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Google Trends

Google Trends insight by an online marketing firm.

Search engine optimization (SEO) is an ever-evolving field. Content marketers and website owners frequently seek tools and strategies to stay ahead of the competition and adapt to evolving user behavior. One such underutilized tool is Google Trends.

Google Trends provides valuable insights into what people are searching for and how their interests evolve. When integrated into an SEO strategy, it can help you discover trending topics, optimize keywords, and even outpace competitors.

Not sure how to harness its power? This guide will walk you through everything you need to know about Google Trends and how to use it effectively for SEO success.

Unlocking the Power of Google Trends for SEO

Google Trends is a free tool from Google that visualizes the popularity of search terms over time. It shows how often a term is searched compared to its highest search volume, giving you relative data rather than absolute numbers.

Key Metrics in Google Trends

  • Search Interest: A score ranging from 0 to 100 to represent the search term’s popularity.
  • Related Topics & Queries: Suggestions for other search terms related to your input, giving you avenues for content creation.
  • Geographic Insights: Breakdowns of where specific terms are most popular.
  • Understanding these metrics is essential before applying them to your SEO plan.

Understanding Google Trends Data

Key Metrics in Google Trends

Search Interest:

A score ranging from 0 to 100 to represent the search term’s popularity.

Related Topics & Queries:

Suggestions for other search terms related to your input, giving you avenues for content creation.

Geographic Insights:

Breakdowns of where specific terms are most popular.

Why Google Trends Matters for SEO

Google Trends enables you to gauge demand and interest, ensuring your content aligns with what your audience wants. It can improve your SEO performance by helping you focus on topics that are gaining traction in your niche.

What are Google Trends?Google Trends

A search engine company called Google Inc. created Google Trends software to show recent events. It was launched on May 11th, 2006. Then, on August 5th, 2008, a similar program called Google Insights for Search was found. Subsequently, a few years later, on September 27th, 2012, Google merged Insight, now known as Google Trends. Google Trends is a public web facility provided by Google. According to Google Inc., it provides real-time updates on global trends. It provides users with a fresh update on current global events. They have their way of processing the data from the most important trend to the least important. They use a five-word search to piece together to find the breaking story. Additionally, they utilize a graph that identifies trending topics.

Google Trends offers a wide range of categories, including business, sports, health, and more. Additionally, it provides features to view what is trending in other countries as well. What’s great about Google Trends is that it not only shows current trends but also trends from the past. This allows users to stay informed about recent global events. This eliminates the need to watch the news and wait for it to come up.

Additionally, Google Trends offers features that display data relevant to us. For example, Mother’s Day is approaching soon, this weekend, as I write this paper. So Google Trends goes the extra step to show what is better for their mother, a brunch or flowers.

The Purpose of Google Trends

According to searchenginewatch.com, Google Trends serves multiple purposes. One of the primary purposes is to show people how their interests are changing or spiking. There are four ways you can search on Google Trends: web search, worldwide, time, and categories. These parameters can be edited to allow people to be more specific about what they’re looking for. An example of this would be if someone from a company wanted to check their interest in a product. They could search the product name and see how the interest in that product is doing. The claim could be spiking or declining, and the company would be able to track this. The company could then modify aspects of the product and observe how it affects interest. They can also compare the product’s attraction with their sales and see how they can affect both.

Google Trends can also be used by public figures who want to know how announcements they’ve made have affected their online interest. An example of this would be that Ariana Grande and Mac Miller broke up yesterday. As of last night at 8 PM, interest in those names had spiked too high compared to usual. If they broke up to spark interest and get their names in the news, which is common in Hollywood, they could use Google Trends to check and see how much they sparked. Then, they could match that with their sales and see how much they spiked. There are many other instances where this could be used and is used. These examples were to demonstrate the purpose of Google Trends.

 

Identifying Trending Topics

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Use Google Trends to Spot Industry Trends

Explore your industry’s search trends by entering relevant terms. For example, if you run a fitness blog, you could type “home workouts” or “yoga routines” into Google Trends to see what’s resonating with your audience. This helps you stay relevant.

