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User Interface

User interface is a core component when it comes to web design. In fact, solid UI/UX designs can help a business website stand out as well as achieve the main goal of visitor retention and conversion.

Overview of User Interface Web Design

  1. Engaging & welcoming experience
  2. UI and UX the differences
  3. Consistency
  4. Creative designs require UI
  5. Importance of UI
  6. Interface basics

Engage the World through High End User Interfaces (UI, UX)

When you need to communicate via a website or digital application, a successful user interface and user experience are arguably the most important aspects. For example, quality user interfaces on websites should always include interactive and dynamic user flow. In fact, the interactive parts of a website will allow the user to focus on key areas of a web page. Hence, why every UI (user interface) can potentially create a wonderful or horrible user experience. A user’s experience with effective user interfaces should be carefully aligned with the end product. AFter all, the key objective of a clean cut front end is to increase and maintain website traffic.

But, with so much to consider, where do you begin to identify great why UI is worthy of an investment in time and money? Let’s consider how vital a user interface is to the success of a web site design.

Initial Experience & Engagement

Exploring a new user interface can be a positive, neutral or negative experience. After all, user experiences will determine how successful the website will be over time. After all, 90-95% of people will reject a website based on its bad interface. We’ve all been there when we’ve clicked on a website and found it to be horrible, and immediately closed the window (bounce rate).

Great websites always simplify visitor activities. For example, intuitive web design will always invite visitors to interact. We all want an effortless process! The best experiences are described as smooth, natural, subconscious, or familiar. Intuitive websites will always have interfaces that anticipate audience behaviors and seamlessly guide the user’s experience.


90-95% of people will reject an application or website based on its bad interface

Welcome to a Great Experience

UI and UX should be the first consideration when developing any visual connection for all websites. Professional web designers always start by considering who will interact with the website and what goals the website will accomplish. In other words, think about your customers and the experience you would like them to have. The interface should be designed to create the experience. SOme times the user interface can be considered more important than the service or product.

A rule of thumb is to improve UX by understanding the visitors and interactors.

How are UI and UX Different?

The terms UI and UX seem interchangeable. UI and UX design are connected and influence each other, but they are different.

UX design starts from the point of view of the user. UX considers different user perspectives, and that influences functional design, look and feel, and more.

By contrast, UI design begins with the technical requirements of an interface or overall product and may be considered limited to sensory experience.  UI creates a technical idea, then explores user experience to improve the functions for users. A user doesn’t need to understand how the interface works; but how the interface works influences their experience and behavior. Balancing both deliver a positive user experience.

UI Philosophy

Best practices for UI, UX design is strongly influenced by different design philosophies. Think about it… A user interface is a moment of communication or action by a user through technical means. For example, a website displays a button, which is clicked by the user and an eCommerce page supports secure data inputs, with many interface activities behind the scenes.

Important Activites

The most important activities should be prominent in the interface. Navigation should be consistent and organized in a way that makes sense. Sometimes UI considerations are limited to visual components. For example, key visual elements include color, balance, contrast, typography, and consistency. Accessibility design has pushed UI designers to expand basic interface design. User interface success is measured by a user trying the interface and giving feedback on the experience.

UX Psychology

To first engage a user, an interface needs to have some appeal to a user’s senses. An appeal can be created through visual, audio and tactile web design elements. Smooth flow of function appeal to a human and create a positive experience. In fact, UI, UX strives to create trust by appealing to such key elements. UI, UX can influence a user towards the desired flow of action by appeal.

User Experience Outweighs the Interface

The overall user experience reflects more than the interface. UX includes the flow of activities and manual actions that are related to the UI. UX includes perceived experiences before and after the UI is contacted. Hence, prior to front end design, web developers and marketers test UI activities with different types of users as a helpful mechanism for improving the experience.

UI Consistency

Consistency is considered the most important principle in interface web design. For example, consistency contributes to an intuitive experience for the user. A user is attracted to the interface by design, then prompted to interact with a choice or series of inputs. Repeated elements of the design create consistency and a positive UX.

Re-Occuring Elements

Common interactive elements for digital interfaces include links, media with playback controls, form inputs, sorting, and filtering, or file activities. These interactions may be simple or complex. The simplest inputs can initiate a series of complex activities. For example, UI, UX innovators discovered how successful game-like activities are for prompting positive experiences. Now gaming theory is applied to user interfaces for daily business tools as well as entertainment.

UI Specialists in Technology & Creative Design

UI, UX design are important skills used by many technology roles. Experienced user interface developer-designers bring design, psychology, business, marketing, and technical knowledge together with best practices.

A team of developers/web designers may be needed to create complex user interfaces, depending on the budget and size of a project. These designers influence the look and feel of every object and interactive tool or product. But, there is unlimited room for user interface creativity through custom coding, physical construction, video, audio, and device interactivity.

Different industries and businesses use these job terms with a variation. User interface and experience design work can overlap with other work.


Roles with UI, UX skillsets:

  • UI – User Interface Specialist / Expert
  • UX – User Experience Specialist /Expert
  • UI, UX Developer / Designer
  • Product Designer
  • Web Designer
  • Interaction Designer
  • Graphic Designer
  • Information Architect

Why is UI, UX Important?

