Website Colors Matter
Website Colors should be selected with the purpose of holding on to and attracting customers.
About Website Colors
Website Colors can be a break or make for small businesses. If well researched and thought of, it’s one area that will keep your website out of “trouble.” Especially when it comes to keeping visitors on a website, does your website color selection fit your business, its goals, and your customer base?
Web design color schemes are not something that a web design agency would randomly pick, which is why top websites stand their time! The color schemes selected for any business are based on research and what works best for that industry.
After all, have you ever looked at a website and wondered why a business chose that color? Or have you ever thought about why specific colors are selected instead of others? Now, what colors would you use for your website? Do you have any website colors in mind?
Common Mistakes of Website Colors
The most common mistakes are not necessarily based on the structure but on the type of website colors chosen. A cluster of colors or just not having the right color balance can lead to poor conversions and visitors just leaving the website. Such implications result in poor traffic and higher bounce rates. From making that mindful decision of either keeping distracting colors or knowing what distracting colors even mean.
Yes, there is a web design science to website color selection. Before jumping on board with web development, learning what colors to keep for a website should be considered carefully. After all, the result from great website colors or wrong website colors will ensure whether your website pulls in customers or creates a distraction and loss of potential conversions.
Any effective web design’s primary goal is structure, unique content, graphics, images, and suitable color schemes.
Web Design Color Scheme difficulties
Regardless of the web design history, color has been critical since color print and marketing started. However, web design color schemes may be difficult to choose due to the many available color schemes. They should still be utilized. For example, websites like Starbucks.com have great website color choices. The simplicity of the website colors allows the branding to flourish and the website to stand out.
There are so many businesses out there that choose either too dark of colors or too light colors, and such website color selection can result in a make-or-break situation.
Website color scheming can impact your audience as well as the business as a whole. It is the first thing people see besides the content when entering your web page. So with no more to say, ensure website colors are selected with a detailed understanding of the audience and the business goals as a whole!
Mood Ring Color Chart is a primary start when selecting website colors
ENERGY
EXCITED
UNCERTAIN
STRESS
NERVOUS
STIMULATING
CALM
RELAXED
RESTLESS
MIXED
EMOTIONS
NORMAL
ANXIOUS
BORED
Color that helps the “Wow” Factor
Web design is a science in itself, and color plays a critical role in the success or failure of a website. Selecting a suitable color scheme is one of many web design tips that should be carefully considered, whether it’s a website color scheme, animation, or logo. “Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.”
Visitors are a crucial component of any website, no matter what website you have. Hence, the website must provide an appealing and desirable color scheme to get visitors and keep visitors on the website longer. Primarily, a web design color scheme must be carefully planned to meet the emotional desires of the viewers while sending the right message.
Additionally, web development for small businesses must include web designers who are open-minded to using various color selection techniques while making colors relevant to the central purpose of the website. Web design color is so critical to a website that developers should consider using external tools to help them select the appropriate website color palette. After all, not carefully planning a website’s color scheme may lead to low traffic and an uninviting website that will cause visitors to keep surfing the web for competitors.
Web Design Color Basics
Web developers need to learn the basics to create the best website possible. Visually appealing web design colors provide positive psychological responses. Color impact should be a focal point of the website’s initial development process. For example, in the Importance of Color in Website Design, planning a website should begin with understanding colors. It’s always a good idea to start with the primary colors and then mix them to determine which ones are ideal for the eye.
Mixing colors in the same family is an excellent start for selecting color groupings. The “psychology of color” should be included as an initial consideration when choosing web design color schemes because the effects on the mind and visitors’ emotions are essential concerns.
Types of Website Colors
Lastly, color is vital in determining a website’s message to its visitors. For instance, creating an appropriately colored website with a professional feel may signal that your company knows what they are doing and cares about its customers. Displaying a company’s logo in the company’s colors can also establish familiarity with your visitors and send the message that you are trustworthy. For instance, red provides warmth, and combinations of colors like green and red remind people of Christmas.
Be Open-Minded
Good color contrast on your website can improve visibility. Web designers should be open-minded and try various color selection techniques. To begin with, there is the “interaction of colors in design through complementation, contrast, and vibrancy.” Complementation involves finding colors at the opposite end of the color spectrum to determine a visually appealing happy medium in color selection. On the other hand, contrast could be used to select a background and text color effectively.
