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Wireframing & Web Design

Wireframing, web design and online marketing since 2008.

What is Wireframing?

Wireframing is the bareboned blueprint of an idea still in its infancy. If you were asked to build a brick house without a plan in place. You may find yourself perplexed how to proceed with the task at hand. How could you not? Subsequently architectures have diagrams that represent what a physical building will look like specifically for this reason. Hence they describe all the different rooms and how much space they will take up. In addition, they describe where the doors are placed and what connections go where. This blueprinting stage is indispensable to an Architect. On such a large project, how would you know what you are building or what your end goal was if such a phase did not exist?

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Wireframing is a Blueprint

Wireframing is the bareboned blueprint of an idea still in its infancy. If you were asked to build a brick house without a plan in place. You may find yourself perplexed how to proceed with the task at hand. How could you not? Subsequently architectures have diagrams that represent what a physical building will look like specifically for this reason. Hence they describe all the different rooms and how much space they will take up. In addition, they describe where the doors are placed and what connections go where. This blueprinting stage is indispensable to an Architect. On such a large project, how would you know what you are building or what your end goal was if such a phase did not exist?


Wireframing is not the finished product

Admittedly, these blueprints don’t show you the finished house. You don’t see the furniture in the living room or color of the walls. This is intentional, and part of their function. Blueprints allow the architects to determine layout without superficial distractions that can easily be modified later on. In web design, wireframes work much the same way. They are a visual representation of the web interface using lines and shapes. Wireframes often vary in the detail that they provide, though they all are designed to strip away the content. Placeholders are placed for colors, backgrounds, images, and paragraphs, allowing greater focus on the development phase and the skeleton for how the web page will be constructed.

Wireframing & Structure

The structure generally displays what will go where on the pages, how large different areas are and the overall layout of the website. What pages are displayed on the site, and where are they located? Wireframes draft the structure and flow for the user. Its purpose lends especially in teams of multiple people. Everyone obtains a clear idea of what the product will look like in the end. However, it is also useful for a sole developer who knows what they are working towards.

Ultimately wireframes are also invaluable in doing business with clients and stakeholders. Would you be able to convey the idea of a web page to another person by only talking to them? Not likely. In fact, you will have to sketch the idea out and then explain your layout. This sketch, or wireframe, is now easily communicated. Additionally, any feedback or constructive criticism others might have can easily be implemented into the next iteration. Ultimately, that is the purpose of a wireframe. They display the picture of what everyone is working toward making. During the web development process, web developers are able to work with the client and other stakeholders to create something satisfactory. The process will involve numerous updates and permutations whilst website questions and requirements are ironed out by the design team. Moreover, such a process will be of benefit during development as well as resulting in the correct end product.

Types of Wireframes

The level of detail in a wireframe is referred to as the fidelity of the wireframe. Wireframe fidelity often falls under two main umbrellas: low fidelity and high fidelity. Both fidelity options offer different advantages, and knowing which to employ in any situation can be crucial.

Low Fidelity

Have you ever spent an overwhelming amount of time on an idea, utilizing countless resources creating something that you thought was great, only for another person to tear down or discard in a matter of moments? It’s easy to jump into something and execute to perfection, without ever stopping to think about if others feel the same way. Designing a product like a website without continuous validation can be risky. It can become a large waste of time and resources if it’s ultimately not to your client’s preferences. This unpredictability is what leads many people to use low fidelity wireframes.

Detect and Fix Major Problems

Low fidelity, or low-fi wireframes, are the most bareboned of the two wireframes. They are easily served as a ‘brain dump’ for organizational ideas that allow you to detect and fix major problems early on. Short of scribbles on napkins, low-fi wireframes are great for validating ideas and brainstorming options. They are super simple shapes and outlines that do not contain a whole lot of information. The picture is displayed simple, the spacing is rough, and the main emphasis is layout and hierarchy. Since they are relatively quick to create and modify, it makes it a very easy method to collaborate ideas and refinements from others on your team and with your clients. The low fidelity structure allows more focus on the core usability of the product displayed, instead of how much padding there is between modules or what kind of font is used in the page’s title.


Better Feedback

Low fidelity wireframes are often seen as being subject to better feedback from clients. The template looks rough and a person will often feel less pressured to criticize the work being presented, as opposed to one that clearly took a lot of time, money, and effort to create. However, they are also much more limited in function, interaction, and communication of specifics. Making the immediate jump from this stage to the implementation of coding, prototyping, and graphic design might be difficult.

