Webpage URLs & The Impact on Ranking
Webpage URL’s created correctly will help your SEO Efforts
Websites Require Webpage URLs
So, you started a business, and you have begun developing a website. Now you are researching how to make sure your company has a solid online presence because you want to see it grow in popularity. You are probably looking into several different methods. Maybe you’ve started putting out ads, or perhaps you are looking to social media as a platform. You have probably seen the word SEO at some point. It is not just another way to gain publicity, though. SEO, which stands for Search Engine Optimization, can cause your website to swarm with visitors. An essential part of SEO has to do with your website URL. Yes, the best and top websites have solid online campaigns, and adding the proper URLs help!
Why Webpage URLs?
Something you might be wondering why would anyone use a URL when you can type in the website name? First of all, a URL is just as much a command to the browser as it is a tool for you. A URL tells the browser where to go, and without it, there would not be a way to locate the correct file. Computers need to be given particular commands because they only do whatever you tell them to do. Also, often a URL lets you know, in understandable words, how to get to a specific web location manually, as explained in the path example. Another great feature of a URL is that they are unique to single locations, so you would not have to worry about someone else stealing your intended visitors.
Request a Quote :
What are Webpage URLs
A URL (Uniform Resource Locater) is essentially the location of a web page used to direct users. For example, http://www.examplert4911.com/resources/contacts could be a URL for a page on some company’s website. As you can see, there are several parts to a URL.
Webpage URLs Scheme
- In this example, there is “HTTP”, which is the scheme. A scheme tells the browser what protocol it is using to exchange information. Other typical schemes include “HTTPS” (secure), “FTP” (for transferring files), and “mailto” (for email).
- The authority includes the domain name, which you can usually type in by itself to reach the website’s home page.
Webpage URLs Path
- This shows how to get from the home page to the desired location on the website. In the example URL, “/resources/contacts” show the path to the company’s “contacts” page. It is accessed by going from the home page to the “resources” page and then clicking a link to the “contacts” page. You can even locate sections within a page using a URL, such as https://en.wikipedia.org/wiki/United_States#Geography, which links to the “Geography” section of the United States Wikipedia page.
What is SEO
If you are want to make your website pop up in more search engine results, SEO can help. SEO is the art of making sites appear to more people in search results. There are many ways you can do this. For instance, you could improve your website’s design, which will lead to a smaller number of customers “bouncing” and looking for another website instead.
There is evidence that Google makes it so that websites with a lower “bouncing” rate benefit more in SEO. SEO experts know that using keywords help increase ranking and search results. Having a keyword and repeating it several times throughout your document will improve your standings in search results.
There are other methods to gain followers and customers, such as word of mouth, advertisements, and social media. However, unless someone happens to see or hear about you, SEO is the best option. Even if you do not have the best prices, most information, or whatever else would help you compete, SEO can get the most traffic to your website!
How to Create Parts of the Webpage URLs
SEO and URLs are not merely two isolated topics. You can use your URL to increase SEO for your website. The first thing that comes up in a URL is the scheme.
Primary Protocols in Webpage URLs
The two primary protocols used are HTTP and HTTPS. These are very similar, but there is one crucial difference. This difference is encryption. Because HTTP and HTTPS deal with sending and receiving information, you probably want the more secure one. Conveniently, the “s” in HTTPS stands for secure! Information you send over HTTP is seen word-for-word by anyone monitoring what you are doing. HTTPS encrypts that information and makes it impossible to understand by an outsider. Having HTTPS in your scheme will attract more security-conscious users also. Google expects this. Knowing that there is less of a risk visiting a website gives them peace of mind.
Authority & URL
The authority is also essential in SEO. People are more likely to click on a website that has certain domains in the URL. For example, it would be better to have a “.com” domain than a “.online.” Users will gravitate towards domains that they are comfortable and familiar with. The web is too uncertain of a place to click on just any URL.
Your URL should tell people that your website is safe and that it just might have what they want. It should be noted that a relevant domain name is also essential. If your domain name was something like www.iamsohappytoday.com, but you were a custodial company, people might not click on your website just because they do not even know that you are a custodian. The domain name should resemble the name of your company. For example, the URL www.seattlewebsitedesign.us helps the viewer understand that the website is for a web design company in Seattle.
