Bounce Rate – What is Bounce Rate, Why is it Important, and How Can You Lower It?

Bounce Rate control, Web Design, and Effective Online Marketing since 2008.

Understanding the bounce rate

The bounce rate is used to identify how long a visitor stays on your website. What exactly does this mean when it comes to effectively managing website traffic? When it comes to SEO and website traffic monitoring, do you think you understand the bounce rate on your website?

NOTE: Bounce Rate vs Dwell Time: Bounce rate only indicates how quickly a visitor left without navigating to another page, whereas Dwell time measures how long someone stays on a page from a search result,

A bounce rate is something that every company should know if they want to find out how intriguing their website is. The term’s name is accurate in the description of the action, which is what the “bounce” refers to when an individual is visiting a website and leaves without interacting with the page any longer. This means they click on nothing, such as items like the menu bar or “read more” link. The “bounce” of the customer leaving the website refers to the bounce rate, as the number of people coming and going is the “rate” part of the term.

A bounce rate of your website tells you the amount (percentage) of how many individuals bounce off your page. This is the best way to analyze the traffic flow of your website and keep your website relevant.

First, it’s essential to distinguish between bounce and exit rates. The bounce rate applies when only one page in the site is visited, while the exit rate applies to the last page called, regardless of how many other pages were viewed in the same session.

Acceptable Bounce Rates

There are several satisfactory bounce rates based on the type of website your business would have, these being:

40-60% – Content websites
30-50% – Lead generation sites
70-98% – Blogs
20-40% – Retail sites
10-30% – Service sites
70-90% – Landing pages

Ref: Google Analytics benchmarks

Of course, you must identify the type of website your business has and ensure that it aligns with these numbers.

The bounce rate is a percentage.

If one visitor lands on what you consider an internal page and leaves immediately, you will have a 100% bounce rate. Ideally, lower bounce rates will be your target, depending on your websites target audience.

How to Determine a Bounce Rate

The most common way to determine the bounce rate is through Google Analytics. When a user doesn’t respond to the website, Google Analytics receives no prompt showing interest. This strategy makes it easier to tell if your page’s content or quality is worthy of reading or not valid enough for the reader’s time. Sometimes, no further interaction with your webpage could also mean the page’s content is not meant for the individual’s purpose.

According to yoast.com, Google calculates the bounce rate by taking a single-page session divided by all the sessions. To simplify, it collects all the sessions when individual visits only one page and divides it by all the total sessions. In other words, the percentage of all sessions on your site where users viewed only a single page and triggered only a single request to the Analytics server. The lower the bounce rate, the better it is for you as the website creator.

Having a “higher” bounce rate means necessarily that there are factors that contribute to it.

What can you do to salvage an alarming bounce rate?

You or your website developer or SEO (Search Engine Optimization) person can do many things. After analyzing the bounce rate and determining the pages that need to be improved, you will need to ask yourself some questions.

Things that affect the bounce rate :

it’s the wrong site or content;
it takes too long to load;
The call to action is not available or clear;
the navigation is not intuitive;
the site is not responsive;
it’s visually unappealing;
it feels untrustworthy;
the services are not clear enough;
they don’t like it;
and the list goes on…

Check Benchmarks

The most important thing to remember when checking your bounce rate is context. Check it against the benchmarks, and evaluate what a reasonable rate for each particular page should be. If it is too low, check for a script or set up errors in your analytics; if it’s too high, try some of the above guidelines.

Remember, the bounce rate should be understood to retain traffic and gain conversions.

It’s best to make one change at a time and then check if it has made a difference. Bounce rate can be your friend if you learn to use it properly.

Above all, remember that this is one of many tools used in retaining visitors to your website. A healthy bounce rate will not magically increase sales or sign-ups but will help you improve when someone stays on your site and, maybe, generate a deal.

Interpreting Bounce Rates

Depending on the type of content created, a high bounce rate could either be good or bad for your webpage. For example, with some pages created that are meant to inform readers purely, it would make sense that they wouldn’t get a large amount of feedback or prompts from their readers. It is comprehended that after getting the information they came looking for, they exit immediately after getting it from the article. However, it would be nice if they clicked on other articles written on that website or even subscribed to Google.

