Social Media Online Marketing

New Platforms Being Developed

New platforms develop daily, but all center on the same basic premise: “Look what I can/am/will be doing!” and mobile social media apps follow that same design. Some focus on the ability to intricately customize the things they share with their friends or fan base, like the app “Universe,” which allows you to group text, sounds, images, gifs, etc., to create a “Verse” which you then share with your friends, contacts or random other people on the app. This appeals to people who might not want to clog up a feed with individual posts, each with text, a song, or a video, creating less clutter for others while offering a wide variety of options to express oneself.

Social Media Online Marketing provides convenience.

Many people are looking for convenience in their social media outlets. Many outlets have computers and mobile platforms, while some only exist on mobile alone. Why turn on a computer, wait for it to boot, log in, and wait for the browser to open and load when you could whip out your mobile device and hop on social media immediately? Mobile social media apps remove the constrictions of computers by offering an “on-the-go” way to connect with people you know and even with billions of other people you didn’t know! Social media has been linking people worldwide since its inception and can now travel with you anywhere.

Add Music

A talk show is an excellent example of communicating in new and unique ways. For each situation, there is an outlet tailored to the occasion. With it, you can host a virtual chatroom about the topic of your choice, allowing for open discussion. Flipagram is another excellent example that is pushing the boundaries of social media. Like Instagram, it will enable you to share photos and videos, but Flipagram also allows you to add music to them without copywriter infringement issues. This allows for more customization and expression, which many people appreciate. Ello is another social media network designed specifically for “creators” that allows for great creativity and unique shareable content. With Ello, you can connect with people with similar tastes, be inspired, and post your creative talent to share with others!

Topic Related

On the opposite end of the spectrum, you have the new app “Li.st,” which is only for sharing lists of things. While there are no restrictions on the types of lists, the format doesn’t allow for as much customization as an app like “Universe”. Everything must be in a list format, which can be entertaining initially but soon lose excitement over a few weeks or months. There is also “Litsy”, an app that focuses only on sharing books or how far you’ve progressed in books with others.

These particular apps might not become as popular as others because of their restrictions. People would probably prefer to post all these things on one app instead of many different ones. Still, the niche kitsch of these apps might garner some short-term fame, and if the developer is willing to listen to user feedback, it could gather momentum to stay relevant for quite some time.

World’s Biggest Shopping Mall

Shopping and making purchases are other outlets for social media to be utilized as a business and offer convenience to the user. Wanelo is a new social media group that defines itself as “the world’s biggest shopping mall.” It allows users to access many different shopping sites all in one place, like a giant catalog. The profit incentive is evident, and the user saves time by only needing to use one site to find and research products. Also, users can follow their preferences in brands and companies they like purchasing from.

Companies can benefit immensely from higher engagement and more social media engagement with their customer base. The vast majority of retail brands use two or more social media channels. Various industry reports have found that approximately 85-95% of retail brands maintain a presence on at least two social media platforms. With the younger generations expecting quick responses via social media, companies, and brands will likely reach and talk to their customer base in new and exciting ways.

SlideShare & FreshTeam

Large companies can significantly benefit from an effective way to share information and communicate within a team. Slideshare is one example of a social media platform that allows for the public or private sharing of PDFs, PowerPoint presentations, and Word documents. New Social Media Online Marketing is also emerging from personal-use applications and into the workplace and business sector.

Social media will continue to streamline the workplace and teams of all varieties. Freshteam is another excellent app for group use. It allows messaging, chatting, jumping into voice calls, conference calls, and checking each other’s locations. In theory, it could positively impact productivity and workplace communication.

Social Media Online Marketing is a necessity for Businesses.

Social Media allows a business to increase awareness and brand loyalty. It also allows them to get a lot of trafficking and search ranking, not to mention that social media platforms are also suitable for keeping up with competitors and seeing what they are doing, which will give the advantage for a business to scope up their competition and try to get the upper hand and compare themselves to similar companies with similar audiences as well.

Another advantage of business and social media interaction is the advantage of interaction geared towards building relationships with the customer and other businesses. Social Media gives an advantage for customers to strike out their opinions, good or bad, which is excellent for the company to receive customer intake and feedback, as it can offer insights that assist businesses to improve products and services that will better help the clients and extend in loyalty to their brand.

Branding via Social Media Online Marketing

As most of us know, businesses nowadays use social media platforms to cause awareness, further build their brand, and attract consumers. An example is Snapchat, a well-known platform that lets you easily send pictures and short videos, view and create live stories globally, and explore news in Discover to communicate with friends and others.

Businesses have been using Snapchat effectively, especially since the launch of geo-filters. Companies like Starbucks, Red Robin, and even McDonald’s are well known for having their geo-filter. It can be great for businesses to use these social media platforms because they allow them to reach a broader audience, whereas SlideShare and Linked In target a more professional setting. Snapchat targets a more young and trendy audience.

Future of Social Media Online Marketing

The subsequent big social media outlets will focus heavily on portability, customizability, simplicity, and professional and business applications. The ability to share everything at once with varying demographics offers a convenience that can’t be replicated with more simplistic, hyper-focused social media apps. We will likely see many new social media channels compete with the most popular mobile social media like Vine, Musical.ly, Dubsmash, Snapchat, Instagram, and YouTube. With Vine giving up the ghost, will Instagram’s video feature replace it? We can only see new challenges rise while others like Google Plus tried to outsmart FaceBook but eventually closed. Then there are different approaches like Pokemon Go! and TikTok.We can only wait and see which will rise and fade away.

Take Away on Social Media Online Marketing and SEO

Social Media is a great tool and service adopted by individuals and web agencies to connect with people and drive traffic. Still, social media does not have a direct correlation to boosting SEO. For example, having a lot of likes or shares will not mean that your web pages or website will improve its ranking. Of course, that does not mean that future Google trends may not have this incorporated. For now, creating unique, attention-grabbing titles and content on the top social media platforms is best. Finally, it’s always good to be at the forefront and utilize all the popular Social Media Platforms.