1. Research and analyze keyword phrases that potential customers would type in at search engines
2. Find alternative keywords.
3. Include an effective Meta title.
4. Include the keyword phrase in the Meta description
5. Don’t forget to add the keyword phrase in the Meta Keywords
6. Header tags are a good way of increasing keyword ratio as well as emphasizing your keywords
7. Keyword phrases should be included throughout the page content
8. To further increase the keyword ration include keyword phrases in valid images.
9. Actively solicit back links with similar sites/or pages, always using the keyword phrases.
10. Finally, it may be advisable to include such a keyword phrase at the end of the page, always remembering that it is in the correct context.
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Rav Kang BSc(Hons), MSc, C & G