Visibility via the correct Web Design Color
Visibility on your website is critical because visitors will have a tough time reading the text if it is on a white background with yellow text. However, if the yellow text is on a black background, it will “pop,” making it easier to read. Also, a bright, vibrant color like pink might catch your attention when viewing a website. Having vibrant colors for different websites can help direct your website visitors.
Web developers should experiment with color selection techniques to create an effective website. If you have an area of your website that you want visitors to view, you can make that part a bright color to attract their eyes to that part of the website. It may also help color-code different sections of your website for an improved navigational experience in getting around your website.
Ref: https://www.shegmancommunications.com/impact-of-colors-in-advertisements/
What is the importance of color schemes for web designers and their audiences?
What do you think or feel when looking at a website like Apple.com? Modern? Simple? Clean? Easy? Well, whatever you may have guessed, they are all correct. The website color scheme can determine the environment you are trying to portray to your consumers. As well as the products you are trying to sell. You may know this or not, but there is a scientific reason why colors play an essential role for web designers.
Essential tips on picking a website color scheme are based on the target audience and the business itself. Though many factors determine a functional and appealing website, having the right color will benefit your business and make a massive difference. Colors generally affect human behavior.
The reason behind any website’s color
We all know that images and photos can touch us all differently. The colors incorporated in the pictures or the images are part of the emotional instigators. Hence, website colors can make us feel happy, sad, mad, scared, and a combination of emotions. For example, the colors we see daily make us feel some way or another.
This type of behavior is known as color psychology, the science of how color affects human behavior. Color psychology is derived from the broad field of behavioral psychology. For example, Blue represents trustworthiness, loyalty, and sincerity, and due to these attributes, it is often a business favorite.
Just about every color in the color wheel will portray some meaning to the consumer, allowing the audience to pre-judge what the website will provide. This is one reason website designers are innovative about color choices and select them based on the web technology they know and the science of color selection. Whether it’s color, animation, or a photo that needs to be incorporated on a website, they are selected with care and understanding.
Good Examples of Color Choices
An excellent example of stimulating color schemes creates a sense of and raises blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or even danger! For example, many successful companies like McDonald’s, YouTube, Netflix, CNN, and Exxon have nailed it when it comes to their logo and website color choice.
Another example of a color is purple, which is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, or royalty. Take, for example, Crown Royal, Hallmark, and Wonka.
Seconds
90 Seconds to form an opinion
In the article “How to Use the Psychology of Color to Increase Website Conversions, “ Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. Also, 62-90% of that interaction is determined by the product’s color alone!
Although we cannot satisfy every client’s need, businesses and graphic designers nowadays utilize various colors based on the business goals and lure in the audience. Colors that are incorporated into a website design should be welcoming and pleasant.
It’s about retaining the customer and ensuring that brand awareness has been identified.
Website Colors should be picked based on demographics.
The audience’s attention to color is critical to attracting and increasing traffic to a website. Studies have revealed that females may be more inclined to earthy tones and prefer primary colors and subtle tints. Hence colors for a logo or a website should be selected with the customer demographics, gender as well as age in mind. Therefore, focusing a website around key colors directed explicitly to women, such as earthy tones and primary color tint, will attract more women.
Overall the consciousness of the color choices made by graphic designers, web designers, businesses, and entrepreneurs are vital to overall success and brand penetration.
How to Use Website Colors
The essential elements of creating a website can be easily forgotten, such as color, yet they can play a significant role in your website’s success. Choosing just one color for websites is a design step that requires careful consideration. Although the classic black and white can be chic and classy, it can also be bland. Adding a pop of color into the mix can be an intelligent yet tricky task when you do not know where to begin.
Can you imagine a full-color scheme? “Before settling on a full-color scheme, it helps to have something foundational. This means picking a primary color for your site – the shade that will be used most predominantly.” as quoted in the article, Color Schemes for Websites: How to Choose One for Your WordPress Site.
By choosing a primary color, not only will choosing a color scheme for your website be much easier, but this will also create brand recognition that associates colors with your brand. This will also help narrow down a particular audience you are trying to reach, whether it may be a younger audience, men or women, kids, etc.
Although a few websites can quickly get away with using a single color for their design, such as Morphe.com using black as their primary color. Using at least a couple of other complimenting shades will also help to make a website aesthetically pleasing.
Adobe Tool for color selection
Using tools such as the Adobe color wheel will make life easier when figuring out a color and a distinct shade that will separate your brand from the rest. This website will help adjust your color palette to your needs, starting with a primary color and offering four more complementary shades that complement them.
This tool from Adobe is handy and free of charge, but rest assured that whatever color you finalize, you can be sure enough that they will complement one another. For example, with your primary color in place, you can use complementary shades for other elements, such as menus, lower-level headings, etc.
This shows you that having the luxury of multiple colors in your arsenal allows you to be more creative with color selection and placement. Whether your complementary colors go towards a heading or links to a menu, this will trigger some behavior that the client will remember and continue to return.
Why Website Colors Matter
It’s not just about the primary color you choose but also how it will coexist with other website elements. The color of your website can be a crucial decision for your client if they will purchase or even view your website based on your aesthetic and color choices.
Not only does color have to be incorporated in your text, logos, links, and almost every part of your business. It will be a standard for your digital marketing.
Overall, website color selection schemes will impact your website and the business. Research has shown that 85% of shoppers admit color can be crucial to why they make a purchase. Not to mention that color increases brand recognition by 80%! This shows that color psychologically affects people and their emotions to purchase or to view a website.
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Color can be the reason to buy
Effective Web Design via Color and Animation
Color and Animation play a crucial role in many creative fields. Direction is one of the most critical requirements and necessities for any successful animator to create an animation that runs smoothly. Without guidance on how the animation will look or what colors will be shown in each scene, the whole project would lack any feeling.
Best practices in animation and color have a science behind them. Whether it’s a website, 2D or 3D project, both animation and color are essential in the industry because both can increase the emotional impact of a scene, colors can be used as values of identification, and animation can give creative freedom to the creator thus opening new mediums of art.
The Evil Within Color & Animation
Colors and animation are straightforward ways to increase and enhance certain tones for a scene without dialogue or context. Several colors, hues, and shades can enhance a scene’s emotional impact; like music in movies, color gives emotion. A particular scene’s color scheme can set the narrative further just by using the right color at the right moment.
Princess Mononoke Color Palettes
Another example of color setting the tone in a film can be found in Hayao Miyazaki’s highly-acclaimed animation, “Princess Mononoke”. In his movie, he demonstrates excellent displays of emotion through his color palettes. An example is when Hayao creates a still portrait of one of the characters with a fiery background. This communicates raw emotion and sets the feeling of danger and passion within the movie.
Red is often used as a color of love and compassion, but it can also be seen as anger, hate, and danger. Color gives more excitement and affects our emotions, thus being a great way to tell a story.
Black & White
Think of your favorite childhood cartoon and try to imagine it in black and white; it’s almost like watching a movie with no sound, dull. Adding color adds flavor and lets your imagination take over.
An excellent example of how to poorly use color can be found in the classic game, “Castlevania 2: Simon’s Quest”. The color palette of Simon’s Quest is a mess. Konami tried something different than the first game and tried to give a sense of looming fear. Simon’s Quest used a lot of darker and muddy colors in its world to achieve that but ultimately failed at doing so.
The towns were all one flat, uninteresting color. Simon’s character had a black tunic with a red outline, which had no successful compliment throughout the game whatsoever, and most importantly, when the game did try to compliment Simon’s colors, it stayed safe in the muddy green, never exploring with bright colors.
All in all, the color choices for Castlevania 2 were a disaster, and the entire game lacked any spectrum of emotion. It was dull, boring, and uninteresting to look at.
Color and Animation Bring out the Emotions
Colors and animations enable an increase in the emotional impact of a scene. Colors can identify a particular person to a specific role or group. The most common example of this can be seen through the clone troopers in “Star Wars Episode 3: Revenge of the Sith”.
The film’s most commonly known clone troopers would be the 501st troopers, which bear the standard white armor. However, they have blue accents, which make them more unique. While the Kashyyyk troopers wear a camouflage green to blend in with the environment, which is an excellent way to use color to represent a role or class within a group; or, better yet – an army.
Friend or Foe Colors
Another example of where color is used to identify different roles can be seen in the classic game of the 1980s, “Pac-Man”. In the video game, where the object was to eat dots to win, there are four different colored “ghosts” that try to kill the player, taking on the colors of cyan, pink, orange, and red.
Color and Animation from 1893 Onwards
From the old phenakistoscope of 1893 to the upcoming line of Disney films, animation has allowed creativity to flourish and take on new heights. Throughout the years, animation has evolved thanks to the creative minds that brought this world unforgettable characters and unique stories that we all love.
