Free or Expensive Website Costs
Website Costs in designing a website may be virtually free to design. On the contrary, your website costs could amount to thousands of dollars. This gives evidence to not judge a website cost by simply looking at the design. Website costs of designing a website may vary widely depending on a developer’s knowledge, time, and design skills. Prices will be significantly steeper if the developer lacks the resources to successfully design a website. This article will explain the variables that contribute to the cost of creating and running a website. The article will also go in-depth on the costs of creating a website without professional help versus costs with professional help.
Non-Monetary Costs Of Designing A Website
So what variables contribute to the cost of running a website? Time, technical knowledge, and design skills may be associated with the costs of creating and running a website. Time, for example, would be may be placed as more valuable over money to some people. If a busy person does not have the time to create a website, he or she will pay instead. Likewise, the developer will also pay for a professional if he or she does not have any interest in creating and maintaining a website. Lastly, if the developer has no design skills, He or she will spend precious time learning.
New Web Developer
If a new web developer is willing to go through the hoops of creating and maintaining their own website, there are plenty of resources online to help them. First off, there are plenty of ways for a designer to improve his design skills. Watching tutorials on online, taking web development courses, or reading blog posts specified for learning web design maybe some of the many ways to learn. A new developer may also just visit a designing-oriented website such as Wix.com to create their own website. Websites such as Wix allow people to easily design a website with little to no design skills for cheap prices. The emergence of free designing websites has all but eliminated the high cost associated with designing a website on your own.
Monetary Costs of Creating and Maintaining a Website
From a monetary standpoint, there are plenty of costs to creating and running a website as well. Financial costs may vary widely depending on the type of website you are creating. Main costs of running a website may include paying for hosting, a domain name, designing costs, and plugin costs. Other extraneous costs may include paying for specific software related to the website or even advertising expenses if the developer would like to advertise on his or her website. Before you would pay for anything, though, the first two things you buy include a domain name for your website and web hosting.
So, what is web hosting? Web hosting “is a service that allows organizations and individuals to post a website or web page onto the internet” (www.website.com). Hosting requires a large server and specific technologies to post a website on the internet. Because of this, many web hosting companies have emerged to help new developers expose their websites to the world. You can pay for web hosting for a relatively cheap price. The most popular companies to provide web hosting for under $10 include GoDaddy, SiteGround, InMotion, and Bluehost. The cost of web hosting increases when web hosting companies provide many more services. Companies such as Word Press, DreamHost, and Pagely may require up to $400 a month to provide you with a better web hosting experience. One valid reason a developer would pay such high prices for web hosting could be that he is expecting a large volume of visitors to his website. This is because as the traffic through your website increases, the maintenance required to keep it operational also increases.
Domain Name Costs are part of the Website Costs
Before you even pay for web hosting, many web hosting sites require that you have an available domain name. Buying a domain name can be bothersome for both new and seasoned web developers since the availability of the domain name you want may not be available. Out of the many types of domains, the most common type of domains people buy is called TLD’s (Top Level Domains). Top level domains such as .com names may be bought for cheap from domain selling companies such as GoDaddy or NameCheap. The cost of a domain name may differ depending on several factors such as the probability of the name being searched in search engines and if its a memorable name (premium domain name).
Search Engine Keyword and Domain Names
The more popular a search engine keyword your desired domain name is, the more expensive it will be to purchase. Domain names may also be purchased through auctions. You can buy and auction off your domain names through websites such as eBay. Auctions may have the edge over domain buying services in the sense that you could possibly get a domain name for cheaper. Lastly, you may be able to purchase a domain name by directly contacting the owner of it. This method is beneficial when the desired domain name has not been active for several years. In this case, there is a good chance the owner no longer uses the domain name and is willing to sell the name for relatively cheap. Hence, An independent transaction within a domain registrar such as GoDaddy may require an independent fee.
Professional Website Developer
Another possible expense of creating a website includes designing the website. Sure, it has already been said that developers may be able to design their own website if their resources and technical skills allow it. What if a developer has the money but lacks resources, time, or the knowledge to create a website on his own? In that case, it is possible to hire professional web developers to create a website themselves. One option for small businesses willing to pay to obtain a website is to visit a web design website like WordPress. Several free pre-made website themes are available for use on WordPress. If people are searching for more upscale themes, WordPress offers premium themes with more functionality options. Premium themes from WordPress do come at a cost compared to the free themes offered by the site. Several web design websites also offer theme memberships that allow buyers to have access to a variety of premium themes to choose from.
