Business owners should have these key skills…
Business owners should be aware of some core areas.Just because you own a website doesn’t mean you have to have a Bachelor’s degree in Computer Science or a web development certificate. A lot times people looking to start a website seek the help of someone who can build it and put their ideas to work. It’s up to the website owner to learn important skills to keep their site relevant and up to date.
First things first a website owner should know HTML and CSS or at least understand the basic concepts of how it works. This enables the owner to make simple changes such as correct typos or add text to their site. Something as simple as not being able to update text or correct typos can deter people from visiting your site again. A site for community center is a perfect example as to why knowing HTML and CSS is very important. Community centers often have public events where people rely on their website to get up to date information and notice of cancellations. The ability to manipulate text is a critical skill for controlling content, but another skill just as important is creating and managing media content.
Sites that are filled with text are much less appealing than those with photos and videos, and not being able to control your media content can make your site stale. You must be able to create unique media that appeals to your target audience. Going back to the example of a community center website, visitors will want to see media on the site that pertains to the activities they offer during that specific time. business owners not only want to create appealing media content but they also need to be able to change the media content on their site as well. business owners need to know how to update the media on their site to ensure that it is up to date and relevant to their audience. As we can see content and being able to organize or change the content is very important. But what happens when you have too much content? This leads us to what we believe is another essential skill for site owners.
Sites should definitely be presentable and if the owner find themselves with too much content or pages are not visually appealing. Then owners should definitely know how to rearrange their site. Knowing how to tweak your site can make the world of a difference you might want visitors to focus on certain areas of the sight or maybe even have to add something to conform to local laws. In addition to rearranging the site owners will want to know how to add pages. An example would be a retail site where inventory is constantly changing as new merchandise comes in. Rather than updating the site and loading all the images onto one page, the retailer is going to want to organize the site so that visitors can see a certain amount of merchandise on each page. This has additional benefits as the owner can organize the site to put emphasis on new merchandise or promotions. Determining site layouts and pages definitely help engage a visitor, but business owners want to attract new visitors as well.
In today’s society social media plays a huge role in attracting visitors to sites, so it’s important to be able to integrate social media to a website. Along with owning a site it is recommended that your site is connected to a social media site. Social media allows owners to give followers updates on the go without having to do any editing of the site itself. Most often it is the easiest component to attracting visitors, but managing social media can takes a lot of thought and effort. Site owners need to ensure that content posted onto social media is in line with their site. A good example would be Nike; they utilize social media by posting videos of athletes to promote products on their website. You can successfully attract visitors by raising their curiosity of products or by simply showing your company’s values through videos and photos like Nike has done. Now that we have covered all the skills needed regarding the presentation of a website, it is time we look at a topic that is overlooked.
After finishing up putting together a webpage it just as important to follow security guidelines so that it is secure and protect the user and the administrators of the website. Although security guidelines are more of a personal preference as it may differ from one programmer to another. These are a few techniques a website owner should be aware of so that they may build a safer, a more protected website for visitors.
Although it may be obvious, keeping your software up to date is essential in keeping your website secure. This applies to both the server operating system and any software that you may be running on your website. By keeping your software up to date, you would limit the security holes that may be exploited by hackers. However if you were to use a third part hosting company you don’t need to worry so much about applying security updates for the operating system as the hosting company should take care of this. You should also be aware of how much information you give out in your error messages. For example if you have a login form on your website, you should think about the message you would use to communicate “attempt-failure” when attempting logins. You should always use common messages like “Incorrect username or password” as not to specify if a user got half of the query right. If a hacker tries to attack and if you an error message saying only one of the field is correct, It would give the attacker opportunity to concentrate on the other field, which makes the website that much more vulnerable.
In this day and age everybody knows that they should use complex passwords to secure their login information but unfortunately that doesn’t mean they always do. Obviously as admin and server logins should have really strong passwords it is also a good idea to insist your website users to follow the good password practices. Although many users would not like it, enforcing password requirements such as a minimum of around eight characters, including an uppercase letter and number will help to protect their information in the long run. Another dangerous security risk is to let users upload files to your website even if it is simply to change their avatar. Even if the upload may look innocent users with malicious intent can upload a file with a script that could potentially open up your website. Generally the web server s won’t attempt to execute files with image extensions but it is not recommended to rely solely on it. There are a few options available to prevent this from happening such as changing or renaming file extension on upload but nonetheless if you intend to let users upload, you should treat all the uploaded files with caution.
Once you think you have done all you can then it’s time to test your website security. The most effective way of doing this is via the use of some website security tools, often referred to as penetration testing or pen testing for short. There are a lot of free tools or commercial tools that you can use to test out your website. They generally offer on a similar basis to scripts hackers will use in that they test all known exploits and attempt to compromise your site using some of the advance methods. These are just a few of the methods that can make your website more secure. As technology advances, it also allows users and creators to deploy more techniques and methods to enforce what they are trying to accomplish. It is a good idea to keep up with technology which in turn will give you more knowledge about preventing and keeping your website safe. This all might sound complicating and it can be at times, but as long as a website owner has basic knowledge they can get by.
When it comes to owning a website you definitely don’t need to know all the small details. It is much more important to know where to find the resources to get the correct answers. Whether a website owner needs to add text or update media on their site. Sites like w3schools.com can be a great resource to help get the desired end result. Staying up to date with current trends in social media gives the website owners an edge when it comes to promoting their site and helps understand what their visitors are into. It is also a great idea to keep your skills up to date simply by practicing and applying these skills, as a business owners this will save time, money, and frustration down the road.
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Whether you’re looking for a new website, or looking to revamp an existing small business website, at Visualwebz we totally understand business owners and the website benefits your looking for from being a website owner, be it national, international or local business listings, small Business Websites has been our specialty since 2008!
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