Select Page

Guide To How A Website Should Be Structured When It Comes To SEO

Structuring a website correctly will help your SEO and its online ranking.

Requirement for Success

When creating a website, many factors come into play when you want to deliver a successful website. A few of those factors include being regularly updated, great content, layout, good use of colors, etc. However, when creating a website, you should always work towards something, which is that your website is built on the premise of good SEO.

What is SEO?

SEO stands for the practice of utilizing search engines to market your to show your brand off to the internet. SEO or search engine optimization is something that can often be considered the same as ads. The difference is that you do not have to pay for the ad instead. Let’s say you search for a popular service like, let’s say, for example, a towing company. You can see that on the first page, some of the links are listed as advertisements. Then a high-ranking website link or organically ranked website is listed right below them.

However, SEO can have a more significant effect than advertisements when it comes to search engines. Generally, advertisements are usually meant to sell something. Whereas with an organically ranked website, the content you can have is more flexible. People are also not always looking for something to buy as well.

How SEO affects your website

Optimizing websites is often essential because you can increase traffic and make your website easier for the user. Often millions or even billions of people are using the internet each day, searching for many different things.  If you appear near the front page of each search, you are bound to get more traffic daily.

Request a Quote :

While not having SEO MAY NOT particularly hurt your business, you often miss many opportunities. For example, SEO boosts people’s awareness of your brand and further increases website traffic.

Bad SEOAnother effect that optimizing for search engine has is that it forces you to tidy up your website. This allows for the website itself to be much more easily accessible and comfortable to be in. An example of a bad SEO site would be This website has information worldwide, and it would be hard to read through the information. If you, however, would make this SEO friendly, then a lot of the items would be sectioned off into other web pages more neatly.

How SEO works

To know how SEO works, we must first see how the search engine works. Search engines don’t always work the same way, but they always have three primary functions.

A critical function of a search engine is its ability to crawl websites. When a search engine crawls websites, it means that it is finding new content using robots. Content can range from a lot of things. It can be a new webpage, a blog, a video, etc.

However, the robots will then index that content to draw from later. An index is a search engine database, serving to be what it gathers content from to show to the user.

The last important function of the search engine is its ranking of websites. The ranking serves to be a sort of measurement of how relevant a website is to the search content-wise. This means that if your website looks nice but does not have good content, it will not thrive. Now you may ask how the search engine can tell if the content is relevant, but we’ll get to that later.

SEO itself is adapting your website to capitalize on these functions. The way web developers can optimize your website to work with these functions can vary in many ways. From instructing the “crawlers” on how to scan the content to having keywording for the search engine to understand the content.

How Keywords work

Keywords may not sound important at first, but without them, SEO can not work at all. Because of this, it is essential to understand them as they build this very practice.

If you know how search engines work, you will know search engines will not use the entire query. Search engines are not as smart as people think, so they must rely on more straightforward methods. Searching their index with the whole query will cause it to miss some important content instead. Instead, search engines use keywords and key phrases to search their index and list relevant content.

Optimizing your website to the engine mainly means keywording your content correctly, so the engine understands content in your website. When the search engine understands roughly what topic your website is about, it can rank your website more accurately.

To utilize keywords for yourself is not as simple as just inserting keywords that relate to your content. If you try to rely on simple keywords on your website, you will find that it won’t be effective. This is because there’s going to be lots of competition for it already, like “shoes” or “whales.” Key phrases or long-tail keywords are good alternatives to using short keywords as they result in less competition.

You also tailor to audiences that are specifically interested in your content. The drawbacks to doing this are minimal, surprisingly, as you might think people won’t be too specific. However, search engines autocomplete can often lead people who are unsure exactly what they’re looking for directly to you.

Javascript/Flash Usage

While having big pros, such as more animated and interactive websites, JavaScript has some serious cons. Website crawlers often are pretty good at what they do, but they are not smart. In the past, crawlers often had trouble with JavaScript content in websites. Since search engines like Google and Bing adjusted for these problems in recent times, they are not as impactful. However, there still can be issues causing the crawler to skip over JavaScript content.

To adjust for these issues that can occur, there are a few things you can do. The first thing you should do is limit the number of user events on your website. The robots will usually not be able to do anything that’s intractable, so dependency means a lot of missed content.

Flash tends to suffer many the same problems as JavaScript does as well, even in the past. If you want to use Flash on your website now, it’s not a good idea as browsers are eliminating the flash player, and support will be limited by 2021

Website Optimization

To optimize your website, what you can do is have a proper structure for your website. Having a proper website structure will make it easier for users to navigate and search engines to crawl.

One if not the more easy but important thing you can do is have a hierarchy for your website. Having proper hierarchy is beneficial to you when creating the website and users and search engines. When creating a hierarchy, you want each web page to link to other more specific web pages. This lets users and search engines understand the website structure and makes it easy to navigate and search content.

However, when you click on a topic you want, it starts to go much more into detail. Having a hierarchy is not only necessary for the website itself but the URLs as well. You want to make sure your URL matches your hierarchy because it also helps the search engine’s ability to crawl.

Website SEO Structure

Another thing people forget when optimizing their websites for search engines is also to make their images SEO-friendly. Images can play a huge role in loading time and end up affecting your search engine rankings. Loading times are a factor that search engines also take into factor when ranking a website. So make sure your images are the right size; around 30 to 100kb is recommended.

