Snapchat Social Media Platform
Snapchat social media platform may as well be the best social media platform.
5 Reasons why Snapchat stands out
You’ve probably heard the name of the app because of its famous characteristics of taking a selfie or record a video up to ten seconds, which will self-destruct after its viewing. At first, it can be very irritating as you may want to view it again but becomes a norm over time. Especially, when you consider privacy.
Snapchat is one of the many social networking platforms available to online users. Social networking platforms usually put selfies and other user-submitted images into a user’s permanent timeline. In fact, Snapchat began simply as an application for users to share and post images on a limited-time basis, which has evolved into an ingenious technology for social media advertising and networking platform.
Overall, Snapchat is a widespread multimedia electronic communication app that lets users exchange photos and videos (called snaps) that are meant to disappear when they are viewed. It’s a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends. Five reasons why Snapchat stands out are:
No Phone Number
Snapchat doesn’t require a phone number to sign up or authenticate.
You can sign up with disposable temporary email address
No Digital Footprint
There is very little left when it comes to your digital footprint
You can actually use Snapchat with minimal permissions.
No Intrusive Advertising
Ads are seamlessly integrated with the Discover area of the app
Some History on Snapchat
It all started April 2011 when Evan Spiegel proposed the idea of Snapchat in his product design class at Stanford University. September 2011 was when the app officially launched, and only a year after that it had over 10 million active users!
In November 2013 Mark Zuckerberg, the founder and CEO of Facebook, tried to buy Snapchat for $3 Billion but Spiegel saw its potential and declined the offer. By May 2015, the app’s user base had increased tenfold. Currently as of 2019 there are an estimated 190 million daily active users. In fact as of March 2019 Snapchat reached 90% of all 13-24 year olds, and 75% of 13-34 year olds in the U.S. No doubt this social media platform as a great footing, especially when the likes of others did not make it. For example Google Plus was shut down due to its decline in userbase.
How does Snapchat Work?
All you would need to sign in is your name, email address and your birth date. To add friends, you can upload your contacts or search for people you know. Also, you can add somebody by taking an image of their “Snapcode,” a special QR code unique to each user. To begin a conversation you tap the big camera circle and take a snap.
Once you customize your snap with the different photo editing filters the app offers, you can send it to anyone in your friends list or add it to your story, which is a record of viewable for 24 hours by friends.
Do Messages Really Disappear on Snapchat?
It depends if you set a cut-off date on a snap, then they will disappear after the messages are viewed. In fact, a user is notified when the other party screenshots a snap message or photo. But third-party apps don’t trigger a notification. With that said, this can draw up privacy concerns.
Its a Story
A story is an assortment of moments within the type of footage and videos that are taken together to create a narrative. After Snapchat popularized the format, other social media services, including Facebook and Instagram, offered similar story-creation tools, too. On Snapchat, stories appear as circles, and when you tap them, they autoplay the pictures or videos the user have collected. For example, Our Stories like mini-documentaries of events, holidays, game championships or other things happening in the world on a particular day.
Snapchat Benefits Businesses
Snapchat is great for reaching an audience using a more personal approach. Big time celebrities, Digital Content Marketers, and Internet personalities alike often use this platform to show a “day-in-my-life” or “behind-the-scenes” to their projects and businesses can copy this strategy. These are also more likely to be seen on Snapchat than other social media platforms or by email.
Geo-filters: These are location-specific parts that may solely be unfastened by visiting a particular place. Businesses use geo-filters as the way for purchasers to examine in and advertise them. someone might produce a special geo-filter for their specific event for attendees to feature their photos. Snapchat has a revolutionary way of communication and for businesses to be on board when it comes to online marketing is essential. In fact, its popularity is all due to the easy-to-use functions that anyone can use or figure out!
But it is not all great, because of snapchat’s limited engagement features, business have no way of telling if their ads are actually being viewed by people as there isn’t a “like” button to determine whether or not people like this ad. There is also a limited amount of time you can utilize to talk about a product.
Snapchat is one of the worlds fastest growing applications for mobile users, Also, Snapchat is a way to communicate faster among your peers, and has the simplest interface design to make the process of interaction seamless.
