Micro-animations and micro-interactions keep visitors engaged on websites.
Definition of Micro-animations
To define it in simple terms, micro-animations are “tools” embedded within a website which help users navigate through it comfortably. They can make complicated websites easy to navigate and easy to understand. Micro-animations can be used in many different forms.
Before getting into that, however, everyone needs to fully understand what micro animations are and what they do. Many times, businesses do not give enough attention to micro-animations, which can lead to poor website design and a loss of potential customers. A lot of companies also do not understand what micro-animations are or what they can do to benefit a company. This is a large problem because occurs everywhere and it means that companies are not using their websites to their full advantage. By not getting the full use out of a website, companies with complicated websites will lose out on some customers who do not have a lot of time to spend fiddling with an unorganized website.
Defining the beginning (website)
Before we learn about what micro-animations are and how they help, we must first learn about how a website can benefit a business. In fact, having a website is very important for any company wanting online exposure.Having a website makes it easy for users to learn about a business, services and products being offered. It is clear that online shopping has been rapidly growing and is outpacing in-store shopping.
Research also shows that online shopping is growing faster than the standard retail buildings are being built. In fact retail is expected to grow faster at 13.6% p/a from 2018 -2022, and at the expense of store-based retails at 1.5% p/a
Importance of quality control in a website
Now that we know the importance of having a website for any business, it is time to mention the importance of having a website that is well built. With the creation of a website, users can visit and gain a seamless experience. However, if your website is not built well and not appealing, the likely hood of a visitor leaving increases. There are many ways in which a company can improve their websites and attract more customers. Fore example through micro-animations visitor retention increases.
Are micro-animations are noticeable
Even though many people do not notice them, they are in almost every website and are seen by everyone on a day-to-day basis. A large purpose of micro-animations is to direct users and inform them of an action they are taking. For example, looking at a Google-owned website like, https://yourplanyourplanet.sustainability.google/ , it is clear how micro animations are placed. For example, the user can try selecting an option, and the web page will trigger small animations that show the user what will happen if they proceed with that choice. In other words, websites can have little animations that foreshadow what will happen when a user will click on a certain area. These subtle additions generate a better user experience.
An Example of Micro-animations
There are numerous types of micro-animations that can all be incorporated within a website. Looking through a few popular sites, it is clear how every site has its own type of micro-animations that make it special.
For example, https://www.awwwards.com/awwwards/collections/animation/ , it shows many of the different scenarios and popular types of micro-animations. This site shows exactly how they can be used and examples of them in use. One popular type of micro-animations is the hover animations. These are situations where a user will hover over an object on a webpage, and the page will then perform some kind of animation within that webpage. This is probably the most simple animation because it is the easiest to implement to any given situation. This animation is great because it can provide the user with a pleasant experience and can make any webpage look clean. Also, it paints an intuitive picture for visitors, and allows them to further explore.
More micro-animation examples include:
These are important because they can grab the user’s attention at the last moment and can influence them to read that section. Often times, the scrolling micro-animations are what catches people’s attention. These scrolling animations can also be very unique. Many companies can manipulate them and tune them so that they look the best with their website.
These are by far one of the most commonly encountered micro-animations. Both developers and consumers encounter sliders every day in many forms, whether it is adjusting brightness on your phones, or turning on features in a website, sliders are everywhere. These sliders can be beneficial because they are an improved form of a “yes or no” scenario. A slider either has two options like a yes or no question, or a large number of options like a volume slider.
These micro-animations are appealing and allow users to interact. Many websites use pop-up windows because space can be used effectively. If your website has too much information, a pop-up window can hide some of the information and bring it up whenever the user wants it. Examples include, accordions, toggles, drop downs, as well as a window popping up as a call to action. Other examples include live chats that are prominent.
It is crazy to think that so many websites do not include micro-animations. Especially, when they could be monetizing from the addition of intuitive and attention grabbing micro-animations.After all, first impressions are the most important when it comes to online stores and without micro-animations, websites can be plain, dull and boring thus turn away customers.Overall businesses need to learn how to incorporate micro-animations so that the users entertained and connected. By creating an environment where users will return, companies can gain a reputation and build up their status and ranking.
