Small Business Website Benefits

Small Business business online presence starts with a website

Small Business website benefits always outweigh the costs of a business website. This is a proven fact for well-maintained websites with an excellent online presence. Ask yourself, would you benefit from having a website? The quick answer is yes. In summary, this post will cover the benefits of having a small business website. In addition, you may also want to read an article on how to be successful with web skills.

Having a website for your small business is like online dating. You can look at a person’s profile to get to know them before meeting in person. You want to be thorough and vet the person you will meet. That is how customers want to shop. Customers want to shop around for the best prices, products, and customer service.

Value of Domain

Using a secondary site is easier. “Primarily, these sites offer a simple template that needs to be populated. Also, you may not need a website developer. Among those involved in e-commerce (selling things over the Internet), sites like Amazon.com, Etsy, Shopify, or eBay seemed to be as good a place to set up shop online.” … “The domain’s value for a small business is far more significant than many realize. It provides the foundation for one’s home page and can also be used to point to one’s Facebook or other social media sites. It may even be used for branded email – a hallmark for “real” businesses.”

Having an online identity is a vital part of branding your business. You want to tell your customers and clients who you are, why you’re here, and, more importantly, why they have come to your business to fulfill their needs. Small business website benefits do weigh on a good domain name.

Making your business discoverable is crucial to its success.

If no one knows your business exists, how will they become your customers? Research shows that 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. You’d be surprised, but over 1/3 of small businesses do not have a website! Understanding the data on consumer online habits makes it hard to believe that many small businesses don’t have websites.

Ensuring your site is discovered and visible will benefit any small business website, increasing revenue and traffic.

Gain Customers

Online Exposure

Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to check your site first. Additionally, placing your website on all your promotional materials and social media platforms will attract new customers to your small business and help inform your current customers about your products and promotions.

Cost Effective

Monitor

One of the most significant benefits of having a website for a small business is keeping track of its performance in real time through analytics. Analytics is a way of studying data and adjusting strategies. Analytics will provide valuable data on how your business has moved within a period. One critical analysis that the article talks about is the number of unique visitors to your website. This would allow you to identify how many different people visit your site. Also, this information is as important as this. You could tell whether it’s new or returning customers and what future strategies to adopt. 

Bounce Rate

Another fundamental analysis the article pointed out is the term bounce rate. “Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.” This is essential data to a website proprietor because it allows them to see what products customers care about or don’t. It will also help them know if they need to highlight specific products over others. Or change the website layout to make it more appealing to users.

Having all of this information at your fingertips is extremely valuable! Because getting to know your target market is the best thing you can do for your customers. The more you know and understand your customers, the better you can serve them.

Organic SEO

It’s paramount to get your website connected to the likes of numerous reviews such as Angie’s List, Google + page, Facebook Page, Yelp, TripAdvisor, etc., to capture reviews and gain trust. Overall, this paints a better picture of other customers’ experiences when dealing with your business or product.

Well Thought Reviews

It’s helpful in a world of different products to know which ones are worth the consumer’s time and money. When customers leave well-thought-out reviews, it’s useful because it gives your product more reliability, credibility, and trustworthiness. If customers leave a negative review, knowing what issues you need to fix would also be beneficial. Essentially, this would tell the business owner what people like and dislike about the product or service.

Customers liking you is Positive.

Knowing what your customers like is a unique tool. As a business owner, this allows you to be ahead of the curve and react to the market. Knowing what your customers don’t like about your products gives you vital insight. This allows a business to stop re-ordering or producing that product again. This will enable you to save potential losses.

Building Your Business

Before broadband technology became widespread in 2004, websites were used primarily for digital marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and intention behind the content. Now, your website is your brand. You need to engage your customers through this to form a relationship and customer base.

Sharing Your Business, Product & Services

A website is a great way to share your story; tell your audience why you started the business or startup, your goals, and what you hope to accomplish by having your services and products available to the public. Write your content for the customer.

Sharing your values will bring in customers who share those values as well. Having values your customers can relate to will ensure that they return.

We provide quality, result-oriented services that are affordable to all small businesses.