One way to know if your websites have a good site structure is if it has site links. Site links are links that the search engine can use to display right below your link when it appears. If you search up Twitter, for example, below the link to the websites will be other links listed because site links aren’t something that is programmed but are given means that search engines like your website structure are offered.

So, it’s generally a good idea to follow the structures of websites that have said site links, and eventually, get one yourself.

Examples of Well-Structured Websites

I could tell you all about structuring your website, but it’s also essential to look at examples. One example of a well-structured website would be Scholar’s Edge. You can see that it is meant to let people choose the content right on the home page. This website also contains a proper hierarchy as well. Selecting a link to go to will often lead to more in-depth content, like Features & Benefits.

Not only that but is URL has a proper structure like most websites should have. You can always tell what web pages you are in and how deep you are in the website currently. The last thing about the website is that it does not throw images everywhere. Its images aren’t too big in terms of data size, and there are not many on each page.

Bad SEO practices

Sometimes good intentions can often lead to bad results. When trying to optimize websites for search engines, people end up doing the opposite, known as the “black hat SEO” or negative SEO. Knowing them and taking steps to avoid them is important information and a way to protect your rankings.

One general bad practice with SEO is trying to take advantage of the system, for example, keyword stuffing. Keywords that I have mentioned before are a vital part of becoming SEO-friendly. Search engines scan your websites for keywords as they inform the search engine relevant to the user’s search. However, there are consequences to abusing this by stuffing all kinds of keywords on your websites. Search engine robots can detect this abuse, even if it’s accidental, and end up lowering your rank instead.

Another bad SEO practice you have to be careful with is having low-quality links on your website. You may not be aware of this, but other websites can still very well affect how your websites rank. Links to low-quality websites often bring down your website ranking, so check on links you used in your website.  It’s also important to check regularly, too, as competitors can and will take advantage of your links if needed.

Online Marketing, SEO services available to small businesses in:

Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done!

If you want to succeed online and help your business’s current online standing, then internet marketing is necessary. More importantly, we can help pave the right path in making your website successful. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential.

An SEO agency with innovative ideas, strategies, and solutions allows businesses to take the lead in their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help companies effectively compete. We can help your Seattle business reach that desired ranking on search results.

Following is a small list of cities where our outstanding and best Seattle SEO services are available. We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales.

Washington SEO, SEMMarketing Agency available in:

Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver.

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, companies in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but instead carry it out to succeed whether you are close to home in Seattle or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. At Visualwebz, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies coupled with web design get positive results for our customers. As an established SEO consultant services we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services they offer will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

Visualwebz is a top Seattle web design agency and recognized as a leading advertising and marketing firm in Washington.

Website Design - Call (425).336.0069

Website SEO Structures built around well-designed content

Your small business will succeed with our web design and Online Marketing services. Be it a startup, elderly care, dentist, medical practice, an attorney with a law firm, day-care, investment firm, or hair salon. We can do it. Hire a local small business that will help your business grow. Our web design and SEO services are the best for businesses. In fact, we back our word with over a decade of web design and online marketing experience.

Web Design & Website SEO Structures for Local Small Businesses

Web Design & Professional Website Development

Whether you are an attorney with a law firmschool, dentist, or any other small business, hire a local web developer for your web page design and online marketing services.

SEO available nationally

Besides providing SEO and online marketing to local businesses, we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  IssaquahKirklandLakewood, WA, MonroeOlympiaTacoma, and Bellingham, WA.

Other states where we offer Web Design & Website SEO Structures

Web Design for Small Businesses

Be it an attorney, dentist, or any other type of startup or small business you may have? Contact Visualwebz for the perfect online solution. We have the right web development skills to get your business competing. 

Contact one of our Web Design Experts Today.

A Seattle web design agency that has been providing individualized web design and online marketing services since 2008. 

Cities where we provide Web Design for small businesses:

Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services after that. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. Some of these include global and local presence, open 24/7, and outpace your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere?

Every business deserves a professionally designed website.

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Trust our professional web designing and online marketing experience as proven, inexpensive, and practical for small businesses and professionals alike.

Our local web design services are available locally in Seattle, Washington, and all over the USA. An agency that offers various web services from custom web designs, SEO, and supporting Seattle businesses with our WordPress maintenance.

Local Areas we serve in Washington.

Local cities where we offer web design services include Auburn, WA, Seattle, WA, Covington, Kent, WA, Federal Way, Tacoma, OlympiaIssaquah, New CastleLakewood, Gig HarborEverettMonroe, Mill CreekMilton,  Northbend, PuyallupRedmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and  Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web design as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites to make the business stand out from its competition. A custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as SeattleBellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

Web Developers - We're not just a Web Design Agency.

Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company that assists many businesses in and around the Puget Sound area. We do not finish there; we've also helped companies in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

Top Web Design & Digital Marketing AgencyWeb Development and Online Marketing Experience.



Web Design, Current Trends, and Online Marketing Blog Posts:

A Top Digital Marketing Agency in Seattle that provides a range of digital marketing services.

We have summarized some areas small businesses should be aware of when having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always understand complex ranking formula fundamentals, SEO practices and explain SEO tasks and terminology to its customers. In fact, as professional SEO experts, they should never leave the clients in the dark! All professional SEO teams know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

Web developers are digital professionals that may work as a team or may work independently. Some areas that they may focus on includes:

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart HomesWeb Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of more reasonable website costs. Also, why do affordable websites not consistently deliver what you expect? Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they allowed us to work for them. Call us at (425)-336-0069.

Seattle Web Design Agency