Analytics would be notified of the prompt of their click. It usually occurs on rare occasions. But in most cases, if they are looking for statistics or things like an address of a place, it’s not surprising that readers exit out of the window as soon as they get ahold of the information they were searching for.

Meanwhile, with other pages meant to engage with readers, getting a high bounce rate isn’t good news. For example, some pages have one primary goal when they want consumers to view their page: to gain subscribers. They want their viewers to read their content and return wanting to read more. In instances like these, they may change how they advertise their article/page. For example, there are simple solutions like adding a pop-up button on the page that says “subscribe,” where users are then aware of subscribing. Other pages could be like ones that want to sell products and get no clicks on their website.

Click-baiting can result in a poor bounce rate.

Another significant reason why there could be a low bounce rate for subscribing to pages is click-baiting. This refers to the term of having information in your article title that ends up not being in your article. When this occurs, readers might get agitated, not only leaving the website. It shouldn’t be expected to have a low bounce rate when the website doesn’t include the essential information that it is titled to be.

Bounce rates are better interpreted as metrics. That way, it’s better to see the numbers that come with bounce rates and compare scores. According to gorocketfuel.com, the numbers ranging from 26-40 percent are excellent for a website. It even sometimes seems impossible for firms to get their numbers down to this range. 41-51% is about halfway, and this is average. 56-70 percent is pretty much disappointing for anything engaging, such as blogs, newsletters, and the news.

What Makes a High Bounce Rate?

Generally, the lower the bounce rate is, the better the content there is on the webpage. Depending on the type of webpage you have created, having a high bounce is something you would want to avoid.

Factors that have an impact on bounce rates::

The overall quality of your page is low. This could mean that nothing is engaging on the website, and users feel like they see a text block. The suggested solution would be to create the overall layout more intriguing.
The crowd that went on your page doesn’t match the same purpose. It is usual for no engagement if they do not find the information they were looking for.
Consumers who visited the page quickly found the information they were looking for and needed no further information.

Advantages of Google Analytics

One significant advantage you can have with bounce rates and utilizing Google Analytics is seeing the segments they provide. This way, it’s helpful for websites trying to target specific demographics, ages, genders, and browsers. They can even check for new visitors or returning ones as well. Below is information about the ages once you go to the audience, then demographics, then age on Google Analytics. It even provides the duration of the user on the webpage.

The Contribution of SEO

There have been many questions about whether SEO has played a hand in the bounce rate calculated through Google Analytics. Although Search Engine Optimization (SEO) doesn’t factor primarily with bounce rates, more so with the overall views of the page, it’s still an essential key. SEO is when the top pages that come up through results are advertisements or professional marketing strategies.

Thankfully, they have confirmed that Google does not use the algorithm for analytics. But the only concern here is that when consumers “bounce” to your website, ensure they do not bounce back to the search results they came from. The important thing is to include factors that make visitors want to stay on your website.

Keeping a low bounce rate is hard for some pages, and it can be changed through the correct strategic details. Here are the top ways to reduce the overall amount of bounce rate:

There has to be a clear call to action. If the consumers come to a page where the call to action is hidden or find it has nothing to do with the content, they will bounce.
Please give them a purpose to navigate throughout the page. Whether the information they were looking for is solved or not, there is more likely a chance to leave. It would be better to create an about us page. An example of this would be displaying information like a company’s number on the homepage.
Make the landing page pretty. The landing page is the homepage, and if the first expression is the most important, that is the biggest reason to make the landing page attractive. Individuals judge the reliability of the content of a page based on its appearance.

Takeaway on Bounce Rates

Bounce rates mainly analyze the marketing efforts that websites create and put out. The most common way that bounce rates are determined is through Google Analytics. Bounce rates are beneficial in helping web developers and online marketing experts change and innovate websites so they keep website visitors engaged. No matter what type of website you have, be it a restaurant, dentist, or startup, it’s always right to get users to engage once they land on the website. Though a high bounce rate isn’t alarming, it is more efficient when a lower bounce rate is proven for a web page.

