Select Page

Effects of Social Media on SEO

Effects of Social Media on SEO are positive when it comes to driving more website traffic to businesses. In fact, with as many as 4.8 billion people now using the internet and 3.8 billion on social media, using the digital ecosystem for marketing has to be a primary business focus. Beyond, that much of the time people spend online is done via mobile devices as shown in the graphic below from Hootsuite.

Effects of Social Media on SEO

50% of the time (almost 2 hours per day) that people are using social media via mobile shouldn’t be underestimated by marketers. As well as following brands, celebrities, and news on their favorite platforms, consumers are adding rich content across Facebook, Instagram, Twitter, and other social media platforms. Every conversation or post creates something new.

The good news for digital marketing teams is that whilst follows, likes and shares do not correlate directly with search engine optimization (SEO), good quality content does. For example, pushing out content on social media that people want to engage in and explore improves the chances that they make it to your website. Overall, this leads to assisting off-page SEO, better domain authority, backlinks, and generating followers. Suddenly, you have attributes that will improve your ranking.

In this article, we will look deeper into how social media correlates with SEO and what brands can do to effectively succeed.

Social Media, Traffic and SEO

Social media helps to improve your brand visibility, supporting the SEO efforts that drive traffic to your website. With digital marketing, the more channels you are visible on, the greater the potential to get traffic and revenue. At face value, if you have a conversion rate of 10% and 200 people are visiting your site, you get 20 sales. If you have 500 visits, you are going to get 50 sales. It may not be that straightforward but the point here is that traffic equates to revenue.

Looking for Off-Page SEO?

Request a Quote Now:

Social media can play a big part in generating traffic. As a starting point, the screenshot below shows the results if we search for entrepreneur Elon Musk via Google.

1*CbVTOvmhYsmdtQN6PQD5Ag - Effects of Social Media on SEO

It is clear that Google is crawling social media for results as Elon Musk’s Twitter feed and Instagram profile are both returned with the latest stories against them.

The same logic applies to brands with a search for boohoo returning their Twitter feed on the very first page of Google search results.

1*zJgdgmBnB7suron6fKcsvg - Effects of Social Media on SEO

Other brands such as Simply Cook have their YouTube videos, LinkedIn profile, and Facebook page all showing on page one of Google rankings.

1*J8W5aR9kLmEnK9 YWmRB g - Effects of Social Media on SEO

We could probably go on all day with examples, but the fact is that Google scans social media content and ranks it. Therefore, you should treat the content on your pages in exactly the same way as your website or blog, as a method of SEO to accumulate traffic.

Social Signals and SEO

A social signal is a human interaction metric gained via platforms like Facebook, Twitter, Instagram, LinkedIn, and Reddit (as well as countless other social media sites available today). This includes likes, dislikes, comments, shares, and follows which tend to represent affiliation to a brand whether it be positive or negative.

As more consumers have joined the multitude of social media channels, social signals have become an important part of organic search engine rankings. Whilst Google has said that social signals are not a direct part of their ranking algorithm, those websites showing on page one tend to be those with the highest share volume. The research from Cognitive SEO below shows the link between social interactions and rank.

0*eZVy Z 3wR wgty7 - Effects of Social Media on SEO

If there is no direct link between then it is fair to assume the following:

  • Brands and people with a high volume of social signals are generating more traffic to their pages due to higher visibility
  • With a lot of social interactions, more content is generated and likely to build backlinks which are very effective for SEO.

On that basis, it is vital to keep social media content relevant and up to date. Readers and interested in quality content and if that’s what they see, they will interact with it.

Social signals create traffic to your site, consumers see something they like and create links. Even if social signals themselves are not part of a tiny weighting in Google algorithms, the long-term impacts of backlinks and domain authority are vital for SEO.

Some ways that you can ensure you stay at the top of social media feeds include:

  • Posting daily or even multiple times per day to keep relevant. The volume should relate to what you feel is applicable to your brand. Some celebrities might post constantly but consumers wouldn’t expect that from a construction or engineering company perhaps.
  • Using video and images which are engaging for social media users
  • Creating original content and not simply sharing articles that already exist which would ultimately just improve the visibility of somebody else.
  • Varying content between social media platforms. Users expect to see different voices and tones depending on the platform they are viewing.

The search algorithms of Google, Bing, and other engines are black boxes in that nobody is 100% certain as to what helps with ranking. However, with the amount of content generated by social media today and the interaction people have with it, evidence suggests that the platforms create valuable SEO content. Whilst that may come indirectly via backlinks, social signals are an important part of digital marketing strategy.

Social Content Reach and SEO

Social media helps your content reach as many people as possible. This includes those who may not have ever realized you exist before appearing on their social media news feed. Strong content will translate into high-quality traffic.

Research conducted by Matthew Woodward showed the value of social media when trying to rank for specific keywords, in this case, “Unhealthiest Foods.” In short, the post was shared on social media and got the backing of celebrity George Takei, generating 16,000+ likes and 8,000+ shares. Shortly after, the post got a featured snippet for the keyword in search engine rankings (see the screenshot below).