Although, a fine line needs to be laid by its creators as to whether Snapchat will continue on its mission of being a social media platform and benefitting users through creative social content, or if will it go down the rocky road of trying to integrate the interests of businesses and large corporations who will want to manipulate users for the sake of gaining a larger consumer base.
Snapchat might continue to grow as more millennials become aware of it and digital media continues to grow, especially globally.
More on SnapChat
Some of the obstacles and competition Snapchat has faced in its progression include conflicts between the founders, and major platform competitors such as Facebook incorporating its ad revenue platform. One of the first obstacles that came between the founders happened in fall of 2011. According to Crook & Escher “…Brown and Spiegel got in a fight over…equity splits….and wanted 30 percent equity. Spiegel and Murphy disagreed…booted him from the company…” . The original team of Snapchat disbanded due to issues of greed. Although, this unfortunate event occurred the change brought about the official name change to Snapchat
An interview article in Bloomberg Technology by Oliver Renick addresses the social networking “competition” between Facebook and Snapchat. Renick states “…Advertising has to get related into consumer spending,” Left said. “Of course they’re going to be able to monetize Instagram and Facebook video and everything else, but you can’t discount viewership of YouTube and Snapchat. Anyone who has a teen knows you can’t discount the relevancy of Snapchat.”. This means that Facebook & Instagram may have a scheme to incorporate monetization systems in their platforms, the part that they may fail to consider is the user networks of YouTube and Snapchat that have captured much loyalty in the social networking market. This consideration puts Snapchat in the competitive realm of the major ad revenue generators in social networking that influence media of today and the future.
The infamous filters that makes Snapchat an up and coming social media networking platform. Although, Snapchat was brought to market in 2011 it is currently mostly known for its user self-applied filtered options and instant messaging. In Snapchat 101: Selfies, Filters, and Emojis, Oh My! by Gage Grammer, talks about “…everyone was joining the selfie nation!”. According to the Grammer “…Snapchat has become … popular instant messaging app …with people between the ages of 13-34…”. The main ways to consume this apps content are through Stories, Discover, Live, and Local.
These methods are the normal ways the app is enjoyed. Grammer also says “…Brands LOVE and utilize Snapchat to engage with their audience on a platform that allows them to directly interact with their favorite brand by taking screenshots, discovering secret passwords, and sending replies…” . The intimacy of this unique technology with its using audience further defines the application’s potential with user loyalty. Snapchat has evolved into a unique broadcasting network to interacted brands with user submitted content these filters are the niche of Snapchat that makes it an up and coming social media networking platform.
You have only 10 seconds to view the snaps and it is important to keep the customers on the chain of stories.
Brands use Snap Chat to see how many followers or viewers they have. Customers know more personal opinions of the brands or someone they follow and the brands will know what to improve, generate ideas to attract customers. The funny part here is you only see the stories maximum to ten seconds. Doing mundane daily routines on Snap Chat can also attract customers such as DJ Khaled. He basically snapchat put on clothes, go to studio, talk trash to someone, and snap his clothes. It is so basic that you can’t believe that he has so many followers. Therefore, Snap Chat gets customers attached to the app more because you watch again and again the snaps.
Why do we like Snapchat?
We like it for same reasons we liked Facebook and Twitter when they came onto the scene: they’re cool and possibilities are endless. Snapchat provides marketers and brands a platform for interacting with consumers in humorous and personal way. Imagine if you got a Snap Chat from the Burger King or the Michelin Man? It’s funny. It’s slightly unsettling. It’s a great brand experience. The Facebook Poke platform was recently utilized by an Israeli Lingerie brand; sending a ten second titillating video of a model putting on the brand’s tights. Clearly there is the safety of the Facebook name behind Poke but we believe the real success will be using the Snap Chat platform.
When you open the app, the camera is instantly activated and with a single tap, you’re snapping a pic. You don’t even need to dig through menus to take a video – simply hold the record button. Then, you feel more connected to your friends because you get photo updates of their lives throughout the day. Publicly using Snapchat can be scary. It makes you feel vulnerable, because it provides others with a glimpse into your day-to-day life, which cannot be faked with layers of editing. Snapchat is raw, intimate, and is a great way to interact with others. Finally, people gravitate towards authenticity and find such vulnerability refreshing in a world of photo shopped perfection.
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