High Fidelity WireFrames

On the other hand, high fidelity wireframing brings much more realistic detail to the table than your basic frame. They offer a true representation of the final design. Hi-Fi wireframes have a very polished quality; displaying border styles, font attributes, pixel precise spacing, and grey scale shading instead of the black and white colors of low fidelity. They account for all elements on the page, and may even display actual content that the website will be using.

Costlier and Closer to the Final Design

However, no matter how good looking such Wireframing is approached, it is still just a prototype. Due to the level of detail, hi-fi wireframes tend to be costlier to create and modify, as well as more time-consuming. Adding so many complexities to design can also make them more difficult to use when working with certain clients who struggle to look past details specified like font attributes. In such instances, there lies a risk of losing track of the core usability of the product.

On the other hand, because they are closer to the final product, clients are quickly able to understand the feel of a website without extensive explanations. The level of detail and crisp implementation of sizing and layout reduces the amount of abstract imagining that would be asked of less-technical stakeholders and clients.


A Better Wireframing Approach?

As seen from the details drawn above, both fidelities have their own advantages, as well as disadvantages. So, which is the best approach? Well, neither. The situation a developer will find themselves in is not as black and white as the wireframes they are working on. It is often not a decision of “either or”, and certainly not a conclusive “best choice” for all situations and projects. What resources do you have in terms of time and money, and is the wireframe for you, your team, or your client? These are questions that will need to be asked and evaluated at the time of the wireframe creation phase. It is also not uncommon to latch onto one approach only for a project. It is also possible, to begin with, low fidelity wireframes and gradually move into more detailed high fidelity wireframes if the time and money available allow for it.

Wireframing Applications

So now we know that a wireframe can be as simple or as complicated as we wish. Due to this vast array, there are countless tools at one’s disposal. Everything from a pen and paper, to editors that assist in generating CSS and HTML coding, can be used to create wireframes. Some are specifically made for wireframing, and others are more general purposed but still work particularly well. Here are a few useful tools that are frequently celebrated among developers.

1. Paper and Pen

Starting with the simplest of all options, a piece of paper and a pen, or a whiteboard and dry erase marker, is the most basic utility one might use for a wireframe. A paper and pen are almost free and the most easily accessible of all other options. They provide an almost costless method of designing wireframe drafts. One method I found was to use graph paper so that straight lines can easily be drawn, and a pencil to draft the initial sketches. Then, as different parts are finalized, they are traced over with a pen.

2. Axure RPwireframes - RP

Axure comes at a hefty price of nearly $300 for the standard version, and $600 for the pro license. The price is not necessarily unjustified, however. First released for Windows 8 in April of 2015, Axure RP Pro has quickly become one of the few applications that have dominated the market for wireframing design.
The powerful application supports features such as dynamic and responsive content, animations, and the ability to easily change windows and modules attributes without editing a single line of code. Users can create sitemaps and build both websites and mobile application wireframes, with the additional capability of viewing app designs on your phone with the program’s share function.

3. Balsamiq

Released in June of 2008, Balsamiq was created by former Adobe Software Engineer, Peldi Guillizzoni, with a team of 21 employees. Balsamiq is a widely applauded mockup tool for wireframes that allows users to sketch and share their interface wireframes for web, desktop, and mobile apps. Their tagline states “Work Faster & Smarter”. This is made possible with features such as drag and drop, and sketching on a computer as if you would experience on a physical whiteboard. Balsamiq has a unique handwritten design look, along with a very large library of website elements. Users can drag, drop, and modify content to their will. Balsamiq is available for $90 dollars per year.

4. Mockpluswireframes

Mockplus is a newly developed wireframe and prototyping design tool that was released in June of 2017 for Windows PC, Apple Mac, as well as on iOS and Android devices. This application is credited for being incredibly interactive and visualizing in its interface. Users are able to create features such as scroll boxes, sliding drawers, image carousels, and pop-up panels. This application prides itself on its speed, and intuitiveness to not need to use code or have much technical expertise. Mockplus grants users the ability to view real-time design the way it would look through any device by scanning a QR code. The application comes at a standard rate of $199 per year, with a free version also available.

