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Bounce Rate – What is Bounce Rate, Why is it Important, and How Can You Lower It?

Bounce Rate control, Web Design, and Effective Online Marketing since 2008.

Understanding the bounce rate

The bounce rate is the term used to identify how long a visitor stays on your website. When it comes to SEO and website traffic monitoring, do you think you understand the bounce rate on your website? What exactly does this mean when it comes down to effectively managing traffic to your website?

A bounce rate is something that every company should know if they wanted to find out how intriguing their website is. The name of this term is accurate to the description of an action. What the “bounce” refers to when an individual is visiting a website and after just leaves the website without interacting with the page any longer. This means that they click on absolutely nothing, items like the menu bar, or “read more” link. The “bounce” of the customer leaving the website is what refers to the bounce rate, as the amount of people coming and leaving is the “rate” part of the term.

A bounce rate of your website tells you the amount (percentage) of how many individuals bounce off your page. This is the best way to analyze the traffic flow of your website and keep your website relevant.

First of all, it’s essential to distinguish between bounce rate and exit rate. Put simply, this applies when only one page in the site is visited, while the exit rate applies to the last page visited regardless of how many other pages were visited in the same session.

Acceptable Bounce Rates

There are several acceptable bounce rates based on the type of website your business would have, these being:

  • 40-60% – Content websitesbounce rate seo
  • 30-50% – Lead generation sites
  • 70-98% – Blogs
  • 20-40% – Retail sites
  • 10-30% – Service sites
  • 70-90% – Landing pages

Ref: Google Analytics benchmarks

Of course, you will need to identify the type of website your business has, and ensure that it is in line with these numbers.

Bounce rate is a percentage

If one visitor lands on what you consider to be an internal page and leaves immediately, you will get a 100% bounce rate. Ideally, lower bounce rates will need to be your target, of course, dependent on the audience your website is targeting.

How to Determine a Bounce Rate

The most common way to determine the bounce rate is through Google Analytics. When a user doesn’t respond to the website, Google Analytics doesn’t receive any kind of prompt that shows interest. By this strategy, it is easier to tell if the content or the quality of your page is actually worthy enough reading or not valid enough for the reader’s time. Sometimes no further interaction of your webpage could also mean the content of the page is not meant for the individual’s purpose either. 

According to yoast.com, Google calculates the bounce rate by taking a single-page session divided by all the sessions, in other words, the percentage of all sessions on your site where users viewed only a single page and triggered only a single request to the Analytics server. To make it even simpler, it collects all the sessions when an individual visited only one page and divides it by all the total sessions. In general, the lower the bounce rate is, the better it is for you as the website creator.

Having a “higher” bounce rate means necessarily that there are factors that contribute to it.

What can you do to salvage a bad bounce rate?

There are a number of things that you or your website developer and/or SEO (Search Engine Optimization) a person can do. After analyzing the bounce rate and determining the pages that need to be improved, you will need to ask yourself some questions.

Things that affect the bounce rate :

  • it’s the wrong site or content;
  • it takes too long to load;
  • Call to action is not available or clear;
  • the navigation is not intuitive;
  • the site is not responsive;
  • it’s visually unappealing;
  • it feels untrustworthy;
  • the services are not clear enough;
  • they just don’t like it;
  • and the list goes on…

Check Benchmarks

The most important thing to remember when checking your bounce rate is context. Check it against the benchmarks, and evaluate what a good rate for each particular page should be. If it is too low, check for a script or set up errors in your analytics; if it’s too high, try some of the above guidelines.

Remember, the bounce rate should be understood in order to retain traffic, and gain conversions.

It’s best to make one change at a time, and then check if it has made a difference. Bounce rate can be your friend if you learn to use it properly.

Above all, remember that this is one of many tools used in retaining visitors on your website.. Having a healthy bounce rate will not magically increase sales or sign-ups but will help you increase the time someone stays on your site, and maybe, maybe generate a sale.

Interpreting Bounce Rates

Depending on the type of content created, a high bounce rate could either be good or bad for your webpage. For example with some pages that created that are meant to purely inform readers, it would make sense that they wouldn’t get a large amount of feedback or prompts from their readers. It is comprehended that after getting the information they came looking for, they exit immediately after getting it from the article. Although it would be nice if they clicked on other articles written on that website or even subscribed to the page, that is when Google

Analytics would be notified of the prompt of their click, it usually occurs on a rare occasion. But in most cases, if they are looking for statistics or things like an address of a place, then it’s not surprising that readers exit out of the window as soon as they got ahold of the information they were in the search of. 

Meanwhile, with other pages that are meant to engage with readers, the fact of getting a high bounce rate isn’t good news. For example, some pages have one major goal when they want consumers to view their page, and it is to gain subscribers. They want their viewers to read their content and come back wanting to read more. In instances like these, they may have to change the way they advertise their article/page. There are simple solutions for example like adding a pop-up button on the page that says “subscribe” where users are then aware of the option of subscribing. Other pages could be like ones that want to sell products and end up getting no clicks on their website.

Click-baiting can result in a poor bounce rate

Another large reason why there could be a low bounce rate for subscribing pages is that of click-baiting. This refers to the term of having information in your article title that ends up not actually being in your article. When this occurs, readers actually might even get agitated, not only leaving the website. It shouldn’t be expected to have a low bounce rate when the website doesn’t include actual information that it is titled to be. 