Webpage URLs Path
The last part of your URL, the path, can also be adjusted to help you obtain maximum SEO. The path must be as short as possible. If someone wanted to find a specific page on your website, they might want to type in the path in the search bar instead of clicking on links from the home page. To make it easy on them, you should create a short, simple path, like “/about/meet-the-team.” Backlinko has researched to show that shorter URLs are better than longer ones, as they improve your search ranking. If there is a way to condense your URL, it is in your best interest to do it.
This graph demonstrates the effect of a short URL on SEO:
Shorter Webpage URLs
The highest-ranked websites usually have shorter URLs than the lower-ranked websites. Just twelve extra characters result in a jump from first to tenth! This highlights the importance of shortening URLs. This may be the most critical piece of a URL in SEO. As a guideline, neilpatel.com suggests using three to five words, which will keep it nice and short.
Keep Webpage URLs Easy to Understand
When writing a URL with SEO in mind, focus on readability. Keep in mind that the average web user may only understand URLs containing clear, readable words. According to moz.com, several good practices take place URLs should be easy to understand and have wording relevant to their use. They should include total English words, not obscure abbreviations. URLs should be condensed and to the point. Spaces should be replaced with hyphens, not underscores, which is Google’s preference. All letters should be lowercase since uppercase letters can confuse the browser. Finally, it is good to avoid displaying parameters in the URL, which are gibberish to the average user. A guide to the best SEO practices are shown in this image:
These are all ways in which URLs influence SEO, but do they influence search rankings? After all, while a user might care about the security of HTTPS or the readability of a short URL, the webserver does not. URLs do not have a significant effect on search rankings. Simply put, there are just other more critical aspects that weigh heavier in these rankings. Keywords can also affect rankings, but if adding one takes away from one of the more important attributes, do not bother them. Still, it should not be assumed that URLs are useless in terms of SEO. The previous recommendations mentioned previously still hold.
Webpage URLs Examples
For emphasis, let’s look at a good and a bad example of a URL. First, what is wrong with the following?
http://www.001Seattwebdescompanywebsites.net/abt/cntcs/quality webdevelopersavailablein seattle
- Does not have an HTTPS protocol.
- The domain name is not specific, and it is not clear.
- Abbreviations, uppercase letters, and underscores are used. Instead, there should be complete, easy-to-read words and hyphens in place of spaces.
- The URL path is lengthy and not clear in terms of keywords.
A URL with these factors addressed may look something like this: https://www.seattleswebsitedesign.us/about/web-developer-james. This new URL is obviously for a specific contact (James) at a Seattle Web Design Agency website.
Takeaway on Webpage URLs
To recap, your website should include specific URLs. It is proven that URLs can have a positive or negative effect on searches.
If you have a business competing with other websites for the top spots in search results, consider changing the URL. Your website’s URL is only a single line of text, a few dozen characters long. Do not let just a few words keep you from seeing your business grow. Instead, take these few helpful online marketing tips and improve the presence of your website.
Online Marketing, SEO services available to small businesses in:
Our tried and tested Small Business SEO Services help outrank competitors' websites and drive more traffic. Whether it's SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done! Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand.
If you want to succeed online and help your business's current online standing, then internet marketing is necessary. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential. More importantly, we can help pave the right path in making your website successful.
An SEO agency with innovative ideas, strategies, and solutions allows businesses to lead their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help companies effectively compete. We can help your Seattle business reach that desired ranking on search results.
We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales. Following is a small list of cities where our outstanding and best Seattle SEO services are available.
Washington SEO, SEM & Marketing Agency available in:
Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue | Federal Way | Fife | Kent | Renton | Kirkland | Issaquah | Lakewood | Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver.
Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, companies in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but instead carry it out to succeed whether you are close to home in Seattle or elsewhere.
Since the start of SEO, our SEO services and SEO marketers have focused on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys. Call an SEO Expert for a free no-obligation estimate - (425)-336-0069.
Digital Marketing Services
Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.
Internet Marketing Services
Our internet marketing services, coupled with web design and SEO, will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.
Organic SEO is the Perfect Solution
Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. At Visualwebz, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies coupled with web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!
Online Marketing Services
Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services they offer will be highly costly and outside your budget.
There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.
Visualwebz is a top Seattle web design agency recognized as a leading advertising and marketing firm in Washington.
Cities where we provide Web Design for small businesses:
Seattle Web Design Agency that offers custom web solutions.
Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services after that. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. Some of these include global and local presence, open 24/7, and outpace your competition.
