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Wireframing & Web Design

Wireframing, web design, and online marketing since 2008.

What is Wireframing?

Wireframing is the bareboned blueprint of an idea still in its infancy. Suppose you were asked to build a brick house without a plan. You may be perplexed about how to proceed with the task. How could you not? How would you know what you are building or your end goal on such a large project if such a phrase did not exist? Subsequently, architectures have diagrams that represent what a physical building will look like specifically for this reason. Hence they describe all the different rooms and how much space they will take up. In addition, they tell where the doors are placed and what connections go where. This blueprinting stage is indispensable to an Architect.

Wireframing is a Blueprint

Wireframing is the bareboned blueprint of an idea still in its infancy. Suppose you were asked to build a brick house without a plan. You may be perplexed about how to proceed with the task. How could you not? How would you know what you are building or your end goal on such a large project if such a phrase did not exist? Subsequently, architectures have diagrams that represent what a physical building will look like specifically for this reason. Hence they describe all the different rooms and how much space they will take up. In addition, they tell where the doors are placed and what connections go where. This blueprinting stage is indispensable to an Architect.

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Wireframing is not the finished product.

Admittedly, these blueprints don’t show you the finished house. You don’t see the furniture in the living room or the color of the walls. This is intentional and part of their function. Blueprints allow the architects to determine the layout without superficial distractions that can easily be modified later. In web design, wireframes work much the same way. They are a visual representation of the web interface using lines and shapes. Wireframes often vary in the detail that they provide, though they all are designed to strip away the content. Placeholders are placed for colors, backgrounds, images, and paragraphs, allowing greater focus on the development phase and the skeleton for how the web page will be constructed.

Wireframing & Structure

Wireframes draft the structure and flow for the user. The structure generally displays what will go where on the pages, how different large areas are, and the website’s overall layout. What pages are displayed on the site, and where are they located? Its purpose lends especially to teams of multiple people. Everyone obtains a clear idea of what the product will look like. However, it is also helpful for solo developer who knows what they are working towards.

Ultimately wireframes are also invaluable in doing business with clients and stakeholders. Would you be able to convey the idea of a web page to another person by only talking to them? Not likely. You will have to sketch the picture out and then explain your layout. This sketch, or wireframe, is now easily communicated.

Additionally, any feedback or constructive criticism others might have can easily be implemented into the next iteration. Ultimately, that is the purpose of a wireframe. They display the picture of what everyone is working toward making. Web developers can work with the client and other stakeholders during the web development process to create something satisfactory. The process will involve numerous updates and permutations while the design team irons out website questions and requirements. Moreover, such a process will benefit during development and result in the correct end product.

Types of Wireframes

The level of detail in a wireframe is referred to as the fidelity of the wireframe. Wireframe fidelity often falls under two main umbrellas: low commitment and high dedication. Both fidelity options offer different advantages, and knowing which to employ in any situation can be crucial.

Low Fidelity

Have you ever spent an overwhelming amount of time on an idea, utilizing countless resources to create something that you thought was great, only for another person to tear it down or discard it in a matter of moments? It’s easy to jump into something and execute it to perfection without thinking about if others feel the same way. This unpredictability is what leads many people to use low-fidelity wireframes. Designing a product like a website without continuous validation can be risky. It can become an enormous waste of time and resources if it’s ultimately not to your client’s preferences.

Detect and Fix Major Problems

Low fidelity, or low-fi wireframes, are the most bareboned of the two. They quickly serve as a ‘brain dump’ for organizational ideas that allow you to detect and fix significant problems early on. Short of scribbles on napkins, low-fi wireframes are terrific for validating ideas and brainstorming options. They are super simple shapes and outlines that do not contain much information. The picture is displayed, the spacing is rough, and the main emphasis is layout and hierarchy. Since they are relatively quick to create and modify, it is a straightforward method to collaborate ideas and refinements from others on your team and with your clients. The low fidelity structure allows more focus on the core usability of the product displayed instead of how much padding there is between modules or what kind of font is used in the page’s title.

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Better Feedback

Low-fidelity wireframes are often seen as being subject to better feedback from clients. The template looks rough, and a person will often feel less pressured to criticize the presented work than one that took a lot of time, money, and effort to create. However, they are also much more limited in function, interaction, and communication of specifics. Making the immediate jump from this stage to implementing coding, prototyping, and graphic design might be difficult.

High Fidelity Wireframes

On the other hand, high-fidelity wireframing brings much more realistic detail to the table than your basic frame. They offer an accurate representation of the final design. Hi-Fi wireframes have a very polished quality, displaying border styles, font attributes, pixel-precise spacing, and greyscale shading instead of the black-and-white colors of low fidelity. They account for all elements on the page and may even display actual content that the website will be using.

