SEO Tools for Small Businesses

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Google Analytics a Free SEO Tool

Google Analytics is one of the most popular and valuable SEO tools used in the industry. It provides in-depth data on your website’s traffic. Also, Google Analytics is an advantage in that your site’s data is summarized and provides a precise analysis of content, user experience, and more. Besides, all SEO agencies and online marketers utilize this resource. Furthermore, Google Analytics can be an excellent tool for small businesses to start a digital marketing campaign. It will monitor their SEO efforts and watch organic traffic increase or decrease. With Google Analytics, you can adapt SEO efforts and target pages that may be doing well with ranking and need an extra nudge.

Link: https://search.google.com/search-console/about

Google Search Console, a Free SEO Tool

Search Console is one of many free website developer tools from Google to help website owners, SEO professionals, and developers understand how they perform in the Google SERP and what they can do to improve ranking and drive more relevant traffic to their websites. Also, the Search Console helps to monitor and optimize how Google Calls and indexes web pages. A summary of some features Google Search Console offers as an SEO tool include:

• Learn how Google crawls, indexes, and discovers our pages.
• Identify and flag web page errors.
• Submit updated content to the Google indexes.
• Monitor search performance based on locations.

Google Search Console also provides the mobile-friendliness of our website. For example, when Google identifies issues, email alerts can be sent to the developer or marketing consultant.

Link:  https://ads.google.com/home/tools/keyword-planner/

Moz SEO Tool

Moz is one of the market leaders in the SEO world and an excellent tool for keyword research. They offer basic and advanced tools to help with SEO needs. For example, Moz Pro enables you to find keywords with targeted keyword suggestions. Other functions include tracking your ranking, checking competitors, and identifying errors. Moz Pro also helps you analyze prospective URLs and provide opportunities based on keywords. This SEO tool identifies and quickly audits your website and citations. However, this SEO tool does lack features for social media marketing.

Link:  https://moz.com/

SEMRush’s SEO Tool

SEMRush is also a top-rated SEO tool and provides analytics tools and SEO information. It builds competitor analytics and will allow any business to understand what the competition is doing. Advanced keyword research, a rank tracker, SEO auditor, and analyzing backlinks are great features. The free SEMrush will allow you to conduct keyword research, audit links, and know the website’s domain authority. Of course, the free version of the SEO tool does have limitations. For example, the free version only allows you to search ten times daily. The paid version of this tool will give you many more features—for example, Domain vs. Domain analysis- to compare your website to your competitors easily.

Link:  https://www.semrush.com/

Ahrefs SEO Tool

Ahrefs is another prominent SEO tool digital marketers may use for small business websites. It’s only second to Google to be the most extensive website crawler. Ahrefs features include :

• Checking backlinks.
• Organic traffic research.
• Crawling your website.
• Organic keyword traffic research.
• Advanced analytics

Other features. Ahrefs can be seen as a clear leader when checking backlinks. They have the fastest backlink crawler in the industry and the most extensive backlink database in the niche, with over 14 trillion links. Also, Ahrefs can analyze our website and ensure our backlinks are from legitimate websites. For example, backlinks from spammy sites could potentially result in a website being penalized by Google.

Link:  https://ahrefs.com/

Majestic SEO Tool

Majestic is probably the most affordable marketing SEO tool for small businesses. They provide SEO keyword tools to find the best keywords to rank your website and check a website’s backlink. This SEO tool provides more up-to-date results as they update their daily database.

Link:  https://majestic.com/

Screaming Frog

Screaming Frog is a powerful, easy-to-use, and completely free SEO tool that crawls up to 500 pages. A license will be required if your looking to crawl more than 500 pages. This SEO tool can crawl websites, gather data, and help SEO marketers understand the website structure. With Screaming Frog, website programming errors like 404s, server errors, and protocols can be identified. Moreover, website issues that affect SEO are quickly identified. Screaming Frog is an excellent SEO tool for small business websites.

Link: https://www.screamingfrog.co.uk/

UberSuggest’s SEO Tool

UberSuggest is a subscription SEO tool. This tool works for keyword suggestions and analyzes old ones. It offers keyword research, domain research, backlink research, and site audits. With UberSuggest, you can find hundreds of tips on your website. We can keyword copy and paste this tool or download it into a CSV file for further reference when you use this tool. Not only that, but SEO agencies can also collect data regarding keyword performance.

Link: https://neilpatel.com/ubersuggest/

Optimizely

Optimizely is an A/B testing tool to improve SEO. A/B testing is a handy method for digital marketers and web designers to analyze their web pages. The value of A/B testing is making data-driven decisions, validating our hypothesis, creating the best user experience possible, and turning clicks into a customer. This tool helps analyze two types of web pages and websites or landing pages and identify the one performing best. A great and affordable testing tool that should be part of any SEO tool kit.

Link: https://www.optimizely.com/

HubSpot SEO Tool

HubSpot SEO is a content strategy tool. This tool offers metrics in web traffic, resources for modifying SEO strategy, and competitor information. Also, HubSpot is an excellent marketing website for small business websites. It works with many resources on SEO and digital marketing, like Moz. HubSpot is an extensive network of information and a great starting place. This SEO tool works with business owners to learn and understand SEO strategies and digital marketing. They offer both free and paid features.

Link: https://www.hubspot.com/

Web CEO

Web CEO is one of the best standard SEO tools that offer keyword rankings for specific locations. Also, Web CEO has advanced tools for SEO. They provide Keyword Research, Internal link auditing, technical audit, SEO analysis, backlink quality check, competitor backlink spy, content submission, social analytics, rank tracking, web analytics, and competitor metrics. Though not required nowadays, Web CEO offers automatic submission to search engines.

Link: https://www.webceo.com/

Answer the Public

Answer the Public is a free tool that provides information to content marketers. For example, valuable data about questions people ask online. Also, Answer the public calls itself “a goldmine of insight for today’s marketers.” This tool helps find the relevant keywords. For example, when you input a keyword, Answer the Public sees popular queries based on the keyword’s question and phrases when searching for that keyword. Moreover, the tool may show which keywords are not relevant. It’s an excellent Business SEO tool for brainstorming content ideas or understanding the terminology and related subjects.

Links:https://answerthepublic.com/ 

Takeaway on SEO Tools

As a Seattle SEO agency, we know that using such tools only helps our services. More importantly, we can identify issues, analyze keywords, optimize websites, eliminate negative SEO, create content, and effectively carry out off-page and on-page SEO. Without such SEO tools, our SEO services would not be as effective.