Web designing is used by entrepreneurs and marketers, web developers alike and they tend to have a web designing science as a tool for their businesses growth. Statistics and studies show how certain environments, product offers, and designs can affect consumer decision making have popped up in psychology and business journals across the globe. In psychology labs, a novel technique, referred to as eye tracking has uncovered much about what human beings focus on and miss when navigating through websites. On average, people have a propensity for focusing on the top left-hand corner of a webpage. The main sections of the website are a hot target as well. Most people will look towards the home, about us, and products/services pages to make a judgment on what the website is about. So, it can be deduced that web designers should put their most relevant information on these specific pages.
Color has also been known to have an effect on how human beings make judgments Okay, this may not be the case across the board, but that’s what one study from the website CareLogger found through A/B testing. The simple change increased their sign-ups by 34%. It may have to do with contrast. Green may match better with the rest of your site, but that can actually be a detriment. It may blend in a little too well. Choosing a color that sticks out from the rest of the design can draw your user’s attention to it. Red in particular, is a good color for call-to-action buttons on a webpage. It has been hypothesized that choosing a color that really stands out will increase the traffic to those pages. It does not necessarily need to be red, but it should not just blend in with the rest of the webpage, because this may cause users to completely neglect the call-to-action button, thereby decreasing the amount of traffic on the website. While a short course will teach you the basics of color, type and design software principals, it condenses so much from the rich world of good design that a student becomes embroiled in nothing more than a crash course of basic skill sets. There’s a fitting analogy we like to use here at MediaFox when talking to clients about good design- knowing how to use an oven doesn’t make you a chef.
Here’s the top four things that set a tertiary qualified graphic designer well ahead in their field:
Web Designing Foundations
- An ability to critically analyze own work- A good designer has the ability justify every design decision. They need to quickly recognize if their art, for whatever reason, is simply not up to scratch, and move onto their next idea or risk presenting a client with a substandard product.
- A meticulous eye for good design- A good designer has a comprehensive understanding of the interrelation between type, font, layout, branding and identity.
- They bring measured consideration and a developed eye to every design decision, ensuring harmonious and relevant layout.
- Full immersion in web designing principles– Only a three-year degree equips a gives you the time and space to fully immerse yourself in the broad spectrum of best practice method, theory and approach.
- While everyone brings his or her own flair to their style, good designers need in-depth knowledge of the ever-changing rulebook of design that works and what does not.
- A true design voice- A degree gives you the opportunity to experiment, explore and hone your flair and talent, and make mistakes in a controlled academic setting.
- Tertiary education provides mentoring from the some of the industry’s best, fostering an environment in which a designer can fully realize their own visual voice, ready to take to the marketplace.
- Degree educated design is the difference between ‘winging it’ on the job and confidently delivering on the next client’s needs, armed with a well-rounded knowledge of what works for the client, and what does not.
- A final thought- Your design choice is ultimately going to reflect highly on your business’ image and public profile. When considering your design needs, ask yourself; does your future designer have the right skills and support around her/him?
- At Media Fox, we recognize and deliver good design, in the very fullest sense of the word. Read our blog post on how copy writing and other skill sets support the full design process.
- Understanding of the website design process and web development process.
Learn to design with consistency and standards in mind and understand the reasons why they’re important to incorporate them into your work, ‘Consistency and Standards’ are evident in many of the widely-used products created by some of the most successful companies. Products like Adobe Photoshop, originally released in the 1990’s, and Google Gmail, released in the mid-2000s, are just a few of the widely popular products that exhibit this important rule of thumb. This article will teach you how to recognize consistency and standards and explain why they’re important in user interface design.
Reduce Learning-Consistency limits the number of ways actions and operations are represented, ensuring that users do not have to learn new representations for each task. Further, establishing design norms like following platform conventions allow users to complete new tasks without having to learn a whole new toolset. This may sound like a simple concept, but there are many examples out there that exhibit a lack of consistency in their designs. One such example that portrays this issue is the website for Xfinity by Comcast Corporation, an American mass media company. In their website, not only is the secondary menu inconsistent almost every time the user clicks into another page, but it is also inconsistent for the primary menu as well. Let’s take a look and compare the three different pages of the website: Homepage, My Xfinity, and TV.