5. Moqupswireframes

An easy to use and free online tool for simple low fidelity wireframing. Users are able to create web elements such as navigation bars, image placeholders, and containers through drag and drop methods. Users may also share their creation with others through a URL that’s generated when completed.


6. Fluid UIwireframes - fluid

Titling itself “The World’s number 1 Wireframing and Prototyping tool,” Fluid UI brings a lot to the table. The program is a web-based tool utilizing HTML5, CSS3, Javascript, and can be hosted entirely on the user’s browser for $99 a year. The web technology specializes in the wireframe and prototype creation for mobile devices and allows teams to collaborate on wireframes in real time, as well as engage in live video presentations with others such as team members or clients.

Wireframing Summary

There is no best application, In fact, each will fall ultimately to the user’s preference, style, and budget. When it comes to bringing ideas to life, there is an infinite number of wireframing tools available on the web. Furthermore one should choose what works best for them.  Notably, the best and the most significant aspect of the wireframe is that it is helpful in prioritizing the content.

Even though details such as colors, backgrounds, and images are not visible. Wireframes allow clients to view their brand in the and readily see where the project is moving toward. In the end, and whatever the style, it is the user experience that matters above all. The practice of wireframing is one more important step to ensure the right solution be provided.

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If you're looking for web designwebsite development, a new website or just need to revamp an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC we understand business owners and the website benefits your business needs. In addition, we understand that being a website owner you will want to see immediate results. Furthermore, we can help your website reach an international, national or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

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Our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to deliver clear and concise solutions. Whether it's a simple website or one that's complex, or one that is built on PHP or ASP, we will always keep you in the loop during the whole web development process.

Immediately after the launch of your website, we will work with you in improving your online presence. For example, our SEO specialists will help drive traffic to your website. With this in mind. Visualwebz LLC is the ideal firm to hire for your next project. In fact, we will also take care of your web security - remember you will need to secure your website from hackers. Similarly, other website design services offered include website maintenance, support, and website testing.

Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.






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At Visualwebz LLC we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company or an e-Commerce website for business starting up, we will deliver it. Each web developer at Visualwebz LLC will work with you to complete your online success. Also, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.





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We offer a range of medical web design services for healthcare practices. In fact, our medical website solutions branch out to all areas of the healthcare industry. For example, our effective dental web design services, offered by our dental web designers serve Dentists, Dental Clinics, Specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care.

Also, we don't end there with our website services but branch to other healthcare services like ChiropractorsDoctors, Specialist DoctorsPsychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices and other healthcare-related practices. Hire the best medical website developer for your dentist or walk-in clinic, hire Visalwebz LLC.



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We also offer web design services that benefit nonprofits such as religious centers and churches. For example a project for a local Seattle Christianity website helped this cause gain the online visibility it needed.

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As part of giving back, we help nonprofits. As a matter of fact, we don't profit from any nonprofit website design or SEO services provided to non-profits. If you have a great cause your working for, then let us help your non-profit. In fact, we may even do it for free! Be it in Federal Way, Bellevue or New York we can help you get results. We can also fix a broken website, and get your charitable cause or church back on track.

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Wireframing & Web Design for local small businesses

Wireframing by a local Website Designer

Website Designer also offers SEO services nationally

Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.

Besides Wireframing, at Visualwebz we can take care of your complete online solutions. For example from Landing pages, SEO and even sorting out WordPress website problems!

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Whether its wireframing, web design, or even just PHP or social media. Consider outsourcing your website project to us.

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Following is a list of cities where we are available to help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. 

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Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver

Our SEO packages and Online Marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

Our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069. 

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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example helping to acquire customer reviews.

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Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us. 

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We offer the best website design services, web maintenance and web support to small businesses in Seattle, Washington, and other states. Yes, our website builder services are available to all businesses at affordable and cheap prices. After all, hiring competent and affordable web developers, website designers, WordPress Designers, and web builders will get you the results without breaking your bank! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.

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In fact, our local web design services are not only available locally in Seattle, Washington, but nationally. For example local cities where we offer services in Washington include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle.

If you need a new website or just looking for some website support, reach out to us, and let us help.

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How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in a solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California and globally.

Hire the best Web Design Services from Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A. and all over!

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Our specialties are not only in web design but also in web development and online marketing. Yes, we are the full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma and all the way to LA, California, NY, London, Birmingham, UK and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.

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Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

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