HTTPS the Term
HTTPS – HyperText Transfer Protocol and what it means
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What is HTTPS
HTTPS does not represent an individual coding language or development program but is used for many secure websites.
It stands for HyperText Transfer Protocol Secure, a way to secure people’s data.
This data is sent to each browser and the servers that visitors are connecting to. It’s a much safer way to connect to websites and ensure all information stays personal, especially with the growth in internet usage and the number of websites being compromised by hackers.
HTTPS ensures that your personal information and data transferred between your browser and the website is encrypted.
The term encrypted means to take information or data and transfer it into a cipher, or a code, thus being able to conceal this information. It’s an extension of the Hypertext Transfer Protocol for secure communication over a computer network.
HTTPS connections were mainly used for online payment transactions, email, and other transactions for information. But, that said, all sites are required to have HTTPS nowadays.
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The history behind HTTP & HTTPS
A company called Netscape Communications was the creator of HTTPS in 1994 for its browsing program Netscape Navigator. Currently, all popular websites have a secure version of HTTPS.
An SSL certificate makes a Secure Sockets Layer (SSL) or a Transport Layer Security (TLS) work similarly. The goal is to create an encrypted connection between any communication between the server and the web browser. Also, the SSL certificate will contain most of the website information, like crucial identification.
A way to identify whether a website uses an SSL certificate is by checking the webpage URL. This signifies that the website developer has added some encryption to the website. HTTP or HTTPS will follow a locked or unlocked lock. Your goal is to have a closed safety and your URL starting with HTTPS.
What does it do?
So what goes on with HTTPS security? The TLS (Transport Layer Security) uses long-term public and private keys generated to a short-term session key. This key encrypts data flow between the user (you) and the server. However, public key certificates are needed to verify the relationship between the owner and the certificate. A site must be completely hosted over HTTPS.
What is it suitable for?
After all, having a secure platform is very beneficial for the business and website owner. Also, a secure platform for your website conveys trust and credibility. People can see your website domain is HTTPS allowing them to know that it is secured and safe automatically. Finally, having a secure website will reduce the possibility of security vulnerabilities.
Is HTTPS needed?
For web experience, Google requires that websites be secured by an SSL certificate, especially since this is among the many ranking factors. The importance of an HTTPS website can be shown by the number of websites becoming HTTPS. More internet traffic is encrypted and safe, just showing how important it has become and how many people see the use of it for their websites. This is a massive breakthrough as it makes it difficult for malicious content and private information to get into the wrong hands. Soon, very little to no unencrypted web traffic will be around.
What are all the benefits?
Not only is HTTPS good for private connections to websites vs. HTTP. But HTTPS is also great for creating a secure channel over an insecure network. This protects people from eavesdropping in on what you are doing where you are connecting. Also, it is one layer of protecting websites from malicious attacks. These can make public server connections for many people secure. Great for schools, businesses, and locations that want to share their internet connection with numerous people.
HTTPS also helps protect from packet sniffing, which logs traffic through the network. This can track the information and data and decode the packets showing information.
Weaknesses of HTTPS
The limitations of protecting HTTPS servers are that the encryption of SSL and TLS can be created in simple and mutual modes. , the authentication is only by the server, and the joint version makes the user install a client certificate within the web browser to authenticate. However, these both do not prevent the indexing of the site. This allows an attacker with no good intentions to access the plaintext. The plaintext is the publicly available static content, and the encrypted text is just an encrypted version of this content. This allows the ability for the attacker to have access to all this information which would usually be hidden. Hence resulting in a cryptographic attack.
Difference between HTTP and HTTPS
The difference between HTTPS websites and HTTP may not seem significant to many people. HTTP servers are not encrypted and are vulnerable to many different attacks. This can allow attackers to access website accounts and information and modify web pages. Thus insert malware and advertisements not meant to be hosted on the website. On the other hand, HTTPS servers are designed to withstand attacks and are considered secure. Although sometimes this is not always the case, HTTPS servers are a much faster route to take.
How to Obtain an SSL Certificate
A domain name is an original set of characters linked to a website. You must verify your domain name to obtain an SSL certificate. You will need authority from a CA (Certificate Authority), a third-party organization that verifies the authenticity and gives an SSL certificate. After receiving the certificate, it needs to be installed on the website origin server, and then it will be able to switch over to HTTPS, and a level of security will be added.
Key Steps
- Verify domain name
- Verified from a CA
- Install into website
As stated before, if the website does not hold an SSL certificate, the URL will read ‘Not secure’ and start with HTTP. This should be implemented in all cases of web design because it is well-noticed by the user. Also, this gives a negative impression to the consumer, and your website’s reputation will decrease. Additionally, your website is more open to hacks and viruses.
Developing your web design will allow you to implement the level of security you desire and keep your website safe and secure for yourself and the consumer. The added level of protection that an SSL certificate grants will not be there, and hackers will target your website since no encryptions are blocking them from the website key. This can cause many disputes between the consumer a d website owner because it jeopardizes both parties’ private information through the cookies stored on the website’s servers.
Take Away on HTTPS
With the continuous growth in HTTPS websites, understanding what these mean and why they are essential will ensure you always keep private information safe and never risk yourself from exploits. There is much more that goes on behind the scene. Although HTTPS will keep you safer, it is not immune to all attacks. Hence, web development for businesses should be an ongoing process, not just a one-time thing. Also, HTTPS is vulnerable to traffic analysis attacks, which rely on the timing and size of traffic.
To learn more about this, many websites show the importance and meaning behind HTTPS and why it is so effective. Many sources and valuable information can be found because of how widespread it is now and how big of a topic it is on the web.
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Website design services that benefit nonprofits, such as religious centers and churches, have always been part of our portfolio. For example, we manage the local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit, VillageFamilyProject.com website. Other nonprofits we are working with include TruthPharm.com.
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As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.
Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.
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Organic SEO is the Perfect Solution
Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. As a Seattle web design service, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies and web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!
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Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services will be highly costly and outside your budget.
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