Tip: Check the “Rising” section under Related Queries to spot new phrases or terms gaining momentum.

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Identify Long-Term and Short-Term Trends

Understanding whether a topic is evergreen (steady interest) or seasonal (interest spikes at specific times) is key. For instance, “New Year fitness challenges” might spike every December and January, whereas “best weight loss tips” could remain constant.

By knowing the difference, you can prioritize topics and plan content that aligns with your publishing calendar.

Type of Trends on Google Trends

Google Trends has four main parameters. These four parameters are web search, location, time, and individual categories. The web search is a search bar at the top of Google Trends to type whatever you want. It will then show your interest in that search term and how it changes. The location helps you narrow your search to certain places, like countries or states. You can also put certain countries, showing you the most popular things in that country. This can be used to see what important things are happening in other countries.

Google Trends screenshot

The following parameter is time. This will show you the most popular searches over a specific time interval. It can also show you at a particular time. You can use this by going to Top Charts and checking by year. You will be delivered the most popular searches from many categories from that year. The final parameter is categories. This is just a tab you can click on that will show a bunch of categories. If you click on these categories, it will show you what things in those categories are spiking. For example, if you go to categories and click on the business, you will see the most popular/trending stories. Currently, the most popular story in the US is about a Boston Dynamics robot. These are the main types of trends on Google Trends.

How are the trends found?

There are a lot of different types of trends that are on Google trends. It has a lot of various categories and other ways that they represent these data. They use graphs, tables, and more to present the data they collect. According to ‘whatis.techtarget.com,’ Google gets its trend by using its search engine to see how much it was searched. What they do is they take five words that were searched the most by the search engine and piece them together. Which allows them to see which stories they are trying to look for out of the recent ones. For example, Mexico’s national football team, ‪Rafael Márquez, ‪the 2018 FIFA World Cup, ‪Juan Carlos Osorio, and ‪Javier Hernández was searched most often in the last three hours. When these five words are pieced together, it comes out to the Mexican soccer team roster release.

Another way that they find the trends is by using the traffic on other websites. According to ‘searchenginewatch.com,’ this allows them to create columns like “Also visited” and “Also searched for.” What they do is, instead of looking at the traffic on that specific word, they look at the related terms. This divides the data into percentages of visitors from a particular geographical region, and a crucial feature is how the data is presented on maps. This is called “Geo-Targeting.” For example, it has data on the Trump administration and which countries are interested in them. This data is also presented by states as well and some counties as well. They show a descriptive and in-depth analysis of the trends geographically.

 

Summary

Finally, Google Trends can be a great tool to jump on board and write a great article on a current topic being searched. This will undoubtedly benefit SEO (Search Engine Optimization) and online marketing. For example, at the start of the year, we placed an article on SEO Trends 2019. With its attention-grabbing title and content, we were able to funnel the content to the right audience.

We strongly encourage any small business to keep an eye out for what’s happening in their industry and immediately jump on board with an article. This online marketing strategy will help more traffic to your website! We also understand that you may be too busy to take on such a task, hence, why we’re here to help.

Visualwebz is an SEO and Web design agency. Please read our reviews. You won’t be disappointed. Call us at (425)-336-0069.

Leveraging Google Trends for SEO Success

Google Trends is not just a tool; it’s a competitive advantage when used strategically. Whether you’re crafting blog posts, planning seasonal campaigns, optimizing keywords, or outsmarting competitors, Google Trends gives you data-driven insights to refine your SEO strategy.

Want to take your content to the next level? Combine your Google Trends research with robust SEO strategies and tools to create evergreen, high-ranking content.

If you’re ready to elevate your SEO efforts, start experimenting with Google Trends today. You’ll be surprised by how powerful those trendlines can be for unlocking incredible business potential.

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Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham, but we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'll only realize that the SEO services will be highly costly and outside your budget.

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Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. For example, local cities include Seattle, Federal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma and Bellingham, WA.

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