We have been providing influential website ranking and SEO since 2008. Check our SEO case studies, where we have successfully increased website traffic and lowered bounce rates. Contact us today for a free consultation.

Delivering Effective Web Design & Online Marketing Services

Local Web Design Services for Small Businesses

You've come to the right place if you're looking for web design, website development, a new website, or a need to revamp an existing small business website. We understand business owners, and the website benefits your business needs. Besides, we know that being a website owner. You will want to see immediate results.

Furthermore, we can help your website reach an international, national, or local business and customer base. We also know how to get your customers to you. After all, small business website development and SEO know-how are our specialties!

Our customers continually praise our web design services. Check our reviews!

We Deliver Effective Web & SEO Services

Our website developers specialize in delivering the best websites and nothing more. Our developer's and marketers' qualifications and experience allow us to provide clear and concise solutions. Whether a website is complex or straightforward or built on PHP or ASP, we will always keep you in the loop during web development.

Visualwebz LLC is the ideal firm to hire for your next project. Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. We will also ensure your web security. Remember, you must protect your website from hackers. Similarly, other website design services include website maintenance, support, and testing.

Are you interested in our services? Do you have questions about our SEO Company, expertise, or web design costs? Then contact us today at (425)-336-0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.

Resources & Links

Our Blog covers a range of web resources, services, practices, and trends in web design and SEO.

Marketing & SEO

Web Design & Website Development

Let us improve your website’s bounce rate…

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. We will deliver WordPress website design for large companies, SEO for startups, or an e-commerce website for a brick-and-mortar small business. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.

Web Design, SEO and Online Marketing Blog Posts:

A Top Digital Marketing Agency in Seattle that provides various digital marketing services.

We have summarized some areas small businesses should know when having an effective online presence.

Digital Marketing Tips and Insights

True professional SEO and AEO experts should never leave clients in the dark! They will always understand complex ranking formula fundamentals and SEO practices and explain SEO tasks and terminology to customers. All professional SEO teams know the type of marketing that best suits any business, from the initial SEO audit to understanding search intent and implementing strategies like organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Content Marketing through effective email marketing will keep your business connected with your customers.
We research keywords to improve websites' rankings in search results. Targeting the right keywords means more traffic and customers. Hence, we take the time to understand each business and the best keywords for online marketing and web design.
Effective Online Marketing is necessary for solid website ranking and should be part of all marketing campaigns.
Unique Content Matters should be carefully created and aimed at the right demographics.
Digital Marketing and SEO should always entail on-page and off-page SEO, such as social media and correct URLs.
Marketing and animation go hand in hand, especially regarding engaging visitors.
Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs. Yelp.
Voice Search is already here; every business should know its impact on getting future customers.

Web Design Tips

Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:

Website Color Choices can be a make or break when attracting customers.
Web design trends since 2000 have come a long way when it comes to businesses being able to get online. Numerous web design elements have come and gone. However, our web design agency continues to understand the complexity of websites, whether they are KISS web designs or complex e-commerce platforms. Whether it's a website built using website builders or custom-designed through hard coding, we always use current web technologies and deliver attention-grabbing websites. For example, video headers, minimalistic web design approaches, and overall websites provide great user experiences and functionalities.
The Worst Web Designs can negatively impact customer service and traffic. This is why a professional web design agency should handle all web services.
A unique and protected website will protect it from malicious attacks. We help keep websites functioning and safe.

Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may ask yourself why you need a website. Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services. For example, SEO will help the site be more visible and available during search results. Thus generating more website traffic and increasing sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. These include global and local presence, open 24/7, and outpacing your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and the USA. Our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and professional website builders will get your business the results without breaking your bank account! Are you looking for a web design agency in Seattle or a website developer elsewhere?

Every business deserves a professionally designed website.

Our freelance website development services will give your business the professional presence it needs. Whether you need an e-commerce website or a simple CMS in WordPress, we always deliver what our customers expect. Trust our professional web design and online marketing experience, proven, inexpensive, and practical for small businesses and professionals.

Our local web design services are available locally in Seattle, Washington, and the USA. An agency that offers various web services, from custom web designs to SEO and supporting Seattle businesses with our WordPress maintenance.

