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A business presence is necessary to succeed in today’s online environment. It certainly applies to your small business web design and marketing strategies. Running your small business is challenging and comes with many challenges. Learning from the mistakes of others is the best way to prevent making those mistakes yourself: Business web design and marketing strategies.

Web design for small businesses can be challenging. You have resources different from those of a large company and a bigger website marketing budget. However, following the guidelines below, you can ensure that your online presence reflects your brand and attracts the right customers.

Small Businesses Don’ts

• Use Flashy or Cluttered Design
  The last thing you want to do is confuse your viewers. Keep that goal in mind and make your design simple and polished. Less is often more. Space allows your message to stand out and quickly communicate to your audience. Regarding navigation and effective UI, Web Design is a must for an intuitive flow.
• Have Poor Navigation
  Think about your website as if seeing it for the first time. If you’re a customer, can you navigate the site easily? Are there clear links to reach the most popular information? Avoid making the audience dig through multiple pages to get where they want. Drop-down menus on the homepage should demonstrate all the possible pages.
• Fail to Include a Clear Call to Action
  Consider the action you want your targeted audience to take. Do you want them to fill out a survey? Email your business for a consultation. Make sure this action is prominent and accessible on your website.

Website Project Planning

Any small business website project requires careful planning. Be it a small or a large e-commerce platform. Moreover, before starting a web project, we suggest reviewing other websites. This will give you a good idea of your website design style and how it fits your business. Also, website developers will better understand your goals and base the design on this.

It is essential to pay attention to your target audience (the types of customers who will visit your website). In addition, good-quality, unique images should be part of the design. We always suggest original images rather than stock photos. For example, high-quality, amazing photographs will help your website stand out and give your business a more personal touch. In addition, unique content, whether photos or text, will help improve your website’s ranking. In addition, your website will avoid the cookie-cutter trap of content and structure. Hence,  having appropriate photos and graphics will help your website stand out from your competition. Remember, investing in a professional photographer will pay off.

Why Functional Small Business Web Designs are needed

Have you ever shopped at a small business? The chances are that you have. Many consumers have purchased something from a small business, in-store or online. Even though they are small, they do significantly impact the economy. In America, there are 28.8 million small businesses, which, in turn, account for 40% of all retail jobs and 99.7% of all companies.

Americans love to shop, and an increasing number of consumers prefer to shop online. Hence, small businesses must adapt to consumers’ needs to keep them coming back. However, 46% of these businesses do not have functional websites, and 35% believe their companies are not large enough to justify a website. In summary, American consumers have a lot of faith in small businesses.

Be it a website for an accountant, start-up,  mechanic, attorney, financial investment, elderly care, dental office, school, or church. We can take care of it. After all, we have over a decade of experience in WordPress web design, content writing, SEO, and online marketing. Hence, we will help your business grow further.

Seattle’s Best SEO Firm & Web Design Services

Attracting a customer is very important for any business. Customers are the backbone of a successful business. If we want to have more business, we need more customers. Attracting more customers requires innovative ideas and Internet marketing strategies. A successful business is always moving forward and interested in innovation. Marketing strategies will change as technological developments advance. In the past, the focus was solely on paper marketing, such as flyers, directories, newspaper advertisements, and business cards. This, in turn, has transitioned into paperless marketing. Moreover, people are in the digital world. The smartphone is the primary channel for reaching your customers through responsive websites.

This leads us to target potential customers through monthly blog updates, social media presence, mobile apps, Email marketing, Phone marketing, Advertising, company information on various online directories, and Customer care. Hence, the terms digital marketing and SEO are utilized.

Targeting Mobile Audience to Your Small Biz Website

The number of users accessing the Internet from a mobile device has grown. Numerous reports show a decline in desktop browsing, with more people visiting websites via mobile devices. The increasingly popular mobile computing trend has made webmasters make responsive designs a de facto.

The Cost of Running a Small Biz Website

Small to medium-sized business owners believe having a professional website will cost them an arm and a leg. They would rather have a Facebook page and make that their official site. As statistics tell you, while Facebook brings in new customers, this social networking site is just a tool to bring people to your website or sales page, where actual business actions occur. Aside from that, Facebook offers very few customization options for users to build their brand and establish an online identity. Contrary to what business owners think, they can have a professional-looking website without breaking the bank.

Websites also use inbound marketing, with potential customers visiting your site through Search Engine Optimization or Social Media. This is a cost-effective alternative to traditional outbound marketing techniques like cold calling, which are expensive to maintain and rarely deliver excellent results. It is more cost-effective than standard marketing tools, as websites can run as long as you have updated domains and hosting services, while newspaper ads can only give you advertising for a few days. So, websites are fantastic tools for saving money while generating more profits. But that is not all.

The Benefits of Investing in a Small Biz Website

A Website is the Hub of Your Online Presence

• People search for almost everything on the web, and a website will serve as the central hub to which all searches about your business, products, or services will eventually lead. It is your online calling card, brochure, and company profiles on the Internet that you can use to make that crucial first impression with potential customers. Without a website, people looking for you online may encounter trouble finding more information about you. 

Small Business Website Provides Credibility

• More and more people are becoming aware of spammers and are cautious when dealing with entities with a reputable online presence. Websites on free website providers can also appear dubious to online consumers. Many believe a reputable business would be professional enough to have its own domain and hosted site. Websites can also include relevant information about your business, such as company history, board of directors, certifications, completed projects, partners, and even testimonials that people find very useful for gauging your business’s credibility. They will be more comfortable doing business with companies that readily show and are transparent with this information than with those that do not.

Small Biz Website Will Give Customers 24/7 Access to Your Business

• Websites also offer a cost-effective way for businesses to operate 24/7, with customers able to access them anytime. Many online companies can be conducted 24 hours a day using automated procedures and online forms, including payment services, without the need for a live person. Inquiries, technical assistance, and general customer service can also be handled using online tools on your website.

A Small Business Website Lets You Compete in Both Local and Global Markets.

• Businesses can use their websites as a lever for local, national, or even global business. Regional boundaries are practically non-existent for companies with an online presence. A local customer can do business with you as efficiently as another customer from across the globe can and will. This means your business can capture an even larger share of the global market pie with a professionally designed website.

A Small Biz Website Lets You Generate New Business Leads

• Not all website visitors can automatically become customers. Still, essential marketing leads can be generated from these visits using lead-capture tools you can embed or integrate with your websites. These tools let you collect more information and contact details from your visitors so that you can reach out later with news or updates about your products or services. Eventually, the information and value they get from these subsequent connections can turn them into paying customers.

Interact Directly with Customers

• A website lets you interact with your visitors, particularly regular and new customers. Your website can nurture this relationship by providing them with greater value from their previous purchases. This includes consistent customer support and additional information. Thus, a small Business Website presence will maintain and grow your customer base.

Small Biz Website Online Marketing

Online Marketing is necessary for any small business in today’s competitive online arena. The key strategies utilized to get your business thriving are as follows: We will also stay updated regarding Google ranking algorithm updates and guidelines.