This follows on from what we believe of the impact social signals have. The high volume of shares and likes create a following and advocacy for content. With that, organic rankings receive a boost thanks to the quality content.

It is also important to bear in mind that whilst the current Google algorithm states it does not take into account social signals, that doesn’t necessarily mean it will stay the same. After partnering with Twitter back in 2015, signals were used for a period. Always keep an eye out on the news to see what the search engine powerhouses consider the most important ranking factors.



Social Media and Keywords

0*jUAWZbir UPR XLi - Effects of Social Media on SEO

Source: Matthew Woodward

To maximize the effectiveness of social media content, just like traditional SEO, keyword research is vital to attract the right audience. Neil Patel has suggested that social media is “the new SEO” in his article. What he means is that consumers are going straight to Facebook, Instagram, Twitter, or LinkedIn to find what they need and skipping the search engine completely. Therefore, it is just as important that brands and people optimize their social profile with content and keywords as it is for business websites.

There isn’t necessarily the best social media platform to use for SEO as they all have their advantages. The key is in doing thorough research and working out where your target audience goes to consume social media.


The stats tend to vary depending on where you read them, but Facebook has something close to 2 billion monthly users. All of these people will be sharing content with each other. With Facebook, you can target user interests at a very granular level. You can think of this in the same way as you would keywords. For example, what type of person based on their demographics is likely to be interested in your product and service. If you can tailor your marketing efforts to those groups, the content will be read, liked, and shared more readily.


YouTube isn’t far off Facebook where it comes to monthly users as video creates highly engaging content. Videos posted on YouTube certainly have some bearing on ranking as the most popular ones tend to appear at the very top of search engine rankings.

To optimize your SEO via YouTube, it is important to have clear descriptions and tags against all content that you add. A key component comes in harnessing the power of your video text with transcripts, closed captions, and subtitles.

It is important to remember that Google owns YouTube, making it far more likely to crawl the platform within their algorithms. Creating popular content ensures the videos and therefore the text is shared, generating links and optimizing SEO.


Twitter hashtags are used in all kinds of marketing to generate awareness of brands, people, and content. We have already seen earlier in this article that Tweets appear in Google searches, leading to the assumption that it does still crawl the platform and it counts towards SEO. A quick search for the US President brings up the most recent Tweets at the top of search results.

1*oO2IJaffNwqI41bYFZ8qoA - Effects of Social Media on SEO


To make the most of this, having a presence on Twitter is key to start. Following that, just like any other form of SEO, it’s all about the keywords. You will most likely have done keyword research for your website or blog and Twitter content needs to follow the same process. It is vital you don’t just haphazardly Tweet links that are not relevant. Ensure they relate to quality content and draw engagement from the audience.

Twitter has various analytics tools to help you with keywords and understanding your audience.

Takeaway on Effects of Social Media on SEO

This article is designed to provide ideas as to how social media can be used to influence search engine optimization. There are many SEO tools and social platforms in the digital ecosystem and the key is in finding where your audience is and focusing your efforts there. Whilst content marketing on every platform is ideal, you sometimes need to step back and be realistic.

The key to optimizing SEO via social media is quality content. There is evidence that Google uses some social signals in their algorithms, but the best results will come from those who engage with your posts. Billions of people can find you on social media, become advocates of your brand or business, and get your content seen. It’s a bit like a modern-day version of a pyramid scheme.

Social media positively affects SEO and is a crucial part of your digital marketing strategy.

Online Marketing, SEO services available to small businesses in:

Top Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitor’s websites and drive more traffic. In fact, ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand. Whether it's SEO for a dentist or promoting an online event we have proven through many SEO case studies that we get it done!

If you want to succeed online and help your business’s current online standing then internet marketing is a necessity.  More importantly, we can help pave the right path in making your website successful. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights, and reach its maximum potential.

Also, our SEO agency’s innovative ideas, strategies, and solutions allow businesses to take the lead in their industries. From local Seattle SEO through to global presence, our custom tailor-fit solutions help businesses effectively compete. We can help your Seattle business reach that desired ranking on search results.

Following is a small list of cities where our renowned and best Seattle SEO services are available. We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Overall, our Seattle website SEO practices have helped many businesses gain the online exposure needed for them to attract traffic and generate sales.

Washington SEO, SEMMarketing Agency available in:

Our web related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver

Our SEO packages and marketing solutions are affordable and geared towards small businesses. In particular, businesses in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA continue to be our loyal customers. Our SEO company and web design firm do not just make a promise but, rather carry it out to succeed. Whether you are close to home in Seattle, or elsewhere.

Since the start of SEO, our SEO services and SEO marketers focus on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys/call us for a free SEO estimate at (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig HarborOlympiaBellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services coupled with web design and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. All the way from Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. We at Visualwebz work within guidelines set by search engines and understand terms like LSIGraph and how to incorporate structured data into websites! In fact, our digital marketing strategies coupled with web design get positive results for our customers. Also, our SEO consultant services are not only local in Renton, Kent, Seattle, Ballard, Bellevue, or other areas. In fact, our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are not just limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services that they offer will be extremely costly and outside your budget. In fact, there are many SEO Companies to choose from but we ask you to check our reviews and decide why our customers chose us.

