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Web Words entice and attract customers

Web words should be identified and used to entice and attract online visitors. Through engaging words, enticing visuals and personalized content your website or web page will prove to be more effective.

Enticing words/ persuasive language:

Whether you’re looking at the benefits of blogging, developing a website, off-page SEO content, or online marketing? One of the most crucial aspects is the language and how it is conveyed. Even if your looking at starting a social media campaign, the way you use web words and the way the message will be delivered will have a huge impact. In fact, top websites always place the effort in content!

Hence, the reason why web words are so crucial because such words that can entice or lure away visitors. The success of any website will need to be enforced with engaging content, and words are part of this. We call these words enticing as they catch the readers and keep them engaged as well as “glued” onto the web page. The way these words are found to be enticing is how they get associated with certain emotions. Marketers have been using such command of language to their benefit for as long as print has been around.

So how do you write content for your website, and what web words work best? The following are a range of enticing web words you should be using in your content.

Why are enticing web words important?

The difficulty of using a website to obtain your target audience and to keep them engaged is due to the wide range of competitors. There are many competitors that more or less trying to sell a similar service or product. Hence, the one key reason why enticing words and persuasive language is used to stand out and stay ahead of competitors.

Using the right web words can help your web page go viral as well as help increase the website traffic. For example, associating your services or products with positive emotions or fear tactics are some methods used by online marketers. Also, by using words that spark emotions can create a solid foundation of visitors or views to continue to engage and convert into customers.

Persuasive language for a target audience

In order to use enticing language effectively, you must first know your target audience. Once the audience has been identified, you will then know what they desire. For example, words such as a specific discount would catch your customers faster as they will feel that they’re getting more bang for their buck. On the flip side, a discount to visitors that understand quality may not continue due to the idea, that the product could be cheap for a reason? Alternatively, using words such as 100% leather or anything associated with luxurious products would be as effective.

Persuasive language for websites

Persuasive language involves using a format with clear texts, nothing overbearing or overwhelming as well as a way for these words to stand out. This can be done by making these words bold and more prominent. For example, the only words visible on the website, or catchy.

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Justifying Persuasive Language

Although logical explanations of your project may not be as effective as enticing words, the use of evidence to back up your product is still very persuasive. Using impressive stats as a way to introduce your product is a very effective way to entice your target audience into choosing your product. For example, presenting solid data with credibility and testimonials will generate a conversion.

Personal language:

Another way that persuasive language is used for the benefit of sales is personal language. When the language feels personal to the viewer, their skepticism is shown to go down fairly rapidly. This is due to the viewer believing that the products being portrayed are needed and necessary for them at that given time. The approach is very effective when done correctly, for example using your first name directly.

When it comes to the web, a lot of data is collected based on search history, and products are suggested and portrayed as being relevant.

Colgate Marketing - Web Words

Case study 1: Colgate

Colgate takes advantage of the fact that they are aware that they are the number one tooth care brand. For example, to justify a lot of their advertisements, all models and individuals in Colgate advertisements have exceptionally white teeth. Although they do not directly state that their products will get you to that shade of white teeth, they use persuasive language in the sense that their products have the ability to get you exceptionally white teeth so that they aren’t necessarily held accountable when there is no improvement in the shade of teeth.

In the example below, Colgate states that their toothpaste can get your teeth whiter. Thus, making the audience feel that if they consistently use their product the end goal will be similar to the model in the advertisement. Images conveying results can prove to be effective, and coupled with enticing words can drive results.

Case study 2: Amazon – Persuasive Language

Amazon is the single largest online store in the world. The way it was able to obtain this ranking is partially due to the enticing language that it uses on the website. For example, Amazon is very effective in making the viewer feel special and valued. One example is how they greet you by stating hi, followed by your first name.

The website is structured in such a way that content is tailored to display on what you would most likely purchase.  One tactic that we can learn from the language used by Amazon is the power of gaining trust. Amazon has taught us that if we can persuade our target audience and we want what’s best for them, they will be more prone to taking your suggestions when suggesting the purchase made of products. Thus, allowing you to market your audience more effectively, and increasing overall sales and success. 

