where we provide Web Design for small businesses:
A Seattle Web Design Agency that offers custom web solutions
We offer the best website design services, web maintenance and web support to small businesses in Seattle, Washington, and other areas in the USA. Yes, our website builder services are available to all businesses at affordable and cheap prices. After all, hiring competent and affordable web developers, website designers, WordPress Designers, and web builders will get you the results without breaking your bank! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.
Every business deserves a professionally designed website
Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.
In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.
Local Areas we serve in Washington
Local cities where we offer services in Washington include Auburn, WA | Seattle, WA | Covington | Kent | Kent, WA | Federal Way | Tacoma | Olympia | Issaquah | New Castle| Lakewood | Gig Harbor | Everett | Monroe | Mill Creek | Milton | Puyallup | Redmond | Renton | Tacoma | White Center | Vancouver | Bellingham | Seattle.
If you need a new website or just looking for some website support, reach out to us, and let us help.
Custom Web Design Solutions
How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in a solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California and globally.
Hire the best Web Design Services from Washington
With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!
Web Developers - We're not just a Web Design Agency
Our specialties are not only in web design but also in web development and online marketing. Yes, we are the full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California, NY, London, Birmingham, UK and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.
Web Agency with perfect solutions & great reviews
Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!
Web Design, Current Trends, and Online Marketing Blog Posts:
Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.
We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.
Digital Marketing Tips and Insights
An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:
- Content Marketing through effective email marketing will keep your business connected with your customers.
- Benefit of Keywords ensures that websites are targeted at the right customer. Hence, why we take the time to understand each business and the best web words to use during online marketing and the web design process.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Unique Content Matters and should be carefully created, and aimed at the right demographics.
- Digital Marketing and SEO should always entail on-page, off-page SEO and social media.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs Yelp.
- Voice Search is already here and every business should be aware of the impact it will have on getting future customers.
- Website Color Choices can be a make or break when it comes to attracting customers.
- Web design trends from 2000 to 2019 have come a long way when it comes to businesses being able to get online. Our web design agency understands the complexity of websites. Whether its a KISS web design, or a complex e-commerce platform. Even, if its a website built using website builders or one that's custom designed through hard-coding. We always use current web technologies and deliver attention grabbing websites. For example, using video headers, minimalistic web design approaches, and overall websites that provide great user experiences and functionalities.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should be hired.
- Having the greatest website also means that its protected from malicious attacks. We help keep websites functioning and out of trouble.
More Blog Posts on Web Design, Online Marketing, SEO and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle | Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi page generator that helps create multiple landing pages.
Yes there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect.