Social Media Campaign : How To
How to Start a Social Media Campaign requires some basic understanding on why and how. With experience since 2008 in web design, SEO and social media we can summarize the basic in’s and out’s needed to get you started.
Social Media Campaign Tips
- What is Social Media
- Is Social Media Worth it?
- Why Social Media Campaigns are Important
- How To Develop a Social Media Campaign
Whether you have an accounting firm website or a recently have had a small hairdresser website designed, one of the first steps towards getting your website exposed would be to be active with social media services. In fact, we are in a social media society! Every one’s on one social media platform or another. Also, if you want your business or brand to succeed online in social media marketing, you can’t just randomly post content on Mark Zuckerberg’s Facebook or Instagram and hope for the best. You must first create a campaign. A social media campaign is an orchestrated marketing effort to improve brand awareness or help with a business goal by using social media platforms. A campaign is different from typical social media marketing because of its increased focus, measurability, targeting, and analysis.
2. Is Social Media Worth it?
But the question remains, is social media marketing worth investing in for your business? Should your marketing strategy focus on a social media campaign in 2020? The answer will depend on your customers. With popular social media platforms expanding in size, it is essential to cater to your content toward your intended viewers. In other words, you must know your audience in order for your brand to bring in potential customers.
For a lot of people, social media is used daily for online shopping, entertainment, news, and socializing. In fact, 42% of the world’s population uses social media. That is an astounding 3.2 billion users worldwide. It’s crucial now for businesses to establish an effective social media strategy in order to reach their audience. Over the last decade, social media has risen to become one of the top marketing channels for businesses. In this post, we’ll explain why social media campaigns are important, and how to start one with a few examples of tips for successful social media marketing.
3. Why Social Media Campaigns are Important
Similar to how ad agencies will create commercials to be aired on television or a radio station, a social media campaign is thought out and integrated marketing effort to reach an audience on social media platforms. Initially, social media was an add-on accessory to support large marketing campaigns. But nowadays with our attention being redirected to mobile phones, brands and businesses are catching on and are turning to develop social media only campaigns.
Social media is the most relevant advertising channel for 42% of Millennials and 50% of Generation Z, an Adobe report states. Furthermore, according to Social Media Examiner, 97% of small businesses use social media in order to attract and bring in new consumers. But, 85% of business owners are uncertain of which social media tools to use. And even more unnerving, is the fact that 63% of consumers who search for online businesses are much more likely to become customers of brands that already have a well-established social media presence. This reveals a great potential for social media marketing to increase sales but shows a lack of knowledge on how to achieve those results. The potential consumers are there, but is your business reaching them online?
Social Media Campaigns help validate brands
Validating your brand is a key marketing tool for companies to use to reach consumers. When it’s done right, social media campaigns will make those consumers aware that your brand is active and reliable.
If you put social media on the back burner for your business, you may regret it as you’ll have more to lose as you wait. Social media marketing can lead to possibilities such as more traffic, more customers, and more overall engagement from users. Having a social media presence without a social media marketing strategy can be just as disastrous as not having a plan in place at all. For instance, if you’re wasting your time on social media trying to gain your business more popularity, and are not doing so effectively you’ll be losing money as a result.
A social media campaign establishes a strategic plan and clear, measurable goals. Before getting into how to develop an effective social media campaign, here is an example of a few of the ways social media marketing can help improve your business.
BENEFITS OF SOCIAL MEDIA
3. How To Develop a Social Media Campaign
In the past, you could probably get away with building a social media online marketing strategy without putting in too much thought or effort. But since 71% of people say they are more likely to buy a product after a good experience on social media, purely existing isn’t going to cut it anymore. If you’re not fully committed and emerged in accomplishing the goals set in your campaign and strategies, you could risk less than ideal outcomes in your final results. In fact, results in adopting such advertising online campaigns can increase brand awareness as well as exceed if not double website traffic.
Brand Awareness refers to the extent to which potential buyers are able to recognize your brand and also consider your brand relevant. Displaying your business’ personality through social media is a great way to connect with your audience. Your business’ social media channels are a golden opportunity to be able to display your brand’s voice; as well as a chance to interact with your audience in a more personal way. Posting content regularly can help answer questions your customers may be asking, or perhaps a new customer may stumble upon your Instagram profile if they’re an avid user. You may also be able to gain more regular customers if your brand presence becomes more consistent and recognizable. Brand awareness is a fundamental component in advertising management, consumer behavior, as well as strategy development.
Improved Sales and Increased Exposure
A social media marketing industry report by Social Media Examiner found that a large percentage of marketers find greater sales results with more years of experience in social media. To give an example, more than 70% of marketers that use social media for more than 12 months report it helped them improve sales. On top of that, nearly all marketers (91%+) who’ve been using social media for a year or longer report that it generates exposure for their business.
