Web Design Color
Web Design Color selection choices can mean a pivotal swing as to how a business does. In fact, color can attract more customers through digital marketing or getting very few with a poor choice.
Color that helps the “Wow” Factor
Web design is a science in itself, and color plays a critical role in the success or failure of a website. Selecting a suitable color scheme is one of many web design tips that should be carefully considered. Whether it’s a website color scheme, animation, or logo. “Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.”
Visitors are a crucial component of any website, no matter what website you have. Hence, to get visitors to your website and keep visitors on your website longer, the website must provide an appealing and desirable color scheme. Primarily a web design color scheme must be carefully planned to meet the emotional desires of the viewers while sending the right message.
Additionally, web development for small businesses must include web designers that are open-minded to using various color selection techniques while at the same time making colors relevant to the central purpose of the website. Web design color is so critical to a website that developers should consider using external tools to help them select the appropriate website color palette. After all, not planning a website’s color scheme carefully may lead to low traffic, an uninviting website that will cause visitors to keep surfing the web for competitors.
Web Design Color Basics
Web developers need to learn the basics to create the best website possible. The web design color that is visually appealing provides positive psychological responses. The color impact should be a focal part of developing the website’s initial process. For example, in the Importance of Color in Website Design, planning a website should begin with understanding colors. It’s always a good idea to start with the primary colors and then mix them to determine which ones are ideal for the eye.
Color groupings can be selected by mixing colors in the same family are a great start. The “psychology of color” should be included as an initial consideration in choosing web design color schemes because the effects on the mind and visitors’ emotions are essential concerns.
Types of Website Colors
Lastly, color is vital in determining a website’s message to its visitors. For instance, creating an appropriately colored website with a professional feel may signal that your company knows what they are doing and cares about its customers. Displaying a company’s logo in the company’s colors can also establish familiarity with your visitors and send the message that you are trustworthy. For instance, red provides warmth, and combinations of colors like green and red remind people of Christmas.
Be Open-Minded
Good color contrast on your website can improve visibility. Web designers should be open-minded and try various color selection techniques. To begin with, the “interaction of colors in design through complementation, contrast, and vibrancy.” Complementation involves finding colors to determine a visually appealing happy medium in color selection by finding colors at the opposite end of the color spectrum. On the other hand, contrast could be used to select a background and text color effectively.
Visibility via the correct Web Design Color
Visibility on your website is critical because visitors will have a tough time reading what the text says if you have a white background with yellow text. But if the yellow text is on a black background, it will “pop,” making it easier to read. Also, a bright, vibrant color like pink might catch your attention when viewing a website. Having vibrant colors for different websites can help direct your website visitors.
Web developers should experiment with color selection techniques to create an effective website. If you have an area of your website that you want visitors to view, you can make that part a bright color to attract their eyes to that part of the website. It may also help color code different sections of your website for an improved navigational experience in getting around your website.
Ref: https://www.shegmancommunications.com/impact-of-colors-in-advertisements/
Web Design Color Tools
Color is so important in designing websites that many tools help web developers select suitable color mixes. First, many examples of online website color selection services include Color Scheme Designer, Kuler, Colors on the Web, Color Combos, and others. These websites exist because they know that color requires careful consideration, and external tools can assist in selection.
In addition to these tools, other techniques can be used to make the time spent on color selection more efficient. For example, colors may not initially appear compatible until they are used on the website. Hence, web developers should not change the colors until they are tied to the design. Thus allowing you to see if the colors work in visual harmony. Again, color is essential, and companies have developed websites to assist in color selection. Experienced web developers stress testing your color selection in the website design before discarding color choices.
Bad Web Design Color Schemes
Avoiding the worst website designs mean that web developers must be careful when selecting the colors for their website. For example, the website https://www.pennyjuice.com uses too many vibrant colors. This website makes it hard for visitors to focus on the page’s main content. Also, viewers may find the website disturbing and not soothing to their eyes. Visitors might even consider the website a joke due to its lack of professionalism. After all, the impact on its visitors is essential.
The contrast between the yellow background and the text is too harsh. Even though the website is for kids and the colors are vibrant, the viewer may not have a positive experience.
Websites with a Lack of Color
A website lacking color can create a negative experience for a website viewer, just like a web page with too many colors. For example, the site https://uglytub.com has virtually no color at all. This website makes it hard to focus on its purpose because it is difficult to read. The reader must scan a white and black page to find important information. Hence, this website is not professional and will not attract many visitors.
This unprofessional web design color scheme undoubtedly sends a negative message to visitors to find another website. It makes one wonder how the website is advertising “How to Fix Ugly Tubs,” but the website itself is ugly. A lack of color in a website reinforces the importance of using the right colors when developing a website.
Website Development Tools Web Design Color Selection
Using proper website development tools to create a website can be beneficial. For example, the web developer for the website https://www.valleyisleaquatics.com/ did not use any tools like an online color service because their color scheme does not work. The colors on this website are misplaced and do not match the page’s content. Although the website is about swimming lessons, the background is yellow. Changing the background to blue instead of yellow will create a calming and more relevant service to the service they are selling.
Final Thoughts on Web Design Color
Color’s impact is vital that web developers carefully plan their design using various tools and techniques to ensure that their website is successful and relevant and promotes a positive visitor experience. Why bother designing websites if people don’t want to visit or even stay on them long enough to read what services or goods it offers? Remember, the objective is to provide the best website for a suitable customer base. Though website trends will continue to change, the color will always have a dominant factor in whether the website achieves its primary goal.
Online Presence Through Web Design Color
Web Design & SEO Services for Small Businesses
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Healthcare Web Design Services
We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. Dental web designers' effective dental web design services serve Dentists, Dental Clinics, specialized Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client for whom we have helped the site gain an online presence.
Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices, and other healthcare-related practices. Connect with one of our web designers today.
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Professional web solutions for the services sector
Our website builder and SEO services assist all types of businesses. Some of which include:
- Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises. Also, Consignment businesses like one in Tacoma, WA.
- Manufacturing companies like Algonac Marine Cast outside Seattle, WA.
- Mechanics, Car repair, Tow company, and auto shop garages.
- Contractors, developers, and home construction companies.
- Cleaning businesses like dry cleaning, web design, and carpet cleaning.
- Car dealerships and auto repair centers.
- Hairdressers, Hairstylists, spas, and salons.
- All types of small businesses and startups.
- Elderly care and Senior living web design services are also available.
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- We can help. Our accounting or finance-related firm's web services are affordable and specific to each business. Be it a small CPA or established CPA, accountant, Tax Services, or Tax Preparation Office.
- Other finance areas include investment firms, financial advisors, financial consultants, and investment consultants.
- We also help attorneys and law firms and provide the best law firm web design and SEO for any legal, attorney, or law practice. Also, our law firm website strategies aim at law firms looking for growth or law firms needing more online visibility. A good example is the NY Defense Attorney web design, where we took an old, outdated website and freshened it up.
- Our web services include sports professionals and sports-related small businesses and start-ups.
- Other professionals fall under the real estate sector.
Others
Web services for other industries
Website design services that benefit nonprofits, such as religious centers and churches, have always been part of our portfolio. For example, we manage the local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit, VillageFamilyProject.com website. Other nonprofits we are working with include TruthPharm.com.
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As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.
Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.