Visualwebz is not just a top Seattle web design agency but also recognized as a top advertising and marketing firm in Washington state.

Website Design & SEO - Call (425).336.0069

Off-Page SEO Small Businesses

If your looking for an On-Page or Off-Page SEO SEO, you’ve come to the right place! We provide inexpensive web services, SEO, and website building solutions. Our services include social media, interactive web page development and are available but not limited to Auburn, Algona, MiltonSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, OlympiaFife, WA, Maple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac. Des Moines and Seatac are generally neighboring cities to Kent.

Small Business Off-Page SEO

Seattle Web development includes numerous online services including SEO, On-Page SEO, and Social Media for Small Business. As a result, some local areas we serve include: Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac Airport is the main port of entry into and out of Seattle by air.

Our web design services help businesses in and around Seattle:  Belltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Seattle Website Design Services | Seattle | Northgate | Web Design Seattle Washington | Seattle Web Page Design | Small Biz Web Design

On-Page and Off-Page SEO for Small Business available nationally

Besides providing SEO and online marketing to local businesses we also provide such services to small businesses in other states. Whether its a PHP or ASP website we help all businesses. For example businesses in SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver exactly what you want. Call Visualwebz today at (425)-336-0069.

Other cities and states where Off-Page SEO for Small Business Services are available :

Seattle Web Designing & Off-Page SEO Services

Besides helping with Off-Site SEO we also provide individualized web design, latest user interface designs and have been building websites with trending web design elements since 2008. Whether its a minimalism website design, a new website for a Seattle organization, hairdresser, accountant, or local SEO for a dentist? We always deliver. Check our reviews and then call us at (425)-336-0069.


Cities where we provide Web Design for small businesses:

A Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may be asking yourself why you need a website? Of course, you do! Every business no matter how small or big needs a website and more importantly online marketing services thereafter. For example, SEO will help the site be more visible and available during search results. Thus generate more website traffic and increase sales and services! There are other factors and reasons why web design should be built. In fact, we've summarized 12 reasons why a business should take web design seriously. Some of these include,  global and local presence, open 24/7, and outpace your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and all over the USA. Yes, our website builder services are available to all businesses at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress Designers, and web builders will get your business the results without breaking your bank account! Whether you're looking for a web agency in Seattle or a website developer elsewhere? We can help. Call us at (425)-336-0069.

Every business deserves a professionally designed website

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Our professional web designing and online marketing experience have proven to be inexpensive and effective for small businesses and professionals alike.

In fact, our local web design services are not only available locally in Seattle, Washington, but all over the USA. From custom web designs, SEO, and supporting Seattle businesses with our WordPress maintenance allows our agency to offer a diverse group of web services.

Local Areas we serve in Washington

Local cities where we offer web design services include Auburn, WA | Seattle, WA | Covington | KentKent, WAFederal Way | Tacoma | OlympiaIssaquah | New CastleLakewood | Gig Harbor | Everett | MonroeMill Creek | Milton | PuyallupRedmond | Renton | Tacoma | White Center | Vancouver | BellinghamSeattle | Yakima | Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help. Our agency has been recognized as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many of our clients opt for custom websites, due to the fact that the end result will make the business stand out from its competition. In fact, a custom website built by a professional web designer will not only result in solid branding but allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Renton, Bellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington

With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? In fact, our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069. Just a reminder, that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over!

Web Developers - We're not just a Web Design Agency

Our specialties are not only in web design but also in web development and online marketing. Yes, we are a full-blown agency with a one-stop service. Our web development services are not just limited to the Washington area but all over. From Bellevue, Tacoma, and all the way to LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales! Our UK web design services assist many businesses in Solihull, Birmingham, West Bromwich, and surrounding areas.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium size business looking for results. Especially if you're looking to see your small business website grow via effective web design and online marketing. In fact, our Seattle, WA web design company has assisted many businesses in and around the Puget Sound area. But, we did not finish there, we've also helped businesses in SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

A Top Web Design Agency with solid Web Development and Online Marketing credentials.


Web Design, Current Trends, and Online Marketing Blog Posts:

Visualwebz LLC is a Top Digital Marketing Agency in Seattle and provides a range of digital marketing services.

We have summarized a number of areas small businesses should be aware of when it comes to having an effective online presence.

Digital Marketing Tips and Insights

An SEO expert will always have an understanding of complex ranking formula fundamentals, SEO practices, and be able to explain SEO tasks and terminology to its customers. In fact, as a professional SEO person, they should never leave the clients in the dark! All professional SEO teams, clearly know the type of marketing that best fits any business. For example, to name a few, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google PanelGoogle Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Ruby on Rails | Web Design History | Death of Google Plus | 5G | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Yes, there are many cheaper options available, but you should know the pros and cons of cheaper website costs. Also, why cheap websites don't always deliver what you expect. Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they gave us the opportunity to work for them. Call us at (425)-336-0069.

Do NOT follow this link or you will be banned from the site!