Hire a Professional Website Developer
Hiring a professional developer may also be an option if a buyer would a like a custom-made web design theme that specifically fits his or her interest. Although a custom website is an option, it often comes with hefty prices. To put things in perspective, imagine a large company who desires to hire professional developers to create a new website for them. Creating professional websites for large companies may require “months of planning, research, consulting, database design and implementation, software development and integration, site quality assurance and testing” (www.atilus.com). As a result, the costs of creating a website of this magnitude may range from $20,000 to over $100,000 in expenses.
Plug-in And Extension Costs add to the Website Costs
One of the last financial costs associated with building a basic website includes all the plugins and extensions for running the functionality of the site. Many plugins these days essential to a website may be found online for free or at a low cost. Plugins provide an endless number of functionalities that may be added to a website. For example, the Monster Insights plugin allows for your website to connected to Google Analytics, an application that analyzes web visitor’s actions on your site. This is helpful to the cost of a business’s website because it will allow the business to obtain information helpful in optimizing customer and visitor needs. This optimization provides more efficient use of time and resources which may directly affect the cost of maintaining a website.
Backup Plugin for WordPress
On another note, a plugin that functions to back up your website may be essential to prevent losing your site in the event it becomes corrupted or hacked. A backup plugin will quickly restore a corrupted website and save a website owner some stress. Another essential plugin for websites looking to generate revenue may be a forms plugin. A forms plugin allows for businesses to collect information from customers so that they may later provide services to them. Forms and backup plugin usually require users to pay a certain amount of money to use their service. Although the plugins may cost money, these plugins provide essential services to the websites that require them.
Beyond a simple website, we have other miscellaneous costs that may only be applied depending on the direction a developer wants a website to go. For example, E-commerce is defined as “commercial transactions conducted electronically on the internet” (merriam-webster.com). An E-commerce website goes beyond the cost compared to what a traditional basic website would cost. For a business to create an E-commerce website, they must first buy an E-commerce business license. In addition to the license, many more functionality options must be placed on the website. These functionality options include buttons for customers to choose the product they want to buy and a payment field for customers to pay. Customers will also not pay if they do not believe their payment information is not safe.
E-Commerce and SSL
This results in e-commerce websites requiring security seals if they wish to have customers. For most new developers, creating an e-commerce website may be a daunting task with all the required functionalities associated. For this reason, many businesses decide on paying other developers to create a website for them instead. According to Atlanticbt.com, costs for running a small e-commerce website with little traffic may cost up to $12,000 annually. This cost is attributed to licensing, hosting, design, development, configuration, training, and maintenance costs over the course of the year.
Website Costs could also entail Adverting
Another miscellaneous cost of running a website is advertising your service or product. Advertising your website is not required but we can’t emphasize enough that attracting customers does require one channel or another. For example, you can either advertise or opt for Search Engine Optimization (SEO). In fact, it is almost necessary to do so. Pushing through to advertising allows for more traffic to go to your website and in an e-commerce website’s case, will generate more revenue. SEO, on the other hand, will push your site to rank higher based on keyword searches. Services related to advertising include:
- Cost-per-click (CPC) pricing
- Cost-per-thousand impressions (CPM) Pricing
- Cost-per-acquisition (CPA) Pricing.
- Search Engine Optimization
First off, CPC pricing allows for Google to charge the customer for every click on an advertisement. This method of pricing would be best suited for businesses who desire a lot of traffic to their website. Next, CPM does not charge on each click of an advertisement, but every thousand views of one. This type of pricing method is best suited for businesses who desire their advertisement to be exposed as much as possible to the viewers. Lastly, CPA pricing is a pricing method that charges the business every time the advertisement leads to a sold product. This pricing method is beneficial for businesses who are looking to generate revenue through online sales transactions.
SEO Services (Search Engine Optimization)
This is something to strongly consider especially once your website has gone live. That is making sure that your website is prominently positioned on search engines. Any local Seattle SEO agency could assist you. In fact, it would make sense to do your homework when identifying reputable Seattle, Washing SEO companies.
Website Costs Summary
Creating and running a website may be expensive or not cost much at all. The main factor that plays into how much a website cost is the developer’s end goal. Designing a website may cost little to nothing if a developer decides to just use a template. Designing a website may also cost several thousand dollars if a large business desires a well-structured and well-protected site. Several costs such as web hosting, domains, plugins, and designing play into what a website will ultimately cost. A website will also tend to cost more as the developer adds more functionalities such as advertisements, website forms, and backend features.
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Organic SEO is the Perfect Solution
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