Mark Zuckerberg makes you do something each morning, all because of Facebook! You reach for your phone and scroll through your social Medias for a few minutes, then you get up and start your day. In this day and age, the majority of people in the United States own smartphones and have some kind of social media that they use often, such as Twitter, Instagram, Facebook, and many more. We heavily depend on social media networks to help us connect with people from around the globe, by sharing photos, life statuses, and what not. It is a place where people get their main news sources. We have Facebook, a popular social media platform, to cater to all of those needs, and the face behind it all is Mark Zuckerberg, co-founder, and CEO of Facebook.
Mark Zuckerberg – Early Life
Before we dive into the other contents, let’s get to know a little bit about who Mark Zuckerberg is. He was born on May 14, 1984, in White Plains, New York. Zuckerberg lived a comfortable life while he was growing up because he was raised in a secured and well-educated family. His father was a dentist and his mother worked as a psychiatrist. In his early years, his interest in computers began to emerge. For instance, according to biography.com, Zuckerberg created a messaging program with a program called Atari BASIC. His father utilized his messaging program in his dental office so that it would be convenient for the both him and his employees to communicate. The family also made use of Zuckerberg’s messaging program to communicate within the house. But that was not all. Zuckerberg also created computer games with his group of friends. He would build off of their ideas and turn them into games. His parents thought that he had such great talent and interest in computers that they hired a computer tutor, but Zuckerberg was always a step ahead.
Not surprised by his intellectuals, Zuckerberg got accepted into Harvard University, an ivy league institution in 2002. During his second year, he created a program called Course Match, designed to help students choose their courses. Along the way, Zuckerberg invented other programs, such as Face mash. This all leads up to the creation of Facebook, originally called The Facebook, when Zuckerberg and his friends wanted to create a site that allowed users to make their own profiles, upload photos, connect and communicate with others. Zuckerberg took a risky chance by deciding to drop out of Harvard, one of the most prestigious university, in order to develop Facebook even further. As a result, Facebook garnered one million users by the end of 2004.
Facebook began to rise to the top of the social media hierarchy. Accel Partners took notice of Facebook and decided to invest $12.7 million. At that time, Facebook was only available to ivy league students, but then they decided to expand outside of that and allowed access to other colleges and schools. By the end of 2005, Facebook had reached more than 5.5 million users that is 4.5 million users since the launch of Facebook in 2004. Because of Facebook’s success within two years, it drew attention to other companies, such as Yahoo!, that wanted to use the site to advertise themselves, but Zuckerberg declined their offers. In order to expand the site furthermore, he collaborated with other developers to come up with features that would be useful for users.
Fast forward to 2017, according to Statista, Facebook has over 2.07 billion monthly active users. Additionally, here are some impressive facts about Facebook. In 2007, Facebook “surpassed one billion users, which made it the first social media ever to do so” (Statista). With over 2 billion active users, we can break it down to the audience demographics to get a better representation as to who uses this site. As reported by Social Sprout, 83% of women and 75% of men use Facebook. 88% of those are between the ages of 18 to 29, 84% are between 30 to 49, 72% ages 50 to 64, and 62% are 65 and up.
So how exactly does Facebook make money from us? Since Facebook has over two billion active users, it is an easy source for companies to advertise their products. Additionally, Facebook is a free online service, meaning that it makes money through advertisements. Based on statistics provided by Social Sprout, a user’s average amount of time spent on Facebook is approximately 35 minutes per day, and within those minutes you are already exposed to several advertisements. According to slate.com, Facebook earns “$4.84 in revenue per user per year.
Impact on Social Media
Facebook has changed the way we connect with people. In this digital age, having a social media account is considered part of your social life. We use Facebook to interact with family and friends or stay in touch with people that are far from us, we share videos to help raise awareness or for pure entertainment purposes, we like, comment, and share posts. Not only did Mark Zuckerberg changed the way we connect with others, but he also changed the way we use our mobile devices.
What is social media without having the ability to access it directly on your mobile devices? Since we live in a digital age, having a mobile device is kind of a necessity. It is basically a portable, mini, hand-held computer. On a daily, we are consumed by our mobile devices. Whether we use it for phone calls, texting, emails, business related, and whatnot, we are always on our phones. Since there are apps for Facebook and Messenger, we have it readily available for us to use. The “average consumer spends about five hours per day on their mobile devices” (Social Sprout), and about 19% of that is spent on using the Facebook app.
Mark Zuckerberg has revolutionized the way we connect, share and communicate with others online. He started off as a young boy who was interested in computers and created programs here and there, to who later then attended one of the most prestigious university, to who then decided to take a big risk by dropping out of college in order to develop a social media platform that is now occupied by 2 billion users. Mark Zuckerberg proves that sometimes taking risks can lead to big things.
References – Mark Zuckerberg
Elgot, Jessica. “From Relationships to Revolutions: Seven Ways Facebook Has Changed the World.” The Guardian, Guardian News and Media, 28 Aug. 2015, www.theguardian.com/technology/2015/aug/28/from-relationships-to-revolutions-seven-ways-facebook-has-changed-the-world.
“Facebook Users Worldwide 2017.” Statista, www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.
“Mark Zuckerberg.” Biography.com, A&E Networks Television, 28 Apr. 2017, www.biography.com/people/mark-zuckerberg-507402.
Osman, Maddy. “28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017.” Sprout Social, 11 Sept. 2017, sproutsocial.com/insights/facebook-stats-for-marketers/.
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