SEO WordPress Services

Google Core update is one of many.

Google created a significant shift in SEO, where quality-rated sites are pushed up, and fewer quality-rated websites are shifted down the ladder. So, in layperson’s terms, an effective web strategy is needed! Of course, many metrics are involved in comparing and separating them, which provides a different form of ranking from how it was done before.

“updates was intended to improve the quality of search results by prioritizing useful content over content made for search engines.”

Areas to concentrate on include:

• Design a good user experience- Clean-cut layout and design, including great graphics and “no” advertising.
• Quality, unique content is not enough! Unique means that it’s not been copied and altered but is refreshing, fabulous, fun to read, and includes fantastic photos! Content that will make readers say “W.O.W..”
• Metrics should be high, for example, how long users stay on a website.
• Browse rate and bounce rate is a crucial factor. Google’s algorithms will take this into account. For example, not spending enough time on your site will adversely affect your website. The solution will be to understand why “clients” visit your website.

SEO WordPress

Yoast Certified

Once any WordPress website is designed, developed, and ready to go live, installing the Yoast Plugin is best. The benefits of incorporating this as part of your plugins are:

• One central spot to update your page’s meta titles, descriptions, and keywords.
• Yoast will rank how well the page has been optimized and assist areas that require additional assistance.

SEO Requirements for Web Pages

Web pages that meet the minimum requirements should include the following:

Optimize Contact Page

Your contact page should have some crucial information to help associate your business with other listings around the web. Include your business Name, Address, and Phone number (N.A.P.). Then link your N.A.P. to Google+ locally and use microdata to help bring more readability. Write specific content that’s unique and engaging for each separate page. Make sure you diversify all the content as much as possible, especially when working with multiple locations.

Increase Your Website Speed

A fast website that loads in 1.5-2 seconds (or less) is critical for user experience and SEO. This is because Google’s bot can crawl more pages with fewer resources when they are fast and efficient.

Responsive Websites

It’s most likely if you have a new website that it’s responsive. For example, it displays and opens up correctly on mobile devices. After all, the likelihood of someone finding you on a mobile device is much higher than on a desktop.

Header Tags – H1, H2…

Make sure your page titles are all marked as H1s. Google’s algorithm uses the H1 tag to quickly detect the page’s subject and page titles.

Look for Duplicate Content

Duplicate content can be a huge setback for your organic rankings. Google can’t quickly determine which content is the correct index and associated with the link credit. This causes your overall page’s rank to fall.

Optimize Your Footer

Just like your contact page, including your N.A.P. and linking it to your Google+ local account and microdata is a great way to give Google a prosperous reading of your business and its various associated pages.

Expand Your Content

Create separate pages for each service, product, or location your business offers instead of grouping them all on a single page. This will give Google/Bing more content pages to crawl that are more specific to what your business is doing. Make sure you diversify all the content as much as possible, especially when working with multiple locations. Write certain content that’s unique and engaging for each separate page. Google trends are a great help in knowing what people are searching for. A quick check now and then may trigger an idea for you to write.

Other Web Development and Search Engine Optimization articles are available on our website. In addition to web design and online marketing, we specialize in SEO WordPress. So, if you’re looking for SEO WordPress or WordPress development, contact us at (425) 336-0069. Alternatively, we strongly suggest you check our reviews and other website and online marketing companies before hiring. We are sure you’d be happy to work with us.