Using micro-animations allow content to be organized and very informative. Websites that cram a lot of details together tend to be confusing and often times overwhelming for users. Hence micro-animations incorporated correctly will provide solid benefits to any business.
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Our website builder and SEO services assist all types of businesses. Some of which are:
- Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises.
- Mechanics, Car repair, and auto garages.
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Our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.
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Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma and states like Washington, California, and ones further out!
Organic SEO is the Perfect Solution
Yes, SEO is the right way to get your website and visible online. But, you need to hire an agency that knows what they are doing. We at Visualwebz work on guidelines set by search engines. Thus, getting positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Bellevue or other areas. But reach further beyond into other states!
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Micro-animations for Small Businesses
If your looking for website developers near you, email marketing services, or an eCommerce developer you’ve come to the right place! We provide web services to the following areas, but not limited to Auburn, Algona, Milton, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Olympia, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.
Professional Website Development & Micro-animations
Seattle Web development includes numerous online services including SEO and online marketing. As a result, some local areas we serve include:Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.
Notably, Visualwebz.com serves numerous businesses around Seattle. For example, Ballard – Small business in the Ballard area will no doubt benefit from our website’s services. For example, the first-page ranking will allow your website to rank well in Google. In addition, other areas in Seattle include: Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design
Effective web design via Micro-animations services offered nationally
Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Puget Sound, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.
- Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA
Other cities and states where Micro-animations services are available :
- Oregon | Portland | Salem | Eugene
- Idaho | Boise
- New York | Brooklyn
- California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
- Canada | Toronto | Calgary | Vancouver | Surrey B.C.
- Texas | Austin
- Indiana | Indianapolis
Visualwebz provides Micro-animations with state of the art web development software and animation software. Whether its a CPA website, Home Daycare or any other small business, we can help. We specialize in all platforms including website builders and website maintenance.
Cities where we provide Web Design for small businesses:
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Our local web design services are not only available locally in Seattle, Washington,but nationally. For example local cities where we offer services in Washington include Auburn, WA | Seattle, WA | Covington | Kent | Kent, WA | Federal Way | Tacoma | Olympia | Issaquah | New Castle| Lakewood | Gig Harbor | Everett | Monroe | Mill Creek | Milton | Puyallup | Redmond | Renton | Tacoma | White Center | Vancouver | Bellingham | Seattle.
If you need a new website or just looking for some website support, reach out to us, and let us help.
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Web Design, Current Trends and Online Marketing Blog Posts:
Visualwebz LLC is a Top Digital Marketing Agency Seattle 2018 and provides a range of digital marketing services.
We have summarized a number of areas every small business should be aware of when it comes to having an effective website:
Digital Marketing Tips and Insights
- Content Marketing through effective email marketing will keep your customers connected.
- Benefit of Keywords ensures that websites are targeted at the right customer base.
- Effective Online Marketing is a necessity for solid website ranking and should be part of all marketing campaigns.
- Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs Yelp.
- Unique Content Matters and should be carefully created, and aimed at the right demographics.
- Digital Marketing and SEO entail on-page, off-page SEO and social media.
- An SEO expert will always have understanding on page one ranking formula and practices.
- Marketing and animation go hand in hand, especially when it comes to engaging visitors.
- Our multi page generator helps create multiple land pages.
- Website Color Choices can be a make or break when it comes to attracting customers.
- Voice Search is already here and every business should be aware of the impact it will have on getting future customers.
- Understand website costs and why cheap websites don't always have the ROI.
- Web design trends from 2000 to 2019 have come a long way when it comes to businesses being able to get online. Our web design agency understands the complexity of websites. Whether its a KISS web design, or a complex e-commerce platform. Even, if its a website built using website builders or one that's custom designed through hard-coding. We always use current web technologies and deliver attention grabbing websites.
- Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason why a professional web design agency should be hired.
- Having the greatest website also means that its protected from malicious attacks. We help keep websites functioning and out of trouble.
More Blog Posts on Web Design, Online Marketing, SEO and related areas:
Google Panel | Google Adwords | Google Trends | Rich Snippets | | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle | Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping