Effective Online Marketing

E-Commerce Marketing

Amazon and eBay are the most popular e-commerce websites that do much online marketing. Amazon was first launched in 1995 by Jeff Bezos, and it only sold books. He ran his Amazon business in his garage, and the server drained out so much power that he had to use a blow dryer and a vacuum to cool it down.

Amazon

The launch of the Amazon business was thriving. Amazon sold books to customers in 50 states and 45 countries in the first month. Subsequently, Amazon expanded to other areas. In fact, not only is Amazon an e-commerce website that sells books, but now it sells everything, including electronics, clothing, toys, etc. It also lets the customer be the seller. Hence, lots of third-party sellers market their products on Amazon.

e-Bay

An e-commerce website, eBay, was founded in 1995 by Pierre Omidyar’s living room in San Jose. eBay has an online person-to-person trading community using the internet. Most people go on there to find collectible items and hard-to-find things. Whereas Amazon, you can get the latest and most significant items. It is now Amazon’s e-commerce competition.

You can discount pre-ordered items and fast shipping if you are a prime member. eBay does not have an excellent member option. Most sellers on eBay are third-party sellers. Thus, eBay and Amazon are e-commerce website solutions that help increase sales.

Effective Online Marketing on Social Media

The most famous social media right now is Facebook and LinkedIn. Facebook started as a social media website for college students and later expanded into the mainstream. It is an excellent tool for effective online marketing because everyone has a Facebook page.

Facebook

There are three tools that Facebook use: pages, ad, and groups. Anyone can use these tools to do effective online marketing. Pages are similar to profiles for businesses, organizations, or public figures. Anyone can like pages without any special request or permission to access the page. Facebook allows users to use Ads to target a specific group. You can advertise on the group page to reach out to potential customers. Facebook group is like a discussion forum.

LinkedIn

This is another popular social media website catering to people who want to network with other people. It is like Facebook but for people who wish to connect to find jobs or keep associated with their business or work contacts. Headhunters usually go on LinkedIn to recruit people to work for their company. Linkedin is a primary sourcing tool for finding candidates. Online marketing sells products, services, and skills sought after by potential employers.

Online Marketing on Youtube

Of course, YouTube is an excellent visual and audio marketing platform and an effective online marketing option. The most popular contents on YouTube are Kid’s entertainment and Videogames. Depending on how well your content relates to these two subjects, you can make a lot of money by having people subscribe to your channel, like your videos, watch the ads on your videos, and click on the ads.

The wealthiest kid on YouTube has a channel called Ryan’s ToysReview. He has over 10 million subscribers and makes over 11 million dollars a year with his videos. Since Ryan was three years old, his parents filmed him playing with toys and reviewing them. Many children watched his videos daily and became hooked on watching them and even creating their own YouTube channels. Ryan’s parents were knowledgeable about online marketing, so they used Amazon’s affiliate marketing tools to make money. They would post links under the video description to the product shown in the videos.

When someone clicked on that link and ordered the products, Ryan would get a share of its profit. He would also get money for monetizing his videos with Google AdSense.

Many other YouTubers interested in video games would play, review them, and make a good income depending on subscribers and the number of views they get on their videos. The game developer will sponsor their channel if they agree to do online marketing. In exchange, the developers would give them gifts such as video games, consoles, cash, etc.

Final thoughts on Effective Online Marketing

There are many ways a person or business can utilize online marketing to increase website traffic—for example, good quality content writing, blogging, and social media pages, to name a few. Also, tools such as Google AdWords and AdSense will help generate revenue.

The benefits of online marketing help increase traffic and sales for an individual, small business, or organization. Finally, online marketing is an effective tool for advertisers but can be pricey depending on the goals. But, if done correctly, the rewards outweigh the cons.