Building A Strong Website
Information on the latest web trends, issues, and website technologies.
Prior to the big online shopping rush promoting your business web site was a very easy process. You placed 3 lines of code called "meta tags" on the top of your home page and submitted the page to free search engines or directories. With today’s completive website and online demand, the story is much different. Web site promotion has become a time consuming project and a new position in the web design industry, Search Engine Consultants, has been created, that spend countless hours in ensuring that their clients website gain the required exposure to generate revenue and survive on the internet.
Primary points to remember are that your site is intuitive, rich in content, and has a rich user interface that continually pulls visitors.
Following is a list that will assist you in ensuring that potential clients are able to find you, and you’re able to effectively make that transaction.
1. Build a strong, solid business foundation. Design a business plan, marketing plan, potential client profile and 30-second elevator speech.
2. Be consistent and “brand” your company. Use the same colors, logo, motto, etc. everywhere on your business web site!
3. Make your business web site trustable.
4. Create policies that build trust: customer service, code of ethics, and privacy policy.
5. Ask your web master to name each of your pages using a keyword you have supplied them.
6. Offer added values on your business web site that make sense to your business and client. This can include affiliate programs, books, and recommended links to web sites.
7. Add a “favorites or share” script to business web site pages.
8. If you have pages on your business web site that you update monthly articles page or recommended links page). Join a few Web rings (WebRing and Bravenet).
9. Provide a subscription box, to your e-zine or business announcement list, on your most viewed business web site pages.
10. On large web sites, create a "What's New Page" or even better, ask your web designer to design a "Site Map" for your visitors.
11. Consider creating a website community via a blog., and discussion forum.
Jan 2009