Amazon Case Study - Web Words

Enticing fonts and formats:

Another form of Advertising is via the visual appeal of words and making them stand out. This can be done by using the right colors and fonts. The result of using the right format of the text that’s visually appealing will result in higher engagement. This is ideal when your product may not have much to differentiate itself from its competition. This is seen most commonly in products such as toys or other cheap products that do not need too much research or investment.

5 Gum - Web Words

Case study 3: Five Gum

Five gum is a bubblegum brand that uses this tactic quite notoriously. There advert such as the one on the left gives almost no information about their products and is not informative at all. So to compensate for that, the words that they use to advertise their product that is shown in a very thrilling font. The eye-catchy 5 and background show a sense of thrilling experience even though there is no logical reasoning why anyone would buy it.

Five gum is an example of a brand of gum that is successful despite not being cheap compared to its competitors as well as not being as health-conscious.

Using engaging graphics, colors and the right font can create an everlasting impression of the viewer’s interest.

Powerful Words That Get Customers Attention

Engaging Words

Of course, there are specific words that will prove to be beneficial to any online campaign or website. For example: “Act now and purchase your website at a discounted price”.  In this example, act now and discounted price are words that would be inclining for visitors to take action. Other examples of words include:

  • New
  • Proven
  • Effective
  • Powerful
  • Discover
  • Real Results
  • Instant
  • Bargain
  • 10% money-back guarantee
  • No obligation

Trigger Words

Yes, words can trigger a sales action and inspire someone to act. With that said many engaging words can also create an urgency for visitors to act immediately, for example, words such as:

  • Hurry
  • Limited
  • Running Out
  • Fast
  • Deadline
  • Last Chance
  • Never again
  • Expires
  • Final Sale
  • Closing Down
  • Forever gone
  • Ends Today

The 20 most influential words

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy

Take away on attracting and keeping readers engaged through Web Words

There are a number of proven methods that can entice and engage people online. For example, enticing words, engaging visuals, and persuasive language is a way for your target audience to emotionally connect. When designing an online promotion or website, one should pay close attention to their target audience and priorities they have. Such practices and methods are an effective way to build a bond with your audience and gain their trust, and eventually, convert into customers.

There are many SEO tools for businesses that can help them analyze keywords being used by competitors, and web words that are being searched by potential customers. Of course, these are all SEO questions and require SEO experts to help with page ranking. Whether your going to go alone or outsource to a marketing agency, using the right web words on your website will help your business.

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Interested in chatting to us regarding SEO or web design? Or just have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews, and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out when it comes to service, punctuality, quality, and affordability.

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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

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Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency in Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of complex ranking formula fundamentals, SEO practices, and be able to explain SEO tasks and terminology to its customers. In fact, as a professional SEO person, they should never leave the clients in the dark! All professional SEO teams, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.

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Online Marketing & Using The Right Web Words for Small Businesses

If you’re looking for website developers near you or content marketers you’ve come to the right place! We provide a range of web services including content writing. Also, we are able to effectively utilize the right web words in content, and thus help the online marketing process.

We serve the local areas but not limited to Auburn, Algona, MiltonSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, OlympiaFife, WA, Maple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.

Professional Website Development & Online Marketing

Seattle Web development includes numerous online services including SEO and online marketing. As a result, some local areas we serve include: Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.

Notably, serves numerous businesses around Seattle. Areas we serve include Belltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design

Online Marketing is also about Content & Web Words

Our SEO and online marketing for local businesses have successfully helped websites rank online. Through quality content and the right web words, we have made it possible for websites to be on page one. There are many SEO case studies available, for example, Seattle SEO case study shows how our strategies delivered results.

As a Seattle web design agency for small businesses we offer services locally in and around SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA. In addition, we serve out of Washington too! For example:

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today at (425)-336-0069.

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Our content marketing, persuasive content writing, and picking the right web words for your website will be the first step in gearing up to compete online. Your competitors may already be using the right web words on their websites? Check what type of content they have, and compare the web words between your website and your competitors.

Visualwebz has been providing individualized web design and SEO services since 2008. Call us at (425)-336-0069. Whether your a towing company, dentist, or professional, we are here to help.

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