5 Essential Pages Your Website Needs In 2021
5 Essential Pages all websites need to be successful include:
Website Needs in 2021
In 2021 an online presence is more important than ever for all businesses, brands, and organizations, and your website is the centerpiece of it. You need your website to give a solid first impression to visitors, and it needs to explain what you’re doing, convey your brand identity, and engage visitors.
With all this in mind, we look at the five most essential pages all websites should have.
Your website probably has a homepage, but is it doing what it’s supposed to? For example, a homepage is the center of your website and should outline exactly what your site is about.
It may not always be the first page of your site that someone visits, but if they’ve landed on another page and want to find out more about what you do, then they’re likely to head to the homepage. If someone’s heard of your business or brand and goes directly to your website, then the homepage is the first impression that they’ll get.
It’s tempting to add everything to your home page. For example, who you are, what you do, product details, pricing, reviews, and blog content. But you’ll end up with a messy, overwhelming page that doesn’t get any of the important points across. It would help if you kept it simple and to the point.
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You want a simple layout that gives a clear summary of precisely what your website is for. Stick to a few key points that you want to get across. Any web designer, developer, or marketer will tell you that your USP (unique selling proposition) and the most important pages that someone might be looking for on your site.
Keep your navigation straightforward with a menu at the top, and then clear Call To Actions (CTAs) down the page, for example, directing them to product categories or feature pages.
About Us Web Page Design
It’s important to really connect with your target audience or customers. They need to know and understand your brand. Your ‘About Us’ page is your opportunity to tell the story behind your brand. Also, it’s the place where you can really establish and articulate your brand identity and personality.
People focus more and more on ethical and sustainable practices. For example, they’re less inclined to support large corporations, instead choosing to buy from or do business with brands they feel connected with. Also, they want to pick brands that align with their own values, which is why your ‘About Us’ page is so important.
Again, you don’t want to overwhelm visitors with every last detail about how you set up your business or organization. But you do want to tell your story, outline your core values, why you’re doing what you do, who you are, and your long-term goals.
Keep the layout simple, but include photos and videos to keep visitors engaged and show them the real people behind your brand. Make sure your copy is concise and to the point — don’t put people off with waffle or technical jargon unless it’s
Blog Web Page
Whatever your website’s purpose, adding a blog is a great opportunity to create content that will engage visitors and boost your site’s SEO.
It’s your chance to write about relevant topics and share valuable insights that will attract people to your site. Blog posts give you something to share across social media and drive traffic to your site. And you can use them to target various keywords that are relevant to your business or brand so that your site can work its way up the search engine results pages.
For example, if you’re running an eCommerce site then you can create content that’s related to your niche and will be of interest to the customers you want to target. It’s a good way to draw them into your site and increase awareness of your store.
Visitors are likely to go directly to a particular blog post from Google or social media — but it’s still important that your blog homepage is well laid out and effectively showcases your content. You can highlight your most recent and most popular posts, and make it easy for visitors to search for other content they may be interested in with a search bar and categories.
Depending on what platform you’re using to run your site you may need to use additional plugins to add a blog section. An eCommerce platform such as osCommerce doesn’t have built-in blog functionality, whereas if you’re using WordPress it’s effortless to add a blog and start publishing content.
It’s important to only add a blog page if you’re going to regularly add to and update the content. Don’t set it up, add a few posts, and then neglect it completely — you want your blog to be full of relevant and fresh content that people are going to engage with.
FAQ Web Page
You might think that your website is really clear and conveys all the important information about your brand or business. But for someone who’s unfamiliar with it, they’ll probably miss some key bits, or not know where to look for certain details.
Having an extensive Frequently Asked Questions page allows you to answer any common queries or concerns that people have in one, easy-to-find location.
It’s a good way to overcome any concerns or reservations that potential customers might have. Often, if someone can’t find what they’re looking for, they leave and go to a competitor without bothering to get in touch ask the question. Plus an FAQ page will save you from spending valuable time answering the same questions over and over again.
Contact Us Web Page
Even with a thorough FAQ page, there are still going to be some visitors that want to get in touch or ask more questions. You want to make it as easy as possible for them to find your contact details so set up a dedicated Contact page.
Having a Contact page also establishes trust with visitors to your website. It signals that you’re a legitimate business or brand. Communication is also an essential part of building relationships with customers or followers.
Offer a range of different contact methods. For example, phone numbers, email, live chat, and social media. Establishing these will offer convenience to potential customers. A contact form on the page can also be a good way for people to start a conversation. And if you have a physical location then add your address to your contact page, as well as your open hours.
Make it easy to navigate to your contact us page
Don’t try to bury it so that people are put off when getting in touch. In fact, add a link to it in the main navigation so that it’s easy to find wherever you are on your website.
For contact via live chat or forms, give an estimate of how long people can expect to wait for a reply. To streamline managing communications from your website you could use a tool such as Zendesk to organize messages and automate responses.
These are five essential pages that your website needs to engage visitors in 2021. Of course, depending on your site, you’ll need other pages such as product pages, or features pages. But these are the key pages that you really need to focus on perfecting so that you can connect and build trust with people that come across your site.
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