Local Areas We Serve in Washington.

Local cities where we offer web design services include Auburn, WA; Seattle, WA; Covington, Kent, WA; Federal Way, Tacoma, Olympia, Issaquah, New Castle, Lakewood, Gig Harbor, Everett, Monroe, Mill Creek, Milton, Northbend, Puyallup, Redmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and Woodinville.

If you need a new website or are just looking for website support, contact us, and let us help—a recognized web designer as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many clients opt for custom websites to make their businesses stand out. A custom website built by a professional web designer will result in solid branding and allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Bellevue, Tacoma, New York, California, and globally.

Hire the best Web Design Services in Seattle, Washington.

Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over! With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069.

Web Developers - We're not just a Web Design Agency.

Yes, we are a full-blown agency with a one-stop service. Our specialties are web design, web development, and online marketing. Our web development services are available not only to Washingtonians or the West Coast but also to Bellevue, Tacoma, LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small—to medium-sized business looking for results. We can help your small business website grow through effective web design and online marketing. A Seattle web design company assists many businesses in and around Puget Sound. We do not stop there; we've also helped Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

Top Web Design & Digital Marketing Agency - Web Development and Online Marketing Experience.

Website Design - Call (425).336.0069

We help lower bounce rates for Businesses.

If you are looking for an online marketing specialist or website developer near you, you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.

Professional Website Development, SEO that improves Bounce Rates

Seattle Web development includes numerous online services, including SEO and online marketing. As a result, some local areas we serve include Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Tacoma | Seattle Website Design | Renton | Seatac.
Our online marketing services help identify web pages and reduce bounce rates. We help small businesses in and around, but not limited to Seattle Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate
Whether your business is looking for Seattle web design services or needs a few web pages updated, our small business website services can help.

Bounce Rate Improvements and SEO services nationally

Besides providing SEO and online marketing to local businesses, we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA

If you’re looking to improve your website bounce rate or look for a website for an attorney, small law firm, dentist, marketing, or law firm? Our web developers will deliver exactly what you want. Call Visualwebz today at (425)-336-0069.

Other states we offer online marketing and web design include:

Oregon | Portland | Salem | Eugene
Idaho | Boise
New York | Brooklyn
California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
Canada | Toronto | Calgary | Vancouver | Surrey B.C.
Texas | Austin
Indiana | Indianapolis

Connect with one of our SEO Experts today!

Our web services will help your website be more effective when it comes to the bounce rate and ROI. We’re aware that having one of the worst websites that don’t perform for traffic and bounce rates can be a nightmare for any business. Call us today at 425.336.0069 and let us help your business.

Online Marketing, SEO services available to small businesses in:

Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitors' websites and drive more traffic. Whether SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done! Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand.

Internet marketing is necessary to succeed online and help your business's current online standing. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential. More importantly, we can help pave the right path to making your website successful.

An SEO agency with innovative ideas, strategies, and solutions allows businesses to lead their industries. Our custom tailor-fit solutions help companies compete effectively, from local Seattle SEO to a global presence. We can help your Seattle business reach that desired ranking on search results.

We serve and help small businesses improve their online marketing presence through effective organic Seattle SEO and web solutions. Our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales. The following is a small list of cities where our outstanding and best Seattle SEO services are available.

Washington SEO, SEM & Marketing Agency:

Our SEO packages and marketing solutions are affordable and geared toward small businesses. In particular, companies in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO and web design company experts do not just make promises but deliver on them. The success we provide to businesses only helps them grow further!

Since the start of SEO, our SEO services and marketers have focused on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys. Call an SEO Expert at (425) 336-0069 for a free, no-obligation estimate.

Digital Marketing Services & Local Developers

Our digital marketing services are available in Washington and other states. We also assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and the surrounding areas.

Internet Marketing Services

Our internet marketing services, web design, and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. However, you need to hire an SEO agency or SEO expert who knows what they are doing. As a Seattle web design service, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies and web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham, but we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'll only realize that the SEO services will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

Visualwebz is a top Seattle web design agency recognized as Washington's leading advertising and marketing firm.