These days, consumers not only care about what they buy, but also the type of company they’re buying from. Faceless corporations are a thing of the past. By communicating with customers on social media platforms, your business will be able to build a connection with them on a more personal level. Social media also has a 100% higher lead to close rate than outbound marketing. With this advantage, you’ll be able to engage, sell, and close with customers faster than on an automatic recording via telephone.
Social listening is the act of monitoring social media platforms and digital conversation to understand what is being said about a brand or industry online. Social media allows you to gain insight about your customers behaviors and interests. By exploring reviews and comments, you can find out what people think about your business. Check out engagement rates on your social media posts to measure what type on content generate the most interest from users. You can also track conversions through ads or purchases in order to see what type of audience benefit the best from your product or service.
Social Media Traffic
The reason that is most likely to lead to higher ROI: increased social media traffic. Without social media, your leads will be limited to either people who find you by searching ranked keywords, or people that are already familiar with your brand. By expanding your social media channel presence and content frequency, you are adding another path back to your business’ website. And as a result, you’ll receive more traffic, as well as increased conversions.
Social media campaigns can generate monumental results that can change the course of business. This being said – it is not magic. Social media is a long-term approach, meaning you won’t be reaping these benefits overnight. The benefits of a social media campaign and the reasons why it’s important are practically two sides of the same coin.
However, a vital key to success in social media campaigns is to make sure the strategies you’re using are actionable. For the most part, the best strategies involve understanding your customers, how to create meaningful content that is compelling enough for users to engage with you, and knowing what platforms will allow you to conversate with them effortlessly.
An effective social media campaign should include:
1: Create a Mission Statement and Set Objectives and Goals
By setting your mission statement, your objectives and goals will become easier to produce. After, establish goals and objectives you want to achieve. An important part of setting effective goals is to determine what metrics you’ll be using to measure them.
What is your objective? Are you looking for more followers, likes, retweets? Or perhaps more sales and lead generation?
You should use the acronym SMART to help you set these goals. In case you aren’t familiar, SMART is an acronym for:
- Specific: Your goals should be clear, defined, and simple.
- Measurable: This is where analytics come in. Ideally you want a goal that has one or more metrics.
- Achievable: Are your goals achievable with the resources you have?
- Realistic: Are your goals practical enough to achieve with your current resources in terms of funds and time?
- Time-sensitive: Every goal needs a time frame, whether it’s a few months or a year.
2: Conduct a Social Media Audit
Document and evaluate current active social media accounts, and then consider a few points.
- Are your accounts complete and on-brand? (Profile, Links, Posts, Etc.)?
- Which sites are your target demographic most likely use? For example, if your target market is young adults, you may want to focus your attention to Snapchat or Instagram since the users on these platforms tend to be younger as opposed to a platform such as Facebook.
- Identify your best posts. Take a look at your top posts on each account and look for patterns. Are users more engaged with images or videos? Do people respond to the same kind of posts on your Instagram account as they do on your Facebook page?
After evaluating, it should be clear which accounts need to be updated or deleted altogether. It’s better to focus your presence on fewer more relevant channels than to be scarce on many.
3: Define Your Target Market
A target market is the specific group of consumers you want to reach with your marketing message. They are the individuals who are most likely to buy your products or services, and they usually have some common characteristics, like demographics and behaviors.
Some helpful demographics to consider are:
- Pain Points (that your business can solve)
4: Create Engaging Content
It can be tempting to jump to this step and start posting content immediately on your social media accounts, but before you do, think about the following questions:
- What type of content is relevant to your target market?
- Is your content currently relevant? and actionable?
- Does your content include visually appealing images? When people hear information, they only remember 10% of it after 3 days. If it includes images, they’ll remember 65%.
- Do you know how to write content for the web?
5: Track, Analyze, and Optimize
Last but not least, a critical step when it comes to social media success. There will be a lot of trial and error in the process of analyzing data and making tweaks.
- Track likes, reach, comments, and shares of posts by using an outsourced social media analytics tool.
- Also, the number of purchases, clicks, leads your ads get by using Facebook Ads Manager should be tracked.
- Track page visits from posts or ads via Google Analytics.
Take Away on Social Media Campaigns
Social media marketing campaigns are a great option for businesses to increase the profitability, awareness, and overall lifeline of your brand. The most important thing to remember is your strategies will always be changing. As new social platforms, new products, and updates emerge, some of your strategies will have to adapt with them. Overall, social media can be thought of as an opportunity to be seized, and with the right tools and knowledge, social media goals, the results can be transformative.
ASSISTING BUSINESSES WITH SOCIAL MEDIA CAMPAIGNS
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An SEO expert will always have an understanding of ranking formula and practices. Also, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, and Social Media strategies. Other areas, online marketing include are:
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