It is considered the first hand-drawn color animation feature film was Walt Disney’s “Snow White and the Seven Dwarfs”, released in 1937.
However, Walt Disney’s decision to make a color-animated feature caused a fuss; Walt was told that “audiences, especially adults, wouldn’t sit through a feature-length cartoon fantasy about dwarfs.”
Regardless he took a risk and released the film; later on, the release of “Snow White” began the period known as “The Golden Age of Animation”. Animation has become a more significant part of our life.
Much time and work have been dedicated to making these characters as detailed as possible. For the creation of Merida from the 2012 computer-animated film called “Brave”, a separate program was created just for her hair.
Merida has long, curly, fire-red locks, and to make the hair look as realistic as possible, a hair computer program called Taz was created. Animation has also played a humungous role in the video game industry.
We evolved from the square and 8-bit characters like “Pac-Man” into much richer and more realistic characters like Joel from “Last Of Us”.
Video game animation is very different from animations seen in movies. In movies, the animation has to look good from the audience’s perspective. The changes in animation can be seen through the years, and it has been very innovative.
Meanwhile, the animations in video games must look appealing from all angles. With this change in how we create these animations, the games are infused with life.
The evolution of animation in both the film world and the video game world gives creators much more space to exercise their creative minds. They can create much more elaborate and beautiful stories.
Animation and Colors are the foundation to enticing the viewer.
All in all, color and creating animation have undergone significant changes since animators first appeared. Starting with dull-colored, choppy animations, we made it to bright and smooth feature films full of emotion and life. Color is used to set the mood of the animation, whether darker colors to make you sad or scared or brighter hues to make you feel happy.
With modern-day technology, animation of video games and films and web design color will become more advanced. Some of the worst websites have had the worst colors on them! Whether it’s a complex animation or a simple KISS web design, we have to sit back and wait until a new record-breaking animation and color sets foot.
Web Design Color Tools
Color is so important in website design that many tools help developers select suitable color mixes. Examples of online website color selection services include Color Scheme Designer, Kuler, Colors on the Web, Color Combos, and others. These websites exist because they know that color requires careful consideration, and external tools can assist in selection.
Other techniques can be used inher techniques can be usto make the time spent on color selection more efficient. For example, colors may not initially appear compatible until tthey are hey are used on the website. Hence, web developers should not change the colors until they are tied to the design, allowing you to see if they work in visual harmony. Again, color is essential, and companies have developed websites for color selection. Experienced web devstress-testess-test your color selection in the website design before discarding color choices.
Sinister Web Design Color Schemes
To avoid the worst website designs, web developers must be careful when selecting the colors for their websites. For example, the website https://www.pennyjuice.com uses too many vibrant colors, making it hard for visitors to focus on the page’s main content. Viewers may also find the website disturbing and unsettling. Due to its lack of professionalism, visitors might even consider it a joke. After all, the impact on its visitors is essential.
The contrast between the yellow background and the text is too harsh. Even though the website is for kids and the colors are vibrant, the viewer may not have a positive experience.
Websites with a Lack of Color
A website lacking color can create a negative experience for a website viewer, just like a web page with too many colors. For example, the site https://uglytub.com has virtually no color at all. This website makes it hard to focus on its purpose because it is difficult to read. The reader must scan a white and black page to find important information. Hence, this website is not professional and will not attract many visitors.
This unprofessional web design color scheme undoubtedly sends a negative message to visitors who want to find another website. It makes one wonder how the website advertises “How to Fix Ugly Tubs,” but the website itself is ugly. A lack of color reinforces the importance of using the right colors when developing a website.
Website Development Tools Web Design Color Selection
Using proper website development tools to create a website can be beneficial. For example, the web developer for the website https://www.valleyisleaquatics.com/ did not use any tools like an online color service because their color scheme does not work. The colors on this website are misplaced and do not match the page’s content. Although the website is about swimming lessons, the background is yellow. Changing the background to blue instead of yellow will create a calming and more relevant service to their selling service.
Final Thoughts on Web Design Color
Color’s impact is vital, and web developers must carefully plan their design using various tools and techniques to ensure that their website is successful and relevant and promotes a positive visitor experience. Why bother designing websites if people don’t want to visit or even stay on them long enough to read what services or goods they offer? Remember, the objective is to provide the best website for a suitable customer base. Though website trends will continue to change, color will always be a dominant factor in whether the website achieves its primary goal.
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Top Web Design & Digital Marketing Agency - Web Development and Online Marketing Experience.