Eliminate Confusion-Users tend to apply rules they’ve experienced outside of your website or product, bringing in a set of their own expectations. Knowing that, we should be mindful of whether or not we’re causing confusion and alienation when we deviate from design standards and conventions. Further, users should not have to spend time wondering whether different words, interactions, or actions actually mean the same thing within the context of your product. Confusion occurs when people are unable to ‘piece together’ information, and at times, obstructing them from achieving something. When the user is hindered from achieving their goal, it’s understandable that they can feel angry or frustrated. It’s no secret that confusion generally causes frustration, and frustration leads to poor user experience. Therefore, you should always aim to eliminate confusion at every touch point wherever possible.
Behavior in Web Designing
There’s no such thing as a controlled user environment. You need to give up control on the Web, let go of absolutes, and embrace the relative. Move from a pixel-based mindset to a rule-based one. Good designers embrace the limitations of the Web, and code around them. Creating self-aware content (through scripting) that adapts to its environment is a sign of the best designers. “Designers create rules for their pages, build in constraints and behaviors, so that their creations mold to the environment in which they’re displayed.”
To get your web content working well on all of the huge, diverse number of different web browsers and web-enabled devices that exist (or even a good proportion of them), you’re going to have to do some work, optimizing the layouts and content delivered to each browser, and sometimes even directing certain devices to completely separate web sites. Examples of where such optimization might be required include:
- Serving different layouts to narrow screen devices (eg mobile phones) and wide screen devices.
- Serving smaller image and video files (or even alternative content representations) to devices that are on a slower internet connection.
- Serving cutting edge styling to modern browsers, and alternative styling rules to older browsers that don’t support the cutting edge CSS.
- There are dozens of techniques available to implement such content, but we don’t have space to get anywhere near covering them all in this article. We will provide resources to give you pointers to more information at the end.
- This article first focuses on the different mechanisms available to allow us to detect what browser is accessing our content. We’ll look at the right and wrong way to do this, and then round it off by showing the different mechanisms available to serve appropriate content to different browsers.
According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.
This means you’re not just losing conversions from visitors currently on your site, but that loss is magnified to their friends and colleagues as well. The end result – lots of potential sales down the drain because of a few seconds difference
How to Decrease Page Load Time- Once you find out your page’s loading time, what can you do to shorten it? The following steps can help any site, no matter how fast, trim a few seconds off of its loading time:
- Use GZIP compression
- Optimize your image.
- Don’t rely on HTML to resize images.
- Cache me if you can.
- Don’t confuse browsers with redirects.
- Let the network carry the load.
You’re watching your favorite television series when, once again, it goes to commercial break. You reach for your iPhone and start scrolling through your emails, occasionally checking Instagram or Twitter. Commercials all seem to blur together, not deserving of your attention. Suddenly, as you open that new text message, the Star Wars theme song plays from the television and it reminds you of your childhood. You glance up at the screen to notice the commercial, drawing you in with its familiar sounds and feel good tones.
In an era where we are constantly bombarded by sounds, marketers must be aware of the powerful effects of noise. From the beginning of advertisements on the radio, marketers have used the influence of sound to their advantage. Living in a modern society, humans are constantly exposed to noise. While people pay less and less attention to television advertisements, companies must find a way to make viewers pay attention to their commercial. It is important to investigate the effects of sound on emotions and how that corresponds to buying potential. Commercials frequently use background music and strategic human or familiar sounds to influence the consumer’s perception of a product. The emotion viewers feel while watching a commercial directly relates to how effectively they remember the product. Different sounds connote different meanings, leading the consumer to associate the commercial and the product it advertises with a variety of corresponding feelings.
Companies spend billions of dollars developing marketing strategies to influence consumer behavior. Sound is an important aspect of marketing a product. If a consumer views a steak in a commercial, they can be convinced that the steak looks delicious, but by hearing it sizzling on a grill, the consumer craves the steak. This power of sound creates a sense of reality for the viewer. Studies show that, “consumers are not only influenced by what they see, but what they hear as well” (Lewis 82). By engaging multiple senses of a viewer, companies can more effectively promote their products or messages.
This is where it all comes together. The distinction between design and programming has become blurred, it’s as intertwined as the Web itself. “Building effective and manageable Web sites today requires dynamic, page-generating tools.” In order to compete, and move at Web speed, you’ve got to go to a database. Veen’s point is that *anyone* can create a database-backed, templated Web site, and gives an eye-opening example to convince you. Overall there are many website choices available but selecting the correct web design company or web developer will ensure that the final product meets your needs.
Resources – Web Designing
Web Designing – http://veen.com/artsci/ Jeffrey Veen The art and science of web design (Page 1 Paragraph 2)(Page4 Paragraph 1)
Web Designing – https://www.akamai.com/us/en/about/news/index.jsp Page 4 Paragraph 4
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