User interface is the first experience with a product or service. Successful UI, UX help create successful website or application interactions, and thus resulting in a conversion.  The user interface is the most important part of the design because it is the user’s first introduction to the product or service. Poor UI, UX downplays a product or website and the potential of lost revenue. But, a bad user interface can be repaired!

Overall, businesses consider the return on investment (ROI) when spending money to develop user interfaces (UI, UX) for websites, software, games, and devices.

Is a new UI worth it?

The best UI may cost more and take more time. A faster UI solution may not have the greatest UX but maybe a preferred cheaper cost. Consider a few different levels of approach for UI, UX design: small, medium, or large efforts, for example. This reference can help people unfamiliar with interface design consider the value of the UI, UX design.

The “User” is Literally Part of Every UI, UX

It is important to include a user interface (UI, UX) in every design process or you risk leaving the user out of the picture. Creating an excellent user interface follows the same process as any design effort, no matter how technical the components may be. Most user interface designs fit into a high-level four-step process.

The four steps of design:

  1. discover,
  2. define,
  3. develop,
  4. deliver.

Every step in the design process offers the opportunity to get input and feedback from users. Intuitive user interfaces use that feedback mechanism for design success. Consider change management to create awareness, desire, knowledge, and adoption of new interfaces or changes to existing UI. Successful change management creates a positive experience measured by the markers that are important to the users themselves. Listen to users throughout discovery, definition, development, and delivery to create the best UI, UX experience. The goal is to create a positive experience for the user through an intuitive interface.

UI Basics

During user interface discovery, requirements are identified to begin the design. A vision for how people will interact with a website, game, or physical object may start the UI, UX project. Stakeholders for the UI solution will have expectations about how the interface will work. Users of the interface may have different goals. Technical limitations and other factors are considered. The complete experience is considered from human and technical perspectives. Interface requirements can be a combination of best practices of design, knowledge of the users, technical parameters, and other inputs. Collect this information and consider how to focus these requirements for a great UI, UX experience for the user audience.

Define UI, UX Complexity

Research, brainstorming, and wireframe concepts of the interface design are the first steps. For example, a user interface can launch one or more actions and cascade other activities and prompts. Defining the user interface considers every different type of scenario that could technically occur.

The goal is to define the desired flow of user experience through such activities. The technical user is another part of the interface. Longevity and maintenance, and the experience of technical people who maintain the interface, also impacts the design goal. Early working examples and simple prototype interfaces may be used as proof of concept. When this is successful, UI, UX creates a smooth pattern of activities that feels seamless.

Deliver Intuitive UI, UX

Delivering a new user interface is rarely the final work on the design. Successful UI, UX is important at the beginning of a project and long after delivery to users. Functional testing and feedback can be completed multiple times throughout a design project. But subsequent years user base may change, and so will their expectations, hence so should the interface.

User interface (UI, UX) design should be reviewed periodically, especially to increase how long the UI creates a great UX. User acceptance at the end of an interface design project signals whether the interface will be adopted easily or not.

Users should engage throughout interface development. Thus, an interface that will stands a greater chance at achieving the goal of a “perfect” interface.

Develop Successful UI, UX

Development may overlap other steps, especially when iterative improvements and testing are used to refine a user interface. Now the basic structure is built out to its full complexity, reviewed, improved, and tested over a defined timeline. A pilot audience can test the user interface ahead of other users, to provide confirmation of great UI, UX and create excitement about the new interface before it is available. The positive publicity around intuitive UI, UX will positively impact your business or product.

Measure Twice, Cut Once

Most of the UI, UX design process time should be spent in the earliest steps of discovery and definition. Use feedback from users and stakeholders throughout the design process via testing, surveys, and other outreach. Incorporate this feedback early in the process. Adjustments can be made more easily in early design. Considering UI, UX from the very start ensures user preferences and feedback enhances the design, to reduce changes that are needed later. The additional time spent planning and prototyping will save time, effort and money for successful UI, UX.

Take Away on UI

How can you tell if the user interface (UI, UX) is great? Ask the users, they will be glad you did. User interfaces are the first contact with customers. First impressions of UI, UX can determine the success of a product or business. Designing a user interface that is intuitive to your unique audience will positively impact your business. The best user interfaces create a smooth experience with appealing function, look and feel.

Without appealing UI, UX users will not return to interact. Apply thoughtful design and workflow principles to interfaces and listen to the input and feedback of users themselves. User interface (UI, UX), impacts the function, look and feel of every design. User interfaces are the point of interaction between the user and your business. Therefore, user interface (UI, UX) is the most important aspect of design, so consider it first!

Whether its a game, distributor website application, or a towing company, a clean cut user interface is a must!

Delivering Effective Web Design & Online Marketing Services

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Other cities and states where Web Design & UX Services are available :

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If your looking for a web design, UI design or professional web development software expert then connect with one of our local web developers at Visualwebz LLC. Our Seattle Web Design agency has been providing professional high end solutions since 2008! From SQL support, HTML websites, WordPress, and online marketing. Call us at (425-336-0069.

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Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of complex ranking formula fundamentals, SEO practices, and be able to explain SEO tasks and terminology to its customers. In fact, as a professional SEO person, they should never leave the clients in the dark! All professional SEO teams, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies. Other areas, online marketing include are:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.

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