5 Essential Pages Your Website Needs

Simple Homepage

Any professional marketer will tell you that you want a simple layout that summarizes your website’s purpose. Any web designer, developer, or marketer will tell you your USP (unique selling proposition) and essential pages that someone might be looking for on your site. Stick to a few key points that you want to get across.

Keep your navigation straightforward by placing a menu at the top, and then clearly display Call-to-Actions (CTAs) down the page, directing users to product categories or feature pages.

About Us Web Page Design

It’s essential to connect with your target audience or customers. They need to know and understand your brand. Hence, the About Us page is your opportunity to tell the story behind your brand; it’s also the place where you can establish and articulate your brand’s identity and personality.

People are increasingly focusing on ethical and sustainable practices. For example, they’re less inclined to support large corporations but are more likely to do business with brands they feel a connection to. Additionally, they seek to select brands that align with their values. And that’s why your About Us page is so essential.

Again, you don’t want to overwhelm visitors with every last detail. For example, how you set up your business. But you do want to tell your story and outline your core values. Also, why you’re doing what you do, who you are, and your long-term goals.

Keep the layout simple, but include photos and videos to engage visitors with real people behind your brand. Ensure your copy is concise and to the point — avoid putting people off with unnecessary waffle or technical jargon.

Blog Web Page

Whatever your website’s purpose, adding a blog is an excellent opportunity to create content that engages visitors and enhances your site’s SEO.

It’s your chance to write about relevant topics and share valuable insights to attract people to your site. Blog posts give you something to share across social media and drive traffic to your site. And you can use them to target various keywords relevant to your business or brand so that your site can work its way up the search engine results pages.

For example, if you’re running an eCommerce site, you can create content related to your niche and interest the customers you want to target. It’s an excellent way to draw them into your site and increase awareness of your store.

Visitors are likely to go directly to a particular blog post from Google or social media — but it’s still crucial that your blog homepage is well laid out and effectively showcases your content. You can highlight your most recent and popular posts, making it easy for visitors to search for other content they may be interested in with a search bar and categories.

Depending on your platform for running your site, you may need additional plugins to add a blog section. An eCommerce platform such as osCommerce doesn’t have built-in blog functionality, whereas if you’re using WordPress, it’s effortless to add a blog and start publishing content.

It’s essential to add a blog page if you plan to add to and update the content regularly. Don’t set it up, add a few posts, and then neglect it completely — you want your blog to be full of relevant and fresh content that people will engage with.

FAQ Web Page

You might think that your website is apparent and conveys all the vital information about your brand or business. However, someone unfamiliar with it will likely miss some key points or not know where to look for specific details.

An extensive Frequently Asked Questions page lets you answer people’s common queries or concerns in one easy-to-find location.

Often, if someone can’t find what they’re looking for, they leave and go to a competitor without bothering to contact the company and ask the question. It’s an excellent way to overcome any concerns or reservations that potential customers might have. Plus, an FAQ page will save you from spending valuable time answering the same questions repeatedly.

Contact Us Web Page

Even with a detailed FAQ page, some visitors will still want to get in touch or ask additional questions. You want to make it easy for them to find your contact details, so set up a dedicated Contact page.

Having a Contact page also establishes trust with visitors to your website. It signals that you’re a legitimate business or brand. Effective communication is also an essential part of building strong relationships with customers or followers.

Offer a range of different contact methods. For example, phone numbers, email, live chat, and social media. Establishing these will offer convenience to potential customers. A contact form on the page can also be an excellent way to start a conversation. And if you have a physical location, add your address to your contact page and your open hours.

Make it easy to navigate to your contact us page.

Providing a great user experience is essential, so working with one of the top UX Agencies to improve your website’s flow is necessary. Add a link to the main navigation, so it’s easy to find wherever you are on your website. Don’t try to bury it, so people are put off when reaching you.

For contact via live chat or forms, estimate how long people can expect to wait for a reply. To streamline communication management on your website, consider using a tool like Zendesk to organize messages and automate responses.

These are five essential pages that your website needs to engage visitors. Of course, depending on your site, you’ll need other product or feature pages. But these are the key pages you need to focus on perfecting to connect and build trust with people across your site.