Costlier and Closer to the Final Design

However, no matter how good-looking such Wireframing is approached, it is still just a prototype. Due to the level of detail, hi-fi wireframes tend to be costlier to create and modify and more time-consuming. Adding so many complexities to design can make them more challenging when working with specific clients who struggle to look past specified details, like font attributes. In such instances, there lies a risk of losing track of the core usability of the product.

On the other hand, because they are closer to the final product, clients can quickly understand the feel of a website without extensive explanations. The detailed and crisp implementation of sizing and layout reduces abstract imagining that would be asked of more minor technical stakeholders and clients.

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A Better Wireframing Approach?

As seen from the details drawn above, both fidelities have their advantages and disadvantages. So, which is the best approach? Well, neither. A developer’s situation will not be as black and white as the wireframes they are working on. It is often not an “either-or” decision or a conclusive “best choice” for all situations and projects. What resources do you have in terms of time and money, and is the wireframe for you, your team, or your client? These questions must be asked and evaluated during the wireframe creation phase. It is also not uncommon to latch onto one approach only for a project. First, it is possible to begin low-fidelity wireframes and gradually move into more detailed high-fidelity wireframes if the available time and money allow it.

Wireframing Applications

So now we know that a wireframe can be as straightforward or complicated as we wish. Everything from pen and paper to editors that assist in generating CSS and HTML coding can create wireframes. Due to this vast array, countless tools are at one’s disposal. Some are made explicitly for wireframing, and others are for more general purposed but still work particularly well. Here are a few valuable tools that are frequently celebrated among developers.

1. Paper and Pen

Starting with the simplest of all options, a piece of paper and a pen, or a whiteboard and dry-erase marker, is the most basic utility one might use for a wireframe. Paper and pen are almost free and the most easily accessible of all other options. They provide a practically costless method of designing wireframe drafts. I found one way to use graph paper to be drawn quickly and a pencil to draft the initial sketches. Then, as different parts are finalized, they are traced with a pen.

2. Axure RPwireframes - RP

Axure comes at a hefty price of nearly $300 for the standard version and $600 for the pro license. The price is not necessarily unjustified, however. First released for Windows 8 in April of 2015, Axure RP Pro has quickly become one of the few applications dominating the wireframing design market.
The powerful application supports dynamic and responsive content, animations, and the ability to easily change windows and module attributes without editing a single line of code. Users can create sitemaps and build both websites and mobile application wireframes, with the additional capability of viewing app designs on their phones with the program’s share function.

3. Balsamiq

Released in June of 2008, Balsamiq was created by former Adobe Software Engineer Peldi Guillizzoni, with a team of 21 employees. Balsamiq is a widely applauded mockup tool that allows users to sketch and share their interface wireframes for web, desktop, and mobile apps. Their tagline states, “Work Faster & Smarter.” This is made possible with features such as drag and drop and sketching on a computer as if you would experience it on a physical whiteboard. Balsamiq has a unique handwritten design and an extensive library of website elements. Users can drag, drop, and modify content to their will. Balsamiq is available for $90 per year.

4. Mockpluswireframes

Mockplus is a newly developed wireframe and prototyping design tool released in June 2017 for Windows PC, Apple Mac, iOS, and Android devices. This application is credited for being incredibly interactive and visualizing in its interface. Users can create features such as scroll boxes, sliding drawers, image carousels, and pop-up panels. This application prides itself on its speed and intuitiveness to not need to use code or have much technical expertise. Mockplus grants users the ability to view real-time design how it would look through any device by scanning a QR code. The application comes at a standard rate of $199 per year, with a free version also available.

5. Moqupswireframes

An easy-to-use and free online tool for simple low-fidelity wireframing. Drag-and-drop methods allow users to create web elements such as navigation bars, image placeholders, and containers. Users may also share their creations with others through a URL that’s generated when completed.

 

6. Fluid UIwireframes - fluid

Web technology specializes in wireframe and prototype creation for mobile devices. Titling itself “The World’s number 1 Wireframing and Prototyping tool,” Fluid UI brings a lot to the table. The program is a web-based tool utilizing HTML5, CSS3, and Javascript and can be hosted entirely on the user’s browser for $99 a year. It allows teams to collaborate on wireframes in real time and engage in live video presentations with others, such as team members or clients.

Wireframing Summary

There is an infinite number of wireframing tools available on the web when it comes to bringing ideas to life. There is no best application. Each will ultimately fall to the user’s preference, style, and budget. Furthermore, one should choose what works best for them.  Notably, the wireframe’s best and most significant aspect is that it helps prioritize the content.

Wireframing is one more vital step to ensure the right solution is provided. Even though details such as colors, backgrounds, and images are not visible, wireframes allow clients to view their brand and readily see where the project is moving toward. In the end, and whatever the style, the user experience matters above all.

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