GooglePlus and what you should know…
GooglePlus is the official social networking platform of Google, one of the world’s largest and most powerful search engines. It was launched in 2011 and is being used by over 540 million monthly active users of which 13% are U.S. small businesses. With its growing user base, GooglePlus is an added social layer across many Google services such as Gmail, YouTube, Google Calendar, Google Maps, Android and of course, Search. GooglePlus is vitally important for SEO as content posted on GooglePlus pages are crawled and indexed much faster than on competitor sites and increases search rankings. Google Plus’s impact on search engine rankings gives businesses the opportunity to leverage their online marketing. Some might think that Google Plus is similar to Facebook and Twitter and possibly on its way out, but let’s take a look at why GooglePlus is an important tool.
FaceBook and Others
Unlike the public nature of Facebook and Twitter, GooglePlus lets you set up circles of family, friends, office colleagues and people that you share a particular interest with. Within the circles, you can choose who to share your content with. This system replicates the way people interact offline more closely than is the case in other social networks. You can also create or join communities based on shared topics of interest that allow users to have ongoing conversations. GooglePlus is not just a platform for social sharing, it’s also an essential tool for any business with a social media marketing strategy. GooglePlus Pages allows businesses to connect with clients and customers. Organizations and companies can set up profiles or pages similar to Facebook pages where they can build relationships with prospects and customers on different levels.
High Google Ranking
Social sharing is positively correlated with high google rank as high-quality content tends to be shared more. The more your content is shared the better the impacts search rankings is. If someone is following you on GooglePlus, the chances that they will see your posts in Google’s search results increases. Even more, if someone shares your content in GooglePlus in their network, all the people who are connected with the sharer will also see the content in Google Search. This is powerful for businesses and digital marketing.
Features of Google Plus
Several features that come with Google Plus are widely used such as its photo-sharing features and Hangouts. The photo auto-backup feature of GooglePlus, when activated, saves a copy of every photo you take on your mobile devices. GooglePlus has editing tools that let you easily crop, enhance or add creative adjustments. Similar to Skype, Hangouts is a video chat, texting and VoIP service. Hangouts are now built into the Google Chrome browser. Integration with your Google account lets you more easily share documents from Drive or music from Play Music with the capabilities to share across the Android and Google ecosystems. GooglePlus brings together different services in order to help serve its users. All these services require a Google+ account as do many other Google services.
Aimed at Businesses
Google Plus may not be one of the most used social networks compared to Facebook, but in terms of marketing, it is highly ranked. Google Plus has become widely aimed at businesses. To have a good business you need to be seen. With the use of GooglePlus and creating a profile, you expand your ranks in being seen on search engines. About seventy-five percent of online users never go beyond the first page within search engines. And many of them spend most of their time only looking through the top three websites on the search engine. GooglePlus uses a variety of totals in their Search Engine Optimization (SEO).
The use of local carousel results, authorship, and publisher has helped to boost Google Plus SEO. These tools help many businesses that use Google + to have high traffic on search engines. The local carousel results help display local businesses as a quick reference then scrolling down the page. GooglePlus Authorship is used hand in hand. After a personal profile is made in Google Plus it can then be used on a web page. Authorship allows a picture on the profile and stats to show in the results of the search engine. It is a great way for people to be seen. GooglePlus publisher shows the number of followers for the profile, recent post, and reviews. Many businesses that have made a Google Plus profile will have a higher chance of showing up in top results within Google than businesses that don’t have a Google Plus profile.
Reviews being seen are a great opportunity for businesses. Having many reviews and good reviews on Google Plus impacts your business. The best way for reviews to be seen is to have a page ranked within the Google Plus community. The impact that Google Plus on search engine rankings is based on the personalization of the profile. If you follow someone on GooglePlus, your chances of them coming up on your search result increases. The rankings are also based on the community and circles that you make. To have a good business it is all about the exposure within the market.
Integration of Applications
There are many applications that are now integrating with Google Plus. Some applications require you to have a google plus profile to make comments or do reviews. YouTube was one of the web applications that use to require you to have a Google account until they changed it recently. Google Play, Gmail, Google Drive, Calendar, Photos, Maps, and Contacts are just a few of the applications that are integrated with GooglePlus account. When you visit some of these applications GooglePlus pages are set within them. In Gmail, if you are emailed by a business and they have a Google + page the page along with its reviews are shown on the right side of the screen. Again this brings search engine optimization and having businesses become seen more.
Google Cloud – Backup
Unlike Twitter and Facebook and other social media platforms, every picture you take on your phone is backed up onto Google Plus which makes it easier to clear memory on your phone since there is no hassle to back it up manually using a laptop or desktop. It also has a built-in photo editing program and photo sharing capabilities. Google Plus also has it’s own video chat system called Google Hangouts which is similar to Skype. With GooglePlus it is easier to connect with others without having to make an account for different social media platforms since GooglePlus has it all integrated with your Google account.
Google Plus can bring more Traffic
Even though it is not as popular as Facebook it’s marketing towards business’ is phenomenal. Most users never go past the first page when googling something. With GooglePlus Search Engine Optimization (SEO) it brings more traffic to a business’ using Google+.
GooglePlus SEO has 3 main components;
- Local carousel results
Local carousel results make the local business’ as one of the links once googling something. Google+ uses a users profile picture as part of authorship showing their profile. Publisher shows the business’ profile, recent post, and reviews which make it easy for business’ to gain clients or customers. It is easier for a business using Google+ to show as a top result than one that does not use Google+. Having good reviews on the Google+ community is helpful for a business since it is more likely to be shared from group to group with the same interests.
Many apps go hand in hand with GooglePlus such as Google Play, Gmail, Google Drive, Calendar, Photos, Maps, and Contacts which are all connected to your Google account. Recently Youtube has changed it but you could have a Youtube account by just using your GooglePlus information. Overall GooglePlus is not just a way that makes social media easier for daily use it is helpful for many businesses that have GooglePlus as their form of marketing.
Google Plus has great importance in people’s social media needs and everyday apps such as maps and mail. It also has great importance in business owners daily lives and much more. With 540 million monthly users means that there is over 70 million small business’ using GooglePlus as their social media networking program. All Android users have GooglePlus as the main integrated program on their phone. Google Plus is similar to Facebook and Twitter but with a bigger advantage in many ways. With the other two whoever is your friend or follows you can see what you post. In Google Plus you can have different types of groups or circle of people based on the interests of the group and it will show posts that are related to the interests. Business wise it is a great marketing strategy, if a user follows the business’ page on Google Plus the chances of your posts showing up on their google search will increase which is also the same if that user shares your post with other people.
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