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Bing vs Yahoo vs Google

Bing vs Yahoo vs Google, but which search engine should you be using?

As a small business which search engines should your SEO consultant be targetting? Of course, Google would be the ideal answer, and no doubt is. But, the other two most used search engines Bing, and Yahoo should also be considered.

What is a Search Engine?

Before we start to understand the pros and cons of each search engine. We need to know what a search engine is first; a search engine is a feature that lets users find information. Content is found and searched through word or keyword queries. Generally, search engines have an algorithm that lets them index content and makes it available to the public.  For example, the AI algorithms search the title, its contents, paragraphs, and more. Not only that, but the algorithm also has another feature that records data on the number of people that visit the web pages as well as the time they are on it (know as the bounce rate). This data then helps rank the website.

Of course, any SEO expert or digital marketing agency would tell you that there are many other factors that determine how websites sites are ranked.  Also, a clear fact that SEO history has shown that the process of indexing, ranking and delivering content on the web has been a Google trend. For example, nowdays the push is towards more AI and indexing sites where spammy content and black hat techniques are becoming a thing of the past.

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Google

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Yahoo

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Bing

US Destop Search Enginge Market Share (2018)

Google

What is Google? Google was first established by two students at Standford University named Larry Page and Sergey Brin, they first called “BackRub”, but they then decided to do a name change and call it to google, in 1996 they then went on to fully focus on developing Google as search engine, and from then on till this day. It grew to become the world’s leading search engine. In fact, the term “Googling” has only been possible due to its key purpose of locating content.

Why Google? People tend to use Google a lot more than other search engines due to the simplicity and accuracy of churning out the right results. The Google ranking algorithm has only got better and more intelligent.

Bing

What is Bing? Bing was first established by Microsoft and launched back in 2009. Microsoft already knew that Google was dominating the search engine market, so they developed Bing to compete with this giant by having a different search engine. The result over the years has shown little demand for Bing. 

Why Bing, Bing is commonly known for its more attractive user interface, while it’s not as quick nor better than Google. A few groups choose Bings because of its overall look, as it is more pleasing to look at compared to Google and Yahoo’s very dull background. Another thing that Bing is known for is its search results, Bing tends to show a more spotlight on smaller business. Lastly, Bing is well known for its great pictures, as you can crop and resize the picture of what you’re searching for, this is very nifty as it can help web developers find pictures easily without a hassle. One disadvantage of using Bing is its small market share.

 

Yahoo

What is Yahoo? Yahoo was first founded in 1994 and established by Standford graduates named Jerry Yang and David filo, Yahoo is made up to be a website to provide users with plenty of information, tools, and access to other websites. It also contained an email service, a directory of other websites, and a news branch. Yahoo was once a search engine giant during the late ’90s and early ’00s. but when other search engines such as Google, MSN, and AOL started coming into the search engine competition. Yahoo’s popularity started to come down making it hard for them to take back their spot, but they’re still a well know search engine for plenty of users.

Why Yahoo, Yahoo is known to be under Bing’s search engine, so you will expect the same search results and algorithms from Bing. But what differentiates Yahoo from Google or Bing? It is yahoo’s product and services, Yahoo has plenty of directories to choose from if you are looking for something specific without having to type it in the search bar. Yahoo has its own site for entertainment, shopping, Tech, and Homework answers. Another nifty thing that yahoo has is an email service and plenty of tools embedded into their website.

Market Share (Billion)

Google

Bing

Yahoo

Takeaway

It does not really matter which Search engine you use, it is more of a preference. But, Google is crowned as the best search engine when it comes to finding content. Though Google generates more revenue via Google Ads, its still a clear fact is that it dominates in multiple categories. Whether your business steers towards a PPC campaign or SEO, you should target all search engines and that includes Bing and Yahoo.  But, the stronger focus should be with the market leader, and that is Google as well as the upcoming voice services such as Alexa. In addition, these giants are investing heavly in technologies like AI. For example Google Duplex, where atomated intelligence would take care of a phone call!

Note : As a web design and online marketing agency, our search engine optimization services have a clear tendancy to focus more on Google. Also, our Seattle website SEO for small businesses ensure that they rank high locally as well as nationally on Google! Whether your business is based in Seattle, Kent, Redmond or in New Yok, we can help it rank higher and drive traffic!

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