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Website Colors Matter

Website Colors should be selected with the purpose of holding on to and attracting customers.

About Website Colors

Website Colors can be a break or make for small businesses. If well researched and thought of, it’s one area that will keep your website out of “trouble.” Especially when it comes to keeping visitors on a website, does your website color selection fit your business, its goals, and your customer base?

Web design color schemes are not something that a web design agency would randomly pick, and why top websites stand their time! The color schemes selected for any business are based on research and what works best for that industry.

After all, have you ever looked at a website and wondered why a business chose that color? Or have you ever thought about why specific colors are selected as opposed to others? Now, what colors would you use for your website? Do you have any website colors in mind?

Common Mistakes of Website Colors

The most common mistakes are not necessarily based on the structure but the type of website colors chosen for a website. A cluster of colors or just not having the right color balance can lead to poor conversions and visitors just leaving the website. Such implications result in poor traffic and higher bounce rates  From making that mindful decision of either keeping distracting colors or even know what distracting colors even mean.

Yes, there is a web design science to website color selection. Learning what colors to keep for a website should be considered carefully before jumping on board with web development.  After all, the result from great website colors or wrong website colors will ensure whether your website pulls in customers or creates a distraction and loss of potential conversions.

The main goal of any effective web design is based on structure, unique content, graphics, images, and suitable color schemes.

Web Design Color Scheme difficulties

Regardless of the web design history, color overall has been a critical factor since color print and marketing started. Though, web design color schemes may be difficult to choose due to so many color schemes available. They should still be utilized. For example, websites like have great website color choices. The simplicity of the website colors allows the branding to flourish and the website to stand out.

There are so many businesses out there that choose either too dark of colors or too light colors, and such website color selection can result in a make or break situation.

Website color scheming can impact your audience as well as the business as a whole. It is the first thing people see when entering your web page besides the content. So with no more to say, make sure that website colors are selected with a detailed understanding of the audience and the business goals as a whole!

Mood Ring Color Chart is a primary start when selecting website colors











Importance of color schemes for web designers and their audience?

When you look at a website such as, what do you think or feel? Modern? Simple? Clean? Easy? Well, whatever you may have guessed, they are all correct. The website color scheme can determine what kind of environment you are trying to portray to your consumers. As well as the products you are trying to sell. You may know this or not, but there is a scientific reason why colors play an essential role for web designers.

Essential tips on picking a website color scheme are thought provoked based on the target audience and the business itself. Though many factors determine a functional and appealing website, having the right color will be beneficial and make a massive difference to your business. Generally speaking, colors affect human behavior.

The reason behind any website color

We all know that images and photos can touch us all differently. The colors incorporated in the pictures or the images are part of the emotional instigators.  Hence website colors can make us feel happy, sad, mad, scared, and a combination of emotions. For example, colors that we see every day make us feel some way or another.

This type of behavior is known as color psychology, which is the science of how color affects human behavior. Color psychology is derived from the broad field of behavioral psychology. For example, Blue represents trustworthiness, loyalty, and sincerity and is most often a business favorite due to these attributes.

Just about every color in the color wheel will portray some meaning to the consumer giving the audience a chance to pre-judge what the website will provide. This is one reason why website designers are innovative about color choices and select them based not only on the web technology they know but also on the science of color selection. Whether it’s color and animation or a photo that needs to be incorporated on a website, they are selected with care and understanding.

Good Examples of Color Choices

website colorswebsite colorsAn excellent example of using stimulating color schemes creates a sense and raises blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or even danger! For example, many successful companies like McDonald’s, YouTube, Netflix, CNN, Exxon have nailed it when it comes to their logo and website color choice.

Another example of color is purple, which is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, or royalty. Take, for example, Crown Royal, Hallmark, and Wonka.


90 Seconds to form an opinion

In the article “How to Use the Psychology of Color to Increase Website Conversions, “ Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. Also, 62-90% of that interaction is determined by the color of the product alone!

Although we cannot satisfy every need of a client, businesses and graphic designers nowadays utilize various colors based on the business goals and luring in the audience. In fact, colors that are incorporated into a website design should be welcoming and pleasant.