We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and the USA. Yes, our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere?
Every business deserves a professionally designed website.
Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Trust our professional web designing and online marketing experience as proven, inexpensive, and practical for small businesses and professionals alike.
Our local web design services are available locally in Seattle, Washington, and all over the USA. An agency that offers various web services from custom web designs, SEO, and supporting Seattle businesses with our WordPress maintenance.
Local Areas we serve in Washington.
Local cities where we offer web design services include Auburn, WA, Seattle, WA, Covington, Kent, WA, Federal Way, Tacoma, Olympia, Issaquah, New Castle, Lakewood, Gig Harbor, Everett, Monroe, Mill Creek, Milton, Northbend, Puyallup, Redmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and Woodinville.
Custom Web Design Solutions
How can we not mention custom web design solutions? Many of our clients opt for custom websites to make the business stand out from its competition. A custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Bellevue, Tacoma, NY, California, and globally.
Hire the best Web Design Services in Seattle, Washington
With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!
Web Developers - We're not just a Web Design Agency.
Yes, we are a full-blown agency with a one-stop service. Our specialties are not only in web design but also in web development and online marketing. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.
Web Agency with perfect solutions & great reviews
Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company that assists many businesses in and around the Puget Sound area. We do not finish there; we've also helped Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!
Website Design & SEO - Call (425).336.0069
Seattle Web design services that build around Webpage URLs
Our services include social media, Web Page URL corrections, SEO, web design and are available but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
New Websites with Website Quality Webpage URLs Structures
Seattle Web development includes numerous online services, including SEO, On-Page SEO, and Social Media for Small Business. As a result, some local areas we serve include Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport.
Our web design services help businesses in and around Seattle: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
New Websites for Small Business available nationally
Besides providing Webpage URLs, SEO, and online marketing to local businesses, we also provide such services to small businesses in other states. Whether it’s a PHP or ASP website, we help all businesses. For example, businesses in Seattle, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where we help with Online Marketing
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
SEO and Web Design Services
Besides helping with new websites and Webpage URLs, we also provide individualized web design, latest user interface designs and have been building websites with trending web design elements since 2008. Whether it’s a minimalist website design, a new website for a Seattle organization, hairdresser, accountant, or local SEO for a dentist? We always deliver. Check our reviews and then call us at (425)-336-0069.
Web Design, Current Trends, and Online Marketing Blog Posts:
A Top Digital Marketing Agency in Seattle that provides a range of digital marketing services.
We have summarized some areas small businesses should be aware of when having an effective online presence.
Digital Marketing Tips and Insights
An SEO expert will always understand complex ranking formula fundamentals, SEO practices and explain SEO tasks and terminology to its customers. In fact, as professional SEO experts, they should never leave the clients in the dark! All professional SEO teams know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.
Search Engine Marketing may include:
- Content Marketing through effective email marketing will keep your business connected with your customers.
- We research keywords' so that they benefit how websites rank on search results. Targetting the right keywords means more traffic and customers. Hence, we take the time to understand each business and the best web words to use during online marketing and web design.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Unique Content Matters and should be carefully created and aimed at the right demographics.
- Digital Marketing and SEO should always entail on-page, off-page SEO such as social media and correct URLs.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs. Yelp.
- Voice Search is already here, and every business should be aware of its impact on getting future customers.
Web developers are digital professionals that may work as a team or may work independently. Some areas that they may focus on includes:
- Website Color Choices can be a make or break when it comes to attracting customers.
- Web design trends since 2000 have come a long way when it comes to businesses being able to get online. Numerous web design elements have come and gone. But, our web design agency continues to understand the complexity of websites, whether it's a KISS web design or a complex e-commerce platform. Whether it's a website built using website builders or custom-designed through hard-coding, we always use current web technologies and deliver attention-grabbing websites. For example, video headers, minimalistic web design approaches, and overall websites provide great user experiences and functionalities.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should take care of any web services.
- Having a unique and protected website will allow it to be secure from malicious attacks. We help keep websites functioning and out of trouble.
More Blog Posts on Web Design, Online Marketing, SEO, and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle | Smart Homes | Web Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query Language.
Yes, many cheaper options are available, but you should know the pros and cons of more reasonable website costs. Also, why do affordable websites not consistently deliver what you expect? Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they allowed us to work for them. Call us at (425)-336-0069.