Bounce rates are better interpreted as metrics. That way, it’s better to see the numbers that come with bounce rates and comparing scores. According to gorocketfuel.com, the numbers ranging from 26-40 percent is excellent for a website. It even sometimes seems impossible for firms to get their numbers down to the range of this. 41-51% is about halfway, and this is average. 56-70 percent is pretty much disappointing for anything that is meant to be engaging such as blogs, newsletters, the news. In the picture shown below, it is observed that the most common segment was between 35-40 percent.

What Makes a High Bounce Rate?

As mentioned above, generally the lower the bounce rate is, the better the content there is on the webpage. Depending on the type of webpage you have created, having a high bounce is something that you would want to avoid.

Factors that have an impact on bonce rates:: 

  1. The overall quality of your page is low. This could mean there’s nothing engaging on the website and users feel like they just see a block of text. The suggested solution to this would be creating the overall layout more intriguing.
  2. The crowd that went on your page don’t match the same purpose. It is normal for no engagement if they do not find the information that they were looking for.
  3. Consumers that visited the page easily found the information that they were looking for and needed no further information 

Advantages of Google Analytics

One big advantage you can have with bounce rates and utilizing Google Analytics is seeing the segments that they provide. This way, for websites trying to target specific demographics, ages, genders, and browsers, it’s helpful. They can even check for new visitors or returning ones as well. Below, information is shown of the ages once you go to the audience, then demographics, then age on Google Analytics. It even provides the duration of the user on the webpage. 

The Contribution of SEO

Although Search Engine Optimization (SEO) doesn’t factor largely with bounce rates but more so of the overall views of the page, it’s still an essential key. SEO is when the top pages that come up through results are because of advertisement or professional marketing strategies. There have been many questions about whether SEO has played a hand in the bounce rate that is calculated through Google Analytics.

Thankfully, they have confirmed that Google does not use the algorithm for analytics. But the only concern here is that when consumers “bounce” to your website, to make sure they do not bounce back to the search results that they came from. The important thing is having factors that make visitors want to stay on your website.

Keeping a low bounce rate is hard for some pages, and through the right strategic details, this can be changed. Here are the top ways to reduce the overall amount of bounce rate: 

  1. There has to be a clear call to action. If the consumers come to a page where the call to action is hidden or they find it has nothing to do with the content, they will just bounce.
  2. Give them a purpose to navigate throughout the page. Whether the information they were looking for is solved or not solved, there is more than likely a chance that they would just leave. An example of this would be instead of displaying information like the number of a company on the homepage, it would be better to create an about us page.
  3. Make the landing page pretty. The landing page is basically the homepage, and if the first expression is the most important, that is the biggest reason to make the landing page attractive. Individuals actually judge the reliability of the content of a page based on the appearance of it.

Takeaway on Bounce Rates

Bounce rates are used to mainly analyze the marketing efforts that websites create and put out. The most common way that bounce rates are determined is through Google Analytics. Bounce rates are beneficial in helping the web developers and online marketing experts change and innovate website so they keep the website visitors engaged. No matter what type of website you have, be it a restaurant, dentist or a startup its always right to get users to engage once they land on the website. Though a high bounce rate isn’t bad, it is more efficient when a lower bounce rate is proven for a web page.

We have been providing effective website ranking, SEO since 2008. Check our SEO case studies where we have successfully increased website traffic and lowered bounce rates. Contact us today for a free consultation.

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If you're looking for web designwebsite development, a new website, or just need to revamp an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC we understand business owners and the website benefits your business needs. In addition, we understand that being a website owner you will want to see immediate results. Furthermore, we can help your website reach an international, national, or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

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Immediately after the launch of your website, we will work with you in improving your online presence. For example, our SEO specialists will help drive traffic to your website. With this in mind. Visualwebz LLC is the ideal firm to hire for your next project. In fact, we will also take care of your web security - remember you will need to secure your website from hackers. Similarly, other website design services offered include website maintenance, support, and website testing.

Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.

Let us improve your website’s bounce rate…

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At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup or an e-Commerce website for a brick and mortar small business, we will deliver it. In fact, our web developers have a strong understanding of small businesses. Further more, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.

 

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We offer a range of medical web design services for the healthcare industry. In fact, our medical website solutions branch out to all areas of the healthcare field. For example, effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client where we have helped the site gain an online presence. 

Also, we don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, and Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.

 

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Web design services that benefit nonprofits such as religious centers and churches have always been part of our portfolio. For example a project for a local Seattle Christianity website. Another example is redesigning a Seattle based nonprofit VillageFamilyProject.com website. Other non-profits we are working with include TruthPhram.com

We give back!

As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. We may even do it for free! Be it in Federal Way, Bellevue, or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.

Other industries we serve when it comes to web design and online marketing include Home Owners Associations websites, Government Agencies, and political parties.

 

 

Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

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More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

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We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builder services are available to all businesses at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress Designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.

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Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle | Yakima | Woodinville.

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Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle, WA web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

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Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

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Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive traffic. In fact, ignoring our leading Seattle SEO marketing services could result in you missing online opportunities and allowing the freedom for your business to expand. Whether its SEO for a dentist or promoting an online event we have proven through many SEO case studies that we get it done!

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Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.

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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. We at Visualwebz work within guidelines set by search engines and understand terms like LSIGraph and how to incorporate structured data into websites! In fact, our digital marketing strategies coupled with web design get positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue, or other areas. In fact, our reach is beyond Washington and the USA!

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Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.

Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

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