It’s about retaining the customer and ensuring that brand awareness has been identified.

Website Colors should be picked based on demographics

Studies have revealed that females may be more inclined to earthy tones, and a preference for primary colors and subtle tints. Hence colors for a logo or a website should be selected with the customer demographics, gender as well as age in mind. The audience’s attention to color is a big key to attract and increase traffic to a website. Therefore focusing a website around key colors, specifically directed to women such as earthy tones and primary color tint, will then attract more women to visit.

Overall the consciousness of the color choices made by graphic designers, web designers, businesses, and entrepreneurs are vital in the overall success and brand penetration.

How to Use Website Colors

The basic elements of creating a website can be easily be forgotten, such as color, yet it can play a significant role in your website’s success. Although the classic black and white can be very chic and classy, it can also be very bland and boring. Adding a pop of color into the mix can be a smart yet difficult task when you do not know where to begin.  In fact, choosing just one color for websites is a design step that requires careful consideration.

Can you imagine a full-color scheme? “Before settling on a full-color scheme, it helps to have something foundational in place. This means picking a primary color for your site – the shade that will be used most predominantly.” as quoted in the article, Color Schemes for Websites: How to Choose One for Your WordPress Site.

By choosing a primary color, not only will choosing a color scheme for your website be much easier, but this will also create brand recognition that associates colors with your brand. This will also help narrow down a particular audience you are trying to reach, whether it may be a younger audience, men or women, kids, etc.

Although a few websites can easily get away with using a single color for their design, such as using black as their main color. Using at least a couple of other complimenting shades will also help to make a website aesthetically pleasing.

Adobe Tool for color selection

Using tools such as the Adobe color wheel tool will make life easier when figuring out a color but also a distinct shade that will separate your brand from the rest. This website will help adjust your color palette to your needs, starting off with a primary color and offering four more corresponding shades the complement them.

This tool from Adobe is very useful and free of charge, but rest assure that whatever color you finalize on, you can be sure enough that they will complement one another. For example, with your primary color in place, you can use complementary shades for other elements, such as menus, lower-level headings, and so on.

This goes to show you that having the luxury of multiple colors in your arsenal allows you to be more creative with color selection and color placement. Whether your complementary colors go towards a heading or links to a menu, this will trigger some type of behavior that the client will remember and continue to return.

Why Website Colors Matter

It’s not just about the primary color you choose but also how it will coexist with other website elements. The color of your website can be a crucial decision on your client if he or she will purchase or even view your website based on your aesthetic and color choices.

Not only does color have to be incorporated in your text, logos, links, but almost every part of your business. It will be a standard for your digital marketing.

Overall, website color selection schemes will impact your website as well as the business. Research has shown that 85% of shoppers admit color can be a crucial swing as to why they made a purchase. Not to mention that color increases brand recognition by 80%! This just shows that color has a psychological effect on people and their emotions to purchase or view a website.


Color can be the reason to buy

Effective Web Design via Color and Animation

Color and Animation play a key role in many creative fields. The direction is one of the biggest requirements and most basic necessities for any successful animator to create an animation that runs smoothly. Without the direction of how the animation will look or what kind of colors will be shown in each scene, the whole project would lack any form of feeling.

In fact, best practices in animation and color have a science behind them. Whether it’s a website, 2D or 3D project both, animation and color are important in the industry because both are able to increase the emotional impact of a scene, colors can be used as values of identification, and animation can give creative freedom to the creator thus opening new mediums of art.

The Evil Within Color & Animation

Colors and animation are very easy ways to increase and enhance certain tones for a scene without any sort of dialogue or context. The color scheme of a particular scene can definitely set the narrative further just by using the right color at the right moment. There are several types of colors, hues, and shades that can enhance a scene’s emotional impact; just like music in movies, the color gives emotion.

Princess Mononoke Color Palettes

Another example of color set the tone in a film can be found in Hayao Miyazaki’s highly-acclaimed animation, “Princess Mononoke”. In his film, he demonstrates wonderful displays of emotion through his color palettes. An example of this is when Hayao creates a still portrait of one of the characters, with a fiery background. This communicates raw emotion and also sets the feel of danger and passion within the movie.

