KISS Web Design
KISS Web Design – Keep it Simple (and drop the last S). Whether it’s a smartphone website or one of the best websites, they all have one thing in common. They are simple!
What is KISS, and How Does it Apply to Web Development?
KISS is an acronym that stands for “keep it simple stupid.” Some people substitute the last “S” for words like sweetie, students, and straightforward (I think you get the idea). The critical point is to employ simplicity in place of complexity whenever possible. As web design trends have come and gone, top websites have always adopted this standard – KISS (SIMPLICITY).
Implementing the KISS strategy can result in long-range savings in web development, maintenance, and engaging visitors.
Most importantly, KISS equates to satisfied customers, new and existing.
So What is Simplicity? And Why is it Important?
For some reason, simplicity is often equated with being basic or plain. And who wants a website that is either of those?
It is very straightforward. And straight forward is a bonus whether you are a website visitor or the developer tasked with designing and modifying the site.
Keeping the site simple and clean (easy to understand) allows visitors to determine in 5 seconds or less if they have found what they need. Making bold, concise headlines provides enough information for a quick evaluation. And often entices people to read the actual details. People who read your communication are more likely to sign up or buy.
The web developer’s rule of thumb is keeping a customer’s perspective. Is it easy to use? Does it deliver and focus on the keywords that brought the user to that page? This is a vital point. It is something to remember for all your web pages, not just the home page. They came to that page with a specific problem or request in mind. To provide the solution. Don’t muddy the waters.
Research has shown that focusing on one objective only increases conversions by almost 20%.
Kiss Web Development Approach Helps Small Businesses.
KISS Web Design
Attention Grabbing Web Design through KISS
Know Your Audience and Employ a Team Approach to Web Design
Your website is your company’s virtual face to the outside world. The best way to avoid business complexity overshadowing function simplicity is to ensure your design team includes developers and business people. And not just managers.
When you include the developer, he can often provide alternative solutions to complex requests. And if (for example) one of the customer service representatives is part of the team, the actual answer to “why we always do…” can be more readily obtained.
The developer usually knows how your other systems work. And if he is familiar with your databases, he may also know of existing resources that could be used behind the scenes to drive the provision of information to your website.
The customer service representative generally knows the situations behind “why we have to do….” So the developer gets more than just the manager’s statement, “This is what they do, and it has to be available on the website.”
Implementing simple features on the website should easily translate into a better experience for your customer.
When in Doubt, Refer to the Experts. Then evaluate.
The internet can provide you, professionals, and businesses with lots of solutions and answers. However, when faced with high-potential impact, it is often best to locate resources with proven expertise, whether an in-person solution (hire the consultant) or research materials proved by your follow-up.
When the stakes are high, fact-checking and cross-checking of the presented solutions are always recommended. Just because you found it online doesn’t guarantee it’s true!
Geek-to-geek. Some I.T. Specific Recommendations
Whether designing a new website or maintaining an existing one, some fundamentals can simplify the experience. The first is adopting a proven model such as the Waterfall Model. It is a methodology that breaks the process into bite-sized chunks (or, more precisely, several phases).
If you are new to Web Development, it is in your interest (and your company’s) to ensure you are familiar with “best practice” recommendations. Such recommendations will simplify your day-to-day operation for years to come.
Let’s acknowledge, “There are things to learn before development starts.” sometimes challenges are a day-to-day occurrence for I.T. Below are examples of some Web Development challenges. As well as some high-level recommendations.
Mobile Development.
Your site should work just as seamlessly on a mobile device as it does on your desktop. You can use software frameworks that simplify development while providing responsive web design.
Web Accessibility
Web accessibility for users with disabilities should be on your list. Your company is interested in designing web pages that can accommodate visual problems, hand control, seizures, hearing issues, and cognitive challenges.
Separation
Be aware of (and employ) Separation of Concerns. This is a design principle wherein you break up web content using distinct languages. For example: Use HTML5 to describe the page content. Use CSS3 to describe the page layout. Use JavaScript to provide interactive functionality.
Take Away on KISS
If you employ the power of simplicity whenever possible, your web development experience will be simplified. In addition, a website built with KISS in mind will ensure that visitors find exactly what they want!
Web Design & SEO Services for Small Businesses
At Visualwebz, we provide a range of WordPress web design, website development, and web marketing services to a diverse group of small businesses. We deliver WordPress website design for large companies, SEO for startups, and e-commerce websites for brick-and-mortar small businesses. Our web developers have a strong understanding of the needs of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.
KISS Web Design
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Top Web Design & Digital Marketing Agency - Web Development and Online Marketing Experience.
Web Design, SEO and Online Marketing Blog Posts:
A Top Digital Marketing Agency in Seattle that provides various digital marketing services.
We have summarized some key areas that small businesses should consider when establishing an effective online presence.
Digital Marketing Tips and Insights
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Web Design Tips
Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:
- Website Color Choices can be a make-or-break when attracting customers.
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More Blog Posts on Web Design, Online Marketing, SEO, and related areas:
- Embrace Search Experience Optimization (XSO) to enhance the entire user journey, not just traditional SEO metrics.
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