The color red is often used as a color of love and compassion, but can also be seen as anger, hate, and danger. Color gives more excitement and affects our emotions thus being a great way to tell a story.

Black & White

Think of your favorite childhood cartoon and try to imagine it in black and white, it’s almost like watching a movie with no sound, dull and boring. Adding color adds flavor and lets your imagination take over.

An excellent example of how to poorly use color can be found in the classic game of, “Castlevania 2: Simon’s Quest”. The color palette of Simon’s Quest is a mess. Konami tried something different than the first game and tried to give a sense of looming fear. Simon’s Quest used a lot of darker and muddy colors in its world to achieve that but ultimately failed at doing so.

The towns were all one flat, uninteresting color. Simon’s character had a black tunic with a red outline, which had no successful compliment throughout the game whatsoever, and most importantly when the game did try to compliment Simon’s colors, it stayed safe in the muddy green, never exploring with bright colors.

All in all the color choices for Castlevania 2 were a disaster and the entire game lacked any spectrum of emotion. It was dull, boring, and uninteresting to look at.

Color and Animation Bring out the Emotions

Colors and animations enable an increase in the emotional impact of a scene. In fact, colors are able to be used as a way to identify a certain person to a specific role or group. The most common example of this can be seen through the clone troopers in “Star Wars Episode 3: Revenge of the Sith”.

The most commonly known clone troopers in the film would be the 501st troopers which bear the white standard armor, however, they have blue accents which make them more unique. While the Kashyyyk troopers wear a camouflage green to blend in with the environment, which stands as an excellent way to use color as a way to represent a role or class within a group; or better yet – an army.

Friend or Foe Colors

Another example of where color is used to identify different roles can be seen through the classic game of the 1980s, “Pac-Man”. In the video game, where the object was to eat dots to win, there are four different colored “ghosts” that try to kill the player, taking on the colors of cyan, pink, orange, and red.

Color and Animation from 1893 Onwards

From the old phenakistoscope of 1893 to the upcoming line of Disney films, animation has always allowed creativity to flourish and take on new heights. Throughout the years, animation has evolved thanks to the creative minds that brought this world unforgettable characters and amazing stories that we all love.

It is considered that the first hand-drawn color animation feature film was Walt Disney’s “Snow White and the Seven Dwarfs”, which was released in 1937.

However, Walt Disney’s decision to make a color animated feature caused a fuss; Walt was told that “audiences, especially adults, wouldn’t sit through a feature-length cartoon fantasy about dwarfs.”

Regardless he took a risk and released the film, later on, the release of “Snow White” began the period known as “The Golden Age of Animation”. Animation has become a bigger part of our life.

A lot of time and work has been dedicated to making these characters as detailed as possible. For the creation of Merida from the 2012 computer-animated film called “Brave”, a whole separate program was created just for her hair.

Merida has long, curly, fire red locks, and to make the hair look as realistic as possible, a hair computer program called Taz was created. Animation has also played a humungous role in the video game industry.

We evolved from square and 8-bit characters like “Pac-Man” into much more rich and realistic characters such as Joel from the “Last Of Us”.

The changes in animation can be clearly seen through the years and it has been very innovative from the beginning. Video game animation is very different from animations seen in movies. In movies the animation has to look good from one perspective; the audience’s perspective.

Meanwhile, the animations in video games must look appealing from all angles. With this change in how we create these animations, the games themselves are infused with life.

The evolution of animation in both the film world and the video game world gives creators so much more space to exercise their creative minds. They are able to create much more elaborate and beautiful stories.

Animation and Colors are the foundation to enticing the viewer

All in all, color and creating animation have undergone major changes since animators first appeared. Starting at dull-colored, choppy animations we made it to bright and smooth feature films full of emotion and life. Color is being used to set the mood of the animation, whether it’s darker colors to make you feel sad, or scared or brighter colors to make you feel happy.

With modern-day technology, animation of video games and films and web design color will become more advanced. In fact, some of the worst websites have had the worst colors on them! Whether it’s a complex animation or a simple KISS web design, we just have to sit back and wait until a new record-breaking animation and color sets foot.

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If you're looking for web designwebsite development, a new website, or need to revamp an existing small business website, then you’ve come to the right place. Notably, we understand business owners and the website benefits your business needs. Besides, we know that being a website owner. You will want to see immediate results.

Furthermore, we can help your website reach an international, national, or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

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Our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to provide clear and concise solutions. Whether it's a simple website or complex or built on PHP or ASP, we will always keep you in the loop during the whole web development process.

Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. Visualwebz LLC is the ideal firm to hire for your next project. We will also take care of your web security - remember, you will need to secure your website from hackers. Similarly, other website design services offered include website maintenance, support, and website testing.

Are you interested in our services? Or just have some questions on SEO or web design? Even questions regarding our expertise or web design costs? Then contact us today at (425)-336-0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.


Website Colors Matter

In fact, having the right website color can determine if your website is a winner or a loser!

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.


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We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. For example, effective dental web design services offered by our dental web designers serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client where we have helped the site gain an online presence.

We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices, and other healthcare-related practices. Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. Connect with one of our web designers today.


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Web design services that benefit nonprofits such as religious centers and churches have always been part of our portfolio. For example, a project for a local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit website. Other non-profits we are working with include

We give back!

As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can also fix a broken website and get your charitable cause or church back on track.

Other industries we serve when it comes to web design and online marketing include Home Owners Associations websites, Government Agencies, and political parties.



We work with our clients in selecting the best color or colors for their branding.

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Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done!

If you want to succeed online and help your business’s current online standing, then internet marketing is necessary. More importantly, we can help pave the right path in making your website successful. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential.

An SEO agency with innovative ideas, strategies, and solutions allows businesses to take the lead in their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help companies effectively compete. We can help your Seattle business reach that desired ranking on search results.

Following is a small list of cities where our outstanding and best Seattle SEO services are available. We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales.

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Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver.

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, companies in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but instead carry it out to succeed whether you are close to home in Seattle or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate (425)-336-0069.

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Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. At Visualwebz, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies coupled with web design get positive results for our customers. As an established SEO consultant services we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services they offer will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

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We make sure that the right Website Colors are picked during Small Business Web Designs.

Yes, website colors are selected to gain and maintain customers on websites. If your looking for website developers near you, you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, AlgonaSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, Fife, WA, OlympiaMaple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac.

Website Colors selected by Professionals

Regardless of your following web design trends, the color will always play a key role during the initial design of a website. We ensure that this part of the equation is properly covered so that your website has a foundation to grow.

Our Seattle Web development includes numerous online services, including SEO and online marketing. As a result, some local areas we serve include Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton.

Website color design in and around Seattle, including Belltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Northgate.

Website builder & website color selection services offered nationally

Besides providing SEO and online marketing to local businesses, we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today at (425)-336-0069.

Other states where we offer website color help include:

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Hire our Seattle Web Page Design services. We will ensure that the right website colors are selected as well as the right website structure. After all, we’re always in line with a range of Web Design Technology strategies and tools. For example, knowing about digital marketing and SEO enable us to achieve effective results.

Also, our results always deliver better ranking through effective online marketing. Whether your an attorney or a school, we will deliver.

Web Design services with a splash of color for small businesses.

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Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services after that. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. Some of these include global and local presence, open 24/7, and outpace your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere?

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Local Areas we serve in Washington.

Local cities where we offer web design services include Auburn, WA, Seattle, WA, Covington, Kent, WA, Federal Way, Tacoma, OlympiaIssaquah, New CastleLakewood, Gig HarborEverettMonroe, Mill CreekMilton,  Northbend, PuyallupRedmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and  Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web design as the best web designer in Seattle.

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How can we not mention custom web design solutions? Many of our clients opt for custom websites to make the business stand out from its competition. A custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as SeattleBellevue, Tacoma, NY, California, and globally.

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With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

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Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company that assists many businesses in and around the Puget Sound